Using The Laws of Attraction in Your Business Journey

January 14, 2019January 16, 2019 / nancyrubin / Leave a comment

Applying the laws of attraction to your business might seem like a little bit of hoodoo. However, the chances are you have always, in one way or another, dreamed about what you want to do for your career. Where you would like to live. What you see yourself doing finally. If you’re not familiar with the laws of attractions then this is your quick summary:

The Law Of Attraction is the belief that your negative or positive thought will bring the same experiences into your life. For example, if you a constantly in a negative mindset, and talk negatively about others, or always see why you cannot do something – then that is what you will keep getting.

So when it comes to business, thinking positively can change everything for you. Of course, no one is suggesting that positive thought will pay off your creditors for you, but seeing it in a positive light will make it feel very different. Similarly, when driving, you don’t drive around assuming you might need a car accident lawyer, and then suddenly you need one. It is a little deeper than that.

Goal-Digger

When it comes to setting goals, it isn’t enough to say ‘I want to be a millionaire.’ You need to drill that down. How do you want to make that million? What steps will you need to take in the next few years to make that happen? What are the actions that you will take part in to ensure that you are on the right path?

You need to focus solely on the goal, and the positive way you’re going to get there. It is very easy to fall into the negative mindset and only see setbacks. That has the effect that you will focus so much on them, you will achieve them instead. The very opposite of what you wanted to do.

Keep Your Path High

Have you ever met that person who walks around being negative all day? And they really crush your happy bubble. Then, after you leave them, you are also feeling a bit negative? It is a ripple effect that can keep going. So your job is to ‘vibrate higher.’ Think about everything you throw out into the world coming right back to you like a bouncy ball. Think about the joy you’re going to get from running your own enterprise, or the difference it will make to your family. Focus on the positives. Work with positive people.

Intuition

The Law of Attraction focuses heavily on following your hunches. The basic principle here is that your intuition will be signs from the universe that you are on the right/wrong path and you can adjust accordingly. But, you are also meant to do this intentionally. So if you feel something isn’t working, look at why, how you can change it and move forward.

Using some of The Laws of Attraction you can create your ideal business environment and apply some of the theories and fully immerse yourself in the journey that you have mapped out before you, with a little support from the universe.

Own a Small Business? 4 Advantages of Exhibiting at a Trade Show

January 9, 2019 / nancyrubin / 1 Comment

Every small business owner should invest time and energy in exhibiting at trade shows. The cost setting up a booth is minuscule compared to the payoff. Attending and participating in trade shows is an intimate and effective way to boost almost any business. The following are four advantages of exhibiting at trade shows.

Face-to-Face Interactions with Customers

Exhibiting at trade shows gives small business owners an excellent opportunity to interact with potential customers in person, building rapport and establishing a connection between the business and its customer base. People are far more likely to invest money in a business that they believe cares about them and their communication. Never underestimate the value and importance of connecting with customers in person. This will help customers feel as if they are an actual part of a small business’s operations. The goal of any small business owner should be to build a community around their business. This can be achieved by showing up and personally meeting the very people who comprise your collective of customers and target audience. But if you don’t have time to do this yourself, consider investing in promotional modeling, or assign one of your assistants or employees to be there.

Gauge Customers’ Needs and Interests

In addition to the aforementioned benefits, getting to know the people you are trying to sell products or services to will help you to better gauge their interests, desires, and individual needs. Your customers are far more likely to give you feedback in person rather than take the time to respond to survey questions. When you’re visiting with them, be sure to actively listen to their responses. Take note of the things they tell you, and implement their ideas where possible.

Effective Platform to Launch New Products and Services

Trade shows are perfect places to try out new products and services. As a small business owner, you will be able to see, in real time, all reactions to your new products and services when you test them out at a trade show, rather than jumping straight into marketing and selling them. This method of previewing what a business has to offer is time-tested and will allow you helpful analytic data before investing time and money into innovations that won’t work so well.

Networking

Trade shows are attended by people from all facets of business, marketing, and various other industries. Making friends at these events opens opportunities for your small business to reach more people than ever, and the friendships made at trade shows will, undoubtedly, supply you with fresh resources and means to market and sell your business more effectively and on a larger scale. No small business can succeed alone. It takes an entire team to reach any real level of success.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball. @LizzieWeakley

Food Product Ready for the Shelf? 4 Packaging-Design Strategies

January 3, 2019 / nancyrubin

Only sell food products that are ready for the shelf. It takes some marketing skills to know what sells and good strategic skills to find out how to improve sales. Review 4 different ways to create effective packaging designs.

Clear Design

Your package design should clearly identify what type of product it contains, leaving no ambiguity. Also, create packaging with large fonts and images that can be seen by visually impaired people. There are millions of people who cannot see correctly either up close or far away. They are more likely to put the product back if they cannot read the labels. Also, larger images are seen as more visually appealing by shoppers.

Bold Colors

Some advertisers place human faces on their packages to appeal to different demographics of people. They want to appeal to people’s emotions by showing sad or happy faces. Those techniques work, but the most effective one of them all is the use of colors. Everyone enjoys looking at colors, and shoppers love buying colorful items. Use a variety of colors to represent an entire line of products. Some companies stick to one or two colors like black or gold to appeal to the visual senses.

Eye-Catching Messages

The best advertising is bold and catches the attention of viewers in a unique way. It’s the most effective because it gets the most amount of attention, whether it’s good or bad. Some companies and organizations are known to make their ads controversial to attract attention to certain social problems. The same idea of using specific words or images to attract people can be applied to designs for food packaging. You may also consider including messages that highlight consumer preferences. Whether your product is gluten-free or dairy-free, be sure your product undergoes nutritional profiling so you can back up these statements on the packaging.

Ease of Use

Consumers always avoid products that are difficult to use. These include wine bottles that cannot be opened or closed easily, glass bottles that slip out of the hand too easily, and pump bottles that eject too easily. The problems may seem trivial, but companies can lose countless customers by not fixing problems with ease of use. No one wants to struggle with a complicated item when an easier, and cheaper, one is ready for purchase.

Every product seller in every industry has many competitors to deal with. The growth of online businesses has made it harder to compete and win. Making bold packaging designs for your products is one way to grab the most attention from consumers. Make it a top priority to promote good advertising through packaging.

4 Ways Surveys Can Help Build Your Startup Company Strategy

June 4, 2018June 4, 2018 / nancyrubin / 1 Comment

Running a startup business is, in fact, quite difficult. Aside from trying to find a way to make it on the market, there are also a lot of challenges and obstacles startup owners face. It’s also quite complicated to fully understand whether or not your business idea will succeed on the market and if there’ll be any demand for your products or services. What’s more, startup businesses usually lack the sufficient funds to conduct extensive and thorough market research.

Luckily, where there’s a will there’s a way – and that’s conducting surveys. That way, startup owners can obtain the necessary information that will help them create a good strategy, without investing too many resources into it. In addition, you can rely on relevant data you’ve obtained directly from your target audience and potential customers. Simply put, you’ll be able to make more strategic and smart decisions. Here are a few ways surveys can help you build a startup company strategy.

Identifying your target audience

As mentioned before, startup businesses are generally not funded enough to conduct in-depth market research. You can assume who is most likely to be interested in your products and services, but you can’t know for sure nor do you know anything important about those potential customers. However, the key to success is knowing all there is to know about your target audience. Fortunately, surveying people doesn’t involve a hefty investment at all.

When creating a survey for your research purposes, make sure you include questions that will shed light on your audience’s demographics, overall interests, preferences and expectations. This will help you familiarize yourself with your target audience and understand their needs as consumers. That information will help you improve your products or services, so that you’ll have a better product/market fit for your startup. You can conduct the surveys both online and in person. Just make sure you analyze the data properly in order to extract vital information from it.

Tracking customer satisfaction

If you’ve started to build an online presence for your startup and also started making sales, it’s important to know how your audience perceives you so far. Customer satisfaction is essential for business success. The main reason is that if your customers aren’t happy, your reputation, bottom line and chances of success may drastically decline. That’s why it’s important to follow-up with your customers after interactions, sales and other activities.

Therefore, don’t be afraid to ask your customers for feedback. You can offer a simple incentive to your customers and ask them to participate in paid surveys online. That way, in exchange for their feedback, your customers will gain something of value in return. This will help you gain information that will assist you in improving your customer service and support. Not only that, but it will show your customers that you’re making an effort and that their opinions matter to you.

Testing products and features

Every business looks to grow and develop further by introducing innovation. Adding features to your products or services may be a good way to boost engagement with your customers, but it may also backfire if not done properly. If you want to add something new, it’s safer not to surprise your customers, but instead, ask them for their opinions. You can conduct a survey where you’ll describe new features to customers in detail and ask them what they think about it.

If your audience is generally pleased with the improvements, you can move on to the implementation stage. If not, you should avoid it altogether. That way, you not only show your customer that you care and that their best interest comes first when designing new features, but it also saves you time and resources on developing features that might fail from the start.

Assessing your marketing performance

When launching a marketing campaign that has a purpose of promoting your startup business and inspiring your audience to engage, it’s always a good idea to track important metrics and key performance indicators (KPI). However, without a general input from the customers themselves, you can’t be absolutely sure how well-received your marketing campaign actually is. It’s very risky to keep an ineffective marketing campaign running.

That’s why you should turn to surveying your audience once again. Ask for feedback on your marketing efforts and encourage customers to speak up. Make sure you ask the right questions, so that you can gather the most valuable information from the answers. Their feedback will provide you with information on how to improve your content, promotions and offers. In short, it will help you improve your marketing campaigns, so that they become more efficient in delivering value to both your customers and your startup.

It’s no secret that many startup businesses have difficulties maintaining their growth while trying to figure out the best approach to stand out on the market. That being said, surveys can be quite beneficial to startup owners, especially when they lack the means and the funds to conduct proper research. If you ask the right question from the right people, you’ll gain valuable information that will help you develop an exceptional startup company strategy.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on Technivorz.com

Why Live Events Are So Good For Your Business

May 2, 2018 / nancyrubin / 2 Comments

A smart business owner looks for every opportunity to help grow, legitimize, and lionize their brand. But the truth is that many small business owners overlook one of the biggest stages they could hope to stand on. We’re talking about live events like conferences, trade shows, and speaking opportunities. They should start becoming a key feature of your annual marketing plans and here is why.

Get the team spirit on the rise

If you have a team alongside you, then getting them out there representing their brand has all kinds of benefits. For one, you are having it represented by the people who it best and choosing the right charismatic characters can help you make even more of an impact on event attendees, with a little training. What’s more, it can actually improve the team’s motivation and engagement with their work. Having the opportunity to meet others and to prove that they are on the side of the brand can make them actually feel like members of a team, rather than just employees.

Find new ways to convert new people

When you’re looking for new people to convert, the quality of your leads matters as much, if not more, than the quantity of your leads. You could be wasting huge amounts of time and resources trying to convert people who simply aren’t interested. At trade shows and other live events relevant to your business, you are getting in touch directly with those most likely to be interested. It’s a whole new way to begin the conversion process. Just make sure that you establish a way to keep in touch with those you meet so that you can continue the process further down the line, whether by arranging a meeting, getting new signups to your email newsletter, or simply by sending a follow-up email.

Expose the brand in a new dimension

Besides getting the opportunity to connect personally with members of your target market, you can do a lot more the broader strategy of your brand. Showcasing your brand at an event, whether it’s a launch or a booth at a trade show is a way of saying “we have arrived.” It gives a level of exposure that can make the brand much more recognizable. Just ensure that you’re taking steps to actually expose it. You need the right items for your conference, including booth design materials that make your corner fit your aesthetic and custom lanyards or wristbands that help individual members of the team wear and show off their affiliation. Don’t be afraid of saturating your people and your space with brand imagery. You may need it to stand out amongst your competitors.

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Stand amongst your peers

Exposure isn’t the only thing that a conference or trade show can offer your brand. It can also lend it a sense of trustworthiness. Consumers are becoming a lot savvier and less willing to part with their money to do business with companies that they don’t know. By establishing a physical presence and showing that you don’t only exist in the online world, you can help establish and legitimize your place within the industry. Keep building trust by ensuring that you’re talking one-on-one to potential clients in plenty of detail. Be honest, don’t be afraid to let them down by giving a sub-optimal answer if it’s the truthful one. This might be a marketing opportunity, but it’s also a conversation and if you want to be effective, you have to be able to sustain that sense of trust all the way through it.

Use it as a focus group study

Don’t be afraid to have some questions of your own for the event attendees, either. As mentioned, trade shows and conferences attract only those members of the market most interested in what you have to offer. This includes not just consumers and businesses, but also journalists and bloggers. Take the opportunity to get the scoop and gain some insight that can help you craft future strategies for the business. The event survey is far from uncommon, however. If you don’t make yours a little more creative, it might be hard to collect as much data as you would like.

Find partnerships

Besides standing out from your competitors, you can also use this opportunity to stand alongside them. You can start building bridges with others in the industry or in related fields of work. Business partnerships can have all kinds of benefits. You can score referrals from one another. You can use each other’s platforms to help give a boost to any marketing or branding efforts. You may even have a joint project down the line. Use trade shows and conferences as an opportunity to network and build the foundation of friends that can help your business reach new goals in the future.

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Bring the online and offline worlds together

As mentioned, live events help give an online business a sense of trustworthiness by showing the market that you do, indeed, exist and a real-world presence. However, they can also serve as great material for you to build your online marketing on, too. For instance, you can livestream your conference content or tweet out photos and stories from the event as it’s happening. You can also take some of the conversations you have had and turn them into a case study or a point of future discussion. Above all else, it shows that your business is willing to learn and stay on the top of its game by incorporating recent events and information into its branding and marketing materials which only improves your image.

Even if you don’t believe your business is yet big enough to stand on that tallest of platforms, there is too much to gain to not make use of them. They can help you both share and gain insights. They can help you reach customers, clients, and partners you might never have met otherwise. They cement your brand’s place in the industry. Start attending events and you will see the benefits immediately.

So, You Want to Be Your Own Boss? Take These Steps to Succeed

February 6, 2018February 6, 2018 / nancyrubin

It’s 2018, and the climate is perfect for entrepreneurs of all sorts, hence the growing number of people who are starting their own businesses, and successfully so. From stay-at-home parents, students, digital wizards, all the way to fully-developed remote companies, there’s a whole range of profitable careers you can tap into directly from your sofa.

And what makes it even more appealing is the fact that nothing prevents you from growing your business globally. However, as dreamy and perfect as all of this sounds, there are several key steps you need to take in order to make your way through the crowd of home-grown businesses.

Do what you love

And what you are brilliant at, since being average in this day and age will not get you too far, especially if you have to cover your own business expenses for the time being. The same goes for a business started out of passion, but without a clear idea of whether or not your product or services are actually needed, so you need to consider if there is a gap in the market for what you are offering.

Spend some time (but not forever) thinking about and brainstorming on everything you could see yourself doing for hours on end, with enthusiasm and vigor, and assess whether or not you are actually good at it enough to make your business attractive and stand out in the market. Love is where it starts, but skill and need are also essential.

Create a business plan

Now that you have established your ideal profession and analyzed the market to learn that it’s actually needed, you need to put it all in perspective. A business plan should include every single branding, marketing, communication, production, advertising strategy for the next year (or more), along with measurable metrics, milestones to track your progress and alternative routes for added flexibility.

A detailed business plan still makes room for adjustments on the go, because you can never fully anticipate market fluctuations or prevent slumps in your marketing campaign performance. You need contingency plans that will help you run your business even when things are slow or you come across an unexpected obstacle.

License and registration, please

Of course, before you start working on developing your business for the customer, you need to cover the legal bases that will make your company a recognizable legal entity in your country (or the entire world). From obtaining a federal tax number, completing company registration forms for your business, getting the needed licenses and certifications, to deciding on bookkeeping systems, it can take some time to make your company come to life from a legal perspective.

It’s unwise to do both the legal and the creative aspect simultaneously, since you might find yourself overwhelmed with work, and the complexity of each task may vary from one profession to another. Getting to know your country’s laws and regulations is a must for a business that wants to have a long and prosperous life.

Learn about your target customers

Who is your product or service intended for? How do you envision your ideal customer? Where can you find them, where do they spend their time? What sort of communication channels do they prefer and what language can they relate to? What’s their average age, most common occupations and anything else that makes them who they are?

Understanding your future clients means that you have shifted your view from your product itself to the person for whom you are creating the brand. This information and analysis of it may lead to adapting your product or its presentation to make it more appealing, or completely rethinking your brand identity to have a better chance at establishing trust and offering value to your customers.

Keep learning

Even if you are starting your business with a decade of experience in the field, it’s crucial that you stay open-minded to new ideas, concepts and discoveries emerging every day. As you develop your company, you will need to keep up with the trends in your profession, so that you can stay in the forefront and offer more quality than your competitors.

Do your best to take online seminars, attend networking events, take up additional courses and education whenever possible. These added skills and certificates will only add more value to your brand and give you more skills with which you can keep your company strong.

Control your environment

A seemingly insignificant factor that has brought many a home business to its knees is the mere atmosphere of where you do your work. Just like you put so much time into defining your talents and your business, you should adapt your home to have a designated work area.

It doesn’t have to be an entire room, as long as you know how to steer clear of distractions such as your TV, private social media profiles and other irrelevant notifications. Create a work area that will inspire you to work, create and devote yourself to your work, and be mindful of the time you spend growing your business – although it may be a pivotal segment of your life, don’t let it consume all of your time. Make sure you stay healthy, lead a social life and expand your horizons, because you never know from where your next favorite project may come!

Guest Author is Alex Williams is a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. Alex is a regular contributor at Bizzmark Blog

Battle of the Marketing Strategies: Promotional Products vs. Traditional Advertising

January 25, 2018 / nancyrubin / 2 Comments

Traditional forms of marketing have been around for a long period of time. As times changed, so have the methods of marketing, with digital marketing taking over the market. Now another new form of marketing that is gaining popularity is marketing using promotional products.

Promotional giveaways through social media or at conferences are bringing in impressive business and thus are proving to be a better form of marketing than the traditional forms of marketing. Promotional items usually focus on your brand and do not distract the focus of customers. On top of that, it displays the brand logo and name clearly, etching its memory in the mind of your customers.

WHICH IS A BETTER INVESTMENT: PROMOTIONAL PRODUCTS OR TRADITIONAL ADVERTISEMENT?

One of the most powerful terms in marketing is the ROI or Return On Investment. The modern age of communications is making the traditional forms of marketing something of a bygone era. Brands can now get associated with their customers first hand, which cannot be possible through traditional forms of marketing. Here are some pointers, which prove that promotional products are much better than traditional advertisement:

Budget:

It does not matter how big your business is, but one thing common for all businesses is the budget. The budget will dictate in what type of marketing option you are considering to invest. Even if you are a huge business or brand, would it not be a good idea to invest less in advertisement and more in other sectors?

This would be possible with promotional products, as investment in promotional merchandise is much less than a minimal traditional advertisement. If your business is a start-up or a small one, then promotional items will definitely be the better marketing strategy.

Length of Exposure:

Any advertisement, whether on a billboard or television and even the radio can hold the clients attention for a few minutes at the most. A promotional item, on the other hand will be able to hold the attention of your clients till the time they continue to use the merchandise and even after that.

Promotional products are usually daily use items that people will not throw away easily. As they continue using the merchandise with your brand logo and name, it will stay in their mind. It will also reach a larger group of people, as colleagues, friends and family get to see the promotional product and feel inclined to become associated with your brand.

It is basically a portable billboard that carries your brand name wherever it goes. This will offer continued exposure for your brand, which would not have been possible with traditional forms of marketing.

Smaller, but Efficient Reach:

Using promotional items as part of your marketing strategy might not be able to reach a larger audience, as is the case for traditional marketing forms. Promotional items will, however, help you reach out to an audience that is interested in your brand and not the general mass who do not connect with the brand. This ultimately helps enhance the ROI, which can bring in monetary benefits for the business.

A traditional advertisement does not offer a face to face connection with the brand, which may alienate some customer towards the brand, whereas for promotional products the customers get a face to face interaction with you and your brand. This also plays an important role in targeting and achieving customer conversion as well as retention.

IS PROMOTIONAL MERCHANDISE TRULY WORTH YOUR RESOURCES AS AN EFFICIENT MARKETING STRATEGY?

As a business owner, you must have a simple goal: To let your brand reach millions.

This can be possible with all forms of marketing, but then come the other factors that help you take the decision like cost. Promotional products are of high quality, but do not cost too heavy on your pockets unlike traditional marketing.

Apart from that, promotional merchandise has a huge impact on a targeted audience, which converts into better ROI. Thus, investing in promotional items as your marketing strategy is definitely a brilliant and better idea.

Author Bio : Jason possesses wealth of experience in the promotional merchandise industry as well as expertise to handle various aspects of the merchandising process, right from conceptualising branded merchandise to integrating them on global supply chains.