9 of the Top Social Media Analytics Tools

Chances are that social media marketing in a major component of your overall marketing strategy. But, to find out if your social media marketing efforts are paying off and to identify areas where you need to improve, you must deploy social media analytics tools.

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The following is a list, in no particular order, of 9 of the top social media analytics tools.

1.    Cyfe

Cyfe is an all-in-one dashboard application that helps you monitor all your business data from one place. This helps you make better business decisions and save countless hours tracking your data. Cyfe lets you monitor individual departments, projects, multiple websites and anything else using dashboards. Once the social front, Cyfe has social dashboard thatallows you to pull data from popular services like Google or Facebook using pre-built widgets or custom widgets. Cyfe is free to sign-up but to unlock its full potential, you need a $19 per month subscription.

2.    Followerwonk

Followerwonk is a social media analytics tool that assists you to explore and develop your social graph. With Followerwonk, you can dive deep into Twitter analytics and find out who your followers are, where they are located and when they tweet. You can also find and connect with new influencers in your niche. Followerwonk has great visualizations that make it easy to compare your social graph with your competitors. It is also super easy to share your reports with the other people. Followerwonk offers a free account for one profile. For up to three profiles, pricing is $29 per month.

3.    Buffer

Buffer is a great tool to save on your social media tasks. With Buffer, you can schedule, publish and analyze all your posts in one place. Buffer also allows you to share your content at the most optimal time of the day so that followers and fans can see updates. This is in addition to other tools such as their image creation tool that allows you to create images with the perfect size and format for Twitter, Facebook, Instagram, and Pinterest. Buffer is free for individuals managing one account. Pricing for teams and agencies starts at $99 per month.

4.    SumAll

As the name suggests, SumAll is a number crunching tool. With SumAll, you can connect  connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for you or your clients. You can then organize them into as many reports as you like from a single SumAll account. Pricing is $99 per month.

5.    Quintly

Quintly is not only a social media analytics tool but a benchmarking tool as well. With Quintly, you can easily see your numbers compared to your competitors’ and hence take action where you find you aren’t doing well. This is a great tool if you want valuable competitor insights and data. Quinty offers a free 14-Day trial for all packages and pricing starts at $129 for 5 profiles.

6.    Keyhole

Keyhole is one of the best analytics tools to track social conversations on Twitter, Facebook and Instagram. Their products include hashtag and keyword tracking as well as account tracking and reporting. If you want hashtag analytics, then Keyhole is definitely the way to go. Pricing starts at $132 per month.

7.    Klout

Want to know how influential you are on the social web? Klout measures your influence by examining your ability to drive action. To improve your impact online, Klout suggests shareable content that your audience hasn’t seen yet and track how retweets, likes, and shares change your Klout Score. The Klout Score is on a scale of 1 – 100. Klout is free.

8.    ViralWoot

Viralwoot is purely a Pinterest social media analytics tool. With ViralWoot, you can grow, manage and monitor your Pinterest account. Use ViralWoot to boost your Pinterest presence and get discovered by thousands of active Pinterest users across all types of niches.You can also increase your reach by scheduling Pins for maximum exposure and engage Pinterest influencers. Signing up is free but to unlock all the features, you need a paid subscription that starts at $10 per month.

9.    Addictomatic

Addictomatic helps you monitor your influence and online reputation. You can instantly create a custom page with the latest buzz on any topic. Simply enter a topic in the search bar and the tool finds the most recent articles, images, videos and news items from Google, Bing, Twitter and over a dozen other sources. The results are broken down into easy-to-navigate headers. Addictomatic is free.

Conclusion

There are many other social media analytics tools that you can use to make sense of your social media marketing efforts. But, these nine are definitely in the top tier.

 

Why Social Media And SEO Are Perfect Bedfellows

Thanks to social media, the way companies are advertising has had to change. Before, it was okay just to spam your customers with adverts and banners and hope that they come to your site. But in today’s world, things are a little different. No only do you have to get your content in front of their eyes, you also have to make sure that it’s content that is interesting for your audience.

Social media strategy, therefore, relies on solid content and a strong brand presence. But it also relies on competent SEO. After all, good SEO can help drive traffic to your content and greatly increase its impact.

The problem, however, is that when it comes to discussing social media, many marketers leave out the details on exactly how it can affect your Google ranking. Instead of discussing exactly how social media can improve SEO, it’s left as something that is implicit: in other words, the reader has to just guess at how social media boosts their site.

Here we’re going to look at just some of the ways that social media can boost your SEO. Take a look at this.

Your Total Number Of Followers Matters

It turns out that the total number of followers you have on your social media account affects how well your site ranks. A company that has a couple dozen Twitter followers will do better than if they had none at all. But their rankings won’t get nearly the same bonus as a mega corporation which has a million followers on Twitter and Facebook.

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Pixabay

It’s important, however, to point out that Google can tell the difference between organic and bought followers on social media sites. Businesses, therefore, need to think about ways to grow their social media following organically. It’s a slow process, but it can be achieved by posting helpful articles and tips on a regular basis.

Social Media Encourages External Links

Back in the early days of SEO, it was all about link-building. Since then, however, other methods of ranking your site, like dwell time, have grown in importance. External links, however, remain the cornerstone of how Google decides where to rank your site.

The great thing about social media is that it can encourage these links. Instead, of relying on people finding your site through blind luck or having to manually go there by typing in the URL, social media provides you with an instant community to advertise your site. People going to your site through social media are more likely to link to it since they know the people behind the company.

Optimized Posts Are Good For Searches

Google doesn’t just list website pages in its search results, it also lists social media updates too. If you know what search terms your audience is using, you can tailor your social media updates to match their search queries. This, in turn, will make it more likely that your social media feed will appear high up in the Google search results. High rankings are usually temporary using this method, but they can be sustained through regular updates.

 

 

Is It Time to Turn to the Pros for SEO Advice?

If your company’s brand recognition efforts are stuck in neutral, what do you plan on doing about that?

Whether you have been in business for many years or are rather new to the business world, getting your brand recognized is one of the important (yet sometimes daunting) tasks you will have.

Stop for a moment to think about why brand promotions are so important.

For starters, millions of consumers are all about the digital age these days, so reaching them through the Internet is critical.

Sure, you should still be putting time and effort in when it comes to other modes of marketing and advertising, but what you do online can go a long way in determining whether or not your brand will ultimately be successful.

That said do you have the tools and resources in-house to accomplish your brand promotional goals? If not, will you expend the time and effort (including expenses) to find those who will help you with such needs?

Simply ask yourself, is it time to turn to the pros?

Why SEO is a Key Ingredient

If you’re not fully up to speed on search engine optimization (SEO), one of the reasons it is so important is because of all it encompasses.

For one, SEO gives your brand the opportunity to be seen and heard on countless blogs, blogs that are read by millions of consumers on a daily basis.

With that in mind, how do you get started?

As Miguel Salcido, owner of Organic Media Group SEO agency notes, “The key is letting an experienced agency SEO consultant put together a customized SEO strategy for you free of charge, thereby allowing you to match up with your competitors.”

That SEO strategy (which really is not all that complicated) should include at least the following:

  • Goals in place – First and foremost, what are your goals you want to accomplish with an SEO plan in place? Once again, this is where turning to the pros can make all the difference in the world. With a qualified agency running the show, you not only get sound advice and implementation of your search engine optimization goals, but you turn over one of the more important responsibilities for your brand to professionals. In doing so, you take the pressure off yourself to come up with all the answers as to how to best promote your brand;
  • Website loading – When was the last time you looked at your company’s website? On a scale of 1 (poor) to 10 (great), how easy is it to move around on? Face it; many of today’s consumers are leading busy lives, lives wherein they don’t have time for failing websites. If your site is slow to upload, has broken links etc. it is a recipe for disaster. A qualified SEO consultant (or team) can analyze your site, seeing where the breakdowns are coming from;
  • Guest blogging – Have you been a regular participant in guest blogging? If not, you are again missing out on potential customers and an improved revenue stream. When you guest blog for others (and you should reciprocate the offer for appropriate businesses and individuals), you have the opportunity to get your brand out in front of countless eyes. This is all possible by adding a keyword link back to your site, be it in the copy itself or the bio. As such, consumers (and other businesses) can then visit your website, learning all there is to know about your products and services;
  • Social media – Finally, where’s your social media game at these days? If you say that it is in development or even non-existent, you have work to do. As Salcido points out, “A comprehensive social media plan includes content promotion, engagement, analytics, and more. It’s a way to further push your brand out in the world, and create discussion. Optimize your social media strategy, and your company will grow.” That said if you haven’t been pushing social media up to this point, you really need to reconsider that idea. With a well-planned social media itinerary in place, you can reach out to countless consumers (along with other businesses), setting your brand up for more exposure. Whether you use Facebook, Instagram, Twitter, Snapchat or other such sites, don’t be a stranger in the world of social networking.

When you go to the pros for SEO advice and implementation, you get the opportunity to give your competitors something to think about.

That thought eventually will be how can they catch up to what you are doing?

 About the Author: Dave Thomas covers business topics on the web.

 

Customer Connections Are Key

The business world is constantly in flux, adapting and evolving to match the demand. For your company to remain a success on the market, you need to make sure it feels fresh to new customers. It has to always be the business offering more to customers and going the extra mile. To do this, keep two ideas in mind, relatability and relevance. It’s important you make sure that your business and marketing campaign is running on a connected model. Everything should be tied to everything else otherwise you are losing potential in your business. What we mean by this is that you might get customers to your Twitter. But, if there’s no link to your site, then they can’t buy so it’s a rather pointless follow. Or, you might get one buy from them. But, if they don’t feel a connection with your company, they won’t buy again. As such, it is a missed opportunity. Here’s how to keep customers connected in your business model.

Support Through Live Messaging

Gone are the days when you needed a full room of employees for customer phone support. Instead, you can now give them all the support and services they need online with a live messenger. Live messengers provide customers with instant access to your business. It’s easy to setup, cheap to run and customers will appreciate knowing that support is only ever a quick tap away on the keyboard.

Marketing Through Social Networks

Social networks are an easy, natural ways to make customers and clients feel as though your company is more than a business. It’s something they can relate to and connect with on multiple levels. For instance, with snapchat, fun images and viral videos can gain the attention of the press and the consumer. You should certainly be looking into this possibility, and you can find out more in the following infographic.


Infographic By Interesting Facts About Snapchat

Charge Ahead with a Winning Business Plan

In running your business, what do you do that sets your company apart from the competition?

If you’re on top of your game when it comes to making smart financial decisions, then there is a very good chance that your company is doing just fine. On the other hand, sloppy financial decision making can be a major red flag over time when it comes to your company’s health.

With that being the case, your financial decisions oftentimes will involve things such as how much to spend on advertising and marketing needs, whether or not to bring on more staff, and how best to guarantee payments from customers.

Yes, you will make some bad calls over time, but the key is to learn from any such mistakes and not make them again moving forward.

With that in mind, are you charging ahead with a winning business plan or do you find yourself stuck in neutral?

Bringing in More Business as You Deal with Some Headaches

In order to do your best to steer clear of financial headaches, remember the following tips:

  • Customer transactions – For starters, make sure your customer transactions run as smoothly as possible. Yes, you will have some customers who will try and pull a fast one on you, but the majority of your transactions should be legit. In the event you do run into some customers not playing by the rules, have a Plan B in place. Those customers would be individuals who make a purchase, and then decide to dispute the charges for one reason or another. If you end up with countless chargebacks, your business can suffer the financial consequences, something that can really harm a company that is teetering on financial health to begin with. At the end of the day, what do chargebacks really cost your business? Much to your surprise, you may discover that they end up costing the business world countless dollars, not to mention time wasted having to deal with each and every customer dispute over a purchase made. Your best bet is to find and utilize a post billing chargeback notification platform, one that will allow you to sort through an endless amount of charge disputes. Lastly, be aware of the potential for customer fraud especially through Ecommerce transactions and during the busy holiday times of the year. Those busy periods, the Christmas rush and summer sales, are times when you may be so caught up in your work that you have less time to catch such financial issues;
  • Getting Your Money’s Worth – When it comes to marketing and advertising your business, you are going to spend money. That said there are numerous free options on the table for you, options that you should certainly not be overlooking. Along with relying on customer word-of-mouth to help push sales, make sure you are taking advantage of social media. Using social networking platforms is a great way for you to spread the word about your business, yet avoid forking over thousands of dollars each month. Finally, if you have a team of employees under you, encourage them to use social media while on the job (also off the job if they so choose to) to help promote your brand. The more you make customers aware on social media of what you have to offer, the better chances you have of increasing sales numbers.

Is It Time to Bring on More Help?

  • The Right Time to Hire Help – Lastly, when is the best time for your business (or any business for that matter) to bring on more help? The answer to that question of course depends on several factors, notably financial budgets and if one’s current team seems to be overworked. Keep in mind that overworked employees can present several issues, most notably in terms of morale. One way to work around this problem is hiring new help at the part-time level, therefore not having to worry about health benefits. You could also increase salaries for your current staff, letting them know that the extra money comes with more responsibility. Finally, there is always the option of standing pat for now, waiting to see which way the business winds blow over the coming months. No matter what you decide, do it with what is in the best interests financially of your business.

As you look to charge ahead with a winning business plan, a plan that allows you to do even more business, make sure you’re watching your financial heartbeat each and every step of the way.

About the Author: Dave Thomas covers business topics on the web.

Get The Customers Queueing At Your Door…But Not Literally

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Image from Pixabay

Working from home is the dream for many of us. If you’ve managed to get your business off the ground from the comfort of your house, give yourself a pat on the back. It’s no easy task, and many people fail in the first months. By now, you’ve probably noticed that running a business from home comes with challenges of its own. You won’t be out on the front line. When you don’t have a space customers can visit, you need to develop other ways of building your client base. With the invention of the internet, this is easier than ever. But, if you don’t know where to focus your attention, you may face problems. So, what do you need to do?

AN EASY TO USE WEBSITE

As you don’t have a space customers can find you in, it’s important to get your online presence right. That starts with developing a website that’s easy to use. The way people shop online is different to how they shop in person. Online consumers shop quickly. If they have to put effort into finding you, they’re less likely to bother. That’s why it’s important to develop a simple, easy to use website. That starts with getting a domain name that’s easy to remember. Domain names can be difficult. If someone already has the name you were intending, you may need to add a string of numbers. Don’t do it! If you have to change your company name at this stage, so be it. Better that than losing custom. Make sure, too, that your site is easy to navigate. Think of your site as an elevator pitch. Tell people, in simple language, why they need you!

SEO

Having a website is well and good, but it won’t be any help if no one visits. There are a few ways to ensure views on your site. In these early days, something like SEO will make a huge difference to you. SEO, or search engine optimization, will get your site higher on search engine listings. This means people will find your site faster, which has got to be a good thing. SEO is a simple concept to understand once you’ve done your research. If you can afford it, it’s worth hiring an SEO Company to help with this. That way, you’ll be able to focus on your business, while someone else lays the foundations! As you’re running things on your own, this might be the best option.

SOCIAL MEDIA

You may not have considered how social media can help you reach more people. If that’s the case, it’s time to get to grips with what social media can do. Many people turn to social media to find companies. This can also help you to add a personal touch to your business. And, we all know how important that personal touch can be. Your social media account offers the chance to interact with customers. It’s crucial when you’re working from home, to build relations in his way.

Casting the Net Wider: Reach More People Today

If your business has a core group of customers but struggles to reach people further afield, you have a clear problem. It’s impossible to grow and expand a business when it’s stuck in a very tight niche. You need to find ways of casting the net wider and reaching more people if you want to make your business bigger and better. When you do this, you mustn’t forget your core customers who provide the business with its base.

Broaden the Scope of Your Brand

The very first thing to do is broaden the overall scope of your brand. If people see your business as only being for a certain kind of consumer, they will be unlikely to even listen to what you have to say. That’s why you need to actively demonstrate how the business is changing and why this matters to your customers. Set up a marketing campaign that is directly aimed at people who have never used your business before. Confound their expectations and brand your business differently. On top of that, you will have to start selling things that have a broader appeal.

Be More Open and Communicative

Being open and communicative about your business is really important at times when you are trying to branch out and reach new people. If your business is closed off and not open to new people, it’s unlikely to do very well at all. So, to ensure your business doesn’t fall behind and lost traction, you should make sure your business has a presence in social media. And when you interact with people on these platforms, make sure you’re open and willing to be humorous. When you do that, more people will see the human side of your business.

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Improve Your Website and Make Sure Content is Optimized

You’ll need to build a new website for your company if you want to make sure that it has the online presence required of modern businesses. If you run a construction company, this is just as true as if you run a tech startup. People often forget that all kinds of businesses need this strong online presence. There are companies that offer general contractor website design services if you do run that kind of business. But no matter what type of business you run, make sure the website is modern, easy to find and easy to use. You should also post content on there that is fully optimized to improve your SEO ranking.

Build Trust Over Time

Trust is important when it comes to the relationships between customers and businesses. If people don’t trust your brand, they won’t trust what it says or what it offers. So, it’s really important that you aim to build trust over time and don’t take customers for granted. It will be a slow process, so don’t expect to see instant results overnight. It simply won’t happen like that. Be prepared to prove your business is changing and appealing to more people. Eventually, the change will happen and people will begin to recognize it as well.

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