When you decide to take your business to the next level by attending an upcoming expo, you as a business owner realize you will be investing plenty of money and time into the event. Because of this, you need to make your time at the expo work to your advantage. While some business owners think they simply have to show up at the event, you know this alone does not guarantee success. If you want to build long-lasting and profitable business relationships at your next expo, keep these tips in mind.
Invite Your VIP Clients
While your goal at the expo is to of course generate new business for your company, inviting your current VIP clients to attend the show with you can be a fantastic marketing tool that few other competitors will likely use. By having a few of your best clients at your booth to talk with potential customers, you will build up instant trust and credibility.
Have a Great Booth
To get the attention of people at the expo, make sure your booth stands out from all others. One of the best ways to do so is by having custom backlit exhibit booth displays that feature digital messaging, lots of colors, and state-of-the-art technology. If you have a booth that is eye-catching and conveys a message that interests others who see it, you’ll be very busy talking to one person after another from start to finish.
Have a Special Promotion
When people attend an expo, they are always eager to stop by booths that are offering special promotions. At your booth, this could be offering discounts on orders placed by new customers on the day of the expo, or perhaps handing out free products such as cups or hats that have your business name and contact info printed on them. Whatever the case may be, people love hanging out at booths where they can save money or get something for free.
Be Approachable
Finally, make sure you come across to others as being very friendly and approachable. To do so, have a big smile on your face, say hello to folks as they pass by, and be willing to answer any questions potential customers may have about your business. After all, when you look as if you are having fun at the expo, chances are those who stop by and chat will also enjoy themselves.
If you have a great display, a promotion or two, greet everyone with a smile, and perhaps convince one or two of your best customers to come along as proof positive your company is great with which to do business, your expo experience will be a smashing success.
Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. You can connect with Anica on Twitter @AnicaOaks.
