outsourcing

A Shortcut To The Skills: Areas Where Outsourcing Can Really Save You Time And Money

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As a business that is constantly looking forward, we’ve all got to embrace the latest trends, albeit to an extent. Whether we’ve gone analog and we’re embracing a new era of digital transformation, or we’re looking to round off the edges, the latest trends don’t necessarily mean the best for our business. Outsourcing is one of those things that, understandably, we all look upon with some form of trepidation. Some think outsourcing rids businesses of their personality, but outsourcing, for numerous startups, can save an infinite amount of time and money. Let’s show you how.

The Ever-Changing Technological Landscape

Because technology progresses at such a rate, the race can be hard to keep up with. These days, as there are so many different IT consulting firms, such as cyberjaz.net, we can choose the right company to partner up with, so they can guide us with a steady hand through these changes. For those people who aren’t able to acquire the skills of workers in-house, outsourcing to an IT support company can make the processes easier to handle.

Content Marketing

Creating content that is easy to absorb by potential customers is a fine art, because it can come across as being a bit too commercial-esque in the wrong hands. And when we haven’t got the time to learn how best to develop our voice, we have to outsource to a content marketing company that has the strategies in place that lends themselves well to your brand. The goal is always the same- to sell products- but we have to do it in such a way that it doesn’t seem like you are relying on sales and leads. We have to generate leads but we have to start relationships with our customers.

Bookkeeping

You may think it’s easier to manage all of the tasks yourself. After all, when you are a novice startup, it’s cheaper! But because the balancing of many plates can result in a dip in productivity, outsourcing to a bookkeeping company isn’t just taking advantage of their expertise, but it’s offloading the more mundane and stressful tasks. Your business needs adequate accounts and documents to support every item of expenditure, and while there are many reasons to not use outsourced bookkeeping services, accountingdepartment.com provides a solid argument for you to use them. You can’t be too careful when it comes to your money. After all, it’s a legal requirement that you keep everything in order.

Outsourcing isn’t a bad word anymore, and it is certainly a way for us to take advantage of the resources out there when we can’t complete certain tasks ourselves. Put simply, outsourcing gives you the opportunity to look at the skills you don’t have, and give the tasks to those that do. From content marketing to bookkeeping and the complicated minefield that is technology, we’ve got so many aspects to outsource. But these things can save us so much time, not to mention money. We could spend years finding the right people to benefit our business, but we have to pay them a full wage. Outsourcing is a great shortcut to the skills.

5 Actionable Tips for Scaling Your Small Business

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Do you know how to scale your business? Starting your business took a lot of hard work. Now that you’re ready for expansion, you will likely face an entirely new set of challenges.

Already, as part of your routine, you must serve customers, supervise your staff, keep the books and fill other administrative roles. With so much to do, scaling your business might seem impossible. Where do you start? How do you find the time?

Use the following actionable tips for scaling your small business to do the job without becoming overwhelmed or busting your budget.

Embrace Success

Already, you’ve overcome the odds by building a successful small business. You know what failure looks like and you probably don’t like it. So, as you scale your business, think big and approach everything you do with a “success” mentality.

You can probably find thousands of fantastic ideas that can help you scale. Prepare yourself right now to say “no” to most of them. You have limited amounts of time and money, so stay focused on the things that matter the most.

Always keep the big picture in mind. Make every decision with an eye for the future. If you don’t, you could incur unnecessary expenses. For example, if you skimp on your data network or software applications, you may have to replace them if they can’t grow with you.

So, when you invest in systems, make sure they can scale with your business. Take a similar approach while assembling your team.

Get Help

Find someone who can serve as your mentor and advisor. Such a person could be anyone with experience either in your industry or your type of business. An investor, business owner, or someone with similar experience can fill this role.

In addition to getting advice from peers, you should learn to depend on your team. Rather than trying to do everything yourself, try delegating responsibilities. By letting other people share the load, you can have more time to plan and execute your growth strategy.

Of course, as your business grows, you will need to expand your team. Avoid the temptation to take shortcuts with your team. You need well-qualified people who can deliver a high level of performance. To do this, you’ll need to offer competitive wages, perks, educational opportunities, and other benefits.

Use Technology

As you scale, look for ways to work smarter rather than harder. Here, technology can play a vital role. For instance, you can use a cloud-based collaboration app to unify remote workers with your traditional employees.

When done right, your entire team can work together on documents, share files, and hold group brainstorming sessions. Tools that support instant messaging, live chat, video conferencing, and virtual whiteboards can also help your staff become more productive.

Automation offers you additional ways to scale your business. Thanks to technology, you can eliminate redundant data entry and automate many routine tasks. In the end, you can substantially improve productivity while eliminating opportunities for making errors.

Other opportunities for improving your business’ performance include analytics tools. These can collect and analyze multiple data points from your organization and provide insights into its performance.

Get Online

Your website and social networks are assets that you shouldn’t ignore. Spend time assessing their current state and then develop a plan for moving forward. Remember that a fresh and active online presence can grow your sales.

Now is a fantastic time to refresh your market research. First, identify the type of customers that need what you offer. Next, learn about the problems and challenges they face. You should also learn about their desires and aspirations.

Based on your research, create a persona that represents your ideal customer. As you create content, keep this person in mind. Create value by addressing the real-world issues that your persona faces.

Most of all, be consistent. On social media, share your brand’s personality. Socialize with your followers and share content. Do more than pitch sales. Become part of the community.

Encourage Feedback

In your quest for growth, never forget about your current customers. For starters, you can dramatically reduce your selling costs by closing repeat sales. In other words, by expanding your base, you can boost your profitability.

Your customers can also provide you with feedback that can support your ongoing success. They can provide you with answers to important questions:

● What new products and features should you sell?
● How can you create a better customer experience?
● What factors limit their frequency and volume of sales?
● How can you deliver more value to the marketplace?

Consider sending customers a survey after every sale. This gives them a chance to express their level of satisfaction and share their opinions. To encourage participation, keep your surveys short and simple. Additionally, offer an incentive such as a discount on a future purchase.

In conclusion, rest assured that you can successfully scale your business. However, to avoid the mistakes that have doomed other business, you should apply the above tips. Start by thinking big. your winning attitude will help you overcome failures and mistakes.

As you make progress, avoid distractions, get the help you need, leverage technology, and build your online presence. In the end, scaling your business requires a lot of work and some risk. What do you think about this topic? Share your comments or experiences that may help small business owners rise to the next level.

Joe Peters

Joe Peters is a Baltimore-based freelance writer and an ultimate tech enthusiast. When he is not working his magic as a marketing consultant, this incurable tech junkie enjoys reading about the latest apps and gadgets and binge-watching his favorite TV shows. You can reach him @bmorepeters

5 ways to combat skilled labor shortage

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Let’s face it, today, more than ever, every business owner struggles with the issue of skilled labor shortage sooner or later. There are just not enough people interested or qualified enough for certain jobs, and that can take a real toll on any business. When you’re missing skilled labor, you’refacing a decrease in productivity and quality. Soon, that can have disastrous consequences for your firm. That’s why it’s important to address this issue on time, and ensure your business prospers. Thankfully, there are a few ways to do this that won’t backfire and are guaranteed to work.

1. Educate students

Pairing up with universities or schools is a great way of investing in your future. The interest for your firm should be developed early, meaning you should inform those who are still in school. This way, they’ll keep your firm in mind as soon as they finish school and are likely to apply for a job. You’ll have to worry less about not having enough staff because you’ve made sure the future experts know to look for you.

Many schools are looking for firms to partner up with, so as to ensure their students have a bright future. That’s your chance to reach out to one and devise a program which benefits you both. By doing so, you’ll also be seen as a company which cares about its community and the people in it, which is a very appealing trait to potential employees. Show that you are there for your community, and it will help you in your time of need.

2. Only keep the tasks you absolutely need

The process of creating a certain product or delivering a certain service is a delicate one. It’s a coherent system with many steps, all ensuring you’ve got a quality service or product as the end result. When you’re missing skilled workers though, you need to cut the process short a little.

Make a priority list and only do the steps that are absolutely necessary. Everything that’s done just for appearances should be left out. This way, you’ll be saving time, and more importantly, the energy of the workers you do have. It’ll promote efficiency and productivity. What’s more, it’s a great way of still providing good services until you get the extra help you need.

3. Put your employees first

Even though you are suffering from a skilled labor shortage and your employees have to work double to make up for that, remember that they’re people too. That means you shouldn’t overwork them and expect them to be able to cover all the positions. After all, you wouldn’t need more workers if your employees could do it all.

Instead of trying to make them pick up the slack and just filling slots, make sure they know you appreciate their efforts. If you’re not kind to them and don’t pay attention to their needs and well-being, it can lead to more people quitting and then you’ll be in an even bigger mess.Showing your workforce you appreciate them even in these troublesome times will help them stay motivated and pull-through. Together, you’ll be able to face this problem head on and come up with the best solution.

4. Opt for foreign workers

Importing your workforce can also be one of the options. Sometimes there just aren’t enough skilled workers in your country. In fact, more and more first world countries are choosing this option as a way to combat the shortage, Australia being one of them. Though, you need to be careful, because immigration laws are complex and often difficult to understand.

You can be sure the most informed immigration lawyer in Sydney will testify to that. That’s why it’s always advisable to talk to one before you decide to take any actual steps in bringing foreign people into the country. Every informed decision is a good decision.

5. Up your marketing strategy to a new level

Sometimes the problem with short staff is that people don’t even know you’re hiring, or what your firm is about. This is a question of a poor marketing strategy, but luckily, it can be easily solved. In this age of technology, you should make your company present on social media.

That way you’ll be up to date and will be able to connect with potential employees more easily. People will also know more about your company and are likely to be interested in working there. Even though it seems that social media is just for fun, it can actually be quite useful for things like this, too. In fact, there are a lot of professional social networks you can check out.

Conclusion

As you can see, not having enough skilled workforce doesn’t have to take a toll on your business. The important thing is to stay determined and motivated, and soon, your business will flourish. Hiring those who are good at their job promotes positive energy all around and, in turn, makes for very productive and confident workers. Never settle for less than your company deserves, so always hire the best of the best.

Daniel Brown is a law graduate and a passionate blogger from Sydney. His areas of interest are alternative dispute resolution and its applicability in different fields of law, IP law and resolution of disputes arising from intellectual property infringement and commerce law

4 Procurement Strategies for Small Business

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Procurement in relation to small business takes on a much different meaning than it’s big biz counterpart. Sure, they both involve similar practices, but in small business, it’s generally approached by a single person or small group — the most pertinent being the business owner. Small businesses don’t have access to a team of interns or professionals to handle research, vetting and communication. Instead, they have to do it all themselves.

Already, a small business owner has many demands and challenges on their plate from staffing and inventory management to customer service. Procurement, then, tends to be a much lower priority. But it shouldn’t be this way. In fact, most small businesses spend between 45 and 65 percent of their sales revenue on the procurement of inputs. It’s a massive undertaking for any company, big or small, so it should be afforded the appropriate attention.

In light of all this, let’s explore some tips and strategies that small to mid-sized businesses can leverage during procurement.

1. Form a Business Consortium

As a small business, you just don’t have the same buying power and influence as a major organization, at least not by yourself. In some cases, this issue can mean that many potential suppliers and vendors are off-limits simply because they work only with larger outfits. It also means that when you do find a potential partner, you may not save as much because you can’t meet optimal quantity limits. Vendors and suppliers will often offer exclusive discounts and deals for ordering in bulk.

Much of this inconvenience can be remedied by forming a consortium between local or similar small businesses. By partnering with others who need the same supplies, you can instantly meet volume requirements for additional savings and hold much more potency when it comes to buying power. Even when volume discounts aren’t offered, you can still benefit from cost savings, because the total investment is split between multiple parties as opposed to remaining solely on your shoulders.

2. Maintain Supplier and Vendor Relationships

Long-lasting relationships, especially with suppliers and vendors, tend to come with many benefits. It can save a lot of time and resources, for one, that you would otherwise waste looking for additional support. There’s also something to be said for the buildup of trust between loyal partners, as you can generally speak more freely and openly with a strategic partner you’ve dealt with over an extended period.

Perhaps even more relevant is the point that you’ll likely be evolving and scaling your operations as time goes on. This process will come naturally as your business grows, of course, but eventually, you’ll make an effort to improve efficiencies or output or just look for potential improvements to make. Having a strong bond or relationship with your vendors and suppliers means that you can include them in this process as well. You might even be able to stretch more enhancements out of helping them achieve optimizations too.

Indirect spending can also be reduced or mitigated by working with a single or small selection of vendors. The money you would spend on research, placing bids or seeking partners — and even varying prices from working with separate parties — can be outright eliminated. In fact, improving your procurement process can result in cost savings of 25 percent or more from indirect spending.

3. Consider Outsourcing

Outsourcing — in its many forms — may not be for everyone. However, if there’s one area of the business world where it can offer incredible benefits, it’s for small to mid-sized businesses. Generally, these operations don’t have access to extended resources, staff or equipment, so it’s difficult to keep up with the current state of the market and scale accordingly for more demanding customers.

Outsourcing involves balancing the work and operations so that a more qualified, capable party handles the tasks that your small business could not. There are many opportunities, service possibilities and providers out there, including outsourcing companies for finances, strategic analysis, IT, security and cloud computing solutions. Even supply and vendor management companies are available and will handle all duties related to logistics and inventory management.

Taking advantage of outsourcing also frees up the time of your limited staff so that you can handle more important or pressing matters. Taking into account the sheer number of responsibilities you have on your plate, that benefit in and of itself might be worth the investment.

4. Employ the Right Technologies

When researching potential suppliers, having access to the right software and systems can be instrumental. Even beyond that initial phase, software solutions can help create job postings and handle bidding processes, reference qualifications, submit and process payments and cover general vendor management duties. Not only will this assistance significantly cut costs associated with time and resource investments, but it will also simplify the entire process, eliminating most of the manual activities you’d otherwise have to follow.

Out of 200 businesses surveyed, 50.72 percent said their biggest tech adoption challenge was cost, being that the solutions they might be interested in are too expensive. A further 40.58 percent said that they didn’t have enough time to invest into finding or testing proper solutions, while 26.09 percent said the tech is too complicated.

If those businesses actually invested time into finding proper tech-based solutions, they’d also find cost savings, more free time — which could be used in better ways — and much easier process management. The reality is almost exactly the opposite of what many claimed in the survey.

When considering all these tips and potential procurement strategies, it becomes much easier to see how a business owner or small team could handle their duties. More importantly, it’s not just about getting the work done, but doing so efficiently and accurately. You need the proper time to research, trial and build a relationship with potential vendors, if only to improve the quality of your own products and services.

Procurement should never be an afterthought, even for small business.

Bio: Nathan Sykes is the editor of Finding an Outlet, a source for the latest in IT and business news and trends.

4 Ways Businesses Benefit From Outsourcing Services

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In the past, small to medium-sized businesses had a much harder time competing with the ‘big boys’ industries  due to a lack of adequate infrastructure within their organizations. However, thanks to the most recent technological breakthroughs, this is no longer the case, as small businesses all around the world are given a more level playing field by outsourcing their non-core processes elsewhere. As such, these non-core processes can include anything ranging from marketing and design to IT support. Moreover, with the use of new cloud and project-management software, outsourcing these processes has never been simpler. Yet, how exactly do small businesses benefit from this lucrative arrangement? Keep on reading to find out.

Lower operating costs

Hiring new staff to take care of your in-house marketing and IT sectors is a huge investment for small business owners. According to the Training magazine, on average, companies spend around 1,000 US dollars per learner, and this does not account for the time and effort it takes to post job ads, review CVs, and interview potential employees. Also, the more workers you employ, the more money you have to spend on equipment, office space, workers compensation, and taxes. Hence, the most logical solution for small businesses is to go lean, in order to maximize efficiency and lower the cost of operating.

Outsourcing services helps small businesses do just that, as the cost of hiring another company to, for example, manage your company’s marketing efforts is much lower than doing it yourself. With larger corporations, it’s a totally different story, as they can handle their own in-house marketing sectors due to having a lot more resources at their disposal. This is why, by outsourcing, smaller companies can be at an equal footing with the big corporate giants, as it allows them to enlist the help of professional marketers at a much lower cost. 

Access to the latest technology

Another reason why outsourcing is so beneficial for small businesses is the fact that outsourcing companies bring their own equipment and technology into the fold. A good example of this phenomenon can be seen in the legal industry, where Artificial Intelligence is seeing an increase in use. Especially so in the process of legal transcription, where sophisticated AI plays a crucial role in transferring raw video and audio data into a more accurate, readable format. Without this, legal firms would struggle to process vital materials in time for the next proceeding. By using this kind of human-aided AI services and technology, businesses save precious time and increase efficiency.

Increased focus on core business processes

The thing with some small businesses, and startups in general, is that they usually operate on a much tighter deadline and do so with a skeleton crew. By outsourcing all of their repetitive and time-consuming back office tasks, such as sales, marketing, and IT support, small businesses get to focus all of their attention on core-business functions, which greatly improves their overall efficiency and productivity. Thus, the key staff gets to work on improving critical business areas instead of wasting their time dilly-dallying with computer updates and composing new marketing strategies. Furthermore, apart from lowering the cost of re-training the existing employees to accept new roles, focusing on key business elements helps small businesses cultivate talent, which is crucial for staying ahead of the curve and gaining a real advantage over your competitors.

Acquire the assistance of business experts

Training your own staff members to perform non-core functions won’t yield immediate results. In fact, this approach will lead to many trials and errors before they finally get the hang of it. Moreover, some of these tasks take weeks, if not months, to learn, which is time better spent elsewhere.

Hence, it’s a good idea to employ the services of a company which is an expert in that field. This will not only bring in more results, but do so at a much faster pace. Plus, you get some real, concrete, advice from people who know exactly what they’re doing. Also, by outsourcing you’re actually opening the door of your business to global talent and not just settling for second-best in your immediate vicinity. At the end of the day, you get to pay for quality services which would otherwise be too costly on your own.

All in all, outsourcing services is a great way for small businesses to stay ahead of the competition by funneling priceless manpower and resources into development and growth instead of wasting it on irrelevant back office tasks.

Guest author, David Webb, is a Sydney-based business consultant,online marketing analyst and a writer. With six years of experience and a degree in business management, he continuously informs the public about the latest trends in the industry. He is a regular author at BizzmarkBlog. You can reach him on Twitter or Facebook.

A Brief Guide on Evolving From Startup to SME

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Startups are constantly under pressure to keep their head above water and ensure that they can stay relevant. It doesn’t take much for a larger company to bully a startup out of existence, and there’s nothing worse than a slow and painful company death that not only wastes money but also time.

So to keep your business successful, we’re going to help you by offering a brief guide on how to evolve your startup into an SME with minimal stress and maximum efficiency.

Fail Faster?

Failing faster is a mantra that entrepreneurs swear by, but as with any controversial statement that is misunderstood, it’s often over exaggerated. Failing faster doesn’t mean to quite literally fail faster, and it also doesn’t mean that you should give up your business and run it into the ground just for the sake of failing. Some people assume it means pushing boundaries to see how far you can go with an idea, but the reality is that you can’t exactly use that as a method of failing faster.

Failing faster is another way of saying “learn faster”. You learn through failures because you figure out what you did wrong and how to fix it. The idea of failing faster is so that you can understand what mistakes you made so you can correct them the next time around, and this is a key of evolving from a startup to an SME. You need to realize what you’ve done poorly and how you can improve your next project.

In short, you need to fail in order to grow your business, but it takes a lot of time until you’ve built up the necessary knowledge to learn efficiently from your mistakes. Many people consider failing faster to be a ridiculous way to learn and progress, but in reality, it’s one of the fastest ways to improve your company and your practices as long as you’re consistent and mindful.

Recognizing When You Need Help

Another common issue with startups is that they’re typically very stubborn. Many companies refuse to rely on outside help, believing it to be too expensive, or saying that their employees won’t learn much if they rely too much on outside help. However, outsourced IT support, outsourcing repairs and other services can be incredibly important to the productivity and efficiency of any business.

It’s important to realize that you can’t go alone, even as an entrepreneur with a small startup. Services need to be relied on if you want the best from your business and to actually make a profit while also growing your business. Be it community management, social media assistance, computer repairs or technological advice, make sure you outsource any services that you’re unfamiliar with or don’t have much experience with.

Final Words

Growing a business from a mere startup is a challenging task, but with the right mindset, it’s possible to make great strides and surge into the industry. Evolving into an SME is no easy task, and it comes with many unique challenges that are bound to trip you up. However, by recognizing when you need help, it’s entirely possible to overcome those problems.

Start Spreading The News: How To Get People Talking About Your New Business

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Are you preparing to launch a new business, or you are trying to find your footing in the market? Whether your business plans are still in the pipeline, or you’re already up and running, it’s crucial to have plans in place to get your name out there. If you’re keen to get people talking and start enjoying the sound of the cash register ringing, here are some tips to bear in mind.

Drawing up your marketing strategy

If you plan to take control of marketing your business, the first thing to do is formulate a strategy. Marketing isn’t as simple as designing a website or printing out some branded business cards. To succeed, you have to be able to communicate with, and appeal to, your target audience and find a gap in the market. There are myriad marketing methods out there, and often, it’s best to focus on a few platforms that are likely to attract attention from the right people. You want to ensure that you’re reaching out to customers who are going to have a genuine interest in your products and services and your brand. Covering every method may seem like a good idea, but you’ll probably find that you’re wasting money on avenues that won’t deliver rewards. Think about your ideal customer, the demographic you’re aiming at, and the kinds of products or services you’re selling. If you’re selling clothing online and you’re hoping to attract females aged between 18 and 35, you’ll find that social media, email marketing, and SEO are a lot more effective than flyers or press adverts, for example. Use market research to determine which methods would be most beneficial for your brand. Once you have a strategy, the next step is to implement it.

Picture sourced from https://pixabay.com/en/arrows-marketing-strategy-startup-2029169/

Considering outsourcing

If you run a business, no matter how large or small, you may find that there are certain tasks that match your skill set, and others that cause you concern. If you don’t have experience in marketing and you don’t have in-house marketing executives, it makes sense to think about outsourcing this element of the business. Marketing can have such a significant impact on the success of a new venture, and it’s crucial to get it right. If you’re not keen on recruiting members of staff with marketing expertise, working with an external company may provide the ideal solution. Look for digital agency value add services or think about hiring freelancers if you need help in designing and implementing an introductory campaign. Outsourcing enables you to access to skills you need, but it can also save you money, as you won’t be adding to the payroll over a prolonged period of time. When looking for agencies or individuals, take your time to look at portfolios, previous clients, and reviews.

Image via https://pixabay.com/en/businessmen-communication-community-786071/

Getting your name out there

Once your plans are laid out, the next stage is to get your name out there. Use the findings of your research to attract the attention of those who are most likely to be interested in your brand. Send out emails, set up social media accounts, and make sure you have a great business website, which has mobile capabilities. Consumers spend more and more time online, and if you can direct traffic to your website, you’ll have a better chance of converting leads. Share posts about your new business, encourage followers to share your links, and optimize the content on your website to drive traffic from search engines. If you’re launching a new product, or you’re opening a business like a salon, a store, or a restaurant, it’s a fabulous idea to plan an event, and you can share the details and send out invitations through your website and social media platforms. When your website is up and running, and you’ve got active social media accounts and an SEO campaign in force, make use of analytics to track your progress. If you’re covering all bases in terms of social media, for example, analytic tools can help you determine which channels are most effective, and which are falling flat. Be prepared to tweak your strategy to keep it relevant, to iron out teething problems, and to make sure you’re giving customers what they want.

Image credit https://www.flickr.com/photos/findyoursearch/5202301465

Are you about to launch a new business, or are you in the process of trying to build your client base and inform people about the services or products you offer? Marketing plays a key role in establishing a brand and attracting attention from consumers. Hopefully, this guide will help you make the right calls and get people talking about your brilliant new business.