How to Find the Best Prospects for a Link Building Campaign

Link building is a highly effective strategy for improving your business visibility, awareness and online credibility. What’s more, link building is one of the most important search engine optimization (SEO) activities. As a matter of fact, top quality backlinks are on top of the list of Google ranking factors, alongside content. But, in order for backlinks to show their full potential, they must be made on reputable and credible sources. However, finding the right prospects for backlinks is more difficult than ever.

The discovery process for high-quality links demands effort and dedication. The main reason is that you simply can’t make backlinks anywhere you have a chance to. That strategy will get you penalized. Instead, you must find excellent sources that favor good reputation in the online world, such as websites, blogs, forums etc. to make backlinks on. That way, your own reputation and credibility will improve and you’ll be able to attract more quality traffic back to your website. Here are a few ways to find the best prospects for a link building campaign.

Do an online search

The Internet is full of great opportunities; you just have to utilize your search engine and find the ones that suit you best. This is easier said than done, especially since the online world is quite saturated with various websites, blogs and content pieces. You can start things off by searching for lists. List posts are basically curated links on industry resources that point out important blogs, websites and influencers that you should check out.

Depending on the industry you’re looking to build links for, you can search for top bloggers, top blogs or experts in the industry to follow. That way you’ll find various prospects that can prove to be beneficial for your link building campaign. Again, the results and their potential may vary based on the industry you’re in. Nevertheless, you’ll gain a general idea on what sort of prospects to focus on.

Leverage tools to your advantage

Manual search can result in plenty of potential prospects for your link building campaign, especially if you’re using advanced search options, such as “intitle”, “Inurl-category”, “allintext-category” etc. However, this method may take away too much of your time when looking for prospects. If you want to speed things up a bit and get more adequate results, you can leverage link building tools to your advantage.

That way, you’ll be able to identify the right websites, blogs and influencers that match your criteria. Simply put, you’ll find the right prospect to build high-quality backlinks on. What’s more, you can also obtain contact information of prospect’s owners. That way, you can easily establish communication without having to search for contact information individually.

Competitive analysis

Another good way to find worthy prospects is to conduct competitive link analysis. That way, you’re looking into your competitor’s strategy. For instance, what are their prospects, how many backlinks they make and so on. It’s important to understand that you’re not trying to copy your competitors or their strategy.

Instead, you’re simply looking for opportunities they’ve missed out on, in order to improve your own link building efforts and gain competitive advantage. In addition, your competitor’s prospect may prove more useful to you or may lead you to even better prospect. Furthermore, checking in on your competition may also lead to great opportunities, such as spotting their broken links and replacing them with your own.

Use social media for link discovery

Social media platforms have evolved to become a powerful business tool. Social media networks are excellent means of communication and are also great resources for link prospecting. The main reason is that social media hosts a great number of people and businesses alike. That makes it easier to identify credible sources, by checking out social proof and public relations of a prospect.

Social media can help you determine important influencers and the authority they have over their followers. Moreover, you can determine your audience’s preferences and identify which websites or blogs the often visit. That will give you a good understanding on where to look for prospects, in order to build your links where your audiences are.

Finding the right prospects for link building is never easy. Your links have to be on reputable and credible sources and they need to be of top quality as well in order to produce the best outcome. The more quality your backlinks have, the better your ranking will be. Not just that, but your reputation, trustworthiness and visibility will also improve through the quality of your backlinks and the sources they’re built on.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on

Six Outdated #SocialMedia Tactics That Need to Be Put to Rest

Well, if you are one of those who think using the same social media tactic again and again will help you then this perception no more holds true today. The tactics that Mark Zuckerberg used sitting in a corner of the Harvard will not apply for you and your company today.

SEO is very much chancy and you need to cope with the current trend and be up to date. Especially while handling your social media pages, you need a new technique everyday so that your page is visible. In addition, along with this, why do you want to use the same tactics that are helping your business in any way?

Following are some of the techniques that you need to stop immediately:

  1. Posting Links Only

As a social media manager of your company, you must have created links to the content. You should be proud of it, as you have worked hard to create those links but think about a social media account full of links. The result will be a dull customer response. Just links will make your account a dull one.

Instead, manage your links with posts of general interest that raises interest of the customers. You can mix the links with some content that is not linked anywhere and hence customer will find it new and read along.

  1. The Pitch Messages

This is what happens generally, “You found a social media page interesting and you followed it. As soon as you hit follow, you get a buzz on inbox with lots of offers and discounts. What will be your reaction to this?”

These are pitch messages that are hated by customers. These messages make the customers loses interest in you and he feels that he is nothing but an element to make money.

Instead, make use of social media to build strong relationship with the customers. Do not involve in direct selling and create interest in your profile before you offer your services to them.

  1. Mass Following is no no

Many companies believe that mass following will help them create a good web presence and they will get more following as a return. Accounts like these may have many followers but hardly have they got engagement from the public. People consider you as a fake account and you are never noticed.

Instead, follow a general routine and try to follow only those people who are relevant. Unnecessary following will not help you.

  1. Using Bots

There are auto engagement bots, which automatically likes and shares the post of the social media page that you like or follow.  By using them, you can raise fake interest, visibility, esteem amidst your followers, and believe you will the same in return.

Tricks like these are easily pointed out and once people know this, they will not come to you. Moreover, these bots ruin your feed.  Bots make you lose the opportunity of the original interest that people might show in your page.

Instead of using bots, you should target your social media campaign in such a way that it calls for the original engagement of users. Craft ways to put some interesting posts across the social media pages.

  1. The “Best Times to Post” strategy

There is nothing called the best time to post. Many people just wait for that right time to post their content so that most of the people are online at that time and so they get good views. There is no such time as the most appropriate one. If your content is good and engaging, you will automatically get hits, likes and followers.

  1. Not paying attention to optimizing the content

Most of you might be using SEO at various places, but hardly have they used SEO for their social media sharing. SEO is equally important for social media sharing as it is for your other digital marketing campaign.

You need to make use of good keywords to make your social media post popular.

The best SMO company in India is the one who is always up to date with its tactics. Be it SEO or SMO you need to provide something fresh and unique to the audience.


Author Bio – Saloni Bhatnagar is working as SEO Analyst in Green Web Media. She enjoys writing about digital marketing insights, trends, and updates for various prestigious platforms. In her spare time, she likes reading, cooking and watching movies.

What Do You Need? A Blog. When Do You Need It? Now

Even today, with the power of Google neatly tucked into your pocket or handbag, people still don’t get why having a blog is a super-duper important part of running a business. Unfortunately, it is always the small business owners that find themselves wondering why it is important. We’re not saying they still think blogging is something teenagers do in the hope of becoming the next internet star and thus spend their lives taking selfies on red carpets instead of working, but they usually don’t quite get how it is worth the investment. And that’s what it is, right? Creating top-notch content on a weekly basis is a mega-investment of time and money and skill.

But it is totally worth it. A content publication strategy is one of the most valuable marketing approaches your little business can make and that’s because it will make a noticeable difference to things like where you show up on Google, the leads you get and the sales you make (spoiler alert: these are pretty important parts of business). Anyway, the best way to launch a content publication strategy is from a business blog. From there, well, you can use it as you like, from posting it to your LinkedIn page, to adding it to your email marketing campaign and even linking to it from social media.

Of course, we don’t expect this overview of a blurb to be the winning smile that sees you drop off the fence. After all, caution is a healthy part of being a business owner. That said, blogging is such an awesome tool to use, we have decided to pull together a list of the top benefits it can – and will – have on your business.

  1. Hello, Search Engine Traffic

Everyone that wants to be a success wants to be found at the top of search engines. That’s a fact. And it is also the reason why you need to have a blog. Think about it. The more content you have on your website the more chances you have of getting found. That’s because there will be more pages on your domain to be indexed (translation: great news for visibility). If you went fishing with one rod, and the person on the pontoon over from you has one-hundred rods, who do you think is going to land more fish? So, yeah, start yourself a blog and watch your organic traffic grow like crazy thanks to increased web traffic. Keep adding more fishing rods to your arsenal.

  1. I Wanna Be A Thought Leader

There is no better way to establish yourself as an expert in what you do than having a blog to back that up. It is your chance to show the world (read: your industry), that you know what you are doing and what you are talking about and even sharing industry related tidbits. Why is authority important? That’s simple: it gives people yet another reason to trust you and, in a world where everything is online, trust is like a warm, fuzzy hug (but one that converts people into clients and customers). It doesn’t matter what your niche is, having a blog gives you that extra bit of weight. It could be that you are a customer service specialist, in which case it is time to start a customer service blog. It could be that you run a content marketing agency that specialises in managing business blogs, in which case a content marketing blog of your own is super-duper important. There really is no niche too small.

  1. Time For Tighter Relationships

Having a regularly updated blog is a great way to connect with the people visiting your site in a way that you can’t otherwise. Before, people that came to your site could only read your generic “About Us” page and scroll through your “what we do” gallery, which is made up of stock photos. But having a blog gives them a better chance to connect, whether it is asking questions in the comment section under each post or by sharing what you’ve written on their own social media pages or simply using your opinion to start a conversation, whether that be in a forum or a wine bar. At first, it may seem a little deflating because (as Google analytics shows), only your mom, your sister and your mom’s boyfriend are reading it. But after a while, you’ll find you become the go-to resource in your market and that’s because your content is helpful, informative, engaging and trustworthy. It has built a rapport between you and potential-slash-new customers (#winning).

  1. Get Creative, Become Human

We mentioned your (probably) bland “About Us” page, which isn’t a dig because your about us page needs to tell people what you do, and tell them as clearly as possible. However, you don’t want to run the risk of sounding dull or robotic or boring. That’s where a blog flies in to save the day like some sort of neighborhood superhero. It gives you the chance to show the more personal side of your brand; make people smile and laugh and nod their head in empathy and feel like there is a warmth to you that your competitors are lacking. A blog gives you the opportunity to go beyond “look at these products we sell” and a) give people a reason to buy your products, b) touch on issues that your brand is concerned with, c) embrace a cause as part of your marketing and d) share information and opinions on the things you are passionate about. No matter how cleverly-written the rest of your content may be, your blog will always be the best voice you have and that is because it will have the most personality to it. Seriously, never underestimate the power of likeability.

  1. Social Media Boost

Here’s a quick plate full of food for thought: what is the point in having social media pages if you don’t have any great content to upload to them? (That was rhetorical by the way; the answer is there is no point!) Of course, you could get around this by sharing other people’s content but, at some point or another, your brain will go, “hang on a minute, why am I sending my leads elsewhere?” and that is where your blog posts will swoop in (yet again!) to save the day. It is just one of the best ways to use your social media following to boost your website traffic. Period. Fact. The end.

How to Choose Your Domain Name for Maximum SEO

Choosing the right domain name is the first and arguably crucial step when launching a website. Your domain name is the flagship of your business, and apart from it serving as a window into your venture, it also needs to be optimized for search engines. Keeping up with the times is important, and those who don’t evolve and adapt to these new trends suffer a huge loss in traffic. So, here are a few guidelines on how to pick the right domain name for your website in order to maximize its SEO.

Keyword Domains

In order to come up with the optimal domain name, you need to take a few things into consideration. First, if you don’t already have a recognizable brand name that can be used as your domain name, you have two options. Either you make a brand name from scratch and then use that as your domain name, or you use some keyword relevant to your business as the domain name. If you opt for the first suggestion, then you need to work on spreading brand awareness over the internet. If you chose the latter, it’s a bit more complex. In the past, keywords were the main thing when it came to domain name SEO, and it’s easy to understand why. Imagine someone looking to buy some healthy food. In the case that you named your domain, when this person types ‘healthy foods’ into their Google search bar, it will probably be the first thing to pop up. Nowadays, things are a bit different. In 2012, Google updated its search algorithm, and as a result, keyword domains were no longer the best option. Namely, Google is now more interested in the quality of the content on your website than the keyword in the domain’s name. You can still go for keyword domains if you feel like you don’t have a specific brand name you can use, just make sure that you utilize tools like Google Keyword Planner if you want to find the optimal keyword for your website.

Branded Domains

Today, these domains are greatly preferred by search engines. Not only that, but they have unique names that are a lot easier to remember than keywords. This is why Amazon uses for its domain name and not The brand is more important than the keyword. Moreover, it is extremely recognizable, which will in turn have much lower bounce rates as people will know exactly what to expect on that website. For example, people searching for Adidas shoes won’t go to, right? Apart from being more memorable, branded domain names have clearer backlinks and longer retention times than keyword domains. The main downside of this method is that it takes a lot of time and effort to create a new brand from scratch. You’ll need to do some aggressive marketing on social media and the like to spread your brand awareness enough, so that people can actually recognize your brand. Just make sure that you buy domain name with your brand’s name in it before starting this marketing campaign, unless you want to risk someone else snatching it right under your nose.

Things to Avoid

Now, bear in mind that there are a few things you should avoid at all costs. Using hyphens, for one, is ill advised, as people often forget about them and then go to the wrong site when they don’t type them out. Another downside of hyphens is that they make your site look spammy, as fake sites are notorious for their use of hyphens. They use hyphens to mimic famous domain names like, for example, to generate more traffic on their website. Obviously, you don’t want to be associated with them. Similarly, don’t use low-quality TLD’s, which are .biz, .info, .ws and .name. Such extensions are generally shunned by the online community as they too are used by scammers most of the time. Likewise, having a local extension, such as .uk, will rank your website highly in the UK, but not the rest of the world, so using .com is better in both cases. Finally, keeping your domain name under fifteen characters will make it easier for people to remember it and thus reduce the likelihood of typos, as well as making it more SEO friendly overall.

To sum up, if you are choosing between a keyword domain name and a branded domain name, the latter is probably the better option. Moreover, make sure to avoid using hyphens and low-quality extensions in your domain name to disassociate your website from scammers, and use a short memorable name instead.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on

Smart #DigitalMarketing Ideas That Can Make Your Company A Success

Starting an online business can be a very smart venture. But if you really want to make a success of it, you have to work hard. Because setting up a business isn’t enough to make it great. You have to really work at it in order for that to happen. From creating a website with content that your customers are not only going, but also find easy to use, to coming up with effective and creative ways to make money, there’s a lot that you need to work on to ensure that your business is going to do well. And that’s often enough to put even the most determined people off.

So you know that you want your business to do well, and you know that you want to make a lot of money, but are you happy to put the work in? If so, then you’ve come to the right place. Because in order to make some money and ensure that your business can go from strength to strength, you have to focus on your marketing tactics. Whether you’re new to the world of marketing or not, here are some of the most effective digital marketing methods that can take your business to where you need it to be.

Affiliate Marketing

The first thing you’re going to want to think about using is affiliate marketing. Whether you’re a content site or a business, you can use affiliate marketing to make you a great passive income, or generate you more sales. Affiliate marketing is something that a lot of businesses swear by, so if it’s not something that you’ve already looked into, it needs to go straight to the top of your marketing methods list. It may take some work to initially set up, but once you’ve done that and your traffic is flowing, money can make itself.

Display Marketing

From here, you may also want to think about using display marketing. As a brand, you can gain a lot of traffic and sales by using this tried and tested marketing technique. And when you’re a content site, you can earn some great amounts of commission by using it. Display marketing has a lot of depth to it. As long as you’re prepared to tailor your campaigns and work with the best companies, you have the potential to earn well!


Next, up, you have PPC. Of all the different kinds of digital marketing methods, PPC is a great choice if you want to generate yourself some warm traffic. Because sometimes, traffic isn’t all that you need, you need to ensure that you’re attracting consumers that will genuinely be interested in your product to your site. And with PPC marketing, you can definitely do that, whether you do it yourself or outsource to an agency.


Then, you’ve also got a similar idea to PPC, but instead of the payment being based on a click, the payment is based on a view. So, if you hadn’t guessed already, PPV marketing is based on things like YouTube adverts. And when you think about it, there are not only millions of YouTube videos out there, but there are also millions of people watching them too. So, capitalizing on the ad space available via PPV is a great way to make money.


And of course, you’re definitely going to want to include SEO in your marketing plans too. But don’t automatically think that you have to outsource it, because you may be able to take on some of it yourself. This beginners guide to SEO, for example, will be a really worthwhile read for you. You may be able to pick up some of the basic principles yourself to then apply them to your work and enjoy the fruits of your labor.

Social Media Marketing

And, of course, what good list of digital marketing methods would be complete without including social media marketing too? Because social media is so popular with both consumers and business, you have to be able to harness some of that power in your promotional strategy. You should definitely think about trial paid social options too, to see if they work for your business.


And finally, there’s also sponsorship or collaborations to consider too. Whether you’re a brand looking to advertise, or a content site looking for advertisers, sponsorship can work really well if you’re matched with the right company. You may find that you benefit from more traffic as well as sales and extra income too.


Get To Know Your #SEO

Any small business, blogger or start-up, needs to be online. Improving your online presence is a sure fire way to get more customers and more awareness for your business or brand. So as well as being on social media channels, and having a website, what else can you do? One of the biggest things of late is increasing your search engine optimization or SEO. In basic terms, that is all about how well your site ranks on a search engine. There are many ways to market this, for example creating ads to gain traffic. But that is really SEM (search engine marketing), rather than SEO. So let’s get down to business and talk all things SEO. Understanding it is a must for your business.



Content is King

There is no getting away from the fact that search engine, in particular, Google, loves new content. So first off, you need to be blogging on your website if you’re not already. Creating new content and sharing it online regularly is a great way to drive traffic to your site, especially if your content answers people’s questions or is relevant to current affairs, for instance.

Know Your Keywords

The content that you produce should also contain some certain keywords, as that is what will help people to search for what you have written about. Avoid stuffing keywords on every line, though. It does need to have a focus. So looking into the keywords that people have used in the past to find you, is a great way to know what people are looking for. A company like could be doing that kind of thing for you if you’re not sure where to start. These keywords are important, though, as it is important for branding and knowing your customer base.

Get Your Website Up To Scratch

If you have a slow loading or responding website, then that can be detrimental in a couple of ways. First of all, it can put off potential customers. But second of all, it can affect your SEO ranking. So get your website looked at by a professional if you feel like you need to speed things up. An article by shows that around forty percent of internet users will click off a site if a website isn’t loading quickly. That is a heck of a lot of potential customers to be losing!

Check Your Site URLs

The URL of a website can affect how well a site is ranked. If you are clicking on articles or certain product pages, then you need to check what your URLs for those pages are. It needs to be short, around three or five words long, as well as being clear and to the point. Avoid using words like it and and in a URL. Being specific will help when search engines ‘crawl’ your site, to know what kind of content you’re producing. When search engines understand that and know the kind of content that you produce, then you will rank higher.

Powerful Ways To Push Your Online Company Forward

Online businesses have become a huge part of today’s market, and running one successfully requires you to stand out from the ever-growing competition. With many businesses selling a similar product or service as you, you have to find what separates you from them and use it to attract customers. There are several ways to help you differentiate yourself from your competitors and expand your business, but it completely depends on the type of product or service that you’re selling. This guide was made to help you turn things around if your business is stagnating, or even if you’re just starting a new one.

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Get to Know Your Competition

Every successful business owner will be able to tell you their main competitors from the top of their head. To be able to know where you’re heading, you need to know what you’re up against. The reason for this is because you want to stand out. If your competitors are using certain keywords or slogans, you want to stay as far away as possible from those because it’s going to be bad for you and them both. Since building a brand requires you to stay unique, it’s always good to know what your competition is doing and do it better.

Invest in Your Customer Service

Getting an audience is a tough task when you’re just starting an online business. But that’s not where it ends, because now you have to retain the audience, and the best way to do that is to have a great customer support. Treat your customers better than your competitors and they’ll most probably remain loyal to your product or service. People often underestimate the power of reputation, and word of mouth advertising is actually a great way to build it. An honest recommendation from a satisfied customer will guarantee you new customers, especially in the age of social media.

Build More Traffic

You can have a great product, excellent website, and wonderful customer service, but if you don’t have enough traffic you won’t be earning money. Building traffic is a process that requires focus, strategy, and persistence since you’ll potentially need a lot of trial and error to get it right. If you do manage to build lots of traffic, it will become considerably easier to generate income. If for some reason you can’t commit to this task entirely, there are companies out there like Agseosydney which will guarantee increased traffic on your website. They’ll optimize your SEO and help you manage your online reputation, thus directly increasing your income.

Follow the Latest Trends

There’s a new meme circling the internet that has millions of people jumping out of their chairs? Then you absolutely must know about it. If you’re to be successful in advertising your product, especially when it comes to social media, it’s imperative to keep track of current trends and potentially use them to your advantage. Being uninformed is no longer acceptable, especially when it comes to online businesses. Talk to your employees and encourage them to share their insight when it comes to current online trends.

Specialize Your Products

Ask yourself, what kind of problem will your customers solve if they pick you over your competitors? Let’s imagine that you’re selling cleaning products. If you advertise your company just as a cleaning products seller, how does that put you in an advantageous position compared to your competition? However, if you’re selling eco-friendly cleaning products that don’t negatively affect our environment, you’re good to go. Why is that? Because you just solved a problem for someone who lives by the green living philosophy and needs to clean their house. And by doing it, you effectively made yourself stand out from the crowd. So think about the ways on how to customize your products, and you’ll be doing yourself a favor too.


It takes time and focus to launch and grow a successful online business. This guide was made for you to help you make your business stand out from the crowd and show your unique qualities to your customers. Sometimes, an idea will fail and you’ll need to recognize that moment and learn from the experience, so that next time you may succeed. Just remember that if you have a strategy in place for both your products and your customers, you’ll already be a few steps ahead of your competition.