audience Archives

Small businesses are the backbone of the economy and greatly impact our communities. As such, it’s important for small business owners to think strategically about building their audience to increase...

advertising

What You Need to Make Your Company Commercial Look Great

nancyrubinOctober 1, 2022October 1, 2022

Whether you own a smaller or larger company, advertising your business is necessary for growth and expansion. You can do this in different ways, including TV and online commercials. These...

Audience Marketing

Top Ways to Market to a Local Audience

nancyrubinSeptember 28, 2022September 28, 2022

Marketing to a local audience can be tricky. You want to make sure that your message is relevant to your target market, but you also don't want to alienate potential...

Business Direct Mail Marketing

Tips Your Business Should Know About Direct Mail Marketing

nancyrubinSeptember 20, 2021September 1, 2023

Direct mail marketing involves sending potential customers any correspondence via mail to get them to buy your services and products. This usually includes a postcard or a letter with the...

Audience Audio Marketing podcast

The Unique Benefits of Podcasting: Should You Start a Podcast for Your Business?

nancyrubinJune 3, 2021July 5, 2023

More than half of all adult consumers in the U.S. listen to podcasts. With over 850,000 active shows, those consumers have a wide variety to choose from. So, it’s no...

advertising media Social Media

How to Build a Relationship With Your Customers Through Advertisements

nancyrubinMay 12, 2021May 12, 2021

You would like to get the attention of potential customers through the advertisements that you create, and you also want to build relationships with those people. You can use the...

Audience Content Marketing Customer Engagement Customer-Centered Marketing

Consumer Engagement: Why TV Marketing Is Consistent and Reliable

nancyrubinApril 20, 2021

From the largest franchise to the smallest startup, and effective marketing campaign is the lifeblood of any business. While digital advertising has provided today’s businesses with an expanded range of...

advertising Audience branding Digital Marketing Digital Storytelling

Why Every Brand Looks Good With the Right Commercial

nancyrubinApril 6, 2021April 6, 2021

Businesses have been dealing with the trouble of balancing marketing their brands between digital and traditional media. While putting money into advertising on social media services can be the way...

Audience Business Business Plan Equipment SEO small business

3 Things to Know If You Own Your Own Business

nancyrubinFebruary 23, 2021

Are you thinking about starting your own business? There are a number of important things that you will need to know. These are common sense items that far too many...