Why Does Content Work For Some And Not For Others?

The online space is witnessing increasing deployment of focused content by companies to drive better user engagement and build awareness of one’s brand. The reason is obvious. Content marketing is proving to be a profitable proposition for creating brand appeal among niche users and reaping rich dividends.  The creation and distribution of meaningful, relevant, informative, easy to understand and implement, consistent and purposeful content can turbocharge your brand’s scalability index.

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Content marketing done in right perspective not only attracts and retains customers but also triggers word of mouth promotion by satisfied evangelists. With content, you are actually making the potential buyers more empowered and intelligent which motivates them to make informed and conscious purchasing decision in your brand’s favour. The underlying theme is that, if you keep providing your prospects with valuable and actionable information, it would get reflected in the form of steady traffic to your site and higher conversions.

Have Companies Benefited from Investment in Content Marketing?

Yes.

Stats from various studies show that the lead generation for content is 3x more compared to outbound marketing whereas the money pumped in for content generation and deployment is 62% lesser.

Additionally, content works because it is in demand. This demand for content can be seen in the online audience – a vast majority of people in the demographic class of 18-50 years prefer online news and content to secure the latest information. As a result, the growth in leads for SMEs which have their own blogs has been reported to be 126% more than those counterparts which don’t believe in blogging. In the USA alone, about 61% of online customers have made their purchasing decisions after going through fact-driven recommendations in blogs.

What Makes Content A Successful Strategy For Brands?

If you go by market-based insights, the reasons would be quite straightforward but many:

  • Good content has the right balance of short and long tail keywords which prompts the search engine crawler to index the related sites for all relevant search queries.
  • Quality content must be posted at frequent intervals; delayed or staggered posts are perfect catalysts for driving away your prospective buyers.
  • Content shouldn’t just be limited to your own blog. To make it work, target high authority sites and build your authority through guest posting.
  • Believable content has to be relatable and authoritative so that readers can rely on the information shared and become experts in navigating problems.
  • Exciting content never lets the focus of readers stray and grasps the short attention span through shorter paragraphs and extensive use of visual creatives.
  • Strong content is never overwhelmed with unnecessary words just for fulfilling the expected length.
  • Readable content uses easy to comprehend words and simple sentence constructs. Good content also eliminates the use of jargon.
  • Marketable content does not repeat ideas and never sports cookie-cutter characteristics.
  • Unique content is plagiarism free; even if ideas have to be borrowed, they are presented with a fresh perspective.
  • Engaging content allows sufficient scope to gauge the sentiments of readers and measures the resonance of ideas shared through user polls, reviews, social media shares etc.
  • Compelling content needs to be interactive and addressed to the readers in a manner that they find it more personal than advertising-centric.
  • Content works more effectively when you give your audience the choice to pick from different formats. This means videos, podcasts, blogs, infographics etc.
  • Updated content always gives reflection to activities of importance that have happened for your brand. And is attuned to the current industry trends.

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Why does Content fail to Deliver for Some?

If your brand fails to leverage the potential of content optimally for rich returns, it must be suffering from one or more of the problems outlined below:

  • The content might be pushy and/or advertising-centric.
  • It might not be working because it offers no real value to readers.
  • If the content is outdated, irrelevant and inconsistent with your brand’s vision- it won’t get you any engagement.
  • Your content could not be working because it might have plagiarism issues. Such content invites penalties from search engines.
  • When content lacks strong and catchy headlines, it fails to catch the reader’s interest. So even if your content is giving really valuable information, it might get skipped because it lacks an engaging structure.
  • Content containing spelling and grammatical errors doesn’t work for the audience.
  • When statements are not backed by facts, they harm your credibility. To make this work, you should link your content to high-authority and reliable sources.
  • When content does not have relevant keywords that would help the search engines categorize it properly, it fails to gain visibility.
  • Content that lacks any thought-provoking characteristics is also bound to fail.

Now that you have realized the apparent bottlenecks that are withholding your content from producing that killer’ effect, it is time to give your content strategy the much-deserved facelift. Skip the don’ts and work on the dos to get the most out of your content strategy.

Matthew Booth is the Global Marketing & Operations Director at SMEGoWeb, a global brand which has helped more than a thousand businesses achieve their online goals. With a decade of agency experience, he is now set out to share his marketing knowledge to help companies refine their digital strategies.

 

Which One Is Better – Digital or Old Fashion Marketing

One of the questions that concern the majority of modern marketers the most is the one regarding the ROI of traditional marketing in the digital world. Most importantly, what they want to know is whether it’s worth it to invest in the old fashion marketing in 2018, in the first place. Unfortunately, this is not a question that has a straightforward answer. Why? Well, because it all depends on your industry, the nature of your business and the specific situation/effect you need to deal with.

For instance, there is a speculation that about 50 percent of all small businesses don’t even have a website. Now, characterizing all of these business owners as non-tech-savvy or stating that all of these businesses are non-profitable and non-efficient would be outright wrong. In fact, about 41 percent of them claim that this decision doesn’t come from the fact that they can’t conduct a proper digital marketing campaign (or couldn’t at least outsource this function) but due to the fact that they don’t really need it. Nevertheless, it’s impossible to dispute the effectiveness of digital marketing in 2018.

1. Digital marketing has better analytics

The first thing you need to understand is that digital marketing has much better analytics than its traditional counterpart. John Wanamaker, one of the titans of the industry back in the day claimed that half the money he invested in marketing was wasted, yet, that he could never reliably know which half. Nowadays, this is no longer the truth. You see, through various platforms and tools, you can reliably know just how many visitors your website received, how long were they there, as well as where they came from. Aside from this, you can also study separate demographics and, in this way, figure out which methods give the best results on which demographics.

On the other hand, with the introduction of concepts such as the Internet of Things (IoT) and the increasing influence of biometrics in the digital world, this might soon change. What we mean by this is that we could soon have a similar insight into the effectiveness and properties of the old-fashion marketing tricks and methods. Needless to say, exciting as this may sound, this is still quite far down the line.

2. Traditional marketing is mostly non-intrusive

The next thing you should understand is the fact that the traditional marketing tends to be quite non-intrusive, especially when compared to a digital marketing. Think about it, every time you receive an email from an unreliable source, you feel like your privacy has been violated. After all, how did they get your email? This happens even if you did give them your email and then forgot about it soon after. With traditional marketing, such a thing doesn’t really happen. A person walks by a billboard or receives a leaflet, which is something they consider normal, even mundane. This means that their defense mechanisms are still down, which, directly influences your potential success rate.

3. Specific scenarios may mandate specific needs

Another thing you need to keep in mind is that there are some scenarios in which you can’t apply to a certain group of marketing methods. For instance, imagine hosting a stand at a show and being forced to decorate your stand. Without promotional materials like flyers, brochures, signs or a durable mesh banner, you wouldn’t be able to do much in terms of on-spot branding and customization. You don’t even have to have banners and signs specifically made for the occasion. You’re bound to have some extras in the storage room or, if the need arises, you can remove them from one location in order to display them in another. It really is that simple.

4. Reach is in favor of the digital

One thing everyone has to recognize is the fact that digital dominates when it comes to the reach. Even when it comes to retail and offline sales, it’s inevitable to mention the power of digital marketing. According to one statistic, about 78 percent of all offline sales come as a direct result of local mobile searches. Even when it comes to regular stores, you have no way of knowing how many people checked prices online before deciding which store they should visit. Therefore, even the smallest and the most localized of businesses can benefit from an online presence. Not only that but they might even find local SEO to be incredibly cost-effective.

5. Digital provides a customized user experience

Probably the most significant advantage of the digital marketing lies in the fact that it offers every user a customized experience. Just compare TV to services like Netflix (or even YouTube). The reason why the first is on the decline while the latter two are on a rapid growth is due to the fact that they give their audience full control over the content they browse.

Sure, some would argue that online ads may act in a more “traditional” sense (with a strong negative connotation), yet this is easily solved with a plugin such as AdBlock which is something that about 30 percent of all internet users resort to. When it comes to content marketing, on the other hand, the only reason why someone would click on the link is if they’re genuinely interested in the topic discussed. Once again, one could argue that this is not the case with click-bait and black-hat, in general, yet, with the current state of Google algorithm and anti-black-hat measures, this is no longer as big of a problem as it was in the past.

In conclusion

As you can see, the question of whether you should go for digital or traditional marketing is an absurd one, to begin with. The successfulness of your digital marketing campaign can be enhanced by promoting it through traditional means, while a giveaway of promotional materials can be multiplied by doing so online. In other words, each of these methods gives by far the best results when multiplied, meaning that it’s by far the best to go with both. The best thing is that there’s literally no reason for you to choose. Just make sure that your marketing budget can take it.

Start Spreading The News: How To Get People Talking About Your New Business

Are you preparing to launch a new business, or you are trying to find your footing in the market? Whether your business plans are still in the pipeline, or you’re already up and running, it’s crucial to have plans in place to get your name out there. If you’re keen to get people talking and start enjoying the sound of the cash register ringing, here are some tips to bear in mind.

Drawing up your marketing strategy

If you plan to take control of marketing your business, the first thing to do is formulate a strategy. Marketing isn’t as simple as designing a website or printing out some branded business cards. To succeed, you have to be able to communicate with, and appeal to, your target audience and find a gap in the market. There are myriad marketing methods out there, and often, it’s best to focus on a few platforms that are likely to attract attention from the right people. You want to ensure that you’re reaching out to customers who are going to have a genuine interest in your products and services and your brand. Covering every method may seem like a good idea, but you’ll probably find that you’re wasting money on avenues that won’t deliver rewards. Think about your ideal customer, the demographic you’re aiming at, and the kinds of products or services you’re selling. If you’re selling clothing online and you’re hoping to attract females aged between 18 and 35, you’ll find that social media, email marketing, and SEO are a lot more effective than flyers or press adverts, for example. Use market research to determine which methods would be most beneficial for your brand. Once you have a strategy, the next step is to implement it.

Picture sourced from https://pixabay.com/en/arrows-marketing-strategy-startup-2029169/

Considering outsourcing

If you run a business, no matter how large or small, you may find that there are certain tasks that match your skill set, and others that cause you concern. If you don’t have experience in marketing and you don’t have in-house marketing executives, it makes sense to think about outsourcing this element of the business. Marketing can have such a significant impact on the success of a new venture, and it’s crucial to get it right. If you’re not keen on recruiting members of staff with marketing expertise, working with an external company may provide the ideal solution. Look for digital agency value add services or think about hiring freelancers if you need help in designing and implementing an introductory campaign. Outsourcing enables you to access to skills you need, but it can also save you money, as you won’t be adding to the payroll over a prolonged period of time. When looking for agencies or individuals, take your time to look at portfolios, previous clients, and reviews.

Image via https://pixabay.com/en/businessmen-communication-community-786071/

Getting your name out there

Once your plans are laid out, the next stage is to get your name out there. Use the findings of your research to attract the attention of those who are most likely to be interested in your brand. Send out emails, set up social media accounts, and make sure you have a great business website, which has mobile capabilities. Consumers spend more and more time online, and if you can direct traffic to your website, you’ll have a better chance of converting leads. Share posts about your new business, encourage followers to share your links, and optimize the content on your website to drive traffic from search engines. If you’re launching a new product, or you’re opening a business like a salon, a store, or a restaurant, it’s a fabulous idea to plan an event, and you can share the details and send out invitations through your website and social media platforms. When your website is up and running, and you’ve got active social media accounts and an SEO campaign in force, make use of analytics to track your progress. If you’re covering all bases in terms of social media, for example, analytic tools can help you determine which channels are most effective, and which are falling flat. Be prepared to tweak your strategy to keep it relevant, to iron out teething problems, and to make sure you’re giving customers what they want.

Image credit https://www.flickr.com/photos/findyoursearch/5202301465

Are you about to launch a new business, or are you in the process of trying to build your client base and inform people about the services or products you offer? Marketing plays a key role in establishing a brand and attracting attention from consumers. Hopefully, this guide will help you make the right calls and get people talking about your brilliant new business.

10 Marketing Tactics For Sustainable Business Advancements

Have you ever been interested in how to market for sustainable businesses? Well, today is a great day for you, as you will be provided with information on 10 marketing tips for sustainable businesses. The type of business that will be set as an example is going to be for acne treatment. The first tip will be the importance of marketing through a website and marketing online you can help save the environment. Next, we will focus on the importance of combining claiming and marketing sustainability tactics together.

After, we will discuss how important it is for you to have a message that pushes the moderate use of your product without destroying your bottom line on sales. Then, we will go over how to incorporate new marketing techniques that are not well known or used yet. Following up, you will be provided with tips on how to build a culture in your business that continues to enforce success and sustainability. The next tip will revolve around the importance of really marketing purchasing bundles instead of single items. The 7th tip for you will focus on how you should really learn your market and your customers to reach their needs.

The following tip will help you learn the importance of creating a specific marketing campaign that would work perfectly for you and your business. The next tip will focus on combining everything you do in your business with the sustainable issue you are choosing to build around. Finally, the last tip you will learn is how to properly value your products properly due to the higher costs of selling sustainable goods. Furthermore, after learning these amazing tips you will have gained more knowledge on how to build sustainable marketing strategies for your sustainable business.

  1. Marketing Online

It is very important for you to market online when trying to build a successful sustainable business. Moreover, marketing online will provide a way to reach millions of people and still keep your promise of being a sustainable business. You will not have to focus on marketing by mail or business card removing some of your carbon footprint from your business. There are plenty of ways to market online by offering free samples after a customer provides their e-mail address where you can send them future deals or promotions in the future.

  1. Claim and Market Sustainable

Now in this tip, you should really use both claim and marketing techniques for sustainability to really show the world your business is a sustainable company. Claim means that you will provide a sticker or message that shows how your product is environmentally friendly and how your customers can help the environment. As for marketing throughout all of your marketing efforts you should have a positive message that again pushes how your company is great for the environment.

  1. Push Moderate Product Use

It is important to push moderate product use, so your customers learn that you are all about keeping the environment safe and healthy. For example, using acne products you could build a dispenser that dispenses the perfect recommended application size for your customers. Furthermore, you might need to alter the size of your product to ensure that you continue to make a profit for your business.

  1. Incorporate New Marketing Strategies

There is no one way to market and strategies constantly change and evolve over time. It is always great to try a/b testing or new ai technology that can help you learn how to market better to your customers. It will only benefit you to learn and combine different marketing strategies that can help build a new way of marketing for your sustainable business.

  1. Build a Sustainable Culture

It is important to start your company with a sustainable culture and work environment, so this can roll over into your actual operation. Especially if you are starting off as a smaller company building a culture around sustainability is a must. Moreover building this culture can lead to new ideas from your workforce that can help provide even better ways to help your company grow its sustainability.

  1. Focus on Selling Bundles

Selling bundles is a great way to push that you are helping the environment by limiting the amount of shipping waste you end up producing shipping out your products. You can even make a reusable shipping box that is made completely of recyclable products if your company can afford it.

  1. Learn your Niche

In whatever sustainable market you decide to focus on it is important to ensure you understand the products you are selling. This is important so you can know what your customers look for when they are buying the type of product you are selling. For example, working with acne creams you would need to know how to push sustainability when working in the acne removal business. An example would be helping the environment by using fully recyclable bottles for the product.

  1. Create your Specific Marketing Strategy

Now that you know your niche you can learn how to market towards it properly. You can research the demographic that would be the most likely adopt your product and push for sustainability. This is a great tip that works perfectly in tandem with knowing your niche so you can know who to market to.

  1. Connect the Business with the Issue

It is important that throughout your website and on your products every customer knows your company is about sustainability or helping the environment. Explain how the product they are purchasing is helping them and the environment around them. The goal is to show your customers you are very serious about being a sustainable business. Continuing on, you could have an offer that also donates a percentage of each purchase to a non-profit organization or your own whose main focus is the same issue you are helping alleviate. Your customers base will feel proud they are helping the environment and issues around the world.

  1. Value your Products the Right Way

You must price your products at the right price to ensure your company can build a profit. Your company cannot run forever if it is not building a profit. In this case, if you are using fully sustainable products it is going to cost your customers more. You need to emphasize that your products cost more due to keeping the environment safe and your goal of being a completely 100% sustainable company in the near future. Said that you should also consider designing your product pages attractively and they should be user-friendly as good designs can help you increase the CTR which results in increasing the revenue. For example, Rodan and Fields have kept high product images with a white background making the website look neat in their acne treatment page.

Conclusion

You have just been presented with 10 tips to marketing a sustainable business. Again, the first step focused on how you should really focus on marketing online. Next, you learned about claiming and marketing sustainable. After, you were taught to push the moderate use of your products to show you are serious about sustainability. Then, you learned why you should try new marketing techniques to expand your brand. Building a sustainable culture was an important tip shared so you can really build a great sustainable business.

The importance of selling bundles was a great tip to help with sales an shrinking your environmental footprint by lowering the number of shipping supplies you have to use. Focusing on learning your niche and market will help you better understand your customers and market. Then, you learned how learning about your niche can help you understand how to properly market to your customers better. The next tip revolved around the importance of really combining your business with the sustainability issue you choose to focus on. Finally, the last tip you learned was to value your products properly so you can make a profit and still be a sustainable business. After sharing these tips you are one step closer to properly marketing your sustainable business the next step is to take action.

Standing out from the Competition: How Your Business Can Get the Attention of Potential Customers

Maintaining a solid customer base is vital to the survival of your business. In addition to conventional marketing strategies, there are some innovative ways to attract more potential customers and keep your profits growing. Here are a few ideas to help your business get the attention of potential customers.

Offer Freebies

Even though this may seem counterproductive, offering free products or services can actually help your business earn more money. By offering free product samples, people may be more inclined to try them since they won’t have to make a commitment to purchase. You can have your employees hand out samples to people passing by on the street or send them out in the mail to potential leads. You can also try offering free services for a limited time.

Display Unique Signage

Using standard signage for your business will likely attract less attention from the masses. If you want to stand out, you should have some innovative signs created. Certain companies can create business signs that feature eye-catching texts and graphics. You can order signage that includes attractive colors and even features the logo of your business. Displaying this signage on the outside of your building near the entrance will help your business get noticed as people walk or drive by your location.

Utilize SEO Marketing

SEO, which stands for “search engine optimization,” is an important tool for marketing businesses online. This type of marketing involves the use of written content that contains certain keywords and phrases that people commonly search for while online. The right SEO campaign can help your company’s website rank higher on the top search engines. Forbes.com notes that it’s also important to have content that’s original and enables your business to stay more relevant.

Do Some Charity Work

Giving back to your community will help your company earn a more positive reputation. Your business can sponsor a food, clothing or blood drive as a way to market your brand and help others who are in need. Local media outlets will likely cover your event, which can get you some free press. You can also try donating some of your proceeds to charitable organizations. If you support a good cause, you’re sure to see an influx of new customers.

By putting in the necessary efforts to expand your clientele, you’ll likely find yourself reaping the rewards in no time. Consistently growing your customer base will help you stay in business and stand out from your competitors.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Your Social Guide To Using Infographics Effectively

In today’s marketing scenario, your strategy is incomplete if you don’t use visuals. Visual marketing fuels your marketing goals to help you achieve the desired results.

For marketers who are looking to present complex data in a simpler format, infographics are a blessing. Infographics are engaging and are shared 3x more than other forms of content.

They can be used to depict a process; they can be used to showcase statistics. Or present any complex information in a more user-friendly manner.

Also, infographics aren’t restricted to a particular platform. They can be placed on blogs and even shared on social media sites.

With infographic search volumes on the rise, it is the best time to pair your social media strategy with infographics and see amazing results.

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Here are a few ways to market your infographic on social media effectively:

  1. Do not forget to share your infographic on Pinterest

Many marketers commit the mistake of not looking past Facebook and Twitter when it comes to sharing infographics. Multi-channel marketing is essential to maximise the output from your infographic.

When it comes to Pinterest, infographics naturally fit into its layout. This is one of the reasons you will find a number of infographics on its homepage.

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With infographics, you can build a strong online presence on Pinterest. Focus on making your infographic more visually appealing since Pinterest is centered around eye-catching content. 

Takeaway:

Your infographic marketing strategy is incomplete if you restrict yourself to only a few social media platforms. If you haven’t already placed your infographics on Pinterest, it is a good time to do so. 

  1. Youtube offers you a place to showcase video infographics

When we talk about infographics, we generally think of static ones. However, video infographics have also become a popular marketing tool. You can create video infographics and share them on Youtube.

But the question is: what should you choose? The static option or video?

If your content focuses on details and facts or figures, then it is best to go with static infographics as the viewer needs time to absorb the content at their pace.

Video infographics can be used when your goal is to engage customers and bring more traffic to your website or persuade them to buy your product or service.

Here is a video infographic by Care to Click which is definitely much more effective in the video format than it would have been in static.

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Takeaway:

Depending on your marketing goals, you can decide between static or video infographics. If you are confused about what format will suit your marketing goals, here is a guide to help you out. 

  1. Keywords are as important on social media as on search engines

Keywords impact the searchability of your content on social media channels too. Hence you need to focus on optimising the text content that accompanies the infographic.

Make sure that you place your infographics with relevant hashtags and keywords in the caption so your audience can find your content.

Ensure that you extract a list of the most relevant keywords and tag them in your infographic post description. This will provide visibility to your infographic.

Takeaway:

When planning your social media strategy with infographics, do not forget the importance of keywords.

  1. Utilise the trending section on social sites while creating infographics

If you consider platforms like Twitter and Instagram, both come with a list of hashtags that are popular. This section is basically a list of hot topics that are being widely discussed on that particular social media platform.

Too few marketers pay attention to this particular information. These trending topics can come in handy while creating infographics and also while using keywords as a supplementary text.

Utilizing this feature can help you make your infographic more searchable on social platforms.  While it might be a challenge to find a trending topic which is relevant to your brand, you can always step outside your brand image and put something for the general public. Maybe something that tickles their funny bone? With a good campaign idea, you can even trigger a new trending topic.

These trending sections are usually tailored based on the user’s location. They can offer you real advantage when targeting your customers.

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Takeaway:

By making use of trending topics, you can create infographics which have a higher chance of going viral. 

  1. Use infographic snippets in your Facebook ads

Facebook ads allow you to target your audience in a more defined manner through Facebook ads. You can also incorporate your infographics in these ads.

Snippets of your infographics can be used in the ad images for promotion through advertisements. But make sure that you choose that part of the infographic which is appealing and doesn’t contain heavy text.

You sure have other platforms to carry out advertisements but Facebook offers you convenience plus you can advertise with a small budget.

Takeaway:

A creative way to market infographic can be through infographic snippets running in advertisements.

Best practices

  1. Facebook

One drawback of putting your infographics on Facebook is that this platform tends to resize the photos which means that if you put the infographic as it is, it won’t be readable.  Sad, right?

The best way to promote your infographic is to use a section of that infographic (the one that contains the juiciest detail) and sharing this particular snippet. Do not forget to include the link to the full infographic with the post to direct the traffic.

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  1. Pinterest

You have the freedom to post the entire infographic on this platform owing to its preference to vertical layout. To drive more engagement, create boards with relevant and useful infographics. Like Lifehack has done here:

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  1. Instagram

On Instagram, it is best to split your infographic section-wise and post it as a collection of images. Here is how it can be done:

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Conclusion

Social media marketing for infographics isn’t just about putting the entire infographic out there.

You can give a teaser through infographic snippets; make your infographic more searchable by using the right keywords and use multiple platforms to reach out to a wider audience.

Using the above tips can help you in promoting your infographics on social media.

Did we miss something? Let us know in the comments.

Vaibhav Kakkar is the Founder and CEO of Digital Web Solutions, a globally trusted agency with a full suite of digital marketing services and development solutions. Vaibhav believes in building system over services, and has helped scale up agencies from scratch to niche-leaders with million dollar turnovers.

 

6 Common Reasons Your Marketing Plan Isn’t Generating Leads

Marketing has never been easier according to the experts. Today, an entrepreneur with zero experience and an internet connection can learn the tricks of the trade. All of the info is available online at the click of a button. As a result, businesses and blog and the platform of your choice can compete. Forget about the size as it doesn’t matter. Whether big, small or medium, there is nothing you can’t achieve concerning marketing.

So, if this is the case, why are you struggling to generate leads? It isn’t as if you don’t use modern techniques such as search engine optimization. And, you also invest in paid marketing such as pay-per-click. Still, the amount of leads coming back to you is poor, and you can’t figure out the problem. It’s a head-scratcher.

Without a steady flow of leads, it’s challenging to make conversions and increase sales. Sadly, failure is always an option in business so it’s essential to fix the issue as soon as possible. Without knowing the details, it can be very tricky. The good news is that there are six common reasons for lack of leads underneath. Hopefully, these will be able to help you reverse your fortunes.

Your Aim Is Off

Regardless of the plan, it isn’t going to work if it is aiming at the wrong people. There is no point throwing darts in the dark because it’s a waste of time and energy. Oh, and don’t forget the money either. The key is to optimize every feature to give it the best chance of succeeding. The first step then is to find a base of people who are going to be interested. That way, there is more of a chance that it will grab their attention and make them curious.

You may have an idea of the base, but there’s also a chance that you don’t fully understand the demographic. Are women or men more likely to buy the product or land on the site? What age range? Why do your services seem to resonate with this group? Delving into the specifics should help you find your perfect customer/visitor. Once that person is in your sights, aiming at him or her, and millions more like them is straightforward.

A buying persona should keep you on the right track. For those that don’t have one, visit Lead Forensics now and check out the post for more info.

And So Are Your Methods

The people aren’t the only thing to consider; there’s the method too. Every individual has a preferred contact setting depending on their tastes. For example, the older generations are advocates of speaking on the phone. Some hate cold-calling because it’s annoying, yet they like the directness of talking to a human advisor. Your job is to figure out which people like which platform and then use the info to target them.

Although it sounds like mind-numbingly long work, it’s not too tricky. Use age as a factor to break the base down into groups. The baby boomers have already gotten a mention, so now focus on the other subsections. Young customers are easy because they love to interact via social media. To optimize their experience, try and figure out which account is their favorite: Twitter, Facebook, Instagram or Snapchat. The trickiest people are the inbetweeners. Middle-aged men and women are retro and modern at the same time, which makes them awkward. An excellent tip is to use their personal info. For instance, entrepreneurs and business-oriented people will respond to email blasts. A housewife or husband may prefer an app because it suits their lifestyle.

Whichever one you choose, be sure to engage and interact when possible. Adding value often sticks in a person’s mind and encourages them to follow up.

The Tone Is Wrong

It’s essential to speak to people politely and respectfully. Still, there is no need to be boring. Boredom turns people off and makes them want to run a mile. So, finding a balance is a must to ensure there is value in the interaction. There is nothing worse than picking up the phone to listen to a sales rep babble on without pausing. When the other party can’t speak or ask questions, there is bound to be frustration which will result in them bouncing. This is one sales error to watch out for, but you can visit ej4 today for lots more.

Tailor the experience to the platform. Calls should have a consistent tone and shouldn’t be out of the blue. Cold calling is a sure-fire way to get them to hang up without a word. Emails are less formal and can use a chatty, colloquial voice. Also, there’s lots of room for multimedia such as photos, videos and gifs, so don’t be scared to get creative.

Social media is where the most informal interactions take place. When people log-in to their accounts, they don’t want to see forced, pointed, corporate tweets and posts. The most successful marketing plans center on organic conversations full of witty banter.

You’re Jumping The Gun

From the beginning, the end goal is in your sights. If the strategy can get them to convert or make a purchase, then everything will be hunky-dory. It’s important to keep the result in mind but it shouldn’t be at the forefront of the plan. Otherwise, you run the risk of jumping the gun and peaking too soon. Users hate this because it feels as if they are being forced into doing something rather than making the decision naturally.

Focus on providing the right info at the right time. To do this, analyze the process and where everyone stands on the spectrum. Are they at the beginning, in the middle, or at the end? The answer is essential because what you offer should be totally different for all three. At the start, an interested party wants as much info as possible so that they can compare and contrast. The middlemen and women love to hear about solutions to their problems. And, the guys and girls at the end want a sweetener to seal the deal.

By all means, get in front of them early to catch their eye but don’t be pushy. Everyone knows being clingy is a huge turn-off.

Patience Isn’t Your Strong Point

There is lots of activities available and not enough time to get through every single one. As a result, it’s tempting to discard the ones which don’t seem to work. After all, what’s the point in wasting time and money? Although changes can be positive, they can also be a hindrance. In this scenario, a lack of patience may cause you to throw away a feature which will work in the future. There is no way to tell if it is a failure until enough time has passed.

With that in mind, don’t get anxious when something appears not to work. Instead, let it grow and prosper until you are sure. Otherwise, there may be a lot of money left on the table. Take content marketing as an example. It takes a while to build up a reputable portfolio. Some of the market leaders have been doing it for decades and are still learning.

So, the aim isn’t to throw out as much content as possible and hope for the best. Instead, you need to focus on quality over quantity and build a core brand to get results. However, don’t assume they’ll appear out of thin air overnight because it takes hard work and endurance.

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You’re Not Number-Driven

Some people don’t believe in stats and they have a good reason. If you are unable to speak the language, then a lot of info can get lost in translation. Lots of businesses have developed strategies they thought would work yet they tanked. Why? It’s because they read the numbers wrong and didn’t understand the nuances. Still, marketing is a numbers game.

The reason is analytic software. Today, it’s easy to see who is doing what and why without basic math skills. The program does it all for you and prints the info in easy-to-understand chunks. More importantly, it shows you where there are flaws and what needs fixing. It’s incredible the number of strategies that have glaring flaws yet continue regardless. To put it into simple terms, it’s because the people in charge don’t use the analytic software.

Reverse engineer the data to locate the solutions. For example, go back and see where the leads came from in the first place. Then, compare the different sources to the success rate. Are there some which provide better conversions than others? Use this to figure out what gets you the best quality results, which in turn should reveal the best quality leads. Although it’s easy for analytic software to take a backseat, you need to keep on top of it on a regular basis.

Do any of the above seem like mistakes you are making currently? Could they be the reason lead generation is suffering?