Your business is only as strong as the people who work for you. If you run a small business and have employees who often call off and don’t do much work when they’re there, you risk turning off your clients or customers and having problems in the future. Good workers are less likely to leave for other prospects. They will stay with your company for years and never even consider moving to a different company. Check out the six best ways to attract top talent to your business to get the employees you need.
1. Offer the Right Perks
One of the top perks that job seekers look for today is the chance to work from home. Remote work gives them the freedom to work from a home office. They do not need to live in the same city or even the same state as your business. Health insurance is another popular perk because private insurance costs quite a bit. Some of the other perks you can offer include paid time off and tuition reimbursement.
2. Hire a Recruiter
Even if you have an HR department, a recruiter can help you identify the top talent in your industry and get them to choose you over other employers. Recruiters have access to talent acquisition solutions that you might not be aware of and methods you don’t think about using. They can headhunt and find employees who work for other business owners but aren’t happy. Recruiters often attend job fairs where employees look for new work, but they can also find new talent at college fairs.
3. Give Them More Duties
Young people today are picky when it comes to jobs. They know that they can easily leave a business and find another job within weeks, especially if they have certain skills. These employees often leave their jobs because they are bored or feel that their employers do not trust them. Giving them more duties and telling them about their tasks right off the bat can help you attract the right workers. During the interview, go over all of the things you expect from them and what they can expect to do on the job. It’s also helpful to let them know that you promote from within.
4. Create a Welcoming Environment
People in the tech industry flock to big employers like Google. Not only do they know what that company adds to their resumes, but they also love the work environment they see. You can attract the top talent with an environment that welcomes them as soon as they come in for an interview. Think about what you would want while working long hours on the job. A break room with free snacks and drinks is a great option, but you might also add some arcade or video games or host weekly pizza nights.
5. Use Social Media
The Labor Department found that more than 47 million people quit their jobs in 2021, which lead to a problem called the Great Resignation. Though some left when their employers made them go back to their offices, others resigned because they found better opportunities. A good way to reach out to job seekers and let them know about open positions is through social media. LinkedIn is the best place to make professional connections with people in your industry. You can also use Facebook and create posts about open positions that others can share, which will expand your network of potential employees.
6. Hand Out Referrals
It wasn’t that long ago that only major companies gave referrals. Even fast food restaurants and small businesses now give their employees bonuses when they bring in new workers. With a referral program, you give your employee a certain amount of money when they refer someone to your company. You might give them a bonus when you conduct an interview with an individual and a bigger bonus if you hire that person. In addition to bonuses, you can give employees more paid time off for their referrals.
Closing Thoughts
Your business is just one of the many looking for qualified talent today. Unless you find a way to reach those people and attract them to your company, you’ll have a hard time filling your open positions. Some of the best ways to attract top talent include creating a welcoming environment and giving them more perks that other employers do not offer.
