If you’ve driven through any major shopping area in the United States, you will notice a “cookie cutter” effect. While local businesses can be found, the majority of businesses in one city can be easily found in the next town. To make your business stand out, expanding your online presence can be a great source of connection.
As you share your expertise specific to your industries, look for ways to share that information to the benefit of peripheral industries. If you know how to decorate an office or design a workspace for optimum productivity, your expertise can be shared with everyone from architects to construction professionals to fabric designers.
If you are working hard to boost your blog posts, look for ways to contribute to other websites. If you have made a great connection with a skilled renovation team who can do great work with as little disruption as possible, offer to write a guest blog post or ask to link your website to their monthly newsletter. Your service can actually serve as a marketable product in their promotions.
Look for ways to give away quality services and goods to your existing clients. A simple way to expand your reach is to treat existing clients who recommend new customers. This can be as simple as giving out gift cards or discounts to customers who bring in a friend to your sticks and bricks store. You can also offer a referral friend discount to your website; the customer gets a 25% discount for sharing your next sale with a friend, who can win a buy one get one free coupon!
To create a more cohesive community around your brand and business, look for ways to gift or treat your existing clients. You can offer free products, from magnets to totes to water bottles. To increase your digital reach, take a class on how to make an NFT and sell it. As your client base celebrates your successes and shares your story, look for ways to connect with potential clients as well. You may choose to host an open house, support local causes or sponsor community groups.
As of April 2021, 85% of Americans own a smartphone. If your business has a website and an app, people can easily buy from your business at any time and from anywhere that they can get a signal. Of course, your business is one of many places to shop and buy.
To become better known as a producer or a creator, offering a personal connection to your potential clients and existing customers is critical. Recent world events have many shoppers feeling quite isolated. The community you can build on your website can include
- an introductory blog post about your “why”
- videos that demonstrate your creative process
- podcast interviews featuring your expertise in the industry
As people come to know your face, voice and story, the connections and increase in familiarity will bring your business to the top of the list when a potential client is considering making a change or a new purchase. Whether you produce a product or offer a service, personal connections increase your chance of a positive word of mouth testimonial.
If you’re struggling to define your “why” and demonstrate your passion, look for ways to volunteer to share your story. If fitness is critical in your life, participate in local 5K races and invite friends and family to help by handing out water cups that feature your logo.
You may have been touched individually or as a business by an illness. The next time there’s a community walk or fundraiser on behalf of research, set up a table and add your banner. Get tee shirts that feature your logo for family and employees who want to participate and help with set up or tear down.
Because anyone can shop from anywhere, personal loyalty is critical to building your business and engaging with clients. To make sure that your business is one of the first ones to be considered before a shopper starts to look, the engagement tips above will make your business the first one to reach out to.