Video is a powerful medium today. It is great to tell your story and represent your brand and it can have an amazing impact on the success of your marketing campaigns. Today, video seems to rule the internet as short video content is constantly being shared on social media. So, if you want to get exposure fast and tell your story, you need to devise a great video content strategy, and here is how to do it.
Use Video SEO Strategy
SEO isn’t only about your blog and website. Rather, SEO can easily and successfully be used in video content strategy. Not only do people use YouTube to find specific videos, but they also use it to search for information, just like they would do on Google. So, it is safe to say that your video can be optimized in order to show on the web when people search for something. To optimize your video, you should incorporate a few key elements of SEO:
- Catchy titles – informative and short with planned keywords
- Use keywords in the video description
- Use tags properly with keyword variations
- Build backlinks for your video
- Create engaging thumbnails
- Optimize for mobile phones
Make It Clear What the Video is About
In order to create an effective strategy and attract views and engagement, you should make sure your video is clear. This means, both the quality of the video and its point and message should be obvious and clear as day. Aim to provide enough information for viewers in the video to help them decide whether you want to watch it or not. Also, make sure the title is clear and attractive to people. To help make the video clear there are a few things to do. First of all, you should get adequate gear or videography services that will make sure your video is of high quality. Secondly, you can write a clear and accurate synopsis that will highlight what the video is about. Lastly, transcribe your videos. This will help your viewers skim-read the video first and then watch it if it gets their interest.
Optimize for Conversions
Once you have made sure people want to watch your video, it’s time to think about conversions. To get them, you should optimize content with your focus on those conversions. The first step here is to include a clear call to action in your video. Every expert in marketing will tell you how important a clear call to action is. So, think about your goal and objective and come up with a call to action accordingly; no matter if your goal is sales, leads, or just dialogue. Insert things like a direct message to the speaker, a link at the end that leads to your landing page, a share button, or many other things.
Additionally, you should make a clear schedule for publishing your videos. You can conduct a simple analysis to determine the best time to air your videos and get the most views in the first 2 days. Plus, you can also offer incentives and give them to people to watch and engage with your videos. These can induce anything from discounts and giveaways to free white paper or links to free courses.
Choose Your Outlets
After the schedule is done, it’s time to choose where you are going to post your videos. In order to deliver your video and story to the right audience, you should choose the platform accordingly. Some great ideas for your distribution channels include:
- Posting the video on your website – this can drive traffic to your website by inviting new visitors to watch the video.
- Upload it to YouTube – this is an obvious place to start.
- Share directly on Facebook, Twitter, Instagram, Linked and Pinterest – this can reach your target audience quickly
- Create video presentations on SlideShare
- Embed it directly into your emails
Once you post your video on all or some of these channels, you can look into new ways to reach even wider audiences through ad campaigns and boosting posts.
Video is here to stay. It is a short, creative and interactive way to engage new audiences. With a quality video and content strategy, you can easily promote your business, launch new products and services, talk about your goals and company and educate and entertain people. Video is versatile, so don’t be afraid to think outside the box and rely on good old optimization. And after all that’s covered, you should measure the engagement and easily improve your strategy in no time.
