Job Recruitment Trends to Watch Out for in 2018

The earlier part of the decade was tough for new graduates, but thankfully, recent years have seen prospects for job growth, and a plethora of new trends emerging – including multiple employment, diverse income streams, and career agility. Job growth also means tighter competition. To attract the attention of your target companies, it is important to strengthen your online presence and use social media to build vital networks. In this post, we present a few trends to watch out for.

Online Job Searches

LinkedIn has 500 million users, many of whom use the job section to recruit new talent. Make the most of this service, by signing up for jobs alerts and discovering connections that might serve as a bridge between you and a recruiting company.

Other companies use automated software to find candidates. In either case, make sure you use the right keywords and list your achievements in a clear and appealing way. Don’t simply upload your CV; develop a detailed plan for finding a job, which includes building networks and being active on them. Share content, provide links to your blog or website, and show companies your area of interest of specialization.

LinkedIn now has a paid service which allows you to send private messages to members you may not be connected with. Signing up for this service may be worth your while if you are trying to break into an industry or find employment in a specific group of companies.

Social Media and Other Checks

Once you are shortlisted for a job, be prepared for social media checks. How vocal were you during the last election, and what type of content do you regularly post? Be sensitive about the type of media (especially imagery) you upload and ensure there are no inconsistencies between what you communicate to a company, and what your social pages reveal – for instance, dates and qualifications listed on your CV and LinkedIn profile, should be identical.

Job Advertising on Social Media

Savvy companies often advertise openings on their social media pages. Make a list of target companies and check daily for any job posts advertised on their Twitter and other social pages. Job boards are likewise important, with Forbes reporting that search engines and job boards produce 94% of interviews and 86% of hires among companies who use external sources for recruitment. Top boards include Indeed,com and CareerBuilder.

As for internal origins for candidates, referrals still rule. This is precisely why being active on LinkedIn and other social networks is key; you never know if the person you spend time chatting with online, knows of a job opening or is impressed enough to recommend you in an organization they know or work for.

New CV Trends

Recruiters faced with a plethora of CVs have just a few seconds to look at each one. It is important to catch their attention by creating your personal brand and style, without going overboard in design features (since simplicity is key).

  • Make sure your CV is keyword rich, in order to be ‘caught’ by automated software.

  • Focus on only relevant experience; don’t list every single responsibility, but rather, list the results you obtained in each post you have held.

  • Market your CV at the particular employer by focusing on areas or abilities you think will capture their attention. Be brief and edit your CV various times to allow for conciseness and clarity.

  • Finally, use bullet points or (if you are applying for a creative job) infographics to make your CV easier on the eye.

It is an exciting time for job searchers and recruiters alike, with online apps, software and social media sites offering new ways to connect companies with top talent. Make sure to use LinkedIn and other sites to your advantage, learn how to use keywords in your CV, and most importantly, build vital networks. In the new millennium, the old adage is truer than ever: sometimes, who you know matters more than what you know.

Guest Author, Jenny Holt, is a former HR executive turned freelance writer, who now spends more time with her young family and ageing, but ever eager Labrador, Rover.

Are You Promoting Vehicle Safety?

Whether you build cars and trucks or sell them, driving home the message of vehicle safety never gets old.

How do you make sure consumers are aware of the different safety features you offer? Even more important, how do you entice them to use such features?

Although you do not want to put fear in the minds of drivers, you do want them cognizant of potential dangers.

So, are you promoting vehicle safety?

Using Your Website to Drive More Business in Your Direction

Pre-Internet, builders and dealers relied on ads and word-of-mouth marketing to make sales. Although those still work to this day, the web changed how making and selling vehicles works.

For example, do you know how backup camera systems offer more safety in the vehicles they ride in?

With such a system, drivers are able to do the following:

  • See other drivers – Even a small fender-bender has potential to cause problems. Not only is there damage to one or both vehicles, but injuries can occur at slow speeds. The backup camera system allows the driver going in reverse to see oncoming vehicles.
  • See pedestrians – It is not uncommon for pedestrians to dart in and out of traffic. This is especially the case when they are in crowded parking lots such as stores and malls. The backup camera system assists the driver in locating those that he or she may otherwise miss.
  • See stationery poles and other objects – Stationery objects can present problems too. Hitting a pole or other such object backing up can cause more than a scratch or two to your vehicle. That backup camera system will show you how close you are getting to the object before hitting it.

In using the Internet to promote the brand of vehicles you make or sell, be sure to have a website that offers:

  • Easy maneuverability – If your site is hard to maneuver around, do you expect visitors to stay long? Review your site to make sure you do not have broken links, pages that load too slow, and copy that is as free of errors.
  • Contact info – There is a good chance some visitors to your site have questions about a vehicle and safety. As a result, be sure that you provide them with easy to find contact information. Nothing irritates an online visitor more than when they have to hunt for information.

Socializing the Vehicle Safety Experience

You also want to be sure that you do not miss out on all that social media offers your brand.

Whether a vehicle maker or one selling cars and trucks; use social media to the fullest extent. This will allow you to reach out to the millions of consumers spending time on social media sites.

Among some of the best ones to drive forward with:

  • Facebook
  • Instagram
  • Twitter
  • Google+

You should also incorporate images and even videos into your posts.

If promoting safety like lane-departure warning systems, include a link to a video. This helps potential buyers of your brand can see how the system can help prevent accidents.

Last, don’t be afraid to interact with consumers when they leave feedback or question on any of your pages.

By having dialogue with consumers, you are more driven to make sales.

 

How to Successfully Market Yourself as a Freelancer

With social media evolving so fast and with the internet changing in the rate it does, it is practically a business suicide not to have some kind of marketing strategy prepared for your business. However, without a steady paycheck and with the constant pursuit for new clients, dealing with the issue of marketing may seem difficult. Marketing yourself as a freelancer may be a bit tricky, but if you focus, plan and organize ahead, you will soon realize just how far a good marketing strategy can take you.

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Create a Strong Online Presence

You cannot simply wait for people to find and hire you. You need to get out there and expand your reach. There is an abundance of industry-specific forums, blogs, and other communities which are great for developing your marketing skills and growing your freelancing network. Engage in social media and try to leave comments on different blogs, or answer questions on forums. Be helpful and and do not spam the users. When you engage with the community in such a way, you help build credibility for yourself and consequently expand your reach.

Do not Neglect the Social Media

Use social media platforms to build a public profile for yourself. Potential clients and employers will have much better chances of hiring you if you are present and active on social media. Having a detailed LinkedIn profile can significantly boost your client rates; using Facebook or Twitter for self-promotion can help you distinguish yourself from others and build a serious freelancing business. Make sure you are out there if you really want to expand your business and market yourself properly.

Build a Team of Freelancers

Try connecting with other freelancers as often as you can. This may not seem important from the marketing aspect of your work, but as far as networking goes, it really is. When you are engaged with numerous freelancers, the number of potential opportunities skyrockets. With strong connections with freelancers in different areas of expertise, you can take numerous projects and expand your client base significantly.

Focus on Referrals and Outsourcing

Referring clients to other freelancers is an amazing practice, and it both helps create a connection between freelancers and helps them expand their businesses. You can even get freelancers to outsource a project for your client through you and vice versa, so you can understand how a strong freelancing team can be very important when it comes to promoting yourself and your skills.

Incorporate Modern Web Design

If you do not have a website in the today’s market, it is as if you don not exist. This is especially the case for freelancers. But simply having a website does not necessarily mean that you are on track to become extremely successful. You must understand your focus group and you must address their needs. In order to do this in the best possible way you need to incorporate great web design.

Mix Marketing With Web Design

When it comes to web design, it can make or break your business. Good web design can really help you step up your marketing game. Whether you’re a genius web designer or someone who doesn’t know anything about it, there are some simple guidelines that you should follow. Keep your website simple, use responsive web design, test everything meticulously and ask for feedback from everyone. These tips have proven to be extremely efficient when it comes to marketing aspects of your website.

Think About Growth Opportunities

Think about the services you provide as a freelancer and think about the clients you have already worked with. Think about what they would like to see, and consider how that fits in your idea of a website. Do some research and check out what other freelancers from your branch of work are doing. With platforms like WordPress and with the power of Google you can soon understand how the world of web design works, or you can always consult a professional and still achieve what you’ve wanted all along – a better way to market yourself.

Put the Thoughts Into Action

Expanding the business is hard, and finding the best marketing strategies may seem like a nightmare, but all you really need is a bit of time and patience. Focus on building your online presence, and try to engage with others as often as you can. Think of the ways how you want to build your career, whether as a successful individual freelancer or as a member of a freelancing team of experts. Don’t be afraid to promote yourself and your skills, but do it professionally.

Build A Better Business With Customer Feedback

They say that the customer is always right. Although if you are in sales or the service industry, this can be a tough thing to deal with, especially if they are difficult, picky, or just plain rude. However, it is true that while they might not always be factually correct, they are always right in the sense that they need to be high up the priority list for anyone that is trying to sell. After all, it’s their purchases that pay your wages, so why wouldn’t you try and increase the positivity of their experience? However before you can do this, you will need to seek out those customer’s opinions so you can find out what they really want. With this in mind read on for a guide on sourcing reliable customer feedback that can help you build a better business.

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Surveys

In the modern era, we have unprecedented access to customer feedback. One of the ways business owner can access this is through surveys.

Surveys are usually short questionnaires that include mostly closed questions of the yes/no or degrees of agreement variety. They are designed in this way to make them easier to complete, something that can increase the return rate.

Many companies now use online survey providers that pay rewards in the form of points, vouchers, or even cash to their participants now. This motivates them to actually fill out the surveys, proving more information for the company that is seeking it. This can work exceptionally well because the surveys are quick and easy to do, the participants are motivated, and they can easily access them online making it easy to actually collect the results. After all, who but the most prepared people will return postal surveys?

The Information that is gathered that can be then used to change the product or service you are offering to make it more appealing and so more sellable. Something that can definitely help you to build a better business.

Business adjacent sites

Don’t forget that customer opinions exist in places outside of the more traditional things like surveys too. Unfortunately, many businesses often ignore the importance of comments and articles on sites that are adjacent to their company. These sites are dedicated to users and fans of the company’s brand or product, like this https://netflixupdate.com/star-wars-rebels-netflix/ site for Netflix, and can be very informative to what customers are specifically asking for.

As a business owner, try not to see these sites as troublesome or as an irritation. Instead keep an eye on them, taking in what is trending and what customers are asking for, as this information can all be used to help to further inform your product or service. Something that can enable you to provide more of what people want right now and so help to boost your businesses success.

Reviews

Reviews are another fantastic way of collecting customer feedback that can help you shape your products, customer service, and even your marketing strategy.

Learn from the good as well as the bad!

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Reviews are all about previous customers leaving you feedback on how they found their purchase and their purchase experience online. They can do this through your own review system or through independent services such as the one offered at https://uk.trustpilot.com/categories.

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Using reviews is particularly useful because you are dealing with people that have actually been through your sales system so they will have highly relevant feedback and suggestions that can be used for improvement, a lot of the time.

Of course, extracting the data from these reviews isn’t as easy as it is from surveys. This is because of two factors. The first is that not all reviews are genuine, as some unscrupulous sites offer payment for requested reviews, both positive and negative. Something that can distort the results.

The second issue is that the most valuable feedback often comes from negative reviews, not something that you will be actually aiming to get for your business. In fact, such reviews may even put other potential customers off. That is why it’s so vital to deal with these evaluations in a highly compassionate and non-confrontational manner. Something you can learn about in detail at https://econsultancy.com/blog/.

It’s never too late to say you are sorry!

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In summary, though, the best approach is, to be honest, apologize, say you value their feedback, which can be used to make sure this never happens again and offer recompense. In this way, you can use a lousy review for two useful purposes. One to show that you care about your customers, and the second to show that you are open to changing the way things are run to better accommodate them in line with their feedback. Something that will allow you to build a better and more successful business.

Smart #DigitalMarketing Ideas That Can Make Your Company A Success

Starting an online business can be a very smart venture. But if you really want to make a success of it, you have to work hard. Because setting up a business isn’t enough to make it great. You have to really work at it in order for that to happen. From creating a website with content that your customers are not only going, but also find easy to use, to coming up with effective and creative ways to make money, there’s a lot that you need to work on to ensure that your business is going to do well. And that’s often enough to put even the most determined people off.

So you know that you want your business to do well, and you know that you want to make a lot of money, but are you happy to put the work in? If so, then you’ve come to the right place. Because in order to make some money and ensure that your business can go from strength to strength, you have to focus on your marketing tactics. Whether you’re new to the world of marketing or not, here are some of the most effective digital marketing methods that can take your business to where you need it to be.

Affiliate Marketing

The first thing you’re going to want to think about using is affiliate marketing. Whether you’re a content site or a business, you can use affiliate marketing to make you a great passive income, or generate you more sales. Affiliate marketing is something that a lot of businesses swear by, so if it’s not something that you’ve already looked into, it needs to go straight to the top of your marketing methods list. It may take some work to initially set up, but once you’ve done that and your traffic is flowing, money can make itself.

Display Marketing

From here, you may also want to think about using display marketing. As a brand, you can gain a lot of traffic and sales by using this tried and tested marketing technique. And when you’re a content site, you can earn some great amounts of commission by using it. Display marketing has a lot of depth to it. As long as you’re prepared to tailor your campaigns and work with the best companies, you have the potential to earn well!

PPC

Next, up, you have PPC. Of all the different kinds of digital marketing methods, PPC is a great choice if you want to generate yourself some warm traffic. Because sometimes, traffic isn’t all that you need, you need to ensure that you’re attracting consumers that will genuinely be interested in your product to your site. And with PPC marketing, you can definitely do that, whether you do it yourself or outsource to an agency.

PPV

Then, you’ve also got a similar idea to PPC, but instead of the payment being based on a click, the payment is based on a view. So, if you hadn’t guessed already, PPV marketing is based on things like YouTube adverts. And when you think about it, there are not only millions of YouTube videos out there, but there are also millions of people watching them too. So, capitalizing on the ad space available via PPV is a great way to make money.

SEO

And of course, you’re definitely going to want to include SEO in your marketing plans too. But don’t automatically think that you have to outsource it, because you may be able to take on some of it yourself. This beginners guide to SEO, for example, will be a really worthwhile read for you. You may be able to pick up some of the basic principles yourself to then apply them to your work and enjoy the fruits of your labor.

Social Media Marketing

And, of course, what good list of digital marketing methods would be complete without including social media marketing too? Because social media is so popular with both consumers and business, you have to be able to harness some of that power in your promotional strategy. You should definitely think about trial paid social options too, to see if they work for your business.

Sponsorship

And finally, there’s also sponsorship or collaborations to consider too. Whether you’re a brand looking to advertise, or a content site looking for advertisers, sponsorship can work really well if you’re matched with the right company. You may find that you benefit from more traffic as well as sales and extra income too.

 

Starting Up A Business? It’s Simple With These Tips

Dealing within your business may come as second nature to you, but for someone starting out, it can all seem too daunting. How can you start a business? Where do you begin to fathom the challenges ahead? There are, however, some basic principals that you can overcome. Getting a grip on the main fundamentals create the perfect grounding to create your business. I thought I would share these simple tips to help you if you find yourself just starting out.

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Business plans are essential

Having a business plan is an essential part of starting up a business. It gives you the focus and clarity to know exactly what steps and actions you need to take. However, many overlook this part of the process and possibly don’t spend as much time on it as they should do. But, not only does a business plan guide you, it can also help if you are looking to gain an investor’s interest further down the line. Or even if you are hoping to raise funds from the start. Which brings me onto my next point.

Consider the financial side of things

The financial side of things is one huge hurdle to overcome at the beginning of starting up a business. You have the initial finance you need to bring a product to market or launch a company or service online. But you may also find that you struggle with cash flow when you begin to start trading. This is when websites like https://smallbusinessloans.co could help you out. You need to be able to keep a business moving forward and the financial aspect can be one of the downfalls of a new start up. So plan ahead.

Social media can be your huge advantage

Social media management and promotion is a buzz with businesses taking different approaches and strategies of how they advertise their business online. And why not? After all, it is so diverse and with a big audience you really can take advantage of social media from an advertising and marketing side of things. A decent understanding of how you can utilise these platforms will be vital to your success, websites like http://www.dummies.com could help you out.

Think of your branding and website

The branding and your website are two key facts for your business and is something that needs you time, your attention and your focus. Everything is digital these days and mostly people will head online to find the right website for their needs. However, if they do happen to stumble across your website but the branding isn’t on point then you could potentially lose that customer or client. A digital marketing agency could help with logos and branding along with web development. Lastly, you will also want to ensure that your website can be seen through the mass of websites offered in search engines. This is when search engine optimisation and the use of keywords could help improve your chances of ranking better. Thankfully, there are plenty of tutorials online to help you make a start on this yourself.

Simple Tips for Handling a Business Expansion

Running a small business is nice, but there comes a time when every business owner wants to expand their business into something bigger and better. However, there are certain pitfalls that make it really difficult for businesses to handle their growth, especially if the growth is a rapid one. With bigger business come bigger responsibilities, and your ability to delegate them properly to competent managers. This is why it’s important to have a strong plan in place before even thinking about business expansion, and this guide will help you find out some of the best tips you can apply to your business in order to grow it successfully.

Focus on the Customers

One of the most important things when it comes to expanding a business is to understand and keep up with current market trends. If you fail to satisfy some of the basic customer demands you will never be able to grow your business beyond a certain point. This is why it’s vital to know as much as possible about their potential demands, as well as what’s trending and what your customers might be after. Whether it’s great customer service or a competitive product that can match any other out there, you need to know what to focus on.

Plan Your Marketing Campaign in Advance

No small business has ever expanded into a large one without investing heavily in advertising their brand. However, many business owners make a mistake and don’t actually factor in how the marketing itself needs to change once you start expanding, which can lead to a total crackdown of your expansion efforts. This is why it’s important to plan your marketing campaign in advance and try to cover all stages of expansion and how your campaign is going to adapt to meet the demands of an expanding business.

Running a business today means being online, which further means that investing in SEO is clearly something you should consider if you’re planning to expand. More traffic means more conversions, which will not only increase your revenue – but also boost your reputation as a brand.

Identify New Groups of Consumers

Expansion basically means moving past your existing customer base and thinking about how to attract new customer groups to become loyal to your brand. To do this, you need to diversify your products and/or services to better match the new groups you’ve identified. If you manage to do that, while also retaining your existing customer base, you’ll effectively have multiple income streams which will push your business forward. It’s always best to design new products to match what’s trending right now, so it’s important to constantly analyze the market for opportunities if you’re to get an edge over your competitors.

Get a Bigger Office

If you’re caught by surprise by your sudden expansion and you’re all of the sudden in a dire need of getting a new office, you might lose valuable time and money at a point in time when you need to be focused on the expansion. That’s why it’s crucial for you to identify when the expansion is going to happen and expand your workspace beforehand. While you might love your small, sturdy office, it’s no place to be once you start growing. Companies like Pinkjunk Rubbish & Junk Removal Company, 1800 Got Junk, Junk King, and numerous others, can get rid of the extra stuff you no longer need and save you a ton of time when moving an office.

Use Social Media to Your Advantage

Social media is a powerful marketing tool today, one that’s also the best marketing platform for many consumer groups out there. Be super-active on social media channels that best fit your industry. So if you’re in the business of interior design – Pinterest and Instagram might be your best bet. There are a couple of things to keep in mind when it comes to social media promotions, so pay attention.

  • Always Reply to Comments – There’s nothing users hate more than their comment staying unnoticed, so have someone vigorously answer everything that needs answering on your channels.
  • Deal with Negative Feedback in Private – If a customer had a bad experience with your service or a product, the last thing you want is to start a discussion for all the public to see. It’s bad for business, so always try to contact the user privately and settle things over there.
  • Fresh Content – Try to actively post fresh content, as that’s one of the best ways to get you traffic and conversions, as well as affect your SEO efforts.

Conclusion

Many businesses in the past decade failed for the sole reason of being unprepared for their expansion. Every small business owner wants their business to expand, so the more you’re ready for it – the better chances you’ll have to stay ahead of the game. By following these tips you’ll have a greater understanding of what awaits you and how to tackle it if you wish to successfully grow your business.

Guest author, Chloe Smith, is a cycling enthusiast, business consultant, and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success.