As a business person in your community, you know how important it is to have your business take part in as many local events as possible. Always a great way to get the word out about your business and meet plenty of new people who may need your products or services, it’s important that you use the event to interact with as many people as possible. To ensure your business is the toast of the town at your next local event, here are some tips to keep in mind.
If your business will be part of a festival or other event, always purchase a booth so that people can stop by and find out more about you and what your company has to offer. To encourage more people to interact with you and your staff, make your booth stand out from others by having colorful signs, balloons, banners, or other related items that will catch the attention of everyone in attendance.
At most events you have attended over the years, you know there is nothing much better to get people’s attention than live music. To attract a crowd for your business, get a portable stage and have live music near your booth. Since everyone loves a good concert, having one or more musical performers to entertain new and current customers will pay big dividends down the road.
If there is one thing you know as a smart business person, it’s that people always love getting something for free. To guarantee you’ll get plenty of interaction at any local event you attend, have a free giveaway of various products. For example, you can have a giveaway that provides the first 100 people who visit your booth with a free coffee mug, hat, or other item promoting your business. This will be a great idea, since those who get the free products will be walking around the event with their newfound freebie, giving your business lots of free advertising along the way.
Along with getting something for free, people also love taking part in contests. If you hold a contest for your business while at your next local event, expect to be the most popular person in town. Whether you draw names out of a hat or do something more spectacular, having a contest where the winner gets a new product, a gift card, or discounted services will be a great idea.
By using any or all of these ideas at your next local event, you’ll come away with plenty of new customers.
Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. You can connect with Anica on Twitter @AnicaOaks.