As more people learn about the power of entrepreneurship, it can be heralded as an easy trend to try for the moment. However, if you adopt that mindset, you’ll only waste your own time. It’s important to approach entrepreneurship with a focused mindset. Adopt business tactics and strategies in order to intentionally grow and become profitable. While it’s not an easy task, it’s definitely achievable when you adopt a few (or all) of these business growth strategies.
Take a look at the current marketing strategy you’re using. Whether it’s influencer marketing, pay-per-click ads, or radio advertising, take a look at your numbers. Are your metrics improving? Consider how effective the process has been for you. Find new ways to tweak the process in order to improve it.
In a lot of cases, marketing is a numbers game. By adjusting the numbers, you can experience more profitability. However, if one type of marketing is still not performing well after multiple strategic changes perhaps it is not worth investing in that one method. Different methods will work for different types of businesses. It is all about trial and error to find the best ways that work for you.
Especially within the digital context, it’s so easy to automate any process. A good example involves social media. If you don’t want to hit the publish button for every piece of content, simply use an automated system that allows you to upload your content. schedule it and forget about it. By automating certain processes, you don’t have to concern yourself with making sure you hit a publishing deadline on a daily basis. This will allow you to focus on what is important and keep your work organized.
If you know of any successful entrepreneurs in your social circle, reach out to them. Ask questions about how to manage a business and grow it. If you don’t have access to an entrepreneur in your circle of family members or friends, consider looking for a coach online. Many business coaches offer coaching programs to walk you through the steps of growing a business. Just make sure that if they’re teaching you how to do it that they’ve demonstrated their ability to grow their own business as well. Look for testimonials and proof of success with past students.
If you’re manually doing all of the tasks yourself as a solopreneur, you’re going to burn yourself out. Instead, learn ways to delegate and scale your processes. When you take more tasks out of your hands, you’ll empower others to work efficiently towards your business goals. Whether you hire a virtual assistant or a part-time intern, find new ways to delegate. If you don’t know much about how to scale a company, educate yourself with the easiest barrier to entry: a book. In the context of scaling, read the scale or fail book in order to learn the tricks of this trade and how to apply them well.
Marketing is tricky, and there are many business owners who assume that social media is the only avenue to utilize. However, Google Ads, search engine optimization, and podcast commercials/sponsorships are effective avenues as well. By partnering with a marketer who knows about targeted paid ads, you’ll gain the expertise of a professional who can skyrocket your results in a way you can’t.
Sometimes investing in white label marketing, that is paying a company to take care of your content marketing for you, is cost-saving to your time and budget. Decide what operations are best to keep in-house and which are best to give to an agency. This will lead to more explosive growth than handling everything yourself.
While it’s one thing to attract good business, it’s another experience to retain their business. Keeping in touch with your customers isn’t the easiest process. However, one of the great ways to work on your retention plan is through an email list. By offering value in an email list, you’ll tell your customers that your content is relevant, consistent, and worth checking out.
Through an email list, you can offer discounts in exchange for feedback on specific products and services. This helps to develop a continual relationship with your clients and customers. Make to make your customer touchpoints personalized, relevant, and do not bombard them with content. No one likes getting constant sales pitches so sound like a real person.
Even though a global company like Starbucks can promote its products, there’s a loyal tribe to back up its efforts. The same holds true for a company like Apple. People will post pictures of their Starbucks drinks and their latest tech gadgets in order to advertise their trendiness and loyalty. Even if it’s not on a global scale, you can build a loyal tribe by engaging with people in the digital community and physical community. If you’re opening a pizza shop, develop hashtags and trendy gimmicks on your social media accounts. As more people engage with your content and visit your shop, they’ll end up becoming a part of the company’s tribe as repeat customers.
Anything worth keeping won’t be built instantly. It takes time, trial, and error in order to get your process to the place of effectiveness. Instead of getting overwhelmed by all of these business growth strategies, just choose one to start. You can purchase and begin reading a book on how to scale your business, read it for 15 minutes each day. Open a new social media account, and begin creating content on that page consistently. As you take the first few steps and become confident in that process, you’ll learn where to become more strategic and intentional in order to experience the business growth you desire. Be patiently persistent, and the results will come.