The Costs of Giving up on Offline Marketing

With the rise of digital, brands are faced with a dilemma of whether or not to pursue their traditional, offline efforts in parallel with their essential online game? So much emphasis has been put on the world wide web that some of the older, extremely efficient strategies have been abandoned out of sheer fear that you’ll lose business if you don’t invest enough in the digital aspect of your marketing.

But the truth is, there would be no online had it not been for the offline, and when a business knows how to integrate them to work together, it can grow beyond those that only opt for one or the other. And no, offline marketing is not on its deathbed, on the contrary, this is a time of an offline renaissance that will help brands become more memorable and creative with their customer outreach than ever before.

Networking contacts

If you want your name to reverberate in the halls of an international conference where all the tech gurus cluster, then you should become a sponsor of such massive events and make your brand become a part of the story. Supporting like-minded individuals gives you exposure to the right audience, elevates your reputation and allows you a foot in the door that would otherwise remain closed.

Joining regular conferences, seminars and other events that are specific to your business can also serve as an entrance to a new clientele or partnership waiting to happen. But what do you need with you to make your brand remembered? A business card, of course. Carrying those is still an essential part of networking in Europe, but the rest of the world still cherishes this tradition as well. Craft such branded business cards that they’ll have to take another look.

Branding done right

People crave anything palpable, tangible and relatable in this day and age, especially because we’re so perpetually overwhelmed by the online noise and chatter that we yearn for something real. When all your digital imagery and language are spotless, people still need something to make your brand more personal. And what could better serve the purpose than branded merchandise, or branded gift cards?

If you make an effort to give people what they need or like, such as pens, t-shirts, notepads or flash drives with your logo, they are bound to remember you, make a connection with your brand and are much more likely to give your product/service a go. That’s why branded printing in Sydney is still a flourishing marketing approach that allows your customers to create a more personal connection to the brand. The physical products representing your brand are at least as important as your online presentation (freebies included), so making an effort will be worth your while to make your marketing truly omnichannel.

Offline content matters

Newspapers and magazines are not only popular in the waiting rooms of every dental office, but they are still one of the main sources of information and entertainment for the majority of the world. They are an experience in and of itself, one that is still sought-after despite the search engine frenzy that drives your online sales.

But it’s not just advertising in newspapers that’s still very powerful for reaching the right customer polls. Rest assured that publishing an article in a printed paper will also be an invaluable way to get in front of as many eyes as possible, although tracking it may be a tougher nut to crack. Financially speaking, it’s not such a pricey endeavor, but it can lead to plenty of exposure to your brand.

Pick up the phone

Gone are the days when cold calls were the main and sometimes only source of attaining new customers, but this somewhat aged technique is still an important part of the modern-day marketing chase. In fact, such conversations, when done properly, are appreciated by the customer, since most of the touchpoints for brands and customers involve digital and faceless interaction, that they are now eager for more up-close and personal communication.

Be mindful of the intricacies of cold-calling, however, since choosing the wrong approach can backfire gloriously. You need to be sure that your audience will enjoy this particular strategy. Is your language focused on what they need, and how they might benefit from the conversation? Is it timed not to interrupt their lunch and family time? All of these details matter in the eyes of the modern customer, since we’re all pressed for time.

Knowledge-sharing face to face

The most valuable form of a “freebie” that you can give to your customers is organizing a workshop or a lecture that will help them overcome some of their issues without imposing yourself as the solution.

Giving actual value in the form of knowledge and information means that you truly care for your potential customers, and the fact that you moved away from the digital realm only gives you a chance to follow their reactions, improve your attitude and presentation, and establish a more meaningful connection with your audience.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on Technivorz.com.

5 Pro Tips To Update Your Business Printed Materials

Companies who focus ideally on both print and digital marketing create better business opportunities as compared to the ones who do not incorporate both measures for their advertisements. Since the inception of digital media, people had begun to renounce the fact that print media is an effective tool for advertising. However, over the time, printed materials have undergone various changes and upgrades which has aided in their comeback in the industry as an even stronger and significant tool. If you are willing to take your business a step ahead with the best in class printed materials, here is a list of points which will help you achieve that without a fail.

Interaction is the key

One of the basic elements which will make your printed materials better than ever is increasing its interaction level. The more interactive your material is, the easier it will be for your target audience to relate to it and consider it. Provide information in a manner that they should be persuaded to take a thorough look at your printed material. Keep it engaging and conversive for desired results.

Present yourself good visually

The better visuals you create for approaching your customers. The easier it will be for you to reach them and increase your sales. There are greater chances that only a small part of the target and potential audience will read your printed materials but this percentage increases significantly if your improve your visuals. Everything which seems appealing is sold easily so focus on the visual presentation your printed material.

Increase brand information

Another way of improvising your printed material is by increasing the content of valid information. A study shows that majority of readers leave the content before reaching the part where the company has provided information about them. Increasing brand information will provide you with better chances of being noticed by the customer.

Personalize it

A factor of personalization shows that you have put in efforts to approach the audience. Personalization is not just a factor of digital marketing, in fact, it can do wonders when incorporated in printed materials as well. Make use of variable printing which helps in personalising and easy segmentation of ads. Customising and personalising an ad can be a complex procedure but the more your efforts are visible, the higher returns you are ought to achieve. 

Improve your designs

It is important to understand the benefits of ideal designing for your brand in your printed materials as it can provide you significantly great benefits. If the design on your material seems to be professional and polished, there are higher chances that your customer will stay on it. Your best bet is to hire a professional print designer for attracting the customers. Contact Manchester printers as they might be helpful in this respect.

Use both for a greater good

As mentioned earlier, single handedly digital or print marketing cannot give you the benefits which they both together can provide for you. Allow your print materials to increase your online and the same way let your online marketing be beneficial for the print materials. Work them together in order to maintain dynamic motion.

With the above mentioned points, any brand will be able to make the most of their printed materials and get acknowledged by their potential and loyal customers. Let your brighter side shine with the best of your print advertising. Spread the information by sharing this article with your friends.

Guest author,  Andrew Smith, is the Director of Andrew Smith Print Ltd and has 35 years of experience in providing business print solutions, to help small and big enterprises enrich their marketing campaigns.​

3 Ways You Can Cut The Costs Of A Small Business Marketing Strategy

Having the right marketing strategy can help drive customers to your business. It will generate a buzz around your company, and promote your products or services. Many things factor into the perfect marketing strategy, one of which is the price.

Keeping the costs as low as possible – without compromising the results – is a tough task. However, it’s not impossible. There are ways you can do this, and it will help you create a marketing strategy that does everything you want, without costing too much.

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Do A Cost-Benefit Analysis Of Each Technique

No matter what marketing techniques you use, it’s crucial that you work out how much you’ll get out of your investment. If something costs money to implement, then you should run a cost-benefit analysis to predict how much you’ll benefit from it. This allows you to see which things are worth your time, and which things you should maybe forget about. There are sites like https://www.mindtools.com that have some useful resources to help you figure out how beneficial something is for the price. As a result of doing this analysis, you can save money by not spending loads of cash on techniques that won’t generate many benefits for your business.

Only Focus On Digital Marketing

There are loads of different marketing ideas out there for you to explore. You’ve got plenty of traditional ideas that many businesses are still using. This includes print advertising, commercials, billboards, attending trade shows, and so on. My gripe with traditional ideas is that they’re often expensive, and don’t bring in brilliant results. As you can see on www.Coforge.com, digital marketing strategies normally comprise of SEO, social media, and web design. All three of these things are inexpensive, yet highly effective. Modern consumers spend most of their time online, so it makes sense to focus all your efforts on digital marketing. It will save money, as you don’t have to pay for traditional ideas as well.

Get As Much Free Help As Possible

The best way to save money is to avoid spending any money in the first place. Obviously, it’s nigh on impossible to create a marketing strategy for nothing at all. However, you can attempt to get as much free help as possible. One idea that springs to mind is asking friends or customers to share your social media accounts online. This helps spread the reach of your content, and build up followers. Another idea is to encourage customers to leave reviews of your business. Good reviews are often the best way to market and promote your business as it shows people that you’re trustworthy and professional. Most consumers check reviews before buying something, so this makes a lot of sense to do. The best thing is, they don’t cost you a penny!

See, it’s definitely possible to create a great marketing strategy without overspending. One of the great business tips is to save money at every possibility. Reducing the cost of your marketing campaign is one way to lower overall expenses, and possibly widen profit margins.

7 Ways To Make Your Site More Exciting

If you’ve recently started to look at your website and think that it just seems so boring, then it may be time for a change. On the one hand, this may be because you’ve just gotten used to it. So you’re more bored with it than anything else. But, it may also be because the website itself is actually boring. And when that’s the case, you may have to worry. Because if you’re finding it boring, the what are your customers thinking? Either way, you don’t have to just leave your website as it is now – you can really change things around and make it so much more exciting.

Sometimes, you just have to get yourself into a position where you’re bored with your website to then be able to change it. Because you’re not always going to be able to see what’s wrong when you’re not looking at the same old things. But, even when you know that something isn’t quite right, you don’t always know what will make it better. And that’s where this post comes in. Even if you quite like your site as it is now, you may take something away from this that can take it to the next level. Because we’re going to walk through seven different ways that you can make your website more exciting.

Do A Complete Redesign

Of course, the very first option you’re always going to have is to do a complete redesign of your site. Because when you think that the site is boring, or it’s just not really giving you the results that you want, you need to shake things up. A great way to do this is to make sure that you’re taking your analytics and really honing in on the elements that need improving. When you do, you should find that the end result not only looks great, but it much more suitable to what your customers want functionality wise too.

Change Your Branding

Sometimes, you’re not going to have to go to such drastic measures to make your site more exciting. If you love the layout and the functionality is perfect, maybe it’s just the branding that needs to be changed. From your logo to the fonts and colors used, sometimes you just need to shake up the visuals you have to make them more suited to your brand identity.

Start A Blog

From here, you’re then going to want to think about starting a blog on site too. If you have a blog already, then maybe you need to refresh your content or start a new series – both can be incredibly influential to your customers and viewers. This should also become a huge part of your marketing too. It can be a lot of extra work, but if you put the effort it, it will pay off.

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Launch An App

How are you doing on the mobile front? If you’re not optimized for mobile at all, then this should be your first change. Even if you don’t know an awful lot about it, you can work with the software companies that do. By launching an app, you’re going to be adding a new dimension to your offering and even be able to target a new segment of customers too.

Use Video

Next up, you should give video some thought too. A lot of customers prefer video to imagery or written content. It can often get information across in a much more engaging way. So definitely think about what you can do with YouTube or onsite content going forward.

Create A Members Area

If your feel like your site is just the same, and that it’s not really offering anything exciting to your customers, you’re going to want to up your game with a member’s area. Not only is this exciting for your customers, it gives off an air of exclusivity. It’s somewhere that you can engage your customers more, and interact with them more – which has a huge benefit to both parties.

Focus On Interaction

Finally, you’re also going to want to make sure that you’re interacting with your customers as well as possible too. And you can definitely use your website to do that. With a great live chat offering, you can often add to the customer experience and make sure that you’re doing everything you can to keep your customers happy, and even improve your conversion rate too. It’s a great way to not only get feedback, but stop customers from dropping off through the sales funnel too.

Online Services That Can Boost Your Small Business

Starting up a small business can be scary! After all, there are a lot of big business out there that have been doing it a lot longer than you have. However, it is important to remember that you are not alone. In fact, there are loads of experts specializing in the areas of business that you may need that can be employed on a job by job basis or by subscribing to an online service without even leaving your office. Read on to find out more.

Graphic design

A very popular service for small business that is available online is graphic design. This may be used for branding purposes, product packaging, or even illustrations and animations for official websites.

Also, due to that fact that most small businesses don’t have the resources to employ a full-time graphic designer, it can be very convenient to pay for an online service project by project.

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Financial planning

Financial planning for your small business is essential, not only so you can’t take stock of where you have come from, but also so you can work towards a cohesive plan for future.

It is also something that you can get by subscribing to a planning and budgeting service online. You can find out more about this by reading posts like this Learnvest review so you can judge whether this service is right for you. Also, you can expect such services to offer an analysis of the issues in your company’s finances, as well as a summary financial plan to guide you on how to rectify these.

Something that for the reasonable fee involved can be a great investment if it helps your company to become profitable.

Marketing

Marketing is another area in which you can subscribe for a small monthly fee and get a professional to complete the job for you. Obviously, the fees included do depend on the type of marketing and the volume that you need.

Online marketing services can be used to god effect to boost your business.

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However, you can expect to have a specialist deal with and manage a single social media channel for around $50 a month. Not bad considering most business view online marketing as the best tool for getting their product in front of the right people, even over traditional forms like TV adverts and direct mailers.

Copywriting

Copywriting is usually an online service that is done on a job by job basis. Small business clients usually pay by the word or a fixed fee for a certain length of article, and you can commission a single piece or a more comprehensive project.

If your small business is looking to engage a copywriter online, then there are two main options. The first is to work with a well-recognized freelancer. One that has their own website and portfolio.

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The other is to use a copywriting company specializing in SEO that has a bank of writers on their books and can usually find the right voice for the piece. Although, do bear in mind that because of the overhead costs of being an independent freelance writer, this option may cost more.

How to Make your Small Business Instagram-Worthy

Since 2010, Instagram has allowed users to share their photos and videos. They can connect the Instagram account to other social media, use hashtags and geotags to enhance the visibility, as well as Stories feature since 2016. Therefore, you can imagine how difficult it is for individuals and businesses to decide which social network is perfect for marketing. However, Instagram is special because it uses visual engagement to attract and gain followers.

This doesn’t mean you shouldn’t use it, just that you need to adjust your strategy. Over time, business world recognized its potential and now it finds it to be a great opportunity to reach the target audience. With statistics like 700 million monthly users, Instagram has quickly taken its rightful among Facebook and Twitter. With that in mind, here is some advice how to run a successful Instagram profile for a small business.

1.    Build a business profile

First, your business needs a proper profile. This means that you have to create a one concentrated on your business completely, like the name, category, short description using keywords, add website and location. This will be enough information for Instagram users to know who you are and what you do. You have only 150 characters to present yourself, so use them wisely.

2.    Display brand personality

Even though you’re a business entity, you still need a brand personality to attract the followers and get them to know you better. This is not hard. It’s all about the message you send about yourself like being funny or serious. This is the feature you will have to use all the time in your communication with your audience on all social media platforms and your website.

3.    Use aesthetics

Aesthetic in your posts will set the visual standard and must be in line with the brand personality. This means that you have to choose a colour palette that you will use. A photo planning apps can help you with this, like Planoly. This app is will keep your visual elements in check and will help you see how your images look one close to another before you publish them on Instagram.

4.    Don’t leave out location and hashtags

Hashtags and geotags are important if you want to reach a wider audience. Every post must include them, no exception since they will put you in the spotlight. They will help Instagram users find you and follow you. You can use custom hashtags which will authenticate your business and help with contests and giveaways.

Geotags are important for the local followers. For example, if you’re a restaurant, the local followers will have the chance to see your profile and visit you in person.

5.    Dedicate to visual quality

Since Instagram is all about the visual elements, you should use only the high-quality image and videos. It’s all about the lighting and clarity. You can choose one place which is perfect for taking photos or hire a professional photographer which can be pricey. Quality includes everything that is important for creating excellent photography, and that means creativity as well. Moreover, images and videos are perfect for the promotion of your brand personality and presenting yourself.

6.    Post diverse content

Posting the same content will bore your followers and chase them away. That’s why it is important to diversify your content to be interesting. Use photos and videos alternately, ask customers to send you their content, and publish it with your own. Write something funny, meaningful or informative, and you can even present your employees through your posts.

7.    Communicate with customers

Communication with the customers is one of the backbones of business dealings today. If you start answering their questions, noting their reactions publicly and acknowledging them, you will create loyal followers and customers. For example, you can place HD Booths on your premises. This way your customers can take a picture, so you can post it on your Instagram profile tagging them and writing something about them.

8.    Present your product

Don’t forget that you are working on growing your business and find as many customers as you can who will choose your product. However, the audience doesn’t like when you try to sell them something directly, so allow yourself to be creative. Allow them to try your new product through giveaways and offer discount codes from time to time.

Don’t forget to use calls-to-action on Instagram too with “learn more”, “comment to enter the contest” or “check the link in our bio”. This will help you get to marketing goals while still having fun.

Finally

Instagram is a different but less burdening platform to promote your business. It will be as fun for you as for your followers and can be a significant boost in your marketing campaign. Use all these recommendations here and you’ll reach your customers and gain a loyal following in no time.

 

Bio: Nina is a digital nomad, yoga aficionado and a travel enthusiast. She’s passionate about learning new things and sharing meaningful ideas. If you wanna see what she’s up to you can find her on twitter