Your website’s traffic signifies a lot. It is a measure of how you engage with your consumers, how you attract them, and how you can increase your lead conversions. Search Engine Optimization, popularly called SEO, is the process of optimizing a web page to build its relevance in the eyes of search engines, gain visibility in search results, and improve incoming traffic. Marketers believe that SEO is more reliable for growing sales than Pay-per-click or other advertising forms since it provides a strong foundation for constant organic leads.
However, getting traffic takes more than creating good content; it depends on the working of search algorithms and how they treat your content. The process of SEO is not simple; it requires regular monitoring and updates in alignment with the search algorithms. Therefore, only an experienced and skilled SEO professional can strategize your online platform to make it searchable. And if you want this endeavor to stay cost-effective, then hiring SEO virtual assistants is just the right solution for you.
Let’s find out how SEO virtual assistants can help you more than an in-house resource.
Your Website Needs SEO
Understanding why your website requires SEO will help you understand its benefits and the overall process. SEO helps with improving a digital presence in many ways, including the following.
- Organic searches, are vital for a website’s growth and constant traffic.
- It establishes your brand’s image on search engines.
- Helps to find target markets
- It improves the user experience of websites
- It helps in sales growth by generating more consumer leads.
- It builds a localized presence, as some businesses are limited to a certain area.
- SEO helps in customer analysis and engagement
How do SEO Virtual Assistants Impact Traffic?
Virtual assistants provide businesses with an easier way to handle SEO operations. A remotely working SEO expert can increase your firm’s web traffic, by working to achieve a high rank on search engine result pages (SERP).
When you hire a virtual assistant for search engine optimization of your website, they perform the following tasks to get more traffic for the website:
- Finding Correct Keywords
SEO VAs are experts in finding suitable keywords to define your product/services on search engines. They will research high-value and low-competition keywords that will give you an optimum result. They will analyze the market to help you get a distinctive definition in terms of keywords.
- Competitor Research
It’s crucial to analyze how your competitors are working on their SEO strategy before you start formulating yours. SEO virtual assistants study your top competitors, the content they share, their customer engagement technique, major keywords, etc, to conclude an effective SEO strategy and success in the market.
- On-Site SEO
Activities performed on your website to optimize it for the search comes under on-page SEO. In this direction, creating effective title tags, meta tags, meta descriptions, alt tags, headings, and content modifications can be done by expert SEO virtual assistants. They use high-value keywords for these modifications. Your website’s user experience is another aspect that can immensely impact its traffic. SEO VAs audit your website metrics like loading time, speed, and page linking, along with other user-friendly features, and take steps to improve overall performance.
- Link Building
It helps increase a website’s authenticity. SEO VAs increase your web page’s trust value by posting guest blogs on popular websites and linking them to yours. Search algorithms find links as a mark of authority and trust. SEO VAs also do tasks such as publishing press releases, submitting links to the directory, and forum posting to increase your traffic. These measures help develop quality links that establish the authenticity of your website, leading to its good ranking and higher traffic.
- Content Optimization and Marketing
For search engine rankings, content is an all-time king. Creating good content requires research and expertise. But, this is not all, marketing efforts are also needed to place that content where it is needed.
SEO virtual assistants are expert content managers and they will not only assist in optimizing and marketing your content but also effectively utilize it to attract the target audience. They will manage your website’s content by publishing relevant blog posts, and articles with effective keywords. They can also monitor your content for any changes and updates.
- Website Listing
Listing is a simple yet important step in traffic growth. Similar to link-building, It helps in establishing your online presence. Customers tend to trust a website and visit it, upon finding it listed on various platforms. SEO virtual assistants register your website on respective platforms and directories where people search for similar businesses. They can register it on web mediums like Google My Business, Merchant Circle, etc.
- Localized SEO
Your website can generate a lot of traffic from the local region, provided it is optimized for the same. SEO VAs can perform a set of measures to optimize your business according to your local region, through a targeted and strategic approach.
- Social Media Posting
Online social platforms are a medium of heavy traffic activity. Posting on these forums and optimizing it for better searchability helps in getting crucial leads for a website. An SEO virtual assistant can take care of your social media management.
Benefits of Hiring SEO VAs
Hiring an SEO virtual assistant not only increases your traffic but also has other advantages. The following are the key benefits of outsourcing SEO to virtual assistants.
- Great ROI
Hiring an SEO virtual assistant is an economically feasible option rather than setting up an in-house department. Any business can engage SEO VA as per the requirement. But if you wish to organize these operations in-house it will involve infrastructure and technology costs, along with human resource hiring and training expenses. Searching for eligible talent, and their overall compensation can add to the running cost. In comparison, engaging an SEO virtual assistant gives a higher return on investment. These VAs are equipped with the required technology and infrastructure. Moreover, their experience and expertise provide you with the desired business growth.
- Saves Time
You save a lot of time on assigning skill-specific tasks like search engine optimization, website analysis, business listing, and competitor analysis, to an SEO VA. This saved time can be utilized for core business operations, strategizing, client meetings, and more. With an SEO virtual assistant on your side, you can take on crucial business responsibilities without any procrastination.
- Low Investment
Hiring SEO VAs is a very affordable choice. Particularly in comparison to setting up an in-house department, as we discussed above. Here, you just have to pay for the services as per the agreed plan. It is only a fraction of what you spend on an in-house SEO staff. Apart from this, you can choose to scale up or scale down the plan and subsequent payment, according to the workflow or budget.
- Customized Plans
You can discuss the business requirements and ask the SEO virtual assistant service provider to prepare a tailor-made package. This is another advantage that makes hiring SEO VAs a smarter choice. These experts can analyze your business requirements and how they can help you achieve your goals. Based on the findings they will create a personalized package that best suits your needs and budget. Moreover, you can discuss and negotiate services to grab a better deal.
SEO operations are critical for businesses in the present digital landscape. Virtual assistants are a great option as they save your time and investment. The advantages of hiring SEO virtual assistants are not just limited to traffic growth. It directly impacts a business’s sales. You can engage them through agencies or even hire independent workers. But, ensure proper analysis of experience, skills, and clients, before assigning them the project.
Jessica Campbell is an eCommerce Consultant and a Professional Content Strategist at Data4Amazon, a leading organization providing end-to-end Amazon consulting and marketplace management services. For over 7+ years, she has been writing about best practices, tips, and ways to enhance brand visibility and boost sales on the Amazon marketplace. So far, she has written several articles on Amazon listing optimization, Amazon SEO & marketing, Amazon store setup, Amazon product data entry, and more. She holds 12+ years of copywriting experience and has helped thousands of businesses and Amazon sellers build their presence in the marketplace, reach new customers, and register better sales & conversions through the power of a well-built copy.