Whether you own a smaller or larger company, advertising your business is necessary for growth and expansion. You can do this in different ways, including TV and online commercials. These commercials can help you to reach new and existing customers in different ways, depending on the type of commercial you shoot. Early on in the process, you want to decide what type of message to convey to have the biggest impact. When coming up with the concept for and shooting your commercial, it is important to think about who your target audience is, how you want to incorporate your brand, what types of visuals and sound effects you want to add, and what story you want to tell.
Knowing your target audience can help you to understand not only what your commercial should look like but where it will appear. Certain websites or TV stations will work better for specific demographics. Determining your target audience can also give you a sense of the type of language, models or actors, images, and subject matter you want for your commercial. Also, do research on your market beforehand. This can give you a sense of what your competitors are doing and whether you should follow a similar path or look to new ways to tell the public about what you offer.
You want to make sure that your brand is featured prominently within your commercial. This can be done in different ways. You could have your models or actors talk about your product or company. Having your company’s logo or name featured in the commercial may work better for you. Whatever you choose, it is important that customers know what your brand is and where to go to find out more information. Incorporating your company name into a song, jingle or slogan can make it stick more in customers’ minds.
It is important for your commercial to have a professional look and sound so that customers will take your business seriously. You also want to stand out from your competitors. Think carefully about what visual and sound elements you want to use. Professionals such as sound or lighting engineer can help you to achieve a more professional sound or look. You may want to incorporate a signature effect in multiple commercials. This can make you more memorable to consumers.
Storytelling is one of the most compelling ways to connect with consumers. When developing a story, it is important to think about your brand as well as your customer base. You may want to tell a funny or emotional story. It all depends on how your target audience will respond. Commercials are usually short and to the point at around 30 to 60 seconds. So, you need to find a way to tell your story quickly and cohesively. Having the right voice-over or character actors, props, costumes or effects can aid in storytelling.
Finding ways to grab people’s attention can be a struggle when you need it as fast as possible and you’re not an advertiser by heart. However, you’re not completely powerless and there are ideas and options out there for you to take advantage of. What’s important when getting the word out about your business is that you know the audience you’re advertising to, you get your name and logo out there as much as possible so people know you, and when you do make advertisements they’re quality enough people take you seriously.
Kara Masterson is a freelance writer from Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.