Eco-Friendly Business: A Guide to Successfully Marketing Yourself as Green

That green is all the rage lately is hard to disagree with. Not only are businesses discovering the vast financial benefits of going green; they’re also noticing that doing it for the right reasons has a lot more going for it than joining the party for the fun of it. If you’ve completed the tour of electronics around your office already, banned hard copies, and found ways to use less energy in general, you’d probably love to see your company celebrated by your community.

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Don’t let your good deeds go unnoticed; here is a useful guide to how you can market your business as green and show it off from its best side.

Green is the most complex color

It should be easy enough to get the word out there when you know for a fact that you’re green through and through – yet, green marketing is no easy challenge. Do it for the sake of profits and the community is likely to punish you for selfishness; do it for the sake of the environment, and you could still risk being avoided.

It seems overly complicated, but there is a simple explanation to this. Sometimes, marketing yourself as green doesn’t speak to your target group quite as it should – and it all depends on what sort of business you’re in.

Think about it this way; when you hear that a business is green, what comes to mind first? Most likely, you’re not settling on luxury and comfort. The truth is that a luxury resort that is marketing itself as eco-friendly is likely to scare pamper-seeking guests away. They’ll think cold and short showers, going to the toilet outside, and sleeping under the stars; kind of romantic but not always comfortable.

As a business owner who offers comfort and luxury to their target audience, you should still be green and eco-friendly – just be it quietly. It saves you money in the long-run and is wonderful news for our planet, so don’t let snobbish customers who think eco equals discomfort steer you in any other direction.

It’s a good idea to think about who sustainability is important to, since certain demographics seem to care more than others. As a general rule, women tend to focus on soaps and cleaning detergents that are free of chemicals, especially when it comes to cooking and products for their children. A label of being green won’t sell your products, though, so don’t expect your business to bloom just because of this.

What do you mean by green?

Sure, we use it as an umbrella term for being conscious of the environment – but going green could imply various things to your customers. It’s important to communicate exactly how you’re contributing to keeping our planet healthy; with vague and imprecise boasting of being green, you risk confusing or even disillusioning your community.

The companies who are marketing themselves as such but fails to inform the consumers on the specific measures they’ve taken so far might be seen as dishonest. Especially when their competitors are successfully marketing themselves as green and provide detailed explanations of how they do it; by reducing carbon footprints, using solar energy, banning papers, and steering away from hazardous chemicals.

Go green but tell them how you do it and, even more importantly, why you’re doing it.

Find ways of incorporating this message without explicitly using the word ‘green.’ People are able to connect the dots themselves, and the positive message will shine through without the use of vague umbrella terms. To falsely show off one’s business as eco-friendly is known as greenwashing and you’d want to avoid this by all means.

Although you’re likely to find other guides online that tells you to incorporate your green vision in every part of your business – as well as the logo, we wouldn’t take it that far. Ask a marketing agency to help you with finding the right solution for your company; Cardinal Digital Marketing is a good place to start or have a look at this detailed guide.

When deciding on how to market yourself, remember that transparency and honesty are keywords to happy customers. Consider your target group, however, and figure out how you can tailor the message of eco-friendliness to fit their needs and wants.

Use online marketing

Whatever you do to promote yourself as green, make sure you do it online. It’s common sense, in a way, as thousands of leaflets on sustainability is both ironic and irritating to your customers. Plus, online marketing is a lot more cost-effective than the old-school traditional methods, which is excellent news for small businesses.

You can use recycled paper, by the way, which is also cheaper and more eco-friendly than regular printing paper. Concentrate on less paper and more digital, however, and you have vast opportunities for expanding your social media marketing as well as growing your email database. Less is certainly more when it comes to green marketing, so any signs of extravagant spending will be bad taste for your eco-conscious customers.

Make a point out of it

A part of being liked is to be predictable – and people don’t like businesses who say one thing and do another. Someone who is truly passionate about the environment and wants to make the world a better place by starting with their own business should be rewarded, but they should also be honest. We expect you to carpool, to have incorporated a green company culture, and we certainly expect you to be consistent.

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Make it fly by allowing this green thinking to shine through every corner of your office; it’s excellent PR, you know. Engage in local environmental causes, make donations to charities in your community, and source your produce or products from local farmers. As a household, you’d be good to nature by investing in your community; as a business, you’d do the same.

Get your employees on board

To be consistent, you’re going to have to spend some time on figuring out your company culture. It’s such a buzzword these days but for good reasons; a company works as a team where you happen to be the leader. That means that the message of eco-friendliness and sustainability needs to come from the top and work its way downwards; nobody’s going to follow your lead unless you show them that the green culture is here to stay.

Start by reaching out for suggestions. It’s an ideal way of making them feel involved – plus, you’re likely to get a lot of great ideas. Happy employees are listened to and taken into consideration; when you ask for the opinions, make sure you put them into life. It might mean investing in more natural cleaning detergents or successfully incorporating meatless Mondays into the cafeteria menu – but it’s all worth it.

Next, find ways to remind them of your green vision in a non-intrusive way. Tell your team to turn off their computers at the end of the day, install a water dispenser to eliminate plastic bottles, and put up a few friendly reminders in the bathrooms to make sure no taps are dripping.

These are small but effective ways to be a more sustainable business while also keeping it real. Don’t lose their respect by preaching sustainability and driving to work every day; they’ll look up to a leader who takes the bus or carpools like the rest of us. Market your business as green for the right reasons, and you’re in for reduced costs as well as a happier community.

A Fresh Start: 5 Ways To Revive Your Business

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 Every business needs a regular reboot. It can help you to take your business to the next level, redefine your goals or simply re-motivate you if you’ve been starting to lose inspiration. Here are some of the top ways to give yourself a fresh start.

Remodel your business services

 The services you’re offering may be out of fashion and no longer getting the clientele. They be getting the wrong type of clientele in and damaging your aspirations. Alternatively, the services you offer may be too demanding and simplifying them could be in order. Take the time to really consider what’s working for you and what’s not. Talk to your staff to better understand what they think your company could be offering.

Introduce new expertise

 It may be time to learn some new skills. This could include paying for you and your team to take a course and gain some new expertise that could help you expand your services. There are even day workshops out there in topics such as accountancy, marketing and HR that could be useful for modernising and simplifying your business. Alternatively, you could try hiring someone experienced that can bring new skills to this business. This might allow you to access a new niche in the market.

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Move premises

 Your premises may be too small, too costly or badly located for your business. Moving will not just provide new practical benefits but could mentally provide that fresh start that you need to re-motivate you and your team. Make sure to budget for other costs such as moving companies and legal paperwork. Also consider the practicalities that your current premises has that your new one will also need. This could include a good storage area, good disabled access or free parking.

Have a refurb

 Alternatively you may be able to stay in your current premises and simply reorder things around. If you’re in retail, this might include hiring a shop remodelling company to brighten up the décor and add more space. If you work from an office, it may be a case of reordering desk for better practicality. This will mentally reinforce the idea of a fresh start as with moving but allow you to still keep the comforts and practicalities of your current premises.

Invest in your own custom software

Digital technology is allowing us to become more efficient and more organised. Investing in your own custom software might allow you to better monitor your staff and projects whilst also making life easier for them. This could be anything from a digital till display to an infrastructure organiser to an app for clients. Creating your own software isn’t cheap, so you should consider first whether the added efficiency is worth the money spent. Check first that there aren’t any software solutions already out there that could benefit you – this is likely to be much more affordable.

Moving to Another Office: How to do it Smoothly

After finding the right place for your business, you will also have to move everyone and everything to the new location. Relocating office space may be a challenge but with good planning – moving can be efficient and stress-free. The following tips should help you to move your business as smoothly as possible.

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Take Time to Plan

The first step to an efficient move is to create a bulletproof plan. Try to plan your move at least 6 months ahead. You will have to organize much more than a few boxes and to do it productively you will need time. Your planning should include as much information as possible, from the most general, such as the moving budget, to the more specific, such as the layout of the new offices. It would also be beneficial if you could predict likely problems and think of a few solutions.

Organize Staff Into Teams

Though you will coordinate the move, it might be efficient to organize your staff into teams. The most natural way may be coordinating them according to their departments. Also, you may want to use senior staff as leaders of specific teams. They can communicate more easily between movers and team members. Each team should be responsible for labeling objects that will or will not be moved but also they may express their own needs and requirements for the new space in a more efficient way.

Check the Dates

The essential part of the moving plan is sticking to the scheduled dates, which might include one of the following:

  • the date until you have to leave the present location,
  • the date when you will be able to enter the new location,
  • the date or dates when you move and
  • the date when you (re)start working.

The rest of the dates, such as clearing out the office, may not be as specific but should be completed until set dates.

The list of dates should be provided to all employees and on time.

Let the Professionals do the Moving

Hiring a moving company may seem a luxury but it is actually a necessity. Using professional help will lower the possibility of injury and raise the level of productivity. Keep in mind – the sooner the move is over, the sooner you can proceed with work.

It is useful to start searching for the movers a few months before the move so as to find the best price. In that way you can also find the ones that provide for additional services that you may want such as moving insurance. From personal experience I know it can really get expensive. I was lucky enough to work with the good guys from Supercheap Storage New Zealand – very affordable and efficient service.

Create a Layout

Try to organize a layout for the new office. This will be beneficial both for you and your staff but also it will help the movers. If manageable, let your employees organize their own working space.

As the new office will have a different layout, make sure you mark the equipment and furniture that can be relocated and dispose of the items that cannot be moved. In addition to reducing stress on the moving day this will also lower the cost of your move. It is advisable to create a list of the items, for the sake of organization but also for insurance reasons.

Let Everyone Know

Notify everyone on the change of location. This would include not only your clients or customers but employees and suppliers alike. In addition to changing your address on your website, you should also change it in all other databases as well as on office supplies, business cards, etc.

Arrange Your Work Around the Move

It is advisable to move during a period when work is slower. However if this is not a possibility, and you also cannot pause your work during the move, it is important to arrange your work around it. Postpone all work that can be postponed on time and finish all the deadlines. This will guarantee the least amount of inconvenience for the clients or customers and less stress for the employees.

Hard Work Will Pay off

Moving a whole company is no fun, but with a solid plan and a set of clear objectives, a dedicated team and enough time, the move can be almost seamless and effortless. Remember though, you cannot do it alone, it is too stressful, so get some help and smoothly move to another location and you will be up and running just like before the move. Good luck!

Guest Author – Tony is a writer and the senior editor at MediaGurus with several years of experience in writing content for the web. Tony does research and writes articles across various industries, such as business, technology, marketing, lifestyle, etc.

Why do only 10% of Startups Succeed?

Statistics show that around 90% of all startups fail, but what we can’t understand from this fact is why it happens so often? Another thing we can’t learn from such cold statistics, but experience has proven it time and time again, is that many startups fail even before they start working.

This, however, doesn’t mean that people should be put off and give up on the idea before they have even registered their company. On the contrary, this should send a message to all those interested that they need to stay focused, work hard and be realistic about their expectations. So, what are the characteristics of those startups that have made it?

Right product or service

Your offer may be of excellent quality, but if people don’t need it, you won’t be able to survive as an entrepreneur. As a matter of fact, most owners of failed startups list “lack of market need for their product” as the main reason for their failure.

This means that you have to be spot on when it comes to what you’re going to offer. It as to be unique and different, in a good way, from what your competitors are offering. In order to be sure there’s demand for your product or service, it is necessary to conduct market research, so that you don’t rely simply on your gut feeling.

Being involved in everything

A startup doesn’t really allow roles to be very clearly divided, since things tend to be pretty organic and responsibilities often overlap. That’s why all entrepreneurs need to pay attention to absolutely everything that’s going on. They don’t have the luxury to ignore anything, believing that someone else will take care of it.

This, of course, doesn’t mean that each task is equally urgent and important, which is why you need to be able to prioritize well. If you allow various less significant tasks to distract you from what’s really important, you won’t be able to focus on the things that really matter to your business.

Ready for fast growth

Depending on the line of business you’re in, you might face a rapid growth, which you have to respond to appropriately. Contrary to popular belief, fast growth is sustainable. It is also exactly what entrepreneurs and investors dream about and a sign that you’ve made it.

Startups should be looking at a double-digit growth rate after several months of operation. Otherwise, they’ll never be able to grow enough to reach the point when they can be considered a well-established business. Finally, startups sometimes run out of financial resources exactly because they haven’t grown fast enough. So, those companies that have made it wanted and achieved a fast growth in the early phase.

A capable team

Since there are different types of problems startups are facing, it’s always a good idea to have a versatile team of people to respond to all challenges, from the owner to a professional virtual receptionist. The versatility we’re talking about here refers more to a mindset, rather than a skillset.

Teams have to be ready to adjust their plans, change products, take new approaches or even start all over again. A good team can take a blow and recover and, most importantly, learn from their mistakes.

Aggressive marketing

Successful startups use aggressive and appropriate marketing methods to attract attention and inform people about the offer. In order to have an efficient campaign, you need to exactly who you are going to target and how you’re going to do that. That means you should be aware of the demographics, age and gender of your target groups and their shopping habits.

Using social media has become a must and all successful startups have exploited them quite extensively and efficiently. Those who have failed to embrace this and many other modern trends simply missed out on an opportunity to capitalize on some very efficient channels through which many new customers can be attracted.

Conclusion

If you want your startup to be among the 10% that make it, you should most definitely pay attention to these and many other things. Remember that most business endeavors fail because they either offer something not many people need or because they don’t bring any added value to their offer. Both of these issues stem from the period before the company is registered, which means you need to do your homework and research the market.

Needless to say, you need a lot of courage and flexibility to adapt your plans, but if you play your cards right, you’ll be rewarded with an amazing experience of witnessing your startup grow and a financial compensation for all your effort and troubles.

 

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Guest Author is Alex Williams is a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog

How To Start A Successful Business Abroad

In general, becoming a successful entrepreneur takes so much hard work and can be very difficult. But, it seems as though the odds are stacked against you if you’re an entrepreneur in a foreign country.

Local investors and businesses may not be inclined to take you seriously as you’re not a resident yourself. This isn’t just talking about foreign people owning businesses in this country, it applies to anyone from here going overseas and trying to start a company too.

What I want to talk about today is how you can start a business abroad, and get taken seriously. Take a look at my advice below for more info:

Research The Foreign Market

Before starting a business in a foreign market, you need to do your research. Spend hour upon hour getting to know the market, figuring out how things are usually done, and just becoming an all-around expert. You will get taken more seriously if you know everything about the place you’re setting up a business in. If you can tell local businesses and investors information, they don’t know, that’s when you get respect. If they constantly have to fill you in and you’re always asking questions about how things are done, that’s when they don’t take you seriously.

Learn The Language

You will gain so much more respect if you can learn the language of the country you’re aiming to start a business in. This removes the need for interpreters and means you can speak with local people in their native tongue. If you’re from overseas coming here, you should try and not only learn English but also speak English with an American accent. This will get you taken seriously as you’ll speak coherently and everyone will understand you, and there’s no need to keep repeating yourself. The same goes the other way too, make sure you learn a foreign language and understand how to speak in their accent and blend in as a local. It will help dramatically, not least because it shows you respect the country and are serious about starting a company there.

Bring A Unique Idea To The Table

This final tip kind of blends in with the first one about researching the foreign market. During your research, you should be able to pinpoint gaps in the market and possible unique ideas. Often, this idea could be something that’s common in your home country but really hasn’t taken off abroad. So, you get in there and fill that gap with an idea that’s unique to this foreign country. The great thing is, you will be taken seriously as your idea has proof that it’ll be successful because it works back home. Regardless, you just need to have a unique idea at your disposal that’s never been done in that country before. It makes you seem really serious about business, and the locals will be impressed.

Whether you’re from overseas looking to start a business here, or you’re an American going abroad, use this advice to help you get started. It should help you gain more traction and get off to a winning start.

The Foremost Factors Of Any Transportation Company

When it comes to setting up a new business, there are many different kinds to choose from. One which is almost always likely to be a good idea, however, is that of transportation. There are certain kinds of business which are likely to always be needed by certain industries. Going for these kinds of business is therefore a relatively safe way to get started in the world of business. This makes them a good option for those who do not have much – or any – experience in running a business. Transportation is the perfect example of such a business. Of course, that doesn’t mean that running a transportation company is easy or straightforward. There is a lot to it, and you need to know as much as possible before you get started to ensure your success. Let’s have a look at some of the foremost factors of any transportation company. Here are your main considerations.

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Find Your Place

As we have seen, the major benefit of a company of this kind is that it is always going to be needed by someone or other. Of course, there is another side to that: you are likely to have a considerable amount of competition as well. Competition is not necessarily a problem as such, but it is definitely something that you want to consider and take on board as early as possible. Before you even get started, you need to decide on a location for your transportation business. In one respect, you might say that the location is not all that important for a business of this nature. After all, the main task is transportation. But the location of the depot does matter – and so too does the area that your business is likely to service. So how can you find the best possible location for your new transportation business?

Above all, you want to try and find somewhere that does not have too much in the way of competition. This can be hard to discern to begin with, but with a little research you should be able to find out a good location in your area before long. You want to try and place your business physically so that you are as likely as possible to get as many customers as you can. It might help if you draw your desired radius of operation on a map, and try from there to work out the ideal location for your depot. Wherever it ends up being, you want it somewhere neither too cluttered, nor too distant from anything else. You should be locatable, but not dwarfed by other, well-established businesses all around your depot. You would be surprised at just how important this kind of detail really can turn out to be.

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The Fleet

Regardless of what kind of transportation you are going to be involved in, you will need to get your hands on some vehicles. Finding your vehicles is one of the most important early stages of setting up a transportation business. You should endeavor to spend a lot of time on trying to find only the very best for your fleet. What you want to end up with is a fleet of trustworthy and well-maintained vehicles with a good history. If you can’t trust the vehicles that your colleagues will be driving, then you will find that you lose faith also in your business, so be sure to find the best vehicles that you can.

Where do you look for such vehicles? In general, it is a good idea to stay within the industry. Don’t go straight for private sellers offering incredible deals. More often than not, you will find that this results in poorer vehicles and a fast buck for them. Instead, look to reputable dealers whose reputation would be damaged if they sold you something of poor quality. You will need to make some executive decisions here regarding balancing your books and the quality of the transportation itself. But it is worth bearing in mind that the quality of the vehicles is something that will see your business through to the future, regardless of their short-term cost.

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It’s also hugely important that you do everything you can to keep your vehicles in proper working order. Being able to properly maintain them is a big part of running this kind of business. If you allow them to fall into disrepair, it causes a number of issues. For a start, it is not the most financially savvy move for your business to allow your most important assets to fall apart over time. But more importantly, you should not do anything to put your staff or clients at risk. So it is very important that you carry out regular checks on your vehicles, and give them everything they need to keep as good as new. When a vehicle has really had its day, don’t be afraid to replace it entirely with a brand new alternative. Look after your fleet; look after your business.

Staffing Levels

In any business, finding and keeping hold of the right staff, and the right numbers of staff, is always something of a challenge. For a business of this kind, it is no different – except that you need to make sure you are being pretty diligent with your recruitment process. You need to be very careful about the people you hire, not least because they are going to be driving your precious fleet and the cargo that you have chosen to transport in your company. You should be rigorous, put them through a lot of tests and so on, and make sure that you are hiring primarily for experience rather than motivation. As long as you are able to trust your employees, there is no limit to what you can achieve in your transportation business. But the moment that you don’t quite feel you can trust them, you will find that your business soon starts to fall apart. A strong recruitment is necessary, and so is a solid training program for all new members.

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Training is vital, because it ensures that you keep your employees in the right way from the very beginning. They need to know exactly what you expect of them and why, and this is the best way to get that information across without hassle. Training is not just for the start of employment, either – you should try to re-train your employees every now and then (about every six to eight months) just to ensure you are doing everything you can to keep them at their best. Get the staffing right, and you will have much more faith in your new business – the team themselves are the core of any business.

Safety

As an employer, you have something of a moral and legal duty to keep your employees as safe as possible at all times. For a lot of transportation businesses, safety is going to be hugely important. Clearly, for drivers in particular it is important that safety is given the status it deserves. The most beneficial way to approach this topic in your business is to have clear, defined rules that everyone knows they should follow. These rules should be clear to all, available to view or read at any time, and they should make sense to everybody. You should also try to encourage in your employees a sense of individual responsibility. At the end of the day, everybody is responsible for their own safety. Make sure everyone understands that, and it is much more likely that your employees will enjoy their work in safety.

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It’s just as important that your workers know their rights, should there be an accident of some kind. Whenever anyone in your employ suffers an injury as a result of a truck accident on the road, they have the right to contact a truck accident attorney. They also have the right to time off with sick pay – but how much should be delineated in your rules and regulations. It is vital that you allow your employees everything they are entitled to, otherwise they might not be quite so pleased, and before long you could find yourself in a much less reputable position with your employees. Safety ensures that you are taking care of everyone in your business, so this really cannot be overlooked.

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Licensing & Insurance

There are always certain legal procedures that any business needs to follow, and yours is going to be no different. For a transportation business, some of the most important regulations and laws are licensing and insurance. You need to have a license to carry out the kind of business you are engaged in – as a business and individually. You also need to make sure that every single person in your company is insured to drive. If they are not, you will find that your business gets into some very big trouble very fast. But as long as you have this satisfied, your business will be able to continue trading for as long as you like. And that is what you are likely to aim for in the early days of your business.

How to Tell You Are Running a Successful Small Business

Running a small business can be extremely rewarding when done correctly, but it can also be a significant source of frustration. If you are a small business owner, it can be difficult to determine exactly how you’re doing. A perfectionist business owner might feel like they’re failing, when in reality they’re doing a great job and just need more time. On the other end of the spectrum, many business owners think they are perfect and fail to see the imperfections in their own companies. How exactly do you know if your company is doing well?

Motivated Employees

One of the best barometers of how well your small business is doing is the condition of your employees. Do you have a high turnover rate or are your employees staying for the long-term? If your employees are highly motivated and feel sufficiently challenged, that is a good sign that you’re doing well.

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Happy employees provide better customer service and seem generally fulfilled in their roles. In an environment that employees are comfortable in, they will be free to express both praise and criticism without feeling fear of consequences. Conducting anonymous employee surveys is a great way to gauge how the employees feel about their work environment.

Happy Customers

Are your customers happy when you’re done conducting business with them? Do they refer others to you and sing your company’s praises? If so, this is another great sign that you’re doing a good job. It should be easy for new customers to find you and it’s simple to do business with you.

If customers like what you’re selling, believe in the product, and tell others about you, this is the goal of any successful small business. Making a positive difference in the lives of your customers should be what you ultimately strive for.

Expert Credibility

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If others seek out you and your employees as experts in your field, this is a sign that you’re on the right track. For example, when a local news story pertaining to your industry comes up, the news seeks you out for a comment. This shows that they believe in you as a leader in your industry and in the local business community. When you can call yourself an expert and people believe it, this leads to increases in profit and margins. Experts can charge more for their services and people will pay the price.

Flexibility

One of the major advantages that small businesses have over big companies is that they can be flexible. They don’t have hundreds of employees that require a cultural change every time something in the industry changes. You can stop on a dime and pivot to a new direction if need be.

If your company is able to be flexible and adapt to the changing market, this bodes well for your success overall. This also requires you to stay up-to-date on changes in the industry. Embracing change is the key to success in any small business, and those who do it the best are the most likely to succeed.

A Healthy and Caring Work Environment

One of the biggest indicators of success in small business is a healthy and caring work environment. The happy employees that you have all care about each other and the ultimate success of the business. They are constantly putting others before themselves and sacrificing for the good of the business and their fellow employees. This creates a positive and infectious culture that is palpable.

While this is a great sign, it can also lead to problems over time. If too many employees are working too hard for too long, it can lead to burnout. As the business leader, you have to look for signs of burnout and do whatever you can to avoid that. That could mean randomly giving your employee a day off or recognizing them for their hard work in front of others. Regardless of what you decide to try, make sure that their sacrifice for the company does not go unnoticed.

Don’t be overly demanding of your employees at any point. Give them plenty of leeway to do their work without micromanaging them. It’s up to you to set the clear guidelines of what you expect and then get out of the way. One option that you might want to consider is allowing employees the option of telecommuting. By allowing them to work some from home, you’ll help them avoid burnout and get some time away from the office.

You should also have fair and transparent HR policies that determine how time off will be handled. It needs to be the same for everyone, and make the policy as compassionate as possible. Allowing for holidays, vacation, and sick days is important to ensure that your employees stay happy over the long-term.

Focusing on the Future

While you have to be aware of the day-to-day details of your business, focusing on the future of the company is another good sign that your heart is in the right place. You should want to ensure the success of your small business over the long-term for you and your employees. Seek out industry experts to help with things like management strategy, growth, and innovation.

If you take the time to analyze your business from an outsider’s perspective, your chances of success are amplified. Periodically evaluating your company and its culture are imperative to your success over the long-term.

 

About the author

JenJen McKenzie is a freelance writer from New York, NY. She is fascinated by all things having to do with words, business, education and cutting-edge. When Jennifer is not busy writing, she enjoys taking long walks and spending time with her two pets Brando & Marlon. You can reach Jennifer @jenmcknzie