Six Outdated #SocialMedia Tactics That Need to Be Put to Rest

Well, if you are one of those who think using the same social media tactic again and again will help you then this perception no more holds true today. The tactics that Mark Zuckerberg used sitting in a corner of the Harvard will not apply for you and your company today.

SEO is very much chancy and you need to cope with the current trend and be up to date. Especially while handling your social media pages, you need a new technique everyday so that your page is visible. In addition, along with this, why do you want to use the same tactics that are helping your business in any way?

Following are some of the techniques that you need to stop immediately:

  1. Posting Links Only

As a social media manager of your company, you must have created links to the content. You should be proud of it, as you have worked hard to create those links but think about a social media account full of links. The result will be a dull customer response. Just links will make your account a dull one.

Instead, manage your links with posts of general interest that raises interest of the customers. You can mix the links with some content that is not linked anywhere and hence customer will find it new and read along.

  1. The Pitch Messages

This is what happens generally, “You found a social media page interesting and you followed it. As soon as you hit follow, you get a buzz on inbox with lots of offers and discounts. What will be your reaction to this?”

These are pitch messages that are hated by customers. These messages make the customers loses interest in you and he feels that he is nothing but an element to make money.

Instead, make use of social media to build strong relationship with the customers. Do not involve in direct selling and create interest in your profile before you offer your services to them.

  1. Mass Following is no no

Many companies believe that mass following will help them create a good web presence and they will get more following as a return. Accounts like these may have many followers but hardly have they got engagement from the public. People consider you as a fake account and you are never noticed.

Instead, follow a general routine and try to follow only those people who are relevant. Unnecessary following will not help you.

  1. Using Bots

There are auto engagement bots, which automatically likes and shares the post of the social media page that you like or follow.  By using them, you can raise fake interest, visibility, esteem amidst your followers, and believe you will the same in return.

Tricks like these are easily pointed out and once people know this, they will not come to you. Moreover, these bots ruin your feed.  Bots make you lose the opportunity of the original interest that people might show in your page.

Instead of using bots, you should target your social media campaign in such a way that it calls for the original engagement of users. Craft ways to put some interesting posts across the social media pages.

  1. The “Best Times to Post” strategy

There is nothing called the best time to post. Many people just wait for that right time to post their content so that most of the people are online at that time and so they get good views. There is no such time as the most appropriate one. If your content is good and engaging, you will automatically get hits, likes and followers.

  1. Not paying attention to optimizing the content

Most of you might be using SEO at various places, but hardly have they used SEO for their social media sharing. SEO is equally important for social media sharing as it is for your other digital marketing campaign.

You need to make use of good keywords to make your social media post popular.

The best SMO company in India is the one who is always up to date with its tactics. Be it SEO or SMO you need to provide something fresh and unique to the audience.


Author Bio – Saloni Bhatnagar is working as SEO Analyst in Green Web Media. She enjoys writing about digital marketing insights, trends, and updates for various prestigious platforms. In her spare time, she likes reading, cooking and watching movies.

Essential Advice When Setting Up A Website for First-Timers

Essential Advice When Setting Up A Website for First-Timers

If you’re one of those people who thinks that designing a website from scratch is a difficult thing to do that requires coding and design skills, then think again. Content management systems (CMS) have created user friendly website-building that can be accessible to everyone, even when you don’t have the technical knowledge. There are many tips to make your business more professional and one of these is to have an attractive website to entice new customers or readers about what you have on offer. But, where do you start? Here’s some advice for first-timers thinking of starting a website.

Which CMS and hosting company to use?

Your first decisions are going to concentrate on which CMS and hosting company you should use. There are many to choose from but undoubtedly, the most popular is WordPress. Although all of them offer the possibility of setting up a website with your own domain name for a few dollars, WordPress is one of the easier website-builders to use: templates are fully customized and yet you can adjust them to suit your style and needs accordingly. Once you’ve decided on a template of which many designs are free and varied, and domain name, your next task is to select a WordPress hosting provider to use. Try not to be overwhelmed by the basics of web hosting and choose a faster provider for an enhanced performance.

What are you trying to achieve?

Now that you have a website name, CMS and hosting provider, you next need to plan how you intend to convey your information, images and products, if you have any. By setting out a plan of action, it will be easier to clarify the goals of your website as you delve further into your design. Are you building a website for business? Or a blog site for pleasure? Who do you expect your audience to be? When thinking of the layout of your new website, these are the kinds of questions you should be asking yourself so that you have a clear idea of what message you want to convey to your target audience. Put yourself in the shoes of the individuals who will be likely to click on your website and try and determine the priorities that people want when visiting your site.

How are you going to plan your pages?

This aspect of website building should incorporate a fun element as you create and plan the content of your pages. Think about whether you want to impress your visitors with beautiful images on your homepage, or if you more concerned with providing them with detailed information about what your site is about. Look at other websites who offer a similar service or product and get some inspiration around designing your pages. Remember that once you have uploaded images and information, you can tweak them along with background colors, fonts and sizes until you reach the precise look you are going for.

Creating a website doesn’t have to be a complicated or daunting affair, and once it’s completed your next step is to get it out there for people to see your marvelous creation.

Help Your Business Grow Through Virtual #CTO Services

CTO Services are vital IT Services required by all business entities. The services offered by the IT software consultants are inclined majorly towards the strategic planning of the website, applications, online learning etc. CTO services are a group of services assigned to the key professionals offered by the IT software consultancy firm in a large organisation.

Key IT professionals involved in providing CTO as a Service

Chief Technology Officer

When dealing with small and medium-sized businesses, the role of the Chief Technology Officer is to align their strategical curriculum and ensuring the smooth functioning of the IT systems. The CTO deals with the overall planning and strategy of the business plan making sure the business objectives are achieved, and values justified.

Chief Information Officer

A properly planned and strategically analysed CTO service offered by the Chief Information Officer for large organisation requires a high experience and high expertise in the industry. It deals with achieving and supporting the enterprise goals and objectives.

Trusted Advisors

The trusted advisors will provide the company with ideal web solutions for their technological queries.In case your SMB is encountering technical issues, these trusted advisors will be the first one to provide you with perfect web solutions.

Key Roles of a CTO (Chief Technology Officer)

Understanding the Business drivers

The Chief Technology officer holds an important position in a consultancy firm and provides responsible dealing with small or large scale businesses. It understands the vital role of business drivers in the market for ideal and optimum business exposure.

Meeting Business objectives

It ensures the accomplishment of the business objectives by understanding the radial flow and ideologies of the business drivers.The CTO as a service provides an immediate web solution, strategic analysis of the business plan etc.It also maintains a balance between the technological advancement and SMB growth in the market.

Alignment of values

It also keeps in mind the alignment of the company values with the strategic planning making sure the moral attributes of the consultancy firm is justified. Once the CTO finds the streamlining of the company values with the business planning it becomes easy enough for the further planning and detailing of your business project.

CTO as a service for growing SMB’s

CTO as a service is specially designed for small and medium-sized businesses as not every organisation hires a CTO on a full-time role. The services majorly include :

  • Proper management of Internal IT teams
  • Analysing business plans and strategies
  • Management of External IT Teams(Outbound)
  • Executing On-site Audits

The CTO services as stated above are the major attributes related to the growing small and medium businesses(SMBs). CTO consulting adds a lot to your already optimised business plans ensuring that the long-term vision of the company is achieved.

Benefits of taking up CTO as a Service

Small and medium businesses(SMBs) when taking up CTO as a service to facilitate an interrupted growth of their company are looking forward to  :

  • A planned business Strategy
  • An Immediate Web Solutions
  • Good Project management
  • Strategic Advice
  • Offshore development

In addition to the aspects mentioned above of CTO as a service, most importantly it is a direct cost to result service and provides an immediate result to your investment making it a unique and mandatory services in the market right now.

Technological advancement and the growth of digital media in all the spheres of the Industry has pushed the SMBs to expand their services and quality of work. And therefore incorporate CTO as a service offered by large consultancy firms.

Author Bio: James Fordham is the owner of Zenith Information Systems a principal learner and a tech-savvy who is always found tinkering with software and technology, especially the ones related to cybersecurity.



How to Choose the Right Work Laptops for Your Business

Most modern-day businesses require owners to get a laptop for each of their team members. If this is the case with you, putting some extra effort into finding the right work laptops is a good idea. However, with so many laptops and deals offered by tech stores, choosing work laptops for your business can be overwhelming. However, with some help, you should be able to make the right decision and provide our employees with the machines they need for their work. Therefore, let’s take a closer look at our guide for choosing the right work laptops for your business.

Figure out your budget

There’s no need to say that your budget plays a significant role in choosing the right work laptops. Fails to figure out your budget before you start shopping for laptops and chances are you’ll end up overspending. On the other, you don’t want to go for the cheapest laptops out there since they’ll probably cause your team members a lot of problems. The key here is to figure out how much you can spend and stick to it when choosing your laptops.

Depending on how much money you’re working with, there are different laptops you can consider buying. For example, if you realize that you simply can’t afford to buy top-notch laptops for your employees, you might want to stick to cheaper machines. Just bear in mind that this means your employees will have limited storage and slow performance. We recommend buying such laptops only if your employees will use them for nothing but browsing the web. But if you’re able to spend more on your work laptops, you’ll be able to get more powerful models that’ll suit all of your employees’ computer needs.

Compare the important specs

Of course, you’ll need to take a closer look at the specs of every laptop model you seem to like. It’s critical that you go for the laptops that fit all of your employees’ needs.


First of all, there’s CPU. The quality of your laptops’ processor has a huge impact on how usable they are. This means you’ll probably want to go for midrange or high-end CPUs, which means Intel Core i5 and i7 processors are something you just can’t go wrong with.

Opting for a laptop with enough memory and storage is extremely important. Still, this is also where you’ll first want to think about what your employees are going to need. For example, if Microsoft Word is the only thing they’ll need to use, 2B RAM laptops might be enough. However, it’s always a good idea to go for laptops with 4GB RAM or more.

Another thing to have in mind when choosing your work laptops for your business is battery life. No matter what kind of work you do, you’ll probably want laptops with long battery life that can be used on the road. This means that opting for laptops such as Lenovo X1 laptop with 11-hour battery life is a smart move.

Choose the right operating system

Another important decision you’ll have to make is which operating system you’ll want your employees to use. It’s recommended that you stick with the same operating system for each of your new laptops since you’ll want every employee to be able to use each of our new work laptops. Therefore, when buying you’ll want to choose between laptops that are run on two most popular operating systems out there – Apple OS X and Windows OS.

Apple OS X is something many business owners decide to go for. This is the case because there are plenty of die-hard Apple fans who’re willing to pay more to get a beautiful interface. While Apple OS X-run laptops are a great option, bear in mind that they usually carry hefty price tags.

Windows OS is the standard option for small businesses. Not only that going for Windows means there are more laptops to choose from, but it also guarantees you all of your employees will know how to use them. On top of this, Windows machines are available in every configuration possible which means you’ll be able to find laptops that fit into your budget easily.

Go for the right design

When choosing work laptops, you’ll also want to go for the right design. This is especially the case if it’s in the nature of your business for your employees to spend multiple hours in front of the screen. Therefore, going for laptops with a comfortable keyboard is your safest bet. Larger keyboards are your safest bet since typing on a miniature keyboard can be very tiresome.


Portability is another aspect of your work laptops that you’ll want to have in mind when choosing your work laptops. If your employees spend a lot of time traveling, going for smaller and more portable laptops is recommended. So, make sure you check the dimensions and weight of every laptop model you like before you make any final decisions.

New hybrid laptops are constantly gaining more popularity. Basically, these machines can work as a laptop and as a tablet, depending on what your employees need at that point in time. Again, we recommend thinking about how your employees are going to use the laptop and determine whether they might need a hybrid laptop or not.

Purchase your work laptops

Once you’ve narrowed down your choice, it’s finally time to make your final decision on which work laptops you should go for. If you’re still unsure which laptops you should go for, you can always take some extra time to read reviews online and put more time into comparing specs.

Guest author, David Webb, is a Sydney-based business consultant,online marketing analyst and a writer. With six years of experience and a degree in business management, he continuously informs the public about the latest trends in the industry. He is a regular author at BizzmarkBlog. You can reach him on Twitter or Facebook.

The Costs of Giving up on Offline Marketing

With the rise of digital, brands are faced with a dilemma of whether or not to pursue their traditional, offline efforts in parallel with their essential online game? So much emphasis has been put on the world wide web that some of the older, extremely efficient strategies have been abandoned out of sheer fear that you’ll lose business if you don’t invest enough in the digital aspect of your marketing.

But the truth is, there would be no online had it not been for the offline, and when a business knows how to integrate them to work together, it can grow beyond those that only opt for one or the other. And no, offline marketing is not on its deathbed, on the contrary, this is a time of an offline renaissance that will help brands become more memorable and creative with their customer outreach than ever before.

Networking contacts

If you want your name to reverberate in the halls of an international conference where all the tech gurus cluster, then you should become a sponsor of such massive events and make your brand become a part of the story. Supporting like-minded individuals gives you exposure to the right audience, elevates your reputation and allows you a foot in the door that would otherwise remain closed.

Joining regular conferences, seminars and other events that are specific to your business can also serve as an entrance to a new clientele or partnership waiting to happen. But what do you need with you to make your brand remembered? A business card, of course. Carrying those is still an essential part of networking in Europe, but the rest of the world still cherishes this tradition as well. Craft such branded business cards that they’ll have to take another look.

Branding done right

People crave anything palpable, tangible and relatable in this day and age, especially because we’re so perpetually overwhelmed by the online noise and chatter that we yearn for something real. When all your digital imagery and language are spotless, people still need something to make your brand more personal. And what could better serve the purpose than branded merchandise, or branded gift cards?

If you make an effort to give people what they need or like, such as pens, t-shirts, notepads or flash drives with your logo, they are bound to remember you, make a connection with your brand and are much more likely to give your product/service a go. That’s why branded printing in Sydney is still a flourishing marketing approach that allows your customers to create a more personal connection to the brand. The physical products representing your brand are at least as important as your online presentation (freebies included), so making an effort will be worth your while to make your marketing truly omnichannel.

Offline content matters

Newspapers and magazines are not only popular in the waiting rooms of every dental office, but they are still one of the main sources of information and entertainment for the majority of the world. They are an experience in and of itself, one that is still sought-after despite the search engine frenzy that drives your online sales.

But it’s not just advertising in newspapers that’s still very powerful for reaching the right customer polls. Rest assured that publishing an article in a printed paper will also be an invaluable way to get in front of as many eyes as possible, although tracking it may be a tougher nut to crack. Financially speaking, it’s not such a pricey endeavor, but it can lead to plenty of exposure to your brand.

Pick up the phone

Gone are the days when cold calls were the main and sometimes only source of attaining new customers, but this somewhat aged technique is still an important part of the modern-day marketing chase. In fact, such conversations, when done properly, are appreciated by the customer, since most of the touchpoints for brands and customers involve digital and faceless interaction, that they are now eager for more up-close and personal communication.

Be mindful of the intricacies of cold-calling, however, since choosing the wrong approach can backfire gloriously. You need to be sure that your audience will enjoy this particular strategy. Is your language focused on what they need, and how they might benefit from the conversation? Is it timed not to interrupt their lunch and family time? All of these details matter in the eyes of the modern customer, since we’re all pressed for time.

Knowledge-sharing face to face

The most valuable form of a “freebie” that you can give to your customers is organizing a workshop or a lecture that will help them overcome some of their issues without imposing yourself as the solution.

Giving actual value in the form of knowledge and information means that you truly care for your potential customers, and the fact that you moved away from the digital realm only gives you a chance to follow their reactions, improve your attitude and presentation, and establish a more meaningful connection with your audience.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on

5 Pro Tips To Update Your Business Printed Materials

Companies who focus ideally on both print and digital marketing create better business opportunities as compared to the ones who do not incorporate both measures for their advertisements. Since the inception of digital media, people had begun to renounce the fact that print media is an effective tool for advertising. However, over the time, printed materials have undergone various changes and upgrades which has aided in their comeback in the industry as an even stronger and significant tool. If you are willing to take your business a step ahead with the best in class printed materials, here is a list of points which will help you achieve that without a fail.

Interaction is the key

One of the basic elements which will make your printed materials better than ever is increasing its interaction level. The more interactive your material is, the easier it will be for your target audience to relate to it and consider it. Provide information in a manner that they should be persuaded to take a thorough look at your printed material. Keep it engaging and conversive for desired results.

Present yourself good visually

The better visuals you create for approaching your customers. The easier it will be for you to reach them and increase your sales. There are greater chances that only a small part of the target and potential audience will read your printed materials but this percentage increases significantly if your improve your visuals. Everything which seems appealing is sold easily so focus on the visual presentation your printed material.

Increase brand information

Another way of improvising your printed material is by increasing the content of valid information. A study shows that majority of readers leave the content before reaching the part where the company has provided information about them. Increasing brand information will provide you with better chances of being noticed by the customer.

Personalize it

A factor of personalization shows that you have put in efforts to approach the audience. Personalization is not just a factor of digital marketing, in fact, it can do wonders when incorporated in printed materials as well. Make use of variable printing which helps in personalising and easy segmentation of ads. Customising and personalising an ad can be a complex procedure but the more your efforts are visible, the higher returns you are ought to achieve. 

Improve your designs

It is important to understand the benefits of ideal designing for your brand in your printed materials as it can provide you significantly great benefits. If the design on your material seems to be professional and polished, there are higher chances that your customer will stay on it. Your best bet is to hire a professional print designer for attracting the customers. Contact Manchester printers as they might be helpful in this respect.

Use both for a greater good

As mentioned earlier, single handedly digital or print marketing cannot give you the benefits which they both together can provide for you. Allow your print materials to increase your online and the same way let your online marketing be beneficial for the print materials. Work them together in order to maintain dynamic motion.

With the above mentioned points, any brand will be able to make the most of their printed materials and get acknowledged by their potential and loyal customers. Let your brighter side shine with the best of your print advertising. Spread the information by sharing this article with your friends.

Guest author,  Andrew Smith, is the Director of Andrew Smith Print Ltd and has 35 years of experience in providing business print solutions, to help small and big enterprises enrich their marketing campaigns.​

Signs That Your Company Is Growing Faster Than You Can Manage It

Who wouldn’t love to grow their business? It usually means more attention, more profits and more ideas, but there will always come a point where you’ll realize that your business is actually growing faster than you can manage it. If you want to detect the early warning signs that your business is growing out of control so you can manage it better, then here are a couple of things to look out for.


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  1. Your infrastructure is starting to cost too much

If your basic business infrastructure, such as paying for cloud services and salaries, is costing you far too much of your budget, then there’s a good chance that you’ve started to outgrow what you can manage and you might need to start shuffling your money and removing expensive services like freelancers and outsourced work.

  1. You’re running out of space to grow

Physical space is another concern. You can easily run out of office space if you’re not careful and you’ll want to ensure that you always have extra space for new employees to work and storage space for your products.

  1. You’re hiring people far too often

If you find yourself hiring people for every little task, then there’s a good chance that you’re going to run out of money extremely quickly. You’ll need to start training employees instead of just hiring someone for every problem you encounter.

  1. You’re investing in things you know nothing about

Whether it’s a laser drill, networked devices or a powder coating booth as part of your manufacturing line, if your employees are asking you to invest in things you know nothing about then there’s a good chance you’re starting to grow beyond your knowledge. Regardless of if you’re planning on upgrading computers or adding a laser drilling service as part of your workflow, it’s a good idea to learn more info about it so that you better understand how it plays a part in your business. If you lack this knowledge, then consider speaking to your employees and having them explain it to you without technical jargon.


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  1. Your team is starting to grow further apart

Have you ever noticed that your team are starting to disagree on more things and work less together? If so, it’s a clear sign that your business is growing large enough to need separate departments that will rarely ever speak to each other. 

  1. You and your staff are lacking in direction

If you’re lacking a sense of direction and you’re unsure how to approach your business growth or adapt to new market conditions, then you need to be wary because you could start making poor decisions that affect your success in the future.

  1. Your employees aren’t growing anymore

Once your employees hit a wall, it can be difficult to overcome it and teach them new skills. This is a problem that can be overcome with professional training, or you might need to bite the bullet and hire more agile and flexible employees to replace them.

  1. You’re failing to communicate with your customers

Lastly, if you’re failing to communicate with your customers in a meaningful way then it’s possible you’re starting to grow too large for what you can handle.