The Exciting Future Of Robot Development

There’s a lot the future is going to bring us. Considering everything going on in the world right now, we know things are going to be extremely different in 5 or 10 years time. And there’s no future possibility more exciting (or daunting, depending on who you ask) than the idea of robots operating in our society.

Sure, we already have forms of AI in our phones and in our houses to play music and record the shopping list for us, but what about actual walking and talking robots with semi-human faces? Are they on their way? With that question in mind, here’s some technological developments in the works regarding our mechanical counterparts right now.

There’s a lot of imagination surrounding the future of robots, and the future isn’t so distant…

Humanoid Robots are On Their Way

But don’t worry, we’ll still be able to tell them from any other humans out there! The idea about having robots take jobs away from people, considering the rates of unemployment out there currently, but having an AI to take part in potentially dangerous tests and experiments to save any human from having to participate can be seen as a huge success.

The idea of bringing cybernetics into the work sector is something that’s debated a lot, but also focused on as something we can move into to make the working world both safer and easier. Check out articles on Human Paragon if you want to know more about this in particular; there’s a lot artificial intelligence can perform or pick up on that many humans cannot, and it’s this idea of efficiency in human form that excites a lot of companies out there.

AI Looking After Your House

We already have Amazon’s Alexa and Google Home to sit on our coffee tables and tell us the weather, but is there bigger ways an AI can take part in your household? Apparently, yes. Already there’s an app to allow these technologies to control the lights and the heating in your house, as long as there’s an electronic connection between the two.

And we see it all the time on the TV and in movies; the sci-fi genre is often based on the idea that an AI is in control or on the rise over humans. But it won’t quite work out that way in reality: they simply make running a household a lot more convenient and easy, and they can order things online for us. You can turn off the categories of data they take on you, and they can always be switched off or unplugged if you’re worried about what they’re gathering.

What are your thoughts on the coming implementation of robots? If you’re someone who likes the idea of a technological world, this is something to look forward to. Don’t worry, the security surrounding these ideas aren’t as bleak as the media can make them seem, but you can always choose what AI comes in and out of your house.

Let’s Play Ball: Gamification For Businesses

Gamification – have you heard the term? The odds are high that if you haven’t, then you will soon. Recently, this method of increasing customer participation has taken off within the industry. It’s the process of using video game-style features to boost the customer experience. For the most part, it tends to make marketing more fun and enjoyable. The same also goes for the products and services themselves.

People who have never heard the term before won’t have a clue regarding implementing it into their business plan. That’s why this post is here – to give you a helping hand. The following are the things to take into consideration.

Valued Learning

Duolingo is a language app which helps its users to learn words and phrases. The way it does this is simple: it starts off small and works higher and higher. Anyone who needs to get to the next level has to unlock the one they are on first. Otherwise, they plateau until they get it right. Adobe Photoshop has a similar strategy with its LevelUp campaign. The competition is the part which engages customers and makes them come back for more as humans hate being beaten. Plus, it helps users take a complicated goal and break it down into bite-size chunks.

Distractions

There are bound to be times when customers lose interest in, well, anything. Whether it’s a marketing ploy or a product itself, people will get bored. Distractions exist and it is your job to find the major ones and deal with them as soon as possible. The reason this is essential is that gamification can lend a hand and make it less monotonous. Then, the level of focus should bounce back and no one will disengage. Use analytics to figure out where people are running out of patience and then gamify the area. Alternatively, you can use your gut.

Tracking And Reporting

Putting a gamified version of the brand out into the world is only a baby step. Those who want to go to the next level need to track results and report on the data. Again, analytic software is available so there is no excuse. And, IT support is accessible across the world regardless of location. Anyone who wonders why this is important should remember two things. The first one is that you can analyze whether the feature is achieving the goals you set out in the beginning. Secondly, it allows the customers to improve, which is added value.

Offline Synchronization

Never forget about mixing virtual and real elements. For example, Foursquare is a program that rewards its users for checking-in to places and events. It also offers incentives for frequently using the app. Anyone who owns a “retro” high street store can use this to merge their strategies. Get your customers to check-in to Foursquare when they are in the store to receive their rewards. Once they start to link the two, they will shop with you more often.

So, the question is: are you game for gamification?

The Expert Seamstress: How to Run a Successful Fashion Business

If you are an expert seamstress, then it may be very easy to turn your abilities into a money-earning career. There are some steps, however, that you will need to take along the way. Here are some points you may want to consider to turn your fashion ideas into a money-making proposition.

Create a Business Plan

You will want to consider the type of sewing that you want to do for the public. Making a list can be a great place to start. Then, think about the supplies that you will need to carry out each one of those activities like an embroidery machine, a regular sewing machine, thread, fabric, tape measures and manikins. Make a list of the cost of each of your expenses and figure out what you need to charge your customers to make money from your sewing passion.

Choose a Location

Many seamstresses work from their home while others choose to open a storefront. Others choose to meet with their clients at a location of the client’s choosing. Decide on which choice is right for you, but remember that you will need a place to work on projects for clients. Often times, businesses find tax advantages or grants that make one location more favorable over others.

Decide on Marketing

You may be a great seamstress, but unless others know about your skills, then you cannot make money using those skills. Therefore, you will need to advertise. Consider creating a website showcasing projects that you have completed. Spread the word using social media. See if you can write guests blogs on other people’s sites to introduce them to your services. Make sure to claim your Google My Business account and your spot on Google Maps.

Network

Make sure that others in related businesses know about your services. Consider letting bridal boutiques who do not have their own seamstresses know about your services. Join community groups so that you get to know others in the community who might need your services such as putting logos on company shirts. Attend area trade shows where you can interact with local people to tell them about you and your business. Take advantage of these opportunities by practicing your elevator speech beforehand.

If you have the skills of a seamstress, then you can make money using those skills. Use these ideas and your own ingenuity to go into business for yourself.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

The Impact of the Office Layout on Productivity

Noise can be a serious distraction and have a negative effect on your productivity and desire to work, and one of the reasons why most offices are loud is the lack of privacy. However, the fact is that most people function better when they can focus on their own work. It may sound strange, but the office layout should be executed in a certain way in order to boost the creativity and the positive workflow between employees. Here are a few easy tricks that could help you take your office to a new level when it comes to efficiency and work ethic.

The open-space concept

This is the most popular setup at the moment, both at big corporations and small startups. It became popular in the IT industry and, soon enough, everyone else joined the movement. The main reason why this type of office functions well is that everyone is close to each other and it’s much easier to work that way. It welcomes collaboration and allows you to work individually and as a part of a team.

The employees will communicate better without physical barriers between them, so the open layout has a positive effect on the socialization between them as well. One of its negative sides, though, is that those who like privacy and work better when they’re alone might struggle with too many people crammed together.

The cubicles

This type of workspace is probably the least favorite option, but not everyone thinks it’s so bad. Sure, cubicles can feel tiny and claustrophobic, but they also provide the right amount of privacy and modify the space between employees, giving everyone a chance to work in a quiet and peaceful environment. Apart from that, there’s no chance important documents are going to get lost in a cubicle since it’s so small!

However, dividing your employees this way creates a certain barrier between them and it leads to bad relations and a lack of communication. It can also cause bad collaboration and some business projects could suffer as a result. Be careful with the number of things you include in this small space because it can get crowded in a second with all the documents spread around the table.

How to optimize the space

Whether you work in an open-space office or a cubicle, your desk needs to be impeccable and organized to perfection. The first thing you need is a system for filing documents and enough storage for such a system to work, so you’ll always know where everything is.

To be able to organize your desk, use a variety of affordable office supplies and find the best option for keeping track of your tasks. Create a planner and stick to your duties, and that will help you finish your job on time, but don’t forget to leave an extra day, just in case you run into a problem. Finally, add some personal items to create a more pleasant workspace area and these will also inspire you to be more productive.

A lounge area

Every office needs a space where employees can relax and take a break from their hard work. It doesn’t have to be anything fancy and even a simple seating area with a coffee machine and some bean bags will be just fine. Even though it seems that having a space like this is a distraction, the truth is quite the contrary – some companies even like to add games to their lounge, giving everyone a chance to release the negative energy while playing games rather than feeling stressed out.

There’s also a possibility of creating a themed lounge by combining everything the employees enjoy: a small gym, an arcade heaven and a chill zone with some peaceful music. Nowadays, there’s a rising trend that includes meditation break rooms which are a great way to take a step back and breathe when things get too hectic.

The office layout surely plays a significant role in the company results and how the employees feel when coming to work. You can’t choose the type of office you’ll work in, but you can definitely make the most of the one that’s assigned to you – at least until you reach that corner office you’re striving for!

Emma B. Joyce is a blogger based in Australia. She is a true home decor and DIY fanatic. Emma is interested in music and also is a big reading enthusiast. Finding new designs and patterns is her daily task. She is a regular contributor on https://smoothdecorator.com.

Online Branding Is Critical for The Success Of Every Business

The Importance of Branding

You may already realize online branding is one of the most critical aspects for your business. It makes no difference if your business is B2B, retail, big or small. When you use an effective branding strategy, you achieve a significant edge in a highly competitive market. The best way to define the term branding is as the promise you have made to your customers. Online branding informs your customers as to what they will receive from your services and products while differentiating you from your competitors. Your brand is a reflection of who you are, who you want to be and the perceptions of your target audience.

The Innovation of Branding

The innovation of your brand is the defining factor in how you are perceived online. This can be as reliable, experienced, knowledgeable, etc. Your product perception will be low or high cost, low or high quality and low or high value. It is impossible to be everything for everyone. Your brand must reflect the desires of your target customers and your perceptions of what your brand represents. It is critical to understand your brand is responsible for the success and growth of your company regardless of what you are selling. Your customers need to understand your brand and your mission. This is a lot more than simply the colors you have chosen for your brand. The process of brand development begins with conducting research. Your brand values must be strategically developed and communicated to your target audience to be effective. A brand can be associated with the latest fashions or how to reduce car insurance. There are four critical components to effective branding.

The Competitive Advantage of the Brand

You will be competing for your resources, the attention of your audience, talent and funding whether you are for or non-profit. To be successful in your category you have to have a good strategy to implement and an organizational plan. Your goals require a detailed plan for outlining specific measures and actions. You can outmaneuver your competition by reaching these goals. When this is accomplished correctly, your brand will properly represent your company. This will promote initiatives and strategic areas to improve your company, aid in growth and set you on a path for the future.

Brands are a Stable Asset

Companies will always succeed and fail; some products will not achieve success and every day technology changes. Despite this, a strong brand has the ability to continue moving forward through all the inevitable changes. Your brand should be the most sustainable asset of your company. When your brand is combined with your overall strategy, it becomes the principle for decision making and organization. There are numerous brands that have been in existence for more than 100 years, are immediately recognized by consumers and have an astronomically high value. These facts become even more impressive when you consider the life of the typical corporation is only 25 years. Your brand is your company’s most stable asset.

The Economic Value of the Brand

Every business is segregated into tangible and intangible assets. Your brand is an intangible asset. A study revealed the brand of the company is responsible for over a third of the shareholder value. The greatest values of most companies are intangible. The most prominent asset is the brand. The brand for Coca-Cola is responsible for in excess of 54 percent of the stock market value for the company. Just the brand name is valued at $67 million. The value of a brand is a critical asset. The brand of the Red Cross enables the organization to attract both volunteers and donations. Your brand is exceptionally important for your company because of the unique impact on the consumers. Your online brand is the key to your business because it attracts and influences partners, employees and your target audience. Your brand can create awareness for organizations and consumers, cut through the clutter of the marketplace, attract and develop relationships mutually beneficial for the public, suppliers and customers to help everyone reach their individual goals.

The Expectations of the Brand

The basis for the world you live in is promises. The promise of the airline mechanic is to be thorough, check the aircraft numerous times and ensure the safety of the passengers. Restaurants promise to provide a clean environment and prepare fresh food. The consumer believes their children will be protected and educated during the course of the school day. These promises are not usually bound by legal repercussions. They are a vow based on the ethical and moral code of the business owner. When you opened your business, you assured your customers you would do exactly what you promised. This is an agreement encompassing your services, products and company. Your branding is based on any promises you made to your target audience. The promise of your brand tells your audience what you believe in, who you are and why your product is valuable and unique. When you make the effort to fulfill your promises throughout the relationship, you are helping your business grow and succeed. When these promises are not kept, the reputation of you company is in jeopardy. This often results in failure because your brand has suffered. Keeping the promise of your brand results in the affection and loyalty of your customers

The Bottom Line

People see the promises made by brands every day. Even purchasing a soda from a vending machine engages the promise of the brand. Despite the numerous options available, the consumer will choose their drink based on their past experiences with the brand. The selection has the expectation of receiving exactly what the consumer was prepared to receive. This involves the process of awareness, desire, interest and satisfaction. Many of the greatest influencers are not directly related to the service or product. The influencers are the association the person has with the specific brand. This makes your online brand identity, promises and advertising crucial for the success of your business.

Should You Ever Change Yourself To Get The Job You Really Want?

Nowadays, the ever-changing workplace is making it more difficult to find a career that we truly love. It seems that once we’ve got our heart set on something, the goalposts move. This can be very frustrating, and so, it begs the question, do we have something wrong with ourselves, or if it’s actually the job role? When we are looking for the job that we really want in life, we feel like we have to bend over backwards to get it, but in making the necessary changes, should you ever actually alter yourself intrinsically to suit the job that you really want?

Think About Who You Really Are First

You need to figure out who you are before embarking on any career trajectory. We can spend a lot of time thinking that we need to alter our personality to suit a role, but is this really the correct approach? It’s far better for you, especially in the job interview stage, to let your natural personality shine through. The big problem is, if you end up being rejected for this job, you can take it personally, and think that the next time you need to change something about yourself. But it’s far better for you to invest in yourself rather than to make yourself fit a specific box-ticking exercise.

When You Have A Questionable Background

Sometimes we can feel like the perfect fit for the role, but there are issues on paper. Sometimes this can be a very concerning problem, especially if you have prior convictions. But it can be possible to go to an expungement attorney to have the criminal charge “erased” depending on what the charge is. When you have a questionable background, but you have made the journey beyond that point and have learnt your lesson in life, the employer will see this. Everybody deserves a second chance when they are truly sorry for what they have done. And if you feel that there is something on your record holding you back, it’s far better for you to be honest about it if you can’t get it stricken from your record.

What Happens If You Don’t Get On With The Role?

And sometimes we work so hard in getting the necessary qualifications, going through a draining interview process, and we finally get the job, but something isn’t sitting quite right. You could feel like it’s a waste of years if you get to this point, but rather than feel depressed at the thought, consider it to be a life lesson. A lot of people feel that they have to fit a certain role in order to be accepted for a specific job, and this can restrict us in a personal and emotional sense. As we go through life and try to find the roles we were meant to fulfill we can lose a sense of who we are. And when it comes to finding the perfect job, it’s more about trusting your instincts and what you really want out of life, not what you think is the most lucrative prospect.

 

 

Digital Togetherness Is The Only Factor Of Success

There is no denying that the Internet revolution has brought us together. People from all over the world can get in touch quickly and in real time, while in the pre-Internet days, letters and long-distance phone calls where the only ways to maintain contact – and these were not effective, as they were either time-demanding or too expensive to maintain. But today, people from all over the world can interact online in a variety of ways, through transactions, messaging and video conferencing. Additionally, the digital world has enabled individuals to combine their skills and voices to deliver a product, or even create a viral reaction. The TV show Lucifer that has been canceled by Fox in May was saved by Netflix as a result of fans coming together on social media to discuss their favorite show. Without the social media buzz, it’s fair to say that the show might not have been saved. Ultimately, digital togetherness creates success. But from a business perspective, the art of digital together is more complex than it seems.

Step 1: Spread your online presence

It might sound counterproductive at first, but to build a strong digital front, you need to scatter your presence via a variety of platforms. Indeed, a website is not enough. Customers, however, tend to interact positively with blog posts that answer their queries. In other words, you need not only to establish a blog but to ensure that this blog is regularly updated with relevant and useful information to your potential users. Self-promotional articles simply don’t work anymore. Social media platforms are, naturally, the other essential factor of your online presence. Target platforms that are meaningful to your audience, such as Twitter, Instagram, and Facebook. The more you spread your presence online, the easier you will be to find. A partnership with a business that shares the same or a similar audience can also give you a presence boost.

Step 2: Bring it together

With each digital platform, you gain a detailed data collection report that informs you about the performance of platform-related interactions. However, to achieve a unique overview, you need to partner with an ETL solution that can extract, correct, transform and load all your data together. Instead of working with multiple tools to gain an overview of your whole digital presence, you can use a solution that combines the information for you. It’s not only easier to read, but it also saves you a lot of time in the long term.

Step 3: Make sense out of it

Finally, when all data are together, the most crucial step for your business is to determine which informations are relevant. Indeed, relevant data support business decisions based on facts. You can react to changes in the market or the audience, if you know which KPI to monitor, for instance. For small businesses, where a professional analyst does not run the analysis of data, it can be challenging to differentiate meaningful data from the rest. As a result, data-based strategies can appear weak.

In conclusion, going digital doesn’t mean your business will thrive. The art of building togetherness through your digital presence and data is what paves your way to success.