No matter what stage your business is in, promoting it will never be easy. While it is true that some businesses get a stroke of luck and experience a sudden surge in customer attention, those businesses are few and far in between. Most businesses have to work hard in order to find their target audience…
Category: promotion
How to Calculate Impressions – Cost of Advertising Online
What is CPM? CPM is the most common web advertisement technique used by marketers nowadays. CPM is referred to as Cost Per Mile. It is also called Cost Per Thousand. It is a term used in marketing and advertising especially in Digital Marketing. CPM states the cost which an advertiser pays upon per thousand impressions…
How To Help Your Business To Embrace Sustainability
Sustainability is becoming an important part of business ethics. Increasingly, customers are looking to do business with ethical companies and employees want to work for those same companies too. An article on Fox Business stated that ‘social responsibility was no longer optional’ for businesses. By implementing sustainable practices, you’ll not only be helping the environment…
6 Ways You Can Use PR to Benefit SEO
Throughout media and social media, PR is a valuable tool and can be utilised to build reputations. SEO (search engine optimisation) is imperative to heighten this reputation and increase your website’s ranking within search engines, such as Google. Once your ranking has elevated, this will drive more traffic to your website. Not only will your…
How to promote your local business online?
Trying to run a business without promoting it online is almost impossible in today’s world. All it takes is one visit to your local bar or restaurant to see that we are pretty much glued to the screens of our phones 24/7. So, unless you promote your local business online, and do so well, the…
Could You Be Doing More for Your Business?
The length of time you have been a business owner does not matter as much as what you’ve done in that time. With this in mind, do you ever think you could be doing more for your business than you have up to now? Keep in mind that you are responsible for your business and…
Promoting Better Auditability In Your Business
When you are in charge of any business, you need to make sure that you are going to be able to be audited at any time. There are a number of audits that a business might have to succumb to, and they are generally going to happen without any warning whatsoever, meaning that you are…
Promotional Items Your Business Needs Now
One carries a specific brand that clicks to the mind when it comes to chocolate, soft drink, diamond, pizza and much more. This level of branding is achieved only with a specific and strategic branding process. The more the brand clicks into the customer’s mind; the more one earns market share. Over a period of…
How to Utilize Social Media for Brand Recognition
As digital marketing becomes a larger and larger part of modern business, social media has become increasingly important for businesses of all sizes. Whether your company is a tiny startup or an established small business, you can leverage the power of social media to promote your brand and reach new customers. Here are four of…
Strategic Growth—5 Means for a Successful Small Online Business
Starting an online business can be lucrative when you go about it the right way. You’ll be surprised how many websites you visit have a small team behind the scenes. This is no easy feat. However, every good manager knows how to delegate and how to wear many different hats. If you can’t hire someone…