When you start a new business in your community, it is the culmination of a lifelong dream. But as you know, the competition in today’s business world is intense, meaning you’ll need to come up with unique and creative ways to make your business stand out in a crowd. To accomplish this, here are some ways to market your new local business.
Host a Family-Friendly Event
Whether or not your business offers products or services that cater to kids, hosting a family-friendly event will get your business noticed in a hurry. Along with giving parents something fun to do with their kids, an event such as this will instantly give your business an excellent reputation within your community. As you play host and get to talk to lots of parents, chances are you will develop some new customers along the way.
Four-Wheeled Advertising
For many new businesses, one of the hottest and unique marketing methods being used today are vehicle wraps. A relatively inexpensive marketing option, you can have your vehicle instantly transformed into a four-wheeled mobile billboard. Whether you do this with company vehicles or your own personal vehicle, you can count on thousands of people seeing your vehicle as you drive around in your town or city.
Sponsor a Local Sports Team
If your community is like many others, it has plenty of little-league baseball teams and perhaps some minor-league baseball or hockey teams. By becoming a sponsor of a team, your business will get well-known by more people than you ever thought possible. Whether you have your company’s name on the backs of some jerseys or perhaps some signage at a ballfield or arena, this will be a unique marketing method that will pay big dividends in the long run.
YouTube and TikTok Videos
Last but not least, let your humor shine through to customers by becoming known as the local business that is always posting those hilarious videos on YouTube and TikTok. While your videos can be as informative as you like, they should also be memorable in a good way as well. Whether you are wearing an outrageous costume, challenging others to do a crazy new dance, or advertising new services or products while doing so with your pets by your side, this will give people a great feeling about your business and help them see you as an ordinary person.
Whether you use one or all of these ideas, you will begin to notice more traction in your business. So get ready to see your profits skyrocket and your business soar past the competition.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan
