Top 3 Questions To Consider Before Developing a Social Networking App

The exact costs of building a social app can’t be estimated out of the blue. There are lots of factors influencing the cost of mobile apps. We’re going to shed light on what goes into building a social networking app.

Everyone knows the likes of Vine, Instagram, and Snapchat, right? Great, let’s delve into a development process to understand what goes into an app and makes up the costs.

The Basics

Before you start requesting for a custom app quote, read more on how to develop a social media app. Then you have to visualize your app idea. Making it simple – outline the basic features of your future app.

Here you can find the main questions to answer before developing an app:

Question #1: What’s your target market?

It’s a well-known fact that understanding the fundamental needs of your target user and satisfying them is a key to an app’s success.

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Here’s an example how the understanding of the target market leads to the unbelievable app’s success.

As lots of parents flocked to Facebook, teens were urged to shift a social network while they wanted more anonymity and more space for expressing themselves. And that’s what Snapchat promised with its disappearing messages.

And a few words about Instagram. A vast majority of people don’t fancy how the photo sharing works on Facebook. And this was the premises for the development of Instagram, a handy platform for photo sharing.

Find out the common needs as well as frustrations of your target audience to develop an app that will win over the others.

Once, you know your end user, and what paint the app is going to solve, it’s time to use a user-story approach to estimate the ballpark costs. And what is a user-story based approach? User stories are short summaries of what a user expects from an app and what it needs to do.

For example, as a user, I’d like to send instant messages and share photos. Isn’t it simple? With a thorough market research, you can quickly identify what your users are and what they need.

Question #2 What platforms to develop for?

It’s the most frequently-asked question when it comes to an app development. There is a vast number of mobile operating systems to reach – iOS, Android, Windows, etc. But what platform to pursue first?

There is no right or wrong answer to this question. Just conduct a market research to find out a priority platform.

Nowadays, it’s beneficial to develop a mobile and web social networking app. But being fair, the iOS apps are released earlier.

And there are a couple of obvious reasons. The iOS apps take less time when compared with Android or Web-based mobile apps. And less time means less money.

Note, the main thing to consider is that a mobile platform you choose should match the preferences of your target audience. It’s no use in developing an Android app for Northern America since the iOS prevails in Northern America and Western Europe. And Android takes the rest of the world.

Question #3 What main features to integrate?

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In fact, all social apps have lots of features in common while they deliver quite the same functions.

●      Registration

Consider, allowing the registration via existing social media profiles.

The key reasons to integrate registration through social media profiles:

  • A seamless registration process
  • A quick and fast adoption thanks to the existing social connections

Registration with social media accounts will allow new users to import profile data from their existing profiles. Thus the users don’t need to spend long hours filling in the profile. In addition, fewer steps mean faster adoption for new users.

●      Self-Expression Tools

To create a social app that catches everyone attention, your app should stay addictive and excite your users.

What cool features to implement to wow the users just off the bat?

  • Augmented reality
  • Live streaming
  • Self-destructing messages

These are big features that can make your app stand out from the crowd. But there are a great many of small features that count more for app’s success. Provide the users with the possibility to create personal profiles.

●      Newsfeed

Social networks where nothing happens cause no fun.

When the users are eager to check the app as frequently as possible, your app gets more popularity. Push and notification strategy can help you create a great user retention mechanism.

How to make a stunning newsfeed?

  • Integrate different types of updates (text, photo, video, etc.)
  • Deliver a powerful content and filter duplicate entries
  • Provide the ways to interact with the newsfeed content (like, comment, share, etc.)
  • Develop the men to report inappropriate content

These are the essential features to develop first when it comes to a social networking app. Of course, you will need to add a secret sauce to win over the existing apps.

 

Short Bio

Hi, everyone! I’m Helen Morrice I try hard to explain geek news in a plain (and readable) language. Here you can read one of my coverages on the mobile app development. To read more, visit my blog or follow me on Facebook/Twitter

How to Rebrand your Brand

Your brand is the first and foremost image of your product, and the perception of your company in the mind of everyone in your surrounding, be it your customers, investors or your competitors. It is implied that the brand image holds great value. However, this reputation is extremely fringe, and there is nothing more disastrous than the brand image is tarnished and caught in a controversy in this world of digital media.

It takes years to build a brand image and seconds to destroy it. Although, even if you find yourself in such turmoil, there are ways in which you can revive your brand and re-establish its image. So here are a few ways that you must consider while you are rebranding:

  1. Plan ahead – Planning everywhere is one of the most essential things in any aspect. If you have planned ahead of the effect of any such misfortune, it won’t be that damaging. You should prepare a backup strategy beforehand in order to cope with the ill effects of any such thing that happens. Once such event has occurred, you can imply the plan that you have made and refurbish the brand image gradually.
  2. Acknowledge the issue – The very first step that you are supposed to do after an unfortunate event is to take ownership of the event and acknowledge it publicly. If it was a mistake that you made, then you must issue an apology in order to state that there was a mistake and by issuing this apology we are accepting the responsibility for the error. This will lay a basic trust foundation for your rebuilding process.
  3. Let the dust settle – You must realize that once your mistake has turned up, it will be spoken upon a lot, and today’s social media sites are famous for making a huge mess of a smaller matter. Do not lose your calm. Just wait for some time and let the controversy mellow down a bit. Once people are done talking about it only then try to intervene, else the situation might turn even worse for the brand.
  4. Identify your allies – Even in the event of your brand image being spoilt, there will be a particular section of your customers, and some of your business partners, etc. who will stay along with you. Recognize these well-wishers and ask for their further help, as they will be one of those links which will spread positivity for your company using their means. Thank them and reward them suitably.
  5. Start the rebuilding process – You need to assure your customers that you care about them. Seek sympathy by telling your customers that mistakes do happen and that you are trying your level best to re-adjust for the error that occurred. You must deploy various strategies and tactics that will enable you to regain the lost trust. You can hire rebranding consultants as they are experienced in their field and will help you fare through.
  6. Share your progress – Once you are on the road to rebuilding your brand and you are engaging all sorts of strategies and tactics to regain that lost trust, a better idea would be to share your actions and corrective measures affluently. This way people will realize that you are working hard to gain back your reputation. They will be ready and more acceptable to the fact of giving you a second chance, which is all that you need.

Rebuilding your brand after a PR disaster is not an easy task to perform. You must have a positive mind throughout the process, and you must make sure that you will not lose hope and your patience. Slowly with time, you will see your brand is regaining its image and is flourishing, with your reputation rebuilding again.

Author Bio: Neil Quiddington is the Managing Director of Simplify Branding, a reputed branding agency in the UK. Neil is passionate about turning small and big businesses into successful brands, through innovative strategies and unswerving hard-work.​

How to Make your Small Business Instagram-Worthy

Since 2010, Instagram has allowed users to share their photos and videos. They can connect the Instagram account to other social media, use hashtags and geotags to enhance the visibility, as well as Stories feature since 2016. Therefore, you can imagine how difficult it is for individuals and businesses to decide which social network is perfect for marketing. However, Instagram is special because it uses visual engagement to attract and gain followers.

This doesn’t mean you shouldn’t use it, just that you need to adjust your strategy. Over time, business world recognized its potential and now it finds it to be a great opportunity to reach the target audience. With statistics like 700 million monthly users, Instagram has quickly taken its rightful among Facebook and Twitter. With that in mind, here is some advice how to run a successful Instagram profile for a small business.

1.    Build a business profile

First, your business needs a proper profile. This means that you have to create a one concentrated on your business completely, like the name, category, short description using keywords, add website and location. This will be enough information for Instagram users to know who you are and what you do. You have only 150 characters to present yourself, so use them wisely.

2.    Display brand personality

Even though you’re a business entity, you still need a brand personality to attract the followers and get them to know you better. This is not hard. It’s all about the message you send about yourself like being funny or serious. This is the feature you will have to use all the time in your communication with your audience on all social media platforms and your website.

3.    Use aesthetics

Aesthetic in your posts will set the visual standard and must be in line with the brand personality. This means that you have to choose a colour palette that you will use. A photo planning apps can help you with this, like Planoly. This app is will keep your visual elements in check and will help you see how your images look one close to another before you publish them on Instagram.

4.    Don’t leave out location and hashtags

Hashtags and geotags are important if you want to reach a wider audience. Every post must include them, no exception since they will put you in the spotlight. They will help Instagram users find you and follow you. You can use custom hashtags which will authenticate your business and help with contests and giveaways.

Geotags are important for the local followers. For example, if you’re a restaurant, the local followers will have the chance to see your profile and visit you in person.

5.    Dedicate to visual quality

Since Instagram is all about the visual elements, you should use only the high-quality image and videos. It’s all about the lighting and clarity. You can choose one place which is perfect for taking photos or hire a professional photographer which can be pricey. Quality includes everything that is important for creating excellent photography, and that means creativity as well. Moreover, images and videos are perfect for the promotion of your brand personality and presenting yourself.

6.    Post diverse content

Posting the same content will bore your followers and chase them away. That’s why it is important to diversify your content to be interesting. Use photos and videos alternately, ask customers to send you their content, and publish it with your own. Write something funny, meaningful or informative, and you can even present your employees through your posts.

7.    Communicate with customers

Communication with the customers is one of the backbones of business dealings today. If you start answering their questions, noting their reactions publicly and acknowledging them, you will create loyal followers and customers. For example, you can place HD Booths on your premises. This way your customers can take a picture, so you can post it on your Instagram profile tagging them and writing something about them.

8.    Present your product

Don’t forget that you are working on growing your business and find as many customers as you can who will choose your product. However, the audience doesn’t like when you try to sell them something directly, so allow yourself to be creative. Allow them to try your new product through giveaways and offer discount codes from time to time.

Don’t forget to use calls-to-action on Instagram too with “learn more”, “comment to enter the contest” or “check the link in our bio”. This will help you get to marketing goals while still having fun.

Finally

Instagram is a different but less burdening platform to promote your business. It will be as fun for you as for your followers and can be a significant boost in your marketing campaign. Use all these recommendations here and you’ll reach your customers and gain a loyal following in no time.

 

Bio: Nina is a digital nomad, yoga aficionado and a travel enthusiast. She’s passionate about learning new things and sharing meaningful ideas. If you wanna see what she’s up to you can find her on twitter

 

 

 

 

Save Time By Automating Your Online Marketing

Digital marketing is vital to your business, but if you find yourself living your life in reaction to social media notifications or emails, like Pavlov’s Dogs, jumping to attention each time you hear a “ding” from a notification… it’s time to take a step back and put things on autopilot.

In an ideal world, perhaps you could do with a virtual assistant in order to lighten your load, but if that’s not financially viable there are a number of ways you can automate your online marketing processes to lighten your load and free your time up for the important things… such as living your life!

The digitally connected world we live in, can be incredibly harmful to living a balanced life.  One of the best ways to lighten your load is to create a network of automated process, systems, and apps to automatically take care of marketing tasks such as following up on emails, posting to facebook, and so on.

This will not only free up physical time, it will give you peace of mind, and a sense of certainty that things are being taken care of – without you having to always be in an alert state of reaction.  Essentially, it will allow you the time you need to be calm, focused, and responsive rather than reactive.

If we think about a bricks and mortar business for a moment, a type of business that is less able to automate their processes – even a traditional store or restaurant will make use of a point of sale system in order to automate their accounting processes, and save time with tasks such as stock taking.

The point is, no matter what your business, there are ways to automate processes so that tasks are more streamlined and require less of your time.  The less time you are working in the business (i.e. on functional tasks like an employee) the more time you will have to work on the business (i.e. at a strategic level like a business leader).

Tim Ferris in his New York Times Bestselling Book, The Four Hour Workweek talks about the importance of automation in our work lives so that we can focus on managing our business in the sense of working ‘on’ the business rather than working ‘in’ the business.  Whilst Tim, along with several other millennial productivity experts urge us to go one step further and outsource our tasks to a virtual assistant; ideally someone living in India or Asia on the basis of cost – this article looks at automation as it relates to technological systems.

In this article we’re going to look at automating a number of the most time consuming digital marketing tasks the majority of business owners contend with; things such as being inundated by emails, following up on sales leads, and managing our social media presence.

  1. EMAIL MARKETING

There are plenty of time-starved business owners frantically sending out an email to a customer thanking them for their order and letting them know when it will be shipped.  The key point with automation is that it frees your time to be working ‘on’ the business at a strategic level rather than ‘in’ the business where you are wasting your time doing the same job as a low-level employee.  You could use something like mailchimp in order to start automating your emails at very low cost.

  1. SOCIAL MEDIA MARKETING

Managing your social media marketing campaigns can be extremely time consuming, particularly if you are personally responding to each comment, in order to keep the conversation alive.

Many business owners consider hiring a virtual assistant in order to manage this time consuming task though there there are several free apps such as hootsuite and buffer that can help you automate this task.

  1. MARKETING FUNNELS

Your marketing funnel is made up of several stages through which browsers (who will hopefully go on to become customers) move from initial awareness of your brand or website through to making a purchase.  They are often brought into the ‘funnel’ by a lead magnet (e.g. offer of a free trial, free course, or book giveaway) which leads to a specific landing page.

You can easily create landing pages using a drag and drop landing page builder which means you don’t need to fiddle with code – you can design everything visually and let the magical technology behind the scenes take care of functionality.

In summary, a marketing funnel is essentially the process of converting a visitor or browser into a paying customer; the sequence starts with an offer (lead magnet) that leads to a landing page or a squeeze page that gathers contact information – at which point, the user is automatically added to your email list and can receive targeted emails in perpetuity.

4 #Blogging Tips That Actually Work

If you’ve ever searched for blogging tips online, you’ve most probably come across at least a dozen of them advising you to post your content frequently, to share your content on social media, and to keep blogging no matter what. Although these are some valid points, they’re pretty straightforward and offer little to no real insight into the most important aspect of blogging, which is of course writing. In addition, the fact that you can find these tips literally anywhere and everywhere you look just goes to show how poor that advice actually is, as the same things are usually said over and over again, without any solid advice ever being given. This is why we’re going to focus on four concrete tips which will actually have an effect on your blogging and improve your content as well as your overall readership.

1. Find relevant content

First of all, you need to find what’s worth writing about. Certain niches are more popular than others, you need to find the ones that not only fit your style the most, but those which are also trending at the moment. Hence, keep an eye on Reddit, Quora, and various other social media platforms for current hot topics and ideas to write about. Moreover, who exactly are you writing for? Your content might be better suited for young, rather than old, people. Therefore, you need to target them and tailor your content accordingly. Don’t waste time trying to please everybody as it’s an impossible task. Instead, you should focus on finding your tribe in order to provide them with relevant and interesting content to their liking. This is how you establish a community of your own, and increase their loyalty. You want to build a relationship with your readers, it’s not just a one-off thing, you want them returning to check on your new content.

2. Guest blogging

Another thing, a lot of people make the mistake of only posting content on their own blogs, totally neglecting the concept of guest blogging. It’s not only an excellent way of sharing your content, but it’s also an amazing way of expanding your general readership. This is because, when you guest blog, you get someone else’s audience apart from your own, thus effectively doubling the amount of readers your content receives overall. There’s lots of ways you can find blogs where you can guest post, either by manually searching the web for blogging opportunities, visiting relevant forums and blogs, or by contacting bloggers that fit your particular niche. Yet, the most practical way of doing this is by simply using an advanced link prospecting tool to help you find sites to reach out to. Get better results and save valuable time in the process by sorting and filtering through different metrics in an automated manner and find the perfect blog for you to guest post on. Otherwise, you might end up on spammy websites that might hurt your general reputation.

3. Write quality content

Don’t get fooled, the internet is a vast place, the topics you’re posting aren’t as original as you may think. Especially so if a popular topic is in question. This is why you should always strive to create the best quality content you can, in order to stand out from the crowd. You achieve this by writing about the things you know well. Likewise, if you’re not so familiar with a certain topic, you need to do a lot of research beforehand to get all of your facts straight. Once you have the necessary info, you then need to present it in an interesting and meaningful manner. Try to be concise and to the point as much as possible, avoid filler content and don’t spin your points. Stay informative and offer sound advice to your readers, educate them about a particular product instead of just selling it to them. Back your facts up with concrete statistics or infographics instead of pulling them straight out of your head, this will give a lot of credibility to your claims. Furthermore, the most important thing is that you stay true to your voice, pretending will only get you so far.

4. Use eye-catching headlines

Finally, this is by far the most important thing you need to focus on while blogging. Yet, you might be wondering why I put the most important thing last? Well, this is because the title should always be the very last, and not the first, thing you write. The reason being that is, once you’ve finished your main text, you have a rough idea of what the article is about and therefore you can find a title that suits it. Let’s face it, people click on article titles and not on the articles themselves, and if they don’t grab their attention they won’t bother visiting your article in the first place. Hence, you should only employ article titles which spur your readers’ curiosity and encourage them to take a peek, such as how to-s and x ways to do titles.

In conclusion, remember to always do your research on hot topics and concrete facts before writing your articles. This way you’ll maintain top-notch quality whilst still being relevant to your target audience. Also, don’t be shy and give guest blogging a go, as it’s an outstanding way of increasing your overall viewer count.

 

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Guest Author is Alex Williams is a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog

Tech This Out: 10 Steps To Migrating Your Business Into The Digital Age

Whether your business is a new venture, or one that has been putting off the inevitable for some years, now is the time to take it into the digital arena. This opens up the door to quicker growth, increased profits, and greater stability. Frankly, that’s everything that any entrepreneur could shoot for.

If you’re going to make this transition, though, the migration needs to be smooth. It can be a daunting process, especially when you’re not a tech wizard. As long as you focus on each of the elements below, you should be just fine.

So, what are you waiting for? Let’s turn your outdated venture into a modern business that’s set for years of success.

#1. Reaching Digital Audiences

The main incentive for transforming the business comes from the potential to sell products to a far larger customer base. With over 1.3 billion live websites on the internet, grabbing your fair share of the audience isn’t down to luck. You must know how to work for it.

Search engines are your greatest asset by far as most consumers will turn to Google when searching for a product. Meanwhile, a strong social media marketing strategy should stop the threat of customers scrolling on. Just remember that different demographics respond to varying ideas. Therefore, you must know your place in the market.

It’s also worth noting that the methods used for local marketing should vary from those aimed at reaching universal audiences. Show that you understand the needs of an online audience, and the migration will be far smoother.

#2. Handling Online Payments

Gaining interest from the online audiences is one thing, but converting it into a sale is another altogether. Due to the nature of digital business, obtaining their trust needs to be one of the top items on the agenda.

There are many contributing factors to consider. But ensuring that the clients are able to complete their purchases in a convenient manner is one that must be perfected instantly. The choice of ecommerce system is one of the most important decisions you’ll ever make. Accepting as many payment types as possible is key.

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If the business plans to accept credit repayment plans, it must also run the necessary credit history checks. Letting money slip through the net due to bad debts is the last thing any entrepreneur needs. And if you do allow this to happen, you’ll only have yourself to blame.

#3. Using Modern Staffing Management

Moving into the modern business arena isn’t just about the way you interact with clients. The entire operational process can benefit from the introduction of advanced ideas. This is particularly evident when considering the recruitment and management of your team.

Every entrepreneur needs to be supported by productive employees. In today’s climate, it’s important to consider the benefits of outsourcing tasks to companies and freelancers. Or you can look to incorporate smarter recruitment methods when finding permanent on-site staff. The combination of those two ideas should work wonders.

Perhaps most importantly, communication and morale need to be maintained. Automated tracking and staff rewards should have a positive impact.

#4. Going Paperless

Turning your business into a digital operation allows you to bypass many problems. The ability to remove paperwork and physical filing systems is one of the most rewarding elements. This one step can save time, money, and space around the commercial properties.

First and foremost, you must look to improve the organization of anything related to the company’s finances. Investing in a new Accounts Payable system puts you in far better control of the firm’s accounts. However, you must learn to appreciate the importance of change management as well as the project management. After all, the human input is still central to the overall output.

Making the office spaces paperless isn’t just about the invoices and contract agreements. Your company handles many document types. Going digital enables quick access, even when you’re not in the office.

#5. Providing Digital Customer Care

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When thinking about the clients, your initial concerns revolve around the ability to gain their custom. In reality, as is the case with offline ventures, the key to sustained success comes from gaining their loyalty.

The lack of human interaction can encourage digital businesses to forget that consumers are still human. If anything, online interactions have an even greater need to be supported by great customer care. This can range from adding Live Chat to your website to providing telephone care and online FAQs. Either way, showing clients that your commitment doesn’t end with the sale is key.

It’s equally imperative to ensure that the company has established a fair returns policy. Removing any doubts can remove customer apprehensions. Crucially, it protects the company too.

#6. Protecting Your Assets

Avoiding the possibility of unnecessary returns is just the start of protecting assets on the digital platform. As part of the bid to provide a safe transaction, you should have invested in strong data protection. After all, one breach of data could bring long-lasting problems.

Once you become a digital business, intellectual theft becomes a far greater problem. The fact that you’ve reached a bigger audience means that your content could be seen by people that try to steal your ideas. Protecting your brand trademarks and innovative ideas is essential. Running a successful business is tough enough at the best of times. Allowing others to profit from your work is not an option.

There’s still a need to take care of physical assets, including your stock, particularly when you still run an offline store. Once again, though, digital tech and CCTV facilities are your greatest asset.

#7. Joining The Community

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The online community is simply massive, and your business needs to become a part of the conversation. Many entrepreneurs that are new to the digital arena assume that it’s them versus the world. While some companies are your direct competition, not everyone is an enemy.

It’s possible for two companies to share a similar audience without being in direct competition with each other. When this is the case, joint marketing ventures can pay dividends. Alternatively, sharing market insights can help both parties stay ahead of the crowd in their respective crowds. As a digital business, you must grab hold of every opportunity that comes your way. This is one of them.

On a separate note, you can embrace the community vibe by encouraging existing clients to spread the word. Testimonials, customer reviews, and referral schemes can all help the audience grow at a rapid rate. In most cases, this will be far more efficient than your marketing schemes too.

#8. Incorporating Time Savers

Time is the most valuable asset in any business venture. Embracing the digital arena to its full capabilities gives you the best chance of maximized efficiency. Investing in video conferencing systems can be a great starting point, as it removes the need for unnecessary travel.

It’s often worth choosing computerized systems to handle key business activities. From automated stock management to email marketing workflows, the time saved allows you to focus on other areas. If nothing else, reducing the threat of human error should provide a better customer experience.

Forms can also be used to save time during recruitment processes as well as customer interactions. Apart from saving time, it should make life a lot less stressful. In turn, this should promote greater clarity when making other crucial decisions.

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#9. Tailoring Your Operation

Every digital business is unique and should embrace its strengths to find the best route to success. However, it’s equally crucial to remember that those characteristics may need to be altered in some geographic locations. This is because cultural variances impact customer trends.

All customers need to feel comfortable. This is why you must understand the importance of presenting information in their natural language. Even if they can read English, many clients will prefer to use a website that’s easier to navigate. Besides, this step shows that you’ve actively thought about their needs.

With this in mind, many digital businesses find that hiring external help is the best way to branch out. Turn the company into a franchise, and the small profits in each new location will increase the overall takings without any extra work.

#10. Maintaining Offline Endeavors

Transforming your offline company into a digital one can take everything to the next level. But that doesn’t mean you should abandon the existing company model. If you’ve been making money from those traditional ideas, there’s nothing wrong with continuing them alongside the new ones.

In truth, the digital presence is likely to increase the company’s local presence. Still, printed marketing materials and promotional events can still play a positive role. If you make the transition to the digital playground without appreciating your old clients, they may feel alienated.

Besides, a company that achieves success on both platforms is sure to reach its goals far sooner. Given that this is the whole point of taking the venture online, this should all the incentive that you’ll ever need.

5 Rules That You Must Follow In Social Media Marketing

Social media is the widely used marketing platform by almost every brand and every industry. It is not about the products related to information technology only, but every brand from every industry uses social media for its marketing purposes now…

In fact we can openly make this statement that social media marketing is nearly out passing  the traditional marketing nowadays.

But…. there is something that this growing market still needs to learn and implement while operating.

You know what it is?

It is the way this new style of marketing is going about. It is about implementing the Rules of the today’s Social Media Marketing.

If you are looking at the increasing trend of social media marketing, it does not mean that everybody is doing it in the right way.

Yes, that is what I have focused over today.

This post is going to make it brilliantly easy for you to have a perfect use of your social media accounts. I bet that you will be simply slaying it from now on!

Because…

Here are the 5 Rules That You Must Follow In Social Media Marketing:

Rule #1 – Focusing

Focus should be your first and utmost important rule while handling your social media accounts. You see, every brand does have an account but not every brand knows how to run it in a perfect manner. It is an Art in itself.

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Now… what I mean by focus is that you got to have a complete idea of what kind of platform are you currently operating at. You see, every social media platform has a different set of rules and regulations… and you simply cannot apply them all at every place.

Twitter is a much more engaging medium as compared to Facebook, because people can tweet at every other second but they simply cannot update statuses on facebook on this fast pace. The number of posts, the writing styles and the kind of audience, everything varies from forum to forum. And you got to know about all of them and have a focused strategy.

Check out this great post: Different social media platforms: how do they vary and what does it mean to you?

Along with the platforms, you also need to keep YOUR PRODUCT TYPE in mind.  Because it is a fact that Different brands need to be marketed differently as well.

Rule #2 – Compounding

The second best rule is to have compounding post all over your social media. You must be thinking on what these compounding posts are… right?

The compounding posts have these qualities in common:

  • They have appealing headlines
  • They cover the latest topics or latest customer queries
  • They have interesting and compelling content inside

Now you have to make sure that you are either creating compounding blog posts or sharing compounding posts at your social media platforms.

In a research conducted by Hubspot, the Hubspot team found out that compounding post did pretty well all over their blog and the social media sites as well.

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Rule #3 – Following

 Another rule is to follow the right people. When on social media as a brand, you got to follow the influencers in your industry, without that, you are doing it wrong.

Yes, we do trust your capabilities that you can create something really better than others, but you got to have a proper idea on how the other people are doing it in your domain. Sometimes you will end up knowing the trend and sometime you will end up knowing what the users demand the most.

So following other people will benefit you in some way or the other. You will build a Network of your own through keeping in touch with the relevant market and if you are taking the right steps then there is chance that you might become an Influencer in your niche.

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Read more on HOW TO BUILD YOUR NETWORK USING SOCIAL MEDIA.

Rule #4 – Benchmarking

Benchmarking the people in your industry or the other brands is a strategy too. I know there might be a question in your mind that why would you need to copy others. And why am I not focusing on creating your own thing.

But the point here is different… you see, you need to benchmark other to observe the trends that are in-demand. Sometimes in the race of being different, you end up losing your customer chunk. Because you did not follow what was in trend at that time and that is where you lagged behind.

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In fact benchmarking comes friendly in two aspects at social media, firstly for your Drafting Technique and secondly for doing better than your competitors.

Rule #5 – Patience

Now, this is the last and the most important rule which you got to abide by. As they say, patience is the key to success.

You would not be able to measure your social media marketing success instantly or measure how a single post did. But the only solution is to be patient and observe the results later on.

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Your social media Return on Investment or the performance of a certain social media ad campaign cannot be measured right after, there has to be an accumulative result which will give you a combined trend on how your campaign did.

Or if you go about that, you can even see the performance of each post… but it wouldn’t give a perfect picture. You will have to be patient in order to dig out what actually went wrong in your whole campaign.

Check what Gary Vaynerchuk , the Guru of Social Media Marketing, says about patience in this field:

“I’m patient. I’m real patient. I’m not looking for the ROI of just this minute or the next six months.”  

I am sure you must have came to know the importance of patience in social media by now.

Simply stated,

I have given you some simple and quick rules to follow. You will not find any detailed tips or tricks in this posts but some quick rules to follow which includes; focusing, compounding, following influencers, benchmarking and being patient.

These are some great rules to base your successful social media marketing campaigns ongoing. I know the rules might differ from brand to brand but these rules definitely bound you to know each social media platform in better way than before and then apply these rules accordingly.

I am sure they would come in handy from now on and I also hope that you would make the best use of these rules and gain the maximum success through your social media marketing!

BONUS: The 29 Most Common Social Media Rules: Which Ones Are Real? Which Ones Are Breakable?

Guest author, Hammad, is a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com.”