How to Improve Your Business’ Customer Service

Businesses of all sizes are constantly searching for ways to expand and retain their customer base by boosting their performance in customer service. The success of these departments is no longer only about etiquette and stellar communication skills; it is also important to develop a company wide forward-thinking culture to support your beneficial practices. As customer expectations are growing with the advancement of technology, it is time to take your customer feedback into account when thinking of an efficient customer service plan. Here are some suggestions on how to improve your company’s customer service.

Be Accessible and Responsive as Much as You can

Customer support availability is a primary customer demand, as they want quick and efficient answers to their questions at all times, and this is especially important for international and online businesses worldwide. For a desirable customer experience, you need to respond in a timely manner. Instant response to your customers’ concerns will build rapport from the beginning of your relationship and positive experience can be rewarded by recommendations to their family, friends, and colleagues.

Provide Customer Service Through Many Different Channels

The rise of technology has opened many communication channels between companies and customers. Whether it is questions or complaints, you have use as many options available to you in order to create quality customer experience. A customer should have a variety of choices when trying to reach a company. Direct phone contact, email, and social media are the basic options every business should provide. Contact forms, live chats, and other strategies such as traditional and emerging messaging services (SMS, Viber, WhatsApp, etc.) can be an added bonus to your offer. Dissatisfied customers are often just looking for an explanation, product exchange or a refund. Providing a prompt and an adequate response over a customer’s preferred channel can help settle disputes in an efficient and a personalized way, convincing the customer that their concerns are valuable to you.

Use the Benefits of Self-service Support Options

Many customers prefer to find answers to their problems without having to interact with customer representatives. Developing self-service options will help your business optimize each customer representative’s time and potential by relieving them of duties while creating a convenient solution for your customers to get the right information quickly and independently. Having reliable and efficient self-service options is crucial, but keep in mind that leaving customers on their own cannot always substitute appropriate support from an agent. Customers will still prefer addressing human support if their issues are urgent or complicated.

Maintain a Trained and Well-organized Team of Employees

Constant training in new customer service techniques is bound to ensure the efficiency of your team. Your service team must be up to date with company protocol and product details, as well as ways to respond to different situations that may arise when providing customer support. Team managers will need to be able to assess individual employee skills and strengths, as well as areas in which they could improve. While good teamwork is vital to your customer service performance, clear communication between team members will be essential to the successful implementation of good practices. To provide a smooth flow of information, easy communication, and optimal work organization, businesses should consider using some type of a work organization software. A reliable project management software comparison could help you choose an option that works best for your particular needs.

Recognize Customer Feedback

Many customers search for other customer reviews before buying an item or committing to a business. Upon seeing positive reviews, they will be compelled to visit your website or look for more information. It is important to acknowledge both positive and negative customer feedback. Word-of-mouth reaches an incomparably larger number of people with the rise of online review websites and social media. Responding publicly to either compliments or complaints will help your company look engaged and invested when it comes to customers. On the contrary, a poor response or no response at all can hinder your company’s reputation.

Do not Neglect the Power of Support

Successful implementation of new and different strategies into your customer service operation plan can significantly improve the performance of your service teams while generating more genuine customer satisfaction and engagement.

 

Oscar is a writer from Sydney and one of the editors at Bizzmarkblog. He enjoys conducting research in the vast fields of business and marketing and writing about the useful insights he gathers on a daily basis. Follow Oscar on Twitter.to stay updated with his latest posts.

Are You Taking Advantage of All the Internet Has to Offer?

If you’re not much of an Internet user, how could you truly know what you are missing out on?

That said even those with little or no use for the Internet will oftentimes come around, knowing that finding that information they require ASAP is likely on the worldwide web.

From your professional needs to those in your personal life, there’s a good chance some of what you require in terms of details, data and more can be found with a simple click on the Internet.

Yes, you may have to do some digging for a number of informational items you seek online, but the rewards can prove well worth it.

With that being the case, are you prepared to fully take advantage of all the Internet has to offer you?

Where to Begin Your Search?

When you are turning to the Internet for informational needs and more, where exactly are you best suited to begin?

For starters, most people begin the search by turning to Google.

Although there are other search engines out there (Bing, Yahoo etc.), Google clearly controls the search engine market. As such, it is not uncommon for an individual to type in a keyword or a few keywords on the Google search page to get going.

If your search does not initially lead you to what you want, don’t give up. In some cases, being off by a word or two can throw your search efforts amiss. Try and be as clear as possible in what you are trying to find.

While many businesses use Internet search for myriad of tasks they’re looking to complete, so too does the general public.

 Need to Look Someone Up?

Maybe you’ve come across someone and you’re just not sure about them, something seems odd. You can easily go online and do a public records search. There are services online that allow you to access all sorts of information about people.

These companies out there are specifically geared towards providing consumers with searches for personal use

In using such companies in your search tasks, do your best to find out the following ahead of time whenever possible:

  • History – How long has this particular public records search company you are considering using been around? Do they have a history of getting the job done for consumers? While some people will go out of their way not to be found in such searches, these types of companies are oftentimes quite effective at providing consumers with the details they seek;
  • Customer service – Given some of your public records searches will prove challenging at times, you want to work with a provider who is adept at offering good customer service. Do they have dedicated customer help available, customer service that is more than just a slogan?

Lastly, are their search offerings available on more than just your standard desktop or laptop computers?

In today’s digital age, millions of consumers are busy day after day on their smartphones, and tablets. As a result, having public records search capability across various digital platforms certainly helps both the public records search company and of course the consumer.

When the time comes for you to do a public records search, where will your first turn take you?

By turning to a public records search provider, there is a very good chance that you will find what you are looking for sooner rather than later.

Best of all, many of these types of services are affordable, typically providing you with countless reports, reports that can be searched in a safe and secure manner

So, are you ready to let the Internet begin searching for you?

About the Author: Dave Thomas covers business and technology topics on the web.

 

 

What Do Internet Users Actually Want

In an ideal world, internet users would be as equally passionate about your product or service as you are. They would line up just to click through to your latest post or tweet about your new 10% sale, and every click would lead to a conversion. Alas, that doesn’t happen with anyone, no matter how interesting or hip your company is. So if they’re not looking for content that’s solely about what you offer, then what do they want? Here’s a few ideas to make sure your content gets read.

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Source: Pexels.com

Content They Actually Want

Do people want to read about the latest improvements a hotel has made to its establishment? No. Do they want to read about the top 5 destinations to spot celebrities in your city? Of course they do. Buried somewhere within that article will be a subtle nod to your business; and in any case, by writing an article that gives the people what they want you’ll be naturally bringing visitors to your website. Some of whom might click through and spend money on your site.

Initially, it’s all about getting visitors to your site. Give them something that most people would consider interesting, and you’ll get a response.

Entertainment for the Eyes

When people want to sit down and read a wall of text, they’ll visit the library, check out the latest page turner, and curl up on the couch as they get transported to another world. Very rarely do they scan websites looking just to read content.

That’s why it’s all the more baffling that more companies don’t use visually entertainment ways to communicate their message. The internet has spoken – it’s what they want! If you have something interesting to say, it’s much better to do so through an infographic, poster, or video. Posters are easy to make when you have software like Adobe Spark, and videos don’t have to be overly complicated, either. Mix up your content with stuff that, for lack of better term, is simply pretty to look at and you’ll notice an improvement when it comes to crunching the numbers.

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Source: Pexels.com

To Be Inspired

If you have a business, you know that you’re not really selling whatever it is that you sell; you’re selling an image. If you’re not, then you should be – think about branding, the image you want to project, and then make that flow through everything you do.

For example, if you’re an environmentally conscious fashion retailer, then you’ll be posting blogs about the environment. People look for inspiration in all spaces, they want the internet to reflect their passions. Be that mirror!

…And What They Don’t

To understand what they do want, it’s best to clarify what they don’t want. And what they don’t want are: adverts, overly complicated websites, and content that doesn’t in some way work for them. When you’re moving forward, before posting new material to your website or social media accounts ask yourself: ‘I am posting this for the benefit of me, or the benefit of my audience?’ If it’s the latter, then you’ll have found your mutually beneficial content.

Why Social Media And SEO Are Perfect Bedfellows

Thanks to social media, the way companies are advertising has had to change. Before, it was okay just to spam your customers with adverts and banners and hope that they come to your site. But in today’s world, things are a little different. No only do you have to get your content in front of their eyes, you also have to make sure that it’s content that is interesting for your audience.

Social media strategy, therefore, relies on solid content and a strong brand presence. But it also relies on competent SEO. After all, good SEO can help drive traffic to your content and greatly increase its impact.

The problem, however, is that when it comes to discussing social media, many marketers leave out the details on exactly how it can affect your Google ranking. Instead of discussing exactly how social media can improve SEO, it’s left as something that is implicit: in other words, the reader has to just guess at how social media boosts their site.

Here we’re going to look at just some of the ways that social media can boost your SEO. Take a look at this.

Your Total Number Of Followers Matters

It turns out that the total number of followers you have on your social media account affects how well your site ranks. A company that has a couple dozen Twitter followers will do better than if they had none at all. But their rankings won’t get nearly the same bonus as a mega corporation which has a million followers on Twitter and Facebook.

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Pixabay

It’s important, however, to point out that Google can tell the difference between organic and bought followers on social media sites. Businesses, therefore, need to think about ways to grow their social media following organically. It’s a slow process, but it can be achieved by posting helpful articles and tips on a regular basis.

Social Media Encourages External Links

Back in the early days of SEO, it was all about link-building. Since then, however, other methods of ranking your site, like dwell time, have grown in importance. External links, however, remain the cornerstone of how Google decides where to rank your site.

The great thing about social media is that it can encourage these links. Instead, of relying on people finding your site through blind luck or having to manually go there by typing in the URL, social media provides you with an instant community to advertise your site. People going to your site through social media are more likely to link to it since they know the people behind the company.

Optimized Posts Are Good For Searches

Google doesn’t just list website pages in its search results, it also lists social media updates too. If you know what search terms your audience is using, you can tailor your social media updates to match their search queries. This, in turn, will make it more likely that your social media feed will appear high up in the Google search results. High rankings are usually temporary using this method, but they can be sustained through regular updates.

 

 

Is It Time to Turn to the Pros for SEO Advice?

If your company’s brand recognition efforts are stuck in neutral, what do you plan on doing about that?

Whether you have been in business for many years or are rather new to the business world, getting your brand recognized is one of the important (yet sometimes daunting) tasks you will have.

Stop for a moment to think about why brand promotions are so important.

For starters, millions of consumers are all about the digital age these days, so reaching them through the Internet is critical.

Sure, you should still be putting time and effort in when it comes to other modes of marketing and advertising, but what you do online can go a long way in determining whether or not your brand will ultimately be successful.

That said do you have the tools and resources in-house to accomplish your brand promotional goals? If not, will you expend the time and effort (including expenses) to find those who will help you with such needs?

Simply ask yourself, is it time to turn to the pros?

Why SEO is a Key Ingredient

If you’re not fully up to speed on search engine optimization (SEO), one of the reasons it is so important is because of all it encompasses.

For one, SEO gives your brand the opportunity to be seen and heard on countless blogs, blogs that are read by millions of consumers on a daily basis.

With that in mind, how do you get started?

As Miguel Salcido, owner of Organic Media Group SEO agency notes, “The key is letting an experienced agency SEO consultant put together a customized SEO strategy for you free of charge, thereby allowing you to match up with your competitors.”

That SEO strategy (which really is not all that complicated) should include at least the following:

  • Goals in place – First and foremost, what are your goals you want to accomplish with an SEO plan in place? Once again, this is where turning to the pros can make all the difference in the world. With a qualified agency running the show, you not only get sound advice and implementation of your search engine optimization goals, but you turn over one of the more important responsibilities for your brand to professionals. In doing so, you take the pressure off yourself to come up with all the answers as to how to best promote your brand;
  • Website loading – When was the last time you looked at your company’s website? On a scale of 1 (poor) to 10 (great), how easy is it to move around on? Face it; many of today’s consumers are leading busy lives, lives wherein they don’t have time for failing websites. If your site is slow to upload, has broken links etc. it is a recipe for disaster. A qualified SEO consultant (or team) can analyze your site, seeing where the breakdowns are coming from;
  • Guest blogging – Have you been a regular participant in guest blogging? If not, you are again missing out on potential customers and an improved revenue stream. When you guest blog for others (and you should reciprocate the offer for appropriate businesses and individuals), you have the opportunity to get your brand out in front of countless eyes. This is all possible by adding a keyword link back to your site, be it in the copy itself or the bio. As such, consumers (and other businesses) can then visit your website, learning all there is to know about your products and services;
  • Social media – Finally, where’s your social media game at these days? If you say that it is in development or even non-existent, you have work to do. As Salcido points out, “A comprehensive social media plan includes content promotion, engagement, analytics, and more. It’s a way to further push your brand out in the world, and create discussion. Optimize your social media strategy, and your company will grow.” That said if you haven’t been pushing social media up to this point, you really need to reconsider that idea. With a well-planned social media itinerary in place, you can reach out to countless consumers (along with other businesses), setting your brand up for more exposure. Whether you use Facebook, Instagram, Twitter, Snapchat or other such sites, don’t be a stranger in the world of social networking.

When you go to the pros for SEO advice and implementation, you get the opportunity to give your competitors something to think about.

That thought eventually will be how can they catch up to what you are doing?

 About the Author: Dave Thomas covers business topics on the web.

 

Customer Connections Are Key

The business world is constantly in flux, adapting and evolving to match the demand. For your company to remain a success on the market, you need to make sure it feels fresh to new customers. It has to always be the business offering more to customers and going the extra mile. To do this, keep two ideas in mind, relatability and relevance. It’s important you make sure that your business and marketing campaign is running on a connected model. Everything should be tied to everything else otherwise you are losing potential in your business. What we mean by this is that you might get customers to your Twitter. But, if there’s no link to your site, then they can’t buy so it’s a rather pointless follow. Or, you might get one buy from them. But, if they don’t feel a connection with your company, they won’t buy again. As such, it is a missed opportunity. Here’s how to keep customers connected in your business model.

Support Through Live Messaging

Gone are the days when you needed a full room of employees for customer phone support. Instead, you can now give them all the support and services they need online with a live messenger. Live messengers provide customers with instant access to your business. It’s easy to setup, cheap to run and customers will appreciate knowing that support is only ever a quick tap away on the keyboard.

Marketing Through Social Networks

Social networks are an easy, natural ways to make customers and clients feel as though your company is more than a business. It’s something they can relate to and connect with on multiple levels. For instance, with snapchat, fun images and viral videos can gain the attention of the press and the consumer. You should certainly be looking into this possibility, and you can find out more in the following infographic.


Infographic By Interesting Facts About Snapchat

You Just Lost Client Respect

Clients and customers can be fickle, and they may choose to stop buying from one business to switch to another for a whole variety of reasons. But that doesn’t mean that you can’t plan for a problem like this and ensure your company doesn’t slowly crumble due to lost demand. To avoid that, you need to know some of the key factors that will cause a customer to stop buying and lose all respect.

Terrible Customer Service

If you have long waiting times, poor management and a low level of staff for customer service, you might want to readjust your business model. It’s become quite popular for business owners to save money by reducing the number of employees for customer support. But don’t be surprised when any customer left on hold starts to look at the competition.

Bad Reviews

Yes, you certainly need to be careful of bad reviews. Eighty-six percent of people will think twice about buying from a company with negative reviews. That’s a problem because even if your company is perfect, there’s always going to be at least one negative review. You can’t please everyone all the time.

No Quality Check

Anything released related or linked to your business needs to be under quality control. If you deliver a truly awful service or product one time, customers will remember. They will think twice about buying from you again, and this extends beyond services and products. You need to think about marketing materials as well such as website content. Everything published should be proofread and edited. You can find out about the importance of these two processes in the following infographic.


Infographic ByScribendi