3 Ways You Can Cut The Costs Of A Small Business Marketing Strategy

Having the right marketing strategy can help drive customers to your business. It will generate a buzz around your company, and promote your products or services. Many things factor into the perfect marketing strategy, one of which is the price.

Keeping the costs as low as possible – without compromising the results – is a tough task. However, it’s not impossible. There are ways you can do this, and it will help you create a marketing strategy that does everything you want, without costing too much.



Do A Cost-Benefit Analysis Of Each Technique

No matter what marketing techniques you use, it’s crucial that you work out how much you’ll get out of your investment. If something costs money to implement, then you should run a cost-benefit analysis to predict how much you’ll benefit from it. This allows you to see which things are worth your time, and which things you should maybe forget about. There are sites like https://www.mindtools.com that have some useful resources to help you figure out how beneficial something is for the price. As a result of doing this analysis, you can save money by not spending loads of cash on techniques that won’t generate many benefits for your business.

Only Focus On Digital Marketing

There are loads of different marketing ideas out there for you to explore. You’ve got plenty of traditional ideas that many businesses are still using. This includes print advertising, commercials, billboards, attending trade shows, and so on. My gripe with traditional ideas is that they’re often expensive, and don’t bring in brilliant results. As you can see on www.Coforge.com, digital marketing strategies normally comprise of SEO, social media, and web design. All three of these things are inexpensive, yet highly effective. Modern consumers spend most of their time online, so it makes sense to focus all your efforts on digital marketing. It will save money, as you don’t have to pay for traditional ideas as well.

Get As Much Free Help As Possible

The best way to save money is to avoid spending any money in the first place. Obviously, it’s nigh on impossible to create a marketing strategy for nothing at all. However, you can attempt to get as much free help as possible. One idea that springs to mind is asking friends or customers to share your social media accounts online. This helps spread the reach of your content, and build up followers. Another idea is to encourage customers to leave reviews of your business. Good reviews are often the best way to market and promote your business as it shows people that you’re trustworthy and professional. Most consumers check reviews before buying something, so this makes a lot of sense to do. The best thing is, they don’t cost you a penny!

See, it’s definitely possible to create a great marketing strategy without overspending. One of the great business tips is to save money at every possibility. Reducing the cost of your marketing campaign is one way to lower overall expenses, and possibly widen profit margins.

Adding Value to Your Organization – 5 Reasons Why Servcorps Executive Suites are Beneficial to Your Business

The thought of an executive suite just drips elegance. It makes a client think of luxurious décor as well as power and influence. As a large or small business owner, this is what you are looking for. Make it hard for the client to say ‘no’ to your sales pitch. With the right location, a spectacular office space, and ringing telephones, your business will get the win as they have the appearance of a well-oiled machine.

Take a look at http://www.servcorp.com/en/executive-suites/ to investigate and sign up for a virtual office space including an executive suite for your business.

Keep reading to be informed of the top five reasons why Servcorps executive suites and virtual offices are beneficial to your business.

Prestigious Address

One of the most important things you can do for yourself as a business owner, is to find a way to break into the business district in your city. The rent can be expensive in this area because this is where businesses want to be.

With Servcorps virtual office plans, you can be in the heart of the city in an executive suite with a prestigious address for your marketing material as well as your client meetings. Not only will your office be adequately supplied and functional, but you will also receive a beautiful view of the horizon whether you are in Chicago, New York, Boston, or Los Angeles.

Luxurious Décor

Your executive suite will be just that, sweet! It will have the finest details and exceptional quality. The fabric will be high-end leather with marble tiles. You will notice granite counters or other high-end material in your office as well.

In addition, the agency will be fully stocked with office supplies and equipment as well as beautiful artwork and a huge bay window to take in the view. This will have your prospective clients signing on the dotted line in no time!

A Fully Trained Team

An executive suite with Servcorp gets you many benefits, but one of the most crucial to your business is the support and assistance you will receive from your team. Servcorp has two dedicated team members to support your business. They are there to answer questions and assist you with anything that is not familiar, or you have concerns with. You also have an IT team at your disposal to help with any problems or ideas you have about your business.

Lastly, you will gain a dedicated receptionist to answer your local telephone number, take messages, and greet guests, as well as mail couriers to pick up and drop off packages and other business deliveries to you daily.

Global IT Network 

One of the best services you receive with a virtual office and an executive suite, is the no hassle technology that comes with your monthly contract. You will have delivered the fastest internet speed with one GB fibre internet connection. In addition, you will gain video conferencing, secure fax machines, printers, and copiers. You will get free calls across locations as well as call routing technology.

In-house IT support keeps your business running smoothly without any glitches and voice infrastructure gives you global number portability, a local phone number when travelling, and VoIP capabilities with a Cisco end-to-end voice network.


In addition to the significant benefits and advantages you receive with virtual office solutions and executive suites, you also receive many amenities. Some of these additional perks include free coffee and tea all day while working. You have free and secure high-speed Wi-Fi for all your needs. You are a community member of Servcorps 40,000-business global community to bounce ideas or other business questions off of, and free access to coworking spaces. These are just a few of the multiple benefits your business receives when using executive suites.

Why an Executive Suite Can Be a Benefit to Your Small Business 

Why do companies like virtual office solutions? There are many reasons, but the primary reason is that they work. How many other traditional office spaces can give you the peace of mind, lack of overhead costs, beautiful view, high-end décor, industry-leading IT support, or a fully functional and trained team that a virtual office can? With a one-month minimum term and a one-month security deposit, you can have the business space of your dreams for an inexpensive cost.

When the expenses are compared to a traditional office space versus a virtual office space, the executive suite wins every time because it is the way of the future. Costs are kept down by not taking out a business loan for overhead and other expenses. Can your current rental office space do that? If not, investigate Servcorps virtual office solutions today!

Breathe New Life Into Your Business – Consider A Rebrand

Making the decision to rebrand your business is not a step to be taken lightly, however most companies at some stage will undergo rebranding. Rebranding if carried out carefully can update the image of a company, keeping it current and fresh. Of course rebranding should not occur frequently as this would cause confusion and mistrust amongst consumers.

There are many reasons why a company decides to rebrand, perhaps the company has launched a completely new range of products, they may have merged with another company or they may want to simply stay on trend, in line with their competitors.

Before deciding on a total rebrand, look carefully at what you would like to achieve. It is possible that only parts of your brand needs updating or maybe a few tweaks here and there would suffice.


planning image

What steps should be taken for a successful rebrand?


For your rebrand to be a success you really need to focus on what your brand is all about and who your target market is. Carry out market research by asking for opinions on possible logos and colours. Describe your brand in words and see if the images and designs you have chosen communicate the same message.


Once you have a clear idea of what your brand is aiming to say, it’s time to start designing. Don’t be afraid to be bold, as you will want your brand to stand out over your competitors. If you take part in trade shows your tradeshow displays  need to make maximum impact and a strong recognisable logo will help you achieve this.

There are experts available to hire, who will help you create the perfect brand, you may feel that this is an expensive option, but having good branding is crucial to business success. Ensure you stay in the loop when outsourcing branding to ensure your vision is effectively communicated and created.

Careful consideration should be taken when deciding on fonts and typography in your logo and promotional material. Often a brand can be recognised simply by its typography – think Coca Cola!


Once you have integrated your rebrand across all literature, websites and media platforms it is time to launch your rebrand. This is a process very similar to the one when you launched your business in the first place. The main exception to launching a rebrand in comparison to a new brand, is that you will want to keep your existing customers, as well as attract new ones.

It is important to ensure your existing customers are aware of your rebrand and why you are doing it, they will want to feel confident in your business. Keep customers informed throughout the process and answer any queries accordingly. Your customers are valuable assets in attracting new customers both during the rebranding process and after your launch.

To conclude rebranding can breathe fresh life into your business, but it should be done with focus and planning. Try to avoid confusion and place emphasis on keeping existing customers on board. Your logo and brand is your identity within the market place, so it is crucial to get it right.

Checklist for Starting Your Home-Based Business

Starting a home-based business can fill you with a full range of emotions. On one hand, you may be thrilled to get the chance to be your own boss and work from home, but you may also feel intimidated or even fearful about the unknown aspects of the process. While there are no guarantees that your venture will turn into a profitable success, thinking about a few important points up-front can help you to better prepare yourself and your home for the days ahead.


Image credit: https://pixabay.com/en/write-plan-business-startup-593333/

Assess Your Qualities

As amazing as working from home and running your own business can seem, you need to be honest with yourself about your traits, work habits and abilities. Not everyone who wants to have a home-based business has what it takes to succeed. Spend ample time honestly answering these questions before you take any further action to launch your business:

  • How much money can I afford to invest?
  • How much time and energy can I invest?
  • Will my family and friends be supportive?
  • Are my goals realistic?
  • Do I think I can realistically run a successful business from home?
  • How will my strengths and weaknesses affect my home-based business?
  • Is there space in my home to set up a dedicated office area?
  • How will a home-based business impact family life?

In addition to analyzing honest answers for these questions, take a closer look at your skills and personality traits. The successful home-based business owner has personal drive, is self-motivated and is very disciplined. In addition, this person has exceptional time management skills, loves to work independently, enjoys solving problems and is eager to continue learning new things. Being tech savvy is also a beneficial trait for entrepreneurs who work at home.

Take Care of Legalities

After you have ensured that you have what it takes to be successful with your venture, you should reach out to a business lawyer to address the legal aspects associated with running your own business.

You will need to register your business name and determine what entity you will run the business as. For example, will you start a partnership, a corporation or another type of legal entity? Your lawyer may also help you to walk through the steps required to obtain a business license and will review business compliance requirements with you personally.

Prepare Your Workspace

Now that you have taken care of the necessary up-front work for your home-based business, you can start setting up your home office. Select a workspace carefully. In most cases, choosing a removed area of the home that is quiet and that can be dedicated entirely to your business activities is smart. However, if clients will visit your home office, setting up an office in the front of the house is a better idea.

After you have decided where to set up an office, make a list of all of the equipment, supplies and furnishings that you will need. Properly budget for these items, and measure the space so that you ensure everything fits properly. To save money, you may be able to buy some items on consignment or used. However, all items should be high-quality and functional. For example, you need to have a good task chair that is comfortable to sit in for long hours each day, and you need a fast computer that meets your requirements. Lighting is also a critical element to pay attention to. Your home office ideally will have a combination of task, ambient and accent lighting.

Remember to spend ample time exploring options for technology, equipment, supplies and more before you make any buying decisions.

Analyze Your Finances

In many cases, a home-based business owner’s personal finances will be directly affected by business activities. You must understand your personal financial situation. Running a business out of your home is a cost-effective way to keep overhead low while you are starting out, but there are plenty of other expenses that will affect your financial situation. This includes one-time expenses, such as office equipment and furnishings. It also includes recurring costs, such as accounting fees, insurance, supplies and more.

Estimate how long you think it will realistically take you to break even and to turn a profit. You should have enough personal funds available to make ends meet until your business produces enough income to support your personal lifestyle. If not, consider lining up funding through a partnership, a loan or another financing option.

Create Balance Between Work and Family

A home-based business can affect the entire family in different ways. One area of the home may be off-limits to your family members. Your family members must be respectful of your work time and remain as quiet as possible while you are working.

Try to set up a home office and a regular work schedule that decreases the impact on your loved ones. You may also discuss the business and your needs with your family members. By doing so, you could identify and address concerns up-front.

In the End

Remember that these are only a few of the many factors that require your attention before launching a business. For example, you also should prepare a thoughtful business plan, crunch numbers related to business operations and more. Your preparation in each of these areas can help you to lay the groundwork for a truly successful home-based business.

Author Bio: Joe Peters is a Baltimore-based freelance writer and an ultimate tech enthusiast. When he is not working his magic as a marketing consultant, Joe enjoys spending time with his family, reading about latest tech gadgets and binge-watching his favorite TV shows. You can reach him @bmorepeters 

Is Your H.R. Department Firing on All Cylinders?

As you stop to look at your small business operation, does everything leave you smiling?  One fear can be your human resources department is not firing on all cylinders. If they are not, problems can begin to take over a company.

So, as you assess the success or lack thereof within your H.R. department, are you left with any notable concerns?

Don’t Let Employee Problems Engulf Your Business

In looking at your human resources for small business, remember a few keys:

  1. Proper people and tools in place – The employees are the backbone of your company. You need to be sure they not only have the resources to do their jobs, but also a productive working environment. One thing to doom a business is a workplace where there is animosity, tension, and no organization. For you to best steer clear of such a scenario, having the right human resources approach in place is big. One such approach can be turning to the right human resources consultants to assist you. Going to the pros who know what human resources are all about is something you oftentimes won’t regret. From all worker documents set to how to handle an issue between employees, don’t be short-handed with H.R. needs.
  2. Stop problems before they fester – As a small business owner, you may very well wear several hats. As such, you could find yourself not being able to stay on top of all that is going on. One issue getting a lot of attention these days are sexual harassment allegations. How would you handle such allegations if you did not have a clear human resources policy in place? With the right H.R. tools and practices, there’s less of a chance those types of allegations can take root. By nipping potential problems in the bud, you have a better chance of a harmonious workplace. Make it clear from the day you hire someone what you expect of them as a member of your workforce.
  3. Having company meetings – Sure, many employees say that regular company meetings are boring. That said company meetings can be an opportunity to air out any differences. No, you don’t want a company meeting to turn into a he said/she said affair. Regular meetings are a chance for employees to note concerns they have with the business. To have the best meetings, be clear you want employees to speak up/ They shouldn’t fear retribution. By having an open working environment, you are more likely to have satisfied workers.

Is your human resources department all it can be to keep employees and recruit new ones? If it is not, don’t wait until a problem or problems put your business in peril.

Being pro-active with your H.R. needs can make a world of difference when running a business.

With that in mind, what advice do you have for fellow small business owners in making sure their human resources departments are working as best as possible?

About the Author: Dave Thomas covers business topics on the web.




How to Start a Care Home Business

Residential care homes are something our world needs, there is no denying that. They are needed so desperately because somebody that has lived a full, happy and good life should not have their last few years ruined by inadequate care or a stressful life caring for themselves. So, yes, care homes are needed. And, in order to start these care homes and keep them running to an excellent standard, owners of care homes are needed too.

And that’s where you come in — if you’re willing to start a home care business, that is. By doing so you would be helping countless amounts of people live their last few years comfortably and happily, and you’d stand to make good money for yourself doing so. So, why not give it a go? For advice on doing it, make sure to read on.

Find the perfect geographical location 

The first thing that you should be doing in your venture is finding the perfect location in which to set up your care home business. And, what this means, first and foremost, is that you are going to have to do a bit of research. You’re going to have to do research into what specific areas of your country or state have not yet got any sort of care home businesses operating within them, as there would be no point in you starting a home care business over the road from another one. You’re also going to have to do research into the latest censuses of your preferred areas of operation in order to see if there are a lot of people nearing care home age living within them, as if there wasn’t anybody out there to use your care home it simply wouldn’t survive. And, you’re also going to have to do research into specific areas to see what kind of other support is on offer, such as medical or emotional support, to determine if you would feasibly be able to get away with offering similar support and treatments in your care home.

Basically, do your research when finding the perfect location for your care home because you don’t want to step on anybody’s toes and because you don’t want your venture to be a complete waste of time because of where it is located.

Get your business plan sorted and written

Like with any other type of business, when starting a care home you’re going to have to write out a business plan. And, what should be included in this business plan is the location of your business plus the building you wish to operate from and how you are planning to finance the venture. In regards to the latter, if you are planning to finance the venture through loans and borrowed money, a professional and practices business plan is key. So, make sure yours is perfect in these areas!

Get licensed

In order to run and operate a care home, you’re going to have to be licensed. Yes, you’re going to have to obtain all the proper licensing — and, be aware that what is deemed to be proper licensing will vary with each state or country — because it would be illegal for you to run a care home without it. To find advice on how to go about getting licensed, make sure to head here.

Hire skilled and qualified staff

Your care home business will be nothing without a strong workforce working for it, so make sure your workforce is as strong as can be in all areas. First of all, ensure you are recruiting and hiring nurses that have both official qualifications in the area of geriatric care as well as demonstrable experience in the field of care home care provision. You need to make sure this is the case for all the staff that you employ, which means you are going to have to vet each person that you seek to hire thoroughly, because nursing home abuse does occur and that is not something that you are going to want to happen in your business. You’re not going to want it to happen because it is, one, not a nice thing to happen, and two, because it will land your business in a serious amount of hot water. So, vet all of your potential employees before you hire them in order to ensure that they can be trusted with your clientele.

As you can see, it is possible for you to start a care home business. To do so, you’re just going to have to dedicate a lot of your time, a lot of your efforts and a lot of your money initially. But, it’ll be worth it in the end!

How to Launch a Startup From Your Home Office

Home offices used to be an anomaly. Today, they are quite common. Constant development in tech and the digital economy has created many remote jobs. Professionals can work online, full-time or part-time, from any location.

Startup at Home

What was once a home study has now developed into a functional office. Working from home makes sense: low expenses, no commuting, no dress code and in many cases, flexible working hours.

Many startup businesses have discovered the perfect HQ location within the comfort of their founder’s home. But, it’s not something you can do in one click. Launching a startup from your home office is a step-by-step process.

Let’s walk through the basics. Learn about each step you have to take, and don’t any shortcuts, because that can make or break your business.

To understand your business, know your clients

What sort of startup are you launching? Are you leading a team of app developers, producing a new gadget, or offering creative services? More importantly, who are your clients?

Knowing your clients base is crucial. It defines the nature of your startup as much as the type of business that you conduct. You need to know who you are addressing.

Find out as much as you can about the type of clients you are targeting. Age, income, location shopping habits, online habits – learn the demographics of your client base. If you are presenting your startup to the wrong people, there’s no way you can become profitable.

One of the best ways to discover the characteristics of your clients is to look at your competition. Those businesses who are closely related to your own.

Who are their clients? They are most likely the same people who would be your clients. Find out what they love about your competitors, and what they wish was better. That way, you can gain a market advantage from the get-go.

Plan out everything. Create a business strategy

Set your goals in advance. Not just your ultimate goal, but smaller ones you need to achieve on your way to your end goal. No startup can reach its maximum right off the bat, which is why a growth plan is necessary.

What should you do on the day of your launch? How does your startup have to look like after a month, or two months in business? To take the pressure off, consider each step an achievement you have to unlock, just like in a video game.

These can be small tasks that have to be completed, or bigger assignments. Each time you ‘unlock’ an achievement, you can move forward. By using this method, your startup will have a stable growth.

Get the right people for the job

Your startup needs a team. You need to get the right people on board. Depending on the size of your office, you could have others working at your side, a remote team, or a combination of both. Either way, you’ll need to recruit team members.

Recruiting can be difficult process. Searching for reliable freelancers who are willing to work in a remote team is a good idea. Most likely, you’ll need developers, but also content writers, marketers, accountants and more.

Luckily, the Internet has made recruiting employees much easier. Sites (and their accompanying apps) like Guru or LinkedIn can help you find the perfect people. Additionally, you can conduct your search on social networks, specialized forums or even larger communities, such as Reddit.

This has to be emphasized: Your screening process has to be thorough. Interview each potential candidate and test their skills. Never hire anyone you can’t completely trust. Your team has to care  about your startup as much as you do.

Your home office has to be like a corporate office

Sure, you’ve heard success stories about businesses that were started from someone’s basement or attic. But, that probably won’t work today, especially for startups who face incredible competition.

If you are launching a startup from your home office, it’s a given that your office is fully equipped and functional. That means you have already found the best spot in your home for an office, and it is in use.

It has everything an office needs: gadgets, IT support,  a reliable source of energy plenty of light. Can it host more people than just you?

Even if it is a small space, big enough for you and maybe one or two associates, it still has to function like a corporate office. No distractions from the rest of your home! Yes, a home office is a more relaxed setting, but it has to be productive.

Apart from typical business tasks, you still have to manage the appearance of your office. Don’t allow clutter to dominate your work space. Clean up, do regular maintenance, make sure everything is tidy.

Make sure you have the right apps and software

We’re talking about software solutions and apps. These days, you can find an app for any task. Those team members we were talking about earlier? Some of them can be replaced by apps. Additionally, you can also find an app that can help you manage a remote team.

Accounting? There’s an app for that. It’s up to you and your budget to decide whether you need an app, or a hired professional. But, there is much more that you can do with the help of apps.

Talk to your team with an app like Slack or Trello, share and save files with an app like Dropbox. You can manage your social media accounts with HootSuite, and handle electronic documents with PandaDoc.

But, don’t overuse them. Get the ones that you think are necessary, based on the features of your startup.

Build a landing page for your startup

Every business – even freelancer working solo – needs a landing page. It’s your online starting point. And it has to be designed in a way that will hook first-time visitors into staying on your page and learning more about your startup.

Remember, when browsing online, people have a very short attention span of only ten seconds or so. That’s the time you have to showcase what your startup is about. Your landing page has to explain everything instantly, but also look professional.

There are many ready-made web design services that offer great landing pages. If that’s your industry, you can design one yourself. Or, if your budget allows, hire skilled web designers to deliver what you need.

Present your business in a couple of words and pin that to the top of your page. Use keywords you want associated with your startup. Make sure your contact options are clearly visible to visitors. Everything has to be one click away: blog, more info, your about section and social media pages. Keep it simple and functional.

Maximize social media presence for better exposure

How can your potential customers find you if they don’t see you on social networks like Facebook, Twitter or Instagram? Having a landing page is necessary, but so are social media profiles.

Unlike landing pages, social media profiles need a more personal approach. This is where you need to showcase your startup as if it had a personality of its own. Ask yourself: If my startup was a person, what sort of personality would it have?

Based on that, create a ‘voice’ for your startup. A voice you want to be heard across social networks. A personality that will communicate with fans and followers. Interact with your audience, ask for feedback, participate in discussions.

People love feeling as if they are a part of something, and they react to brands that have online personalities. That’s what you need to utilize. Remember – you need to be consistent. Post content on social media based on a previously determined schedule. You have to be in your fans’ newsfeed regularly.

Ready? Go!

What started as simply working from your home office has grown into a potential startup. You don’t think you have what it takes? Take it one step at a time, as presented here, and you’ll discover that you too can launch a successful startup from your home office.

Author byline:

Josh McAllister is a freelance technology journalist with years of experience in the IT sector. He is passionate about helping small business owners understand how technology can save them time and money. Find him on Twitter @josh8mcallister