Start Spreading The News: How To Get People Talking About Your New Business

Are you preparing to launch a new business, or you are trying to find your footing in the market? Whether your business plans are still in the pipeline, or you’re already up and running, it’s crucial to have plans in place to get your name out there. If you’re keen to get people talking and start enjoying the sound of the cash register ringing, here are some tips to bear in mind.

Drawing up your marketing strategy

If you plan to take control of marketing your business, the first thing to do is formulate a strategy. Marketing isn’t as simple as designing a website or printing out some branded business cards. To succeed, you have to be able to communicate with, and appeal to, your target audience and find a gap in the market. There are myriad marketing methods out there, and often, it’s best to focus on a few platforms that are likely to attract attention from the right people. You want to ensure that you’re reaching out to customers who are going to have a genuine interest in your products and services and your brand. Covering every method may seem like a good idea, but you’ll probably find that you’re wasting money on avenues that won’t deliver rewards. Think about your ideal customer, the demographic you’re aiming at, and the kinds of products or services you’re selling. If you’re selling clothing online and you’re hoping to attract females aged between 18 and 35, you’ll find that social media, email marketing, and SEO are a lot more effective than flyers or press adverts, for example. Use market research to determine which methods would be most beneficial for your brand. Once you have a strategy, the next step is to implement it.

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Considering outsourcing

If you run a business, no matter how large or small, you may find that there are certain tasks that match your skill set, and others that cause you concern. If you don’t have experience in marketing and you don’t have in-house marketing executives, it makes sense to think about outsourcing this element of the business. Marketing can have such a significant impact on the success of a new venture, and it’s crucial to get it right. If you’re not keen on recruiting members of staff with marketing expertise, working with an external company may provide the ideal solution. Look for digital agency value add services or think about hiring freelancers if you need help in designing and implementing an introductory campaign. Outsourcing enables you to access to skills you need, but it can also save you money, as you won’t be adding to the payroll over a prolonged period of time. When looking for agencies or individuals, take your time to look at portfolios, previous clients, and reviews.

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Getting your name out there

Once your plans are laid out, the next stage is to get your name out there. Use the findings of your research to attract the attention of those who are most likely to be interested in your brand. Send out emails, set up social media accounts, and make sure you have a great business website, which has mobile capabilities. Consumers spend more and more time online, and if you can direct traffic to your website, you’ll have a better chance of converting leads. Share posts about your new business, encourage followers to share your links, and optimize the content on your website to drive traffic from search engines. If you’re launching a new product, or you’re opening a business like a salon, a store, or a restaurant, it’s a fabulous idea to plan an event, and you can share the details and send out invitations through your website and social media platforms. When your website is up and running, and you’ve got active social media accounts and an SEO campaign in force, make use of analytics to track your progress. If you’re covering all bases in terms of social media, for example, analytic tools can help you determine which channels are most effective, and which are falling flat. Be prepared to tweak your strategy to keep it relevant, to iron out teething problems, and to make sure you’re giving customers what they want.

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Are you about to launch a new business, or are you in the process of trying to build your client base and inform people about the services or products you offer? Marketing plays a key role in establishing a brand and attracting attention from consumers. Hopefully, this guide will help you make the right calls and get people talking about your brilliant new business.

World-Class Customer Service Tips You Should Never Forget

Customer service is something that all businesses today need to master. After all, it does not cost a lot to smile and provide a few friendly words. Of course, effective customer service goes a lot further than this. It is viewed as an opportunity to secure new customers and to strengthen relationships with existing ones. It is important to recognize that the way you act has a massive impact on your brand, and with the Internet how it is today, one bad move could be stuck with your company forever. With that being said, continue reading to discover some world-class customer service tips you should never forget.

You need to give credence to customer complaints – There is only one place to begin, and this is with handling customer complaints. No one likes to receive a complaint from anyone but it is part of being in business. How you deal with complaints makes a huge difference. View this as an opportunity to improve your company. You also need to make sure that you remain consistent in tone and process. The CARP method is a good one to use. This means you should control the situation, and then acknowledge the dilemma. Once you have done this, refocus the conversation and then problem-solve so that the consumer leaves content.

You need to communicate clearly – Another important tip to follow when it comes to achieving world-class customer service levels is to make sure that you practice clear communication. There are so many different factors that impact communication, for example, tone and styling, and your employees need to be aware of this. They also need to make sure that they do not confuse your customers with technical jargon, colloquialisms, or slang. You also need to make sure that you use positive language, avoiding negative words at all costs.

You need to recognize when it is right to outsource – The best businesses today are those that outsource and do so effectively. You should not just outsource any old element of your company. You need to make sure that it is something that is going to benefit your business. For example, a medical answering service could benefit a healthcare practice because it means employees have more time to focus on patient care.

You need to give your customer service team the right tools – Last but not least, you need to make sure that your customer service team has the right tools so that they can provide the right support to people that call. If you do not have any software in place that enables your customer service representatives to pull up accurate client records, for example, they are never going to be able to provide them with an efficient and effective support service.

So there you have it: some of the world-class customer service tips you should follow to help your business achieve more. Don’t overlook the importance of your customers and what they mean for your business. Without them, you would not have a business.

Key 21st Century Tech For Your Business

It doesn’t matter whether your small business is focused on importing the latest aerodynamic ball bearing, providing accountancy services to SMEs or building an eBay empire, you will need to move with the times if you are to succeed. One of the main reasons companies fail to expand and instead see their business vision begin to crumble is because they are resistant to change. To thrive, you need to welcome new initiatives, working methodologies, and software. Take a look at these vital pieces of technology that every startup, new or established, should be chomping at the bit to obtain.

The Cloud

Rather than looking up and admiring the cumulus that you see above your head, the cloud that you need to consider is one that will revolutionize your business. Your office should be a digital workplace, where people can upload and download necessary documents, images, and files from the virtual environment; namely, the cloud. This online storage function means that you no longer have to worry about USB sticks or your hard drive. Instead, your staff team can all have access to these documents at the same time from virtually anywhere on the planet. This increases productivity, leads to fewer hardware issues affecting work streams and increases collaboration.

Workplaces are no longer rows of desktop cubicles. They are open plan, foster teamwork and water-cooler moments, and are designed to encourage collaborative ways of working. It makes sense that technology would echo this ethos.

CRM Software

While you are keen to utilize the millennial’s platform of choice and have a well maintained Facebook page, Twitter feed, and Instagram grid, how well do you know the customers that you drive to your site? CRM software or Customer Relationship Management, analyzes the traffic to your website. It will focus on their buying habits, the products they look at most on your site and the referral that led them to your company. This can aid you in constructing a nuanced and targeted marketing campaign when launching a new product. CRM software is the perfect technological solution to try and maintain customer loyalty and expose your brand.

Payroll Automation

While it may seem a little random to include a piece of software that completes a business function that you can do yourself, the automation of payroll can free up a ridiculous amount of your time. At least half a day can be spent on this mundane administrative task. Working out 401(k) considerations and tax allowances can be mind numbing. Instead, you could invest in a software package that periodically sorts out payroll for you. This leads to fewer chances of human error, looks more professional and allows you to work on more pressing areas of your strategic vision.

Being your own boss is thrilling, and you want to become a market leader in your field. The effort you have put into launching your company cannot go to waste. Don’t be one of the eighty percent of startups that fails within the first eighteen months of trading. Welcome change and embrace new technologies and your business will thrive.

Master Bakers: How to Run a Top-Tier Bakery in Your Community

If you love to bake and all your friends and family rave about your creations, then you might want to think about opening a bakery. Before you sell your 1,000th product, there are lots of different decisions that you will need to make. Here is some helpful guidance on opening your own bakery.

Decide on the Type of Bakery

There are several different types of bakeries that you may want to consider. You may choose to open a retail location where you sell your products directly to customers or a wholesale location where you sell your products to restaurants and other locations in your neighborhood. If you choose to open a retail location, then you may want to think about creating delightful breakfast pastries, wedding cakes or breads. Making this choice now will help you in making other important decisions.

Find Your Suppliers and Products

Do some snooping to determine what will sell well in your area. You may even want to work in conjunction with an established business to give potential customers a chance to sample your products and see their reactions. Once you have narrowed down the list of products that you will be selling, then consider what products you need to make those delicious items and find your vendors based on price and reliability.

Decide on a Location

If you will not be operating strictly out of your home kitchen, then make sure to find the right location. Some people find it advantageous to start their business in a startup location where there are mentors and angel investors to help them along the way. You may even find government programs to help you open a bakery. Others choose to open a location in their own neighborhood opting to strike out on their own. You will need a location large enough to hold commercial equipment like mixers available from arrowmixingproducts.com. You may also discover that mixer accessories makes your life much easier when cooking in volume.

Market

You will need to market your business. Taking care of each customer is a great way to build word-of-mouth advertising. Think about advertising on social media as well. You may also want to buy advertising on a radio station or participate in trade shows.

Many people open bakeries and make a lot of money. Following these guidelines is a great place to start. Listen to each customer and learn from the feedback that they give you, and you will be very successful.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Keeping Remote Employees Happy And Productive

Keeping your online team happy, engaged, and productive doesn’t have to be difficult. In fact, two-thirds of managers say their employees actually become more productive once they go remote, SurePayroll reveals. Being in control of their own schedule — and eliminating the daily commute — gives remote employees more time and flexibility, which increases motivation and productivity. However, remote teams still require conscientious management. You want them to feel valued and part of the team even though they’re not on-site. With the following tips, you can cultivate a happy, engaged, and successful online team.

Communicate effectively

Communication is key in every aspect of business — and online teams are no exception. In fact, poor communication is one of the prime reasons employees get frustrated in their jobs. It also leads to feelings of isolation which means employees are less likely to contribute to the team. The solution? Effective communication channels. Let your team know which situations require video chats or phone calls and which situations can be dealt with via online chat. Email is still useful, but not always ideal as messages can be missed. With online chat, team members can instantly ask questions and get answers if they need guidance. This is great for productivity since they’re able to continue with their work right away rather than having to hang around for an email response.  

Define expectations and goals

Although they’re not in the same building as you, remote employees need the same amount of guidance and direction as you give you regular ones. In order to encourage your online team to work efficiently and independently, you need to be clear on the specifics of their working arrangement. Defining the expectations you have for your remote team — preferably with them being mutually agreed upon — will help your employees stay on track with their work. This also includes explaining your mission and goals for the company. Your remote team will therefore feel included in the company culture, but be comfortable and efficient working elsewhere.

Recognize great work

If your remote team does great work, make sure it doesn’t go unnoticed! Failing to give positive feedback where due can leave employees feeling undervalued and even increase your turnover risk. Appreciating exceptional work can motivate your team to maintain that standard. You can also use bonuses or raises as an incentive. It can help to make the recognition public on company-wide channels, so your other employees are informed about the valuable work the remote team does each day. Your online team will then continue confident their hard work is going noticed and appreciated.

A productive online team can be a huge asset to your business, so make sure you take the steps to make yours the best it can be. While creating an engaged and motivated group of remote employees can be a challenge, once you put the above appropriate systems into place, it’s more than possible to achieve. Once you get into the swing of things, you’ll soon have a motivated, engaged, and high-functioning remote team.

Guest Author, Jenny Holt, is a former HR executive turned freelance writer, who now spends more time with her young family and ageing, but ever eager Labrador, Rover.

3 Reasons Your Company Will Need Legal Assistance

Whether you’re just starting out in the business world or you’ve been running a successful company for a while; there is never a bad time to converse with an expert legal team and make sure you have them waiting in the wings. All entrepreneurs will need specialist legal assistance at some point during their careers. It is sensible to make all the arrangements ahead of time, so you don’t face any delays when it comes to getting the help you require in emergencies. If the lawyers already know the ins and outs of your operation; they will swing into action much faster than they otherwise would have done.

Patent and trademark disputes

It is vital that all entrepreneurs apply for suitable legal cover if they plan to launch a new brand and bring original product designs to the market. If you don’t have trademarks in place for your terms and patents for your concepts; there is a chance another company with more cash could come along and blow you out of the marketplace and cost you a fortune. With that in mind, even with the right protections in place; you could still face issues, and that is why you need a lawyer. If you discover another business infringes on your patents; you’ll want to put an end to that straight away.

Employee dismissal claims

If you employ other workers; there will come a time when you have a dispute with them that you cannot resolve. Perhaps the person was late for work over and over again, and so you decided to fire them. Like it or not, employees have rights, and you can’t always take away their source of income on a whim. So, that person might end up dragging your business through the courts in the hope of reinstating their position or making a compensation claim. If you do not have legal assistance; your operation will stagnate because you will have to take your eyes off the ball.

Road traffic accidents

As a business owner, you never know when you will get a call from a semi truck accident lawyer or someone else in that industry letting you know they plan to make a claim against your firm. You become especially vulnerable to issues like that if your company makes deliveries to customers. If you have drivers on the road all day long, it is only a matter of time before one of them makes a mistake and ends up causing a smash. Without the right legal representatives in your corner, there is a chance you will end up getting a raw deal in the courtroom.

Now you know why it’s so critical to find the right legal specialists to assist your company; it is time to search online, ask associates for recommendations, and sort the wheat from the chaff. Look for law firms that specialize in the business world, and try to select a firm that has lots of other clients in similar positions to you. If you do that; you shouldn’t have too many problems when it comes to making sure you don’t get ripped off in the courtroom.

3 Types of Utilities You Want to Schedule Regular Maintenance on for Your Business

Maintaining your business property requires regular attention throughout the year. While you may take numerous and regular steps to avoid serious repair issues and to promote the quality of your workplace, you may be overlooking the importance of utility maintenance. Your business likely relies heavily on access to electricity, water, and even gas, and these utilities require periodic maintenance in order to keep them functioning well in the years to come. A closer look reveals why these maintenance services are essential.

Electricity Service

If you do not think about calling an electrician unless an issue arises, you are not alone. However, electrical system maintenance should not be overlooked. This type of maintenance work may involve testing the existing system and identifying problem areas that require attention. Through electrical work, serious repair issues may be thwarted. Keep in mind that these issues may otherwise result in accessibility issues or even electrical fires in some instances when they are not identified and repaired as soon as possible.

Water Service

Regardless of the type of business that you run, the ability to access fresh water and to dispose of wastewater efficiently is essential. Any water service issues may result in water damage, sewer damage, an interruption of business activities and more. This type of maintenance service may include looking for small and hidden leaks, repairing minor issues that may be easy to overlook, clearing drains and pipes and completing other similar tasks.

Gas Service

While some commercial properties do not use gas, many properties do have a gas line running through the ground and leading into the structure. Gas lines may run through the building’s walls to a heating system, a water heater, a commercial kitchen, and other areas. Gas maintenance service usually includes an inspection of the main gas line and other gas pipes as well as all connections to identify leaks. Even a minor gas leak can have dangerous consequences and should be fixed immediately.

Some issues with utilities may be easy to identify, but others may remain hidden from the property owner or tenant for weeks or months. Many issues with utilities may result in significant property damage and even physical harm to you, your employees and your customers. If you have not serviced your utilities recently, now is the ideal time to schedule maintenance. Remember to add this type of property maintenance to your annual schedule so that you do not overlook it in the future.

Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.