Social networks are everywhere. In fact you are probably reading this message on one right now. As these systems continue to reach into the very fabric of our existence, businesses are increasingly realizing the value in social collaboration. Join Bilal Jaffery, (Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media. You’ll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.