The E-Tailer’s Guide To Increasing Turnover

All online retailers will want to increase their turnover as much as possible during the next twelve months. That is how you will raise enough profit to expand and take your operation to the next level. The issue is that people without experience in this process often make the wrong moves. They spend lots of time and money on things that aren’t going to create the desired results. With that in mind, I’ve included some excellent advice on this page that could help you strive ahead. If you put these tips and tricks into action, I’m confident your turnover will reach new heights this year.


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Simplify your checkout process as much as possible

You need to make sure the checkout process on your website is as straightforward as possible. That will help to ensure customers don’t have enough time to change their minds before clicking the order button. Also, it means they won’t have to work hard to purchase from your company. There are lots of different ecommerce checkout solutions you could use. However, you’ll always get better results if you create something new. So, now is the time to get in touch with your web developers and explain your requirements. They will design a system that meets all your expectations for little expense.


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Provide a basic site design with easy navigation options

The way in which your website appears could play a significant role in the number of sales you achieve. Considering that, you should spend some time looking at the most popular ecommerce websites in the world. Amazon is the largest online seller at the moment, and their domain is incredibly simple. You need to follow suit if you want to dominate the industry. Make sure that even a child could work out how to find the products they need on their site. Add a search tool, and ensure your categories are refined as much as possible.


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Use technology to present information about financing

If you sell expensive items via your website, many of your customers might have to look elsewhere for financing deals. That is a major issue for you because that could take them a lot of time. So, you should use technology to your advantage and ensure they never leave your checkout page. There are platforms out there you can use to remove all the hassle and offer financing deals to your customers. You should help them to see the best solutions available in a matter of seconds. In most instances, they’ll just need to enter information about their earnings. The software will then make recommendations.

Put those tips into practice as you move through this year, and I’m confident you’ll increase turnover beyond any expectations. The basic rule of thumb is that you just need to make life easy for your customers. Don’t expect them to work hard to give you their money because that isn’t going to happen. You’re the one who has to make all the effort if you want to encourage more sales. With a bit of luck, you now have all the knowledge you require.

Casting the Net Wider: Reach More People Today

If your business has a core group of customers but struggles to reach people further afield, you have a clear problem. It’s impossible to grow and expand a business when it’s stuck in a very tight niche. You need to find ways of casting the net wider and reaching more people if you want to make your business bigger and better. When you do this, you mustn’t forget your core customers who provide the business with its base.

Broaden the Scope of Your Brand

The very first thing to do is broaden the overall scope of your brand. If people see your business as only being for a certain kind of consumer, they will be unlikely to even listen to what you have to say. That’s why you need to actively demonstrate how the business is changing and why this matters to your customers. Set up a marketing campaign that is directly aimed at people who have never used your business before. Confound their expectations and brand your business differently. On top of that, you will have to start selling things that have a broader appeal.

Be More Open and Communicative

Being open and communicative about your business is really important at times when you are trying to branch out and reach new people. If your business is closed off and not open to new people, it’s unlikely to do very well at all. So, to ensure your business doesn’t fall behind and lost traction, you should make sure your business has a presence in social media. And when you interact with people on these platforms, make sure you’re open and willing to be humorous. When you do that, more people will see the human side of your business.


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Improve Your Website and Make Sure Content is Optimized

You’ll need to build a new website for your company if you want to make sure that it has the online presence required of modern businesses. If you run a construction company, this is just as true as if you run a tech startup. People often forget that all kinds of businesses need this strong online presence. There are companies that offer general contractor website design services if you do run that kind of business. But no matter what type of business you run, make sure the website is modern, easy to find and easy to use. You should also post content on there that is fully optimized to improve your SEO ranking.

Build Trust Over Time

Trust is important when it comes to the relationships between customers and businesses. If people don’t trust your brand, they won’t trust what it says or what it offers. So, it’s really important that you aim to build trust over time and don’t take customers for granted. It will be a slow process, so don’t expect to see instant results overnight. It simply won’t happen like that. Be prepared to prove your business is changing and appealing to more people. Eventually, the change will happen and people will begin to recognize it as well.


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Are You Doing Enough To Keep Your Startup Secure This Winter?

The days are getting cooler; the evenings are drawing in. It’s become acceptable to turn the heating on, at least for awhile. Pots are bubbling on the stove at home, and the crock pot has come out of storage. For men, the iron can go and stay in the cupboard for a while – putting a sweater over your shirt means that creases aren’t a worry. Yes, it’s fall; and before too long it will be winter.

Winter means different things to different people. Chestnuts roasting, open fires, maybe the first snow isn’t too far away. It’s time to think about Christmas shopping if you haven’t already done yours. And who’s that peering through the window of your darkened business premises? It’s the holiday burglar, come to ruin the season for you and all your employees!

Yes, we all have reason to enjoy the good things about winter. It’s a very cozy season if done right, for sure. But along with those positive aspects, there are things you have to be ready for. The truth is that as those nights get darker, opportunities for break-ins and burglaries increase. Wherever you look, the numbers are the same: property crime spikes when the cover of darkness allows.

For established, large businesses, it is not a non-existent threat. However they have long-established protocols, sometimes a 24-hour business day and security guards. If you’re just getting started, you need to put some thought into this. How strong is your premises security? We’re now in full view of the time of year where it is going to face its sternest tests. Are you confident it will pass them?

It is true that much of the crime against businesses in the present day has taken a more modern bent. But the rise in cybercrime does not mean that opportunistic thieves have hung up their gloves and redirected operations. It means that you have another ball to keep your eye on. And while you should definitely be tightly focused on what can be stolen from your servers, you would also do well to look outside.

  1. Lighting: Deny The Burglar Their Best Friend



If someone wants to break into premises and steal physical items, they will be motivated to do so unseen. This is why winter is such a profitable time for them. It may be a little cold for hanging around surveillance premises, but it’s dark. And burglars love the dark. If they can move quietly, they can do quite a lot without raising attention. But if your exterior premises are well-lit they may think twice.

Keeping the lights on in the office is a double-edged sword. It won’t exactly save money on electricity, and it’s not great for the planet. Although it discourages some burglars, the more brazen will see it as a shop window – they can take stock of what they’re after and plan a path.

  1. Security Personnel: No Burglar Wants Company



If you were trying to break in and steal a lot of expensive equipment, you’d want to have privacy, wouldn’t you? It’s an entirely personal thing. It’s very off-putting to have someone walk around the corner with a dog and ask what you’re doing. Puts you right off your burgling. And that’s what you need to count on for your business premises. Having security equipment is one thing; an actual person is better yet.

Ironically, hiring security personnel is a process that needs to be approached with a degree of caution. Make sure that anyone you hire is accredited fully in line with industry standards. Anyone can call themselves a security expert. But there’s a difference between a security guard and a man with a club who likes to fight. Security means doing things the right way.

  1. Recording Equipment: Smile, You’re On Camera!



Camera equipment on your premises provides a dual service in defense against opportunistic crime. First of all, if the burglar knows it is there, they are liable to think twice and go somewhere that will be an easier target. Secondly, if don’t know it’s there – or try anyway – it will make them easier to identify if they are successful. Check the latest models from Security Camera King and other stockists to see how far security has come.

One key point to note about security cameras is that they should be discreet. Not because you don’t want the thieves to know they are there – ideally, your building should be adorned with signs saying they are. Naturally positioned security cameras can be tampered with. If a burglar knows where they are and can evade or break them, all they are is a very expensive box.

  1. Locks: Strong And Sturdy Wins The Race



Yes, of course, your doors should have locks. You know that, and we know you know. What’s more important is the quality of those locks. They need to be up-to-date and have a few different elements to them. Burglars tend to know a bit about locking systems, and how to overcome them, so you need to have a few arrows in your quiver here.

Firstly, the locks need to be sturdy. Anything that can be cut through with a blowtorch is useless. Secondly, you need something that can only be accessed digitally. A keycard system for employees means that the doors will stay locked unless someone has a keycard. Thirdly, if you only have a keycard system, you may end up being burgled by an employee. So there should be a master combination lock – and only management can have the combination.

It is fair to say that, by adopting only one of the above elements of security, you will leave yourself vulnerable in other ways. A true and reliable security system requires a combination of ideally all of the above. Your business is important, and you’ve put a lot of effort into building it up. To see it damaged by someone breaking in and taking important items would be dreadful. Don’t let it happen to you. Be safe, be secure.



Build Your Business Defenses One Step at a Time!

Building defenses for your business is hugely important. You have to come up with a way of looking after yourself and the company. And the way to do that is to look after the business as much as you possibly can. Here are a few ideas you can use to build your business defenses.

IT Support



What’s the most important area of your business? Well, this is likely to be a subjective question, but for most people, it will be your IT network. This is the basis of how you run and grow a modern business. And that means you have to protect the digital platforms on which your company operates. The way to do that is through the likes of IT support. Bringing in people who are IT experts, and who will be able to take the time to sort out your computers is important. You have to look after your sensitive information, as well as ensuring that your company is always operational on a virtual level. And the only way to ensure that is to make sure you have a really strong IT support team working for you.

Secure Premises



Your business premises matters just as much as any other part of your business. So you have to understand why it’s so important to protect the premises. There are a lot of things you need to get right if you want to look after your commercial property. First of all, think about the design and layout of the place. Does it suit your needs? Are there many inherent security risks? You might need to consider moving to alternative premises. But, it’s also important to look at how much you can make the property more secure. This is imperative for ensuring that you’re keeping your employees safe at work. Getting a security system installed is a wonderful way of doing this, but you also have to make sure you take more practical steps too. Get someone to examine the structure of the building and make sure there are no inherent safety risks to worry about. Defending your business from the outside world, as well as intruders, is very important.




Why is an attorney so important for protecting your business? Well, the reason is that there are so many things that pose a risk to your company these days. For instance, you may have a customer who received a personal injury while on your premises. And you’ll need a lawyer to protect the legal interests of the company. One of your trucks may have been involved in a road traffic accident. This will mean visiting and getting in touch with someone who can help. Lawyering up in a business sense is not only sensible, but it’s also necessary. So you have to make sure you do this now, and don’t put it off. Lawyers play a huge part in business, and they can ensure that you keep the company on the straight and narrow, and fulfill your legal obligations.

As you can imagine, keeping your business safe and protected is really important. The good news is that there are a lot of different things you can do to go about achieving this. That’s why so many companies these days are so we’ll run and looked after. You can use some of the ideas on this post to help make your business better defended and more secure.


Small Business & Theft: Where Does It All Go Wrong?

When you run a small business, it’s hard to imagine that your company could be a target for thieves. After all, why would they be interested in a tiny, small business – what could you possibly have that they want? Well, the truth is that as a small business, you are at a significant amount of risk from theft. And, it can come from almost any direction. In today’s guide, I thought we would take a look at the areas of your business that need protection from thieves. Let’s crack on and start reducing the risks of theft to your company.


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The opportunist

Burglars are opportunistic in the vast majority of cases. They might spot an open window from a distance, and be in and out of your premises in a matter of minutes. You won’t even notice until you realize half your equipment is missing. While alarm systems and cameras can help, they won’t reduce your risk from theft entirely. You also need to make staff aware of their responsibilities. Windows should be kept closed whenever anyone leaves a room. And it’s the same principle for doors – lock them up if they aren’t in use. Finally, make sure employees know to report any sightings of strangers or suspicious activity.

The copycat

Whether you are a musician or a content creator, what you produce should be yours by law. Sadly, piracy, copyright issues, and intellectual property theft are rife these days. Your best bet to protect yourself is to be proactive rather than reactive. Use a professional service that can help you identify issues as soon as they occur. According to DMCA Takedown, you need fast, comprehensive and efficient counter-strikes against copyright infringement.

The insider

An astonishing amount of thefts from businesses are inside jobs. So, while you might trust your employees implicitly, it’s still important to perform checks every once in awhile. Don’t leave temptation lying around, either. The sight of money, for example, can be incredibly enticing for any employee who is going through financial hardship. Debt problems can also lead to people making desperate decisions – and they may even fall victim of blackmailers.

The Cyberthief

Of course, these days your business will have a lot of valuable information about your customers, either onsite or in an external server. Don’t underestimate how enticing this data is to hackers and thieves. Personal details, financial information and anything else you store as data can be used in a multitude of wicked ways. And the truth is that even with the highest security, and an experienced hacker can break into your system. The trick is to make it as hard as possible, and hope they will give up and find a weaker target. Make sure all your systems are locked down enough to deter all but the most determined cybercriminal.

The shady customer

Finally, it’s also important to know who you are dealing with. Fraud, embezzlement, forgery, counterfeiting – all are big problems in business. Make sure you are aware of all these issues and learn how to spot them as best you can.






Make Your #Website More User-Friendly Today

The website is one of the most important ingredients of any business’ success. These days, a website is utterly vital if you want your business to succeed in the long run. Not only is it one of the most effective forms of marketing. It also acts as a useful communication tool between you and your customers and potential clients. The fact is, the state of your website says a lot about your business as a whole. There are many qualities that a website needs to have, and it can take time developing them all. Arguably the most important, however, is that it is user-friendly. This simply means that your customers will have an easy time using the website. As long as that is the case, you can be sure that the website is doing its job. But how can you be sure? Let’s take a look at how to make your website more user-friendly today.



Keep Content Concise

No matter what content you have on your website, you should aim to keep it as concise as possible. This works for a number of reasons. Above all, it is because people tend to digest long content poorly. What you want is to draw your customers in quickly and keep them there. Shorter, snappier content is much more effective for this than longer, drawn-out pieces. Your customers will also find it a lot easier to deal with when they are visiting your site.

Allow Easy Navigation

To tell the truth, the fewer separate pages you have on your website, the better. Increasingly, websites are adopting fewer and fewer pages in order to streamline their message. This partly explains the increasing popularity of blogs over traditional websites. When it comes to designing your business’ website, it is a great idea to keep the pages down and the navigation simple. Allowing for easy navigation makes it much more likely that people will stay for longer. They will also get less frustrated, and that is no bad thing.



Prioritise Security

If your website offers a payment system, then you need to be a little careful about it. You should always be sure to prioritize your customers’ safety and security in these matters. It is unfortunately common for details to be stolen. This can then lead to fraud and theft, and nobody wants to experience that. Use a high risk credit card processing system to ensure your customers’ security.

Be Kind With Their Time

As a final note, remember the importance to your customers of their personal time. Whatever you do, don’t take time away from them with a clunky website with no real content. If your business is to have a website, make sure that it is actually worthwhile. Keep it updated with interesting and relevant content. Make it attractive, and the kind of site people want to return to. This is more important than you might think. As long as your website is interesting, people are likely to return at much higher rates. That means great things for your business.



Make #Identity Theft Protection a Priority in Your Life

Whether you run a business or are just an everyday consumer, you likely have a lot going on in your life. So, do you have time to stop and fight off an identity theft thief or two? In most cases, the answer will be a resounding no.

Unfortunately, that is not always a choice you get to have. As many American companies and consumers for that matter have discovered (especially in recent times), identity theft is a real and persistent problem.

With that being the case, what can you do to stem the tide, keeping identity theft thieves at arm’s length?


Have a Comprehensive Plan in Place

In order to put up a shield against identity theft, you first need a protection plan in place.

For starters, take the time and effort to review the best ID protection on the market. While there are various products and services out there, don’t automatically settle for something if you feel like you could do better, but you don’t feel as if you have the time or money to explore more in-depth.

There are services out there that will review the different I.D. theft protection companies and their various products, allowing you to make a more informed selection when all is said and done.

Once you have your protection plan ready to go and ultimately installed, the next great task is making sure you are still being as cognizant as possible about the threat that is out there.

Whether you run your own business all by yourself, have employees on your team, or you’re just a simple consumer looking peace of mind when it comes to identity theft, you have a responsibility of your own (actually more than one) when it comes to fending off I.D. theft thieves.

These responsibilities include:

  • Monitoring your lifestyle – Yes, while a protection plan provider will watch your credit card/bank/online activities, look for any suspicious behavior etc. you still have a responsibility on your own (see more below). Remember, such a service can only do so much 24/7/365, so that’s where you come in. Be sure to be careful when using credit cards out in public, hopping on the Internet for business or pleasure, traveling and using computer servers you can’t with 100 percent certainty say are safe etc. And if you think your health records are off limits and/or of little or no interest to I.D. theft thieves, think again. Getting their hands on such information can be to them like striking gold, allowing them to gather up large swaths of personal data to then turn around and sell;
  • Being an educated consumer or business owner – As mentioned a moment ago, you have to take on some degree of responsibility in protecting your identity, especially as it relates to your financial well-being. For example, if you go out to eat, don’t leave a credit card sitting on the table by itself for even a moment. The same holds true when it comes to receipts. If you are traveling and relying on a computer already set up in your hotel in say a business office or lobby area, do not do any work on it involving your bank account, Social Security account, work files that include customer data etc. You likely can’t say with 100 percent certainty that the server there is protected, so why take a chance on exposing personal data?
  • Investing in your financial future – Finally, stop for a moment and think about how just one successful I.D. theft strike against you or your business (if you have one) could financially devastate you for years to come. While you may not be able to say that you have 100 percent protection in place, you can come pretty darn close to feeling that you do. When you have a company providing you with protection, along with making sure you are doing all the right things, you are investing in your financial future. Also make sure if you have a family that they too utilize smart financial practices in the home and when outside of it. This is especially important in not only protecting you, but also your children.

If you have not taken identity theft all that seriously up to this point, change that mindset as you move forward.

About the Author: Dave Thomas covers business topics on the web.