The one thing a business can do to stand out among its competitors is to consider Tabshop custom prints. This will ensure that our business remains individual and has its own identity, when it comes to our customers being able to distinguish our brand from the many others out there, which are all vying for a market share. A company’s brand can be directly linked to its unique selling points and want to stay that way.
This article should help us to decide what is important, when it comes to customizing our stationery.
Colors
We must get the colors right with customized prints because, otherwise, it might make it difficult for our customers to instantly notice our brand. Brand loyalty is important, and companies spend a lot of money achieving instantly noticeable logos. It is important to have these logos translate well to our stationery, as well as everything a company uses, which will continue to remind customers of a business’s presence.
In a logo, avoid color clashes and colors that are difficult for those who suffer from color-blindness to distinguish. Color clashes are where two similar colors are put together. For instance, where magenta and red are used together. If the colors are close to each other in hue, then they should be avoided. Conversely, where colors are considered opposite and are bright, they can make great color schemes. For example, yellow and purple, or orange and blue.
Colors that those with color-blindness find hard to separate visually include: green and brown, green and red, blue and green, blue and purple, yellow and light green, grey and blue, black and green, and grey and green.
Text in certain colors may not stand out as you want it to. It is important to consider the background that the text will be on. Yellow can make a poor textual color, whereas black tends to mostly stand out. White text can be difficult to see unless you have a dark background that is not too busy.
Fonts
Many fonts are now established in writing and text. The word “font” originates from the 1680s and is a reference to “a complete set of characters of a particular face and size of type.” European-type foundries would first use it. They would manufacture wooden and metal typefaces for printing purposes.
The world’s most popular font is Helvetica. The next most popular, and also a sans serif font, is Calibri. Sans serif means that there are no small protecting features at the ends of the strokes. These are termed “serifs,” a French word meaning “without.” Other popular fonts are Times New Roman, which is popular among academics, and Arial, because it is a clear font to read.
With fonts, it is a balance between clarity and sophistication. Clarity is important for getting a clear message across, while sophistication is about adding greater appeal or luxury. Formality and expectation can also play their part with typefaces used. Very often, if someone is trying to impress, they will try a different typeface to stand out from the crowd. There are many to choose from, so why not embrace more of them?
Textured Paper
Paper that is textured can add an element of luxury. Where a letter is a special invitation, this can look more bespoke in textured paper or thin card and like the recipient has been considered that little bit more. In a business situation, it can represent looking after a customer in that sense. Business is about first impressions and ongoing impressions, which become its reputation.
For home use, textured paper, which can be thicker, can be used for art. It is good for charcoal, pastel drawings and larger scale pencil sketches that are looking to be more expressive.
There is a difference between visual and tactile textures. If you can feel it will your fingers, then it is tactile, as opposed to having been visually created by the artist. Tactile textures are three-dimensional because of its height, width, and depth, as opposed to a visual texture that can only ever be two-dimensional, due to a lack of the actual depth.
In terms of texture, there are four types that you could further explore: simulated, actual, invented, and abstract.
There are certainly many ways in which we can make use of customization services, in terms of our printed office stationery.
