5 Ways to Market Your Business Online

With technology only improving, businesses and consumers are becoming closer than ever before. Social media is more prevalent in society than in the past, and small businesses everywhere are embracing the new ways to market their services using online tools to help promote further customer reach. Here is a list of 5 ways to help market your business online:


  • Facebook

Facebook is a great way of advertising and raising awareness of your product. By creating a page for a business and adding its location you are opening up the possibility of having customers digitally check themselves into your venue. Customers are then able to engage and review a businesses services and share this with their social network. It is important to remember to reply to comments to continue to build the rapport between business and consumer. Facebook also offers paid advertising and marketing campaigns through their business portal

  • Twitter

Twitter is another way of attracting customers, although it does take longer to build a large network on Twitter. The key to a successful Twitter is to always engage in relevant posts, follow any relevant profiles and be smart while still being funny. Engagements are what build your followers on Twitter. If you’re worried about having the time of running your social networks, organisations out there to provide social media help to develop a content marketing strategy that will help build your online growth.

  • Website

Having a website allows you a stronger online presence, and gives businesses the opportunity to display a list of the services available to customers. A website is also a great way of sharing the products, events, sales and opening times. Services such as WordPress are simple website builders. For a low cost it is possible to buy your own domain from these sites, with the option of an email address attached.

  • Emails

In the modern world email is the best form of contact for most customers. Whether you sign up for a free email service or get one through a website, email is a great way of responding to customers enquiries in a professional manner. Customers respond positively to speedy responses from businesses. Through having a registered email address assigned to your business, you can provide subscription services directly to customers, providing them with the option of being notified of sales or further events.

  • Coupons Vouchers

Everyone loves to think they’re getting a good deal. Sharing coupon vouchers through your social platforms will drive business and grow the customer base. New companies that have provided new customer discounts or free delivery have been successful in entering the market in major cities across the globe. Through having a campaign offering free services or VIP sales to clients, for things such as signing up to your email subscription service, discounts on their birthdays, free delivery or new customer discounts, consumers are urged to try a product for the first time.

It is important to not to put all your eggs within one basket, and be able to see the broader picture. One method of marketing may work better for you than another, however the important thing to remember is that all this does not have to be done alone. Consulting with services that provide provide social media help can alleviate some of the stress that can be added when struggling between traditional face to face services and online services allowing the balance to be achieved within the business.





How to Climb the Corporate Ladder

Climbing the corporate ladder, which ultimately ends in you sitting pretty at the helm of a successful business as the boss, is something that people all over the world, every single day, seek to do. Because of the sheer volume of competitors out there, even in the market in which you are seeking to get to the top of, you have to be able to stand out from the rest. Below are a few hints and tips on how you can climb the corporate ladder and leave all your computers in your wake at the bottom of it.


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And standing out from the rest is, first and foremost, what you need to do. If you are seeking to climb the ladder on your own terms, i.e. by starting your own business venture, you must be able to spot gaps in the market in which you are climbing. You must be able to tap into a previously untapped area — in doing so, you will never lose customers that are seeking for something new or seeking to do business with someone who has their finger on the pulse of the market. There are a plethora of ways in which you can spot a gap in the market: you could partake in a bit of ‘creative’ swiping, where you take ideas from another company and twist them, or relocate them, so that you are not doing anything legally wrong and so that you are providing something new for the customer; or it could entail you absorbing all the latest trends and make use of them, i.e. by tapping into the usage of specific social media sites and the services they offer. If you want to climb the corporate ladder, and take your own business with you, then you must be brave enough to try things that you may not have tried before, and you must be brave enough to stand on the toes of a few of your competitors.

But you don’t just have to start your own business in order to climb the corporate ladder: you can do so by making your way to the top of a business that is already there. However, to make your way to the top of somebody else’s business you have to be just as brave in your attempts to stand out from as you would be if you did in fact own your own. You need to be able to stand out from your colleagues, and most of the time simply getting on with your work and doing it well isn’t a good enough way to do so. You need to be brave enough to bring visibility to your work; this means  that you should do all you can to demonstrate your work, skills and efforts to your superiors, whether that be by telling them or showing them. And when it comes to the process of making them aware, you should always seek to do it directly in order to ensure that the message has been sent and not become lost in transit (either purposely or accidentally). Having an active and open relationship with your boss will help in this situation. As well as this, you should always seek to take recognition for your work and never allow for others to take credit for it — you have to make sure your boss knows it is your work, and you need to show to them that you are proud of the work you have produced, which could itself convince them that you are ready to take the next step in the corporate ladder.


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Another way to climb the corporate ladder, or even start on it a few steps above the bottom, is to seek professional qualifications. Specifically, you could devote your time to taking a degree that teaches about the world of business so that you can enter the business world with a built-in knowledge of how it works. Taking such a degree will allow you to learn about aspects such as economics, finance and marketing from knowledgeable professionals. In completing a degree in business you will be able to enter the world of work with the skills to be able to interpret business concepts and make informed decisions regarding them. However, you should be aware that taking up this sort of venture is very demanding: it is demeaning in the sense that it is over a prolonged period of time, it means you may not be getting as much ‘real’ world experience as is desired in certain areas and it may even mean uprooting your life completely. But, if you’re the type of person that thrives in educational environments and would rather do this than find hands on experience in the sector, then you should go for this option and not let anybody tell you otherwise — and there will be a lot of people willing and waiting to do that. And you don’t even have to completely uproot your life and go to a university or college: you can look to the Internet for the solution through an Online Business Management Degree. This kind of option is asynchronous, which means that you can simply log on and complete assignments at a time that is convenient; all you need it a strong Internet connection and the discipline to be able to take the work into your own hands and complete it even with the lack of an authority figure looming above you.

What you should always remember is that it is is the little things that makes a big difference in business: it is the little things that you do every day that contribute to making your way up the corporate ladder. When doing anything in the world of business, you have to do it in a way in which it reaches its optimum potential. As well as this, you must be brave. You must be brave when it comes to making decisions, when it comes to showcasing your work and when it to the choices you make in life regarding your development.

Why The Natural Connection Works Much Better Than Ad Bombardment

Every business needs to work at getting the most out of their target market. For a lot of businesses, advertisements are a crucial part of reaching more people and creating leads. When they’re targeted well, they are certainly good at doing that. However, a marketing strategy that relies entirely on advertisements is far from cost-effective or even time-effective. If you want marketing efforts that cost less and have longer-term benefits to offer, then you need to think about fostering the natural connection customers. You need to think about making your marketing inbound.



Take part in conversations

When you get people interested in your brand and in your products, capitalize on them. The best thing you can add to a brand is positive word-of-mouth. For instance, consider asking for testimonials and building them up until you have enough to feature on your site to make good use of positive social proof. Make sure you’re working on keeping social media channels active and participating in conversations about the industry or other topics relevant to what you do. Don’t be afraid to even have a little fun with online communities. The personable, human approach on social media shows that there’s a human core to the business. That’s what makes a brand memorable.

Make your business easier to find

On the internet, you’re not just competing for the customer’s money but for the attention you require in order to convince them that your business is worth that money. Visibility is crucial and while outreach might inform more people of your business’s existence, you might be able to see more cost-effective results by targeting those who are actively looking for your services. Search engine optimization ensures that your site appears in those kinds of searches and in a better position than your competitors. Techniques like using meta-data properly, content marketing, and link-building as mentioned in http://theprauthority.com/link-building-and-why-you-need-it/ all contribute to giving you a place of prominence on search engines. It’s well proven by now that people trust what they see on the first page of Google much more than they do what they see in a corporate branded advertisement.

Have the site do more

The website is supposed to do a lot more than giving people information on what it is you do. It’s supposed to convert visitors into customers. As https://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/ states, there are plenty of ways to create a site that is better at making customers. Elements like calls-to-action, clean navigation, and concise text providing a clear value proposition are all necessary. Too many businesses make their websites too complicated, too crowded, and not truly focused on the customer at all. A strong website can be a fantastic tool for building leads naturally if you use it right.

The best marketing strategies weigh heavily on the inbound side, using advertising when they can capitalize on a new offer or a seasonal high in the business. If you’re just constantly trying to throw ads out there, you’ll find that the customers you do win might not be enough to support your marketing costs.


Finding the Best Deals for Your Company

As you pour over the ways to make your small business as successful as possible, what are you doing when it comes to locating deals for your company?

By saving money whenever and wherever possible, you will have more green to spend on other things that are relevant to your business.

That said don’t automatically look for the cheapest products and services out there, figuring you will always win with a deal. Although it is perfectly fine to save money (and it is encouraged), make sure you are getting quality products and services in return.

With that in mind, the Internet offers an array of information for you, information that can lead to locating some great opportunities for your small business.

From office products to finding the best mobile app for your brand, use the worldwide web as often as possible to track down savings.

So, are you ready to find the best deals for your company?

Delivering Quality and Savings for Your Brand

So that you are able to deliver quality and savings for your brand, remember these pointers:

Promoting awareness

As a small business owner, one of your greatest needs is making customers (present and potential) more aware of your brand.

That being the case, you have a myriad of means in order to do this, with some typically working better than others.

One such way is by having a mobile app aboard for the ride.

As countless small business owners have discovered in recent years, a mobile app is a great means by which one can tout their brands to customers.

In your search of the top app development companies, take note that you do not necessarily have to pay through the nose for the right app.

By properly researching the different app developers out there, you can narrow down your list of which ones could build you the best app possible. From there, you might even see some savings come about by not necessarily getting all the best and whistles many apps offer.

The bottom line is finding the best mobile app at the best price, so start shopping today if you do not already have an app.

Office supplies

Be honest, do you have way too many office supplies sitting around your workplace?

If so, there’s a good chance you’re solely responsible for that.

Sure, you may have your office manager or another individual in charge of ordering such supplies, but did you really need all of what you ended up with?

In many cases, you are literally throwing money out the door by ordering extras of this and that.

To cut down on such waste expenditures, have the person in charge (it may even be you) of ordering supplies keep a detailed list of what is needed each month.

From recycling paper to using money-saving light bulbs and much more, you can end up cutting your office supply expenses down month after month.

Hiring talent

Lastly, while you should never skimp on hiring the best talent possible for your small business, you once again can take a cue from your promotional efforts and ordering office supplies.

By hiring good talent with fair compensation packages, you actually end up saving money in the long run.

Keep in mind that a revolving employee door in your workplace ultimately costs you money over time.

As such, while you thought you were saving some green by paying workers low salaries, there’s a good chance they will leave sooner rather than later. That then leads to having to train more new hires.

Without overpaying for talent, try and give your employees what each is worth, finding ways to come out with the best deals for your company when all is said and done.

As a small business owner, how are you going about locating deals for your company?

About the Author: Dave Thomas covers business topics on the web.

Urgent! Make Sure Your Business Keeps Up With Trends In 2017

Things can move exceptionally quickly in business. One moment your company is doing well, the next it’s falling by the wayside. A lot of the time, this is down to trends. For whatever reason, some things become popular at certain times, and some businesses capitalize to ensure they stay successful.

What your business needs to do is ensure it keeps up with all the trends this year. How can you do this? Well, here are some ideas:


(pixabay: http://bit.ly/2lESbU3)

RSS Apps

If you’ve never heard of an RSS feed before then allow me to explain. It’s essentially a feed where you get provided with different stories and articles relating to a certain topic. So, if you wanted a business RSS feed, you’d get given the latest articles relating to business from around the web. This is a great way of staying in-tune with the current trends and ensuring you’re on top of all the latest news. The easiest way to set up an RSS feed is by downloading one of the many RSS apps out there. Once you’ve done this, turn notifications on and get news sent straight to your mobile devices. When a new story breaks within your industry, you’ll be one of the first to know about it. Such a brilliant way of making sure you’re never left in the dark and your business can stay in the loop.


(Flickr: https://flic.kr/p/BnEEai)


You can also listen to podcasts if you want to try and stay updated with the latest trends across various industries. The chances are, if you can think of a topic, there’ll be a podcast out there that covers it. You can listen to a sales and marketing podcast, and accounting and finance podcast, even a podcast about your specific business industry. It may surprise you how early you learn about trends if you listen to podcasts every day. After all, they’re essentially talk shows with experts from different industries. So, you can get exclusive insider knowledge right into your eardrums. The best thing is, you can download them on your phone and play them while you drive to work every day. So, you’ll always stay updated, and your business will keep up with current trends.


(Credit: https://flic.kr/p/JWUkuu)

Social Media

Thirdly, you have to use social media to keep up to date with current trends. It’s not even a case of you can or might want to. No. You have to. Social media is unique in that you get to witness conversations and trends unfold before your very eyes. There are even sections on sites like Twitter and Facebook where you can see things that are trending. You can even make these specific to your interests on Twitter, so you see trends relating to your business. As a result, you can keep up with trends as they happen. It’s vital that you’re up to date with trends on social media, as they can determine the content you produce as part of your marketing campaign. After all, you want to produce relevant content that people are interested in.

By using these ideas, you can stay updated on all the trends relating to your business. Now, you can capitalize on them and catapult yourself past the competition.

Using SEO And Social Media To Grow Your Business This Year

Using SEO and social media isn’t just an option these days; it’s a necessity. If you want to make sure that your business grows at the rate you want it to, then focusing on your strategies for these things is a must. This year, social media and SEO are more important than ever. SEO is now all about making the experience a customer has with you as pleasant as possible, from the moment they land on your site right down to the purchasing process. It isn’t about manipulating the search engines. Social media is so popular that you’d be missing a huge trick if you didn’t incorporate it into your plans. Let’s take a look at a few tips and ideas that are going to help you grow your business.

SEO Can Improve Your Social Media Campaigns

SEO and social media are not two different things. SEO can actually improve your social media campaigns when you are smart. You may already know the importance of analysing the right keywords for your industry and niche. Just about any internet marketing SEO company will tell you the same thing. If you don’t use the right keywords, you’re not going to attract the right audience, or as big an audience as possible!

You can make sure you are utilizing both by using the keywords you discover on your social media profiles; on LinkedIn, on Facebook, even in the tweets that you write. Obviously you don’t want to get spammy about it, but you should definitely make sure you include them where possible to help give you a boost.



Make Sure You’re Dedicated To Social Media

Social media is no joke. It takes real planning and dedication for it to work! You need to make sure you listen to your audience, as they are going to give you many clues on how you can make this work. You also need to make sure that you’re sharing relevant messages. Once you’re doing that, you must make sure others can share that message too. When you’re sharing interesting, relevant stuff, others will naturally want to share it.

Social media marketing can be one of the most cost effective marketing tools to help you build authority. You just need to make sure you get it right. A few blog posts and status updates are not enough to make it work. Making sure you use the appropriate platforms and post at the right times is crucial, along with content that’s going to draw people in. Here are some bullet points so you can make sure you get it right:

  • Only start with as many platforms as you can handle. If you can’t keep up, don’t start another platform. This is why so many business owners choose to invest in a social media manager.
  • Make sure you’re posting at the times your audience are most likely to see it.
  • Make sure you include pictures with your posts. They make people want to read more!
  • Make sure you actually speak to your audience. Use their language!
  • Always be consistent. Consistency is key to making this work.

Read on for even more tips!

Be Helpful

Make sure you’re not just looking to receive with your content. You should aim to give. Help out your audience. This will make them far more likely to come back to you and choose to buy from you. The hard sell really isn’t attractive! Share your knowledge. This might seem scary, but it really will go a long way to helping you establish yourself as an authority. Don’t be a knowledge hoarder, as it won’t help you at all!

Always Include A Call To Action

Although you’re not going for the hard-sell, actually including a call to action really will go a long way to helping you get what you want. If you post a piece of great content, why would you not ask your audience to give it another share? Including a call to action actually works, so the last thing you want to do is forget it. This could be a simple ‘liked this? Share it!’ at the end of your post.



Engage With Your Audience

Social media is all about being social. What does that mean? Make sure you’re actually engaging with them! Ask them questions, answer their questions, start discussions and conversations. Make sure you reply. Engaging with them is the key to nailing social media. It makes them feel like you care, and helps you to build a stronger relationship with them overall. When you build a relationship with your audience, you get brand loyalty. You should reply to comments that are both positive and negative. You need to make sure you have the same ‘brand voice’ throughout. Ensure you don’t take negative comments personally, either. Always reply professionally and aim to fix whatever the issue is in the best way possible. Making sure you give the best customer service this way will help you to get far more recommendations and word of mouth reviews.

Start A Blog Right Now

If you haven’t got a blog, you need to start one. Right now. A blog takes time to establish, but it’s so worth it. If you can build your online presence, this can help you to get a huge number of followers. Your blog can be used to share interesting stuff and tips regarding your industry, products, services, etc. You can answer questions your customers always want to know the answer to. If you make your posts good enough, there’s a chance they’ll go viral. Although you shouldn’t count on this, getting lots of shares is still possible. Starting a blog is mostly about social media, but the more quality content you create, the more it helps your SEO campaigns too.

Get Involved With Video Marketing

Thousands of people search for videos on the things they want to know. Videos also allow you to present your information in a more attractive, shorter amount of time, and allow you to show your personality more. To do this, you can use Youtube, Vimeo and other video sites.

It’s important you take the time to build your channel and ensure informative videos. Your videos should be attractive, so you need to make sure your equipment is pretty good. You don’t need to invest in the best of the best right away, but you should have a clear picture and sound. Knowing how to edit your videos is also key to getting it right.

Offer Discounts And Deals On Social Media

Offering exclusive deals will help you to get more follows and shares. They don’t have to be huge, and of course you don’t want to do this all the time or you can easily lose custom the rest of the time. You don’t want to cheapen yourself! You could even offer discounts for people who recommend you to a friend, and run social media competitions. Competitions like this are extremely popular!

Use The Right Tools

You can use tools to make your social media campaign a little easier. You can use things like Hootsuite and Post Planner to give you nudges and post for you. Automating your posts is a must if you want to save time and be able to focus on your business. You can get tools to alert you when somebody interacts with you, so you can reply virtually right away. You’ll never miss a mention! You can also schedule your posts to go out at the right time, so you don’t have to login and logout multiple times throughout the day. Always analyze what is working for you too, so you can do more of what is and scrap what isn’t. It’s easy to get a picture of which posts are being responded to the most.



Consider Paid Advertising

Paid advertising will cost you a bit of money, but there are many benefits that make it worth it. It’s an investment, as the money will likely come back to you in the form of sales. It’s one of the various forms of social media marketing that can encourage growth. Be creative and make sure you come up with your own strategies though, rather than copying others. When you decide to use paid advertising, you can make sure you’re targeting people who have an active interest in what you do, or those who fit your target market. For instance, if you sell products for newborns, you can get your ads to target new parents.

Make sure you’re using SEO and social media together to grow your business this year. Whether you’re a small local business or an ever growing corporation, you need to utilize these things to make a big impact. Making sure you create a budget for it is crucial; you don’t want to be doing all of these things yourself, as it can get stressful, confusing, and take time away from what you’re good at. Remember; anything you invest will always pay off when you get more conversions.




Practical Ways to Monetise a Blog

Owning a blog is like having a dream. You might have a lot of ideas and a lot of content, and you might even be telling people about it—but what good are those ideas and readers if you aren’t making much money from it? Upgrade from just having a dream and turn your blog into something that you can be proud of that makes money, draws in fans and gets you noticed.



Method 1: Affiliates

Affiliate linking is essentially telling your customers to go buy something from a specific website. For example, https://www.amazon.com/ has an affiliate program that lets bloggers put Amazon links into their posts and if the readers click on those links to buy a product, the blogger gets a cut of the money. This is great for bloggers that do a lot of reviews on products such as beauty items, electronics and appliances. This method is recommended for bloggers of all sizes because if even a single person makes a purchase, you benefit from that purchase and it’s not based on your traffic.

The best type of posts to write for a blog that uses affiliate linking should involve lots of lists. For example, the top 10 budget keyboards you can buy or the top 5 microwaves of 2017. These lists are overused and not very original, but it’s the best way for consumers to look up different products to make a decision on what to buy. Plus, you also expose your readers to a lot of different products links in a single post.



Method 2: Ad Revenue

Ad revenue is very slow but depending on the number of impressions you get, you could make a considerable amount of money from just advertisements alone. However, many people hate advertisements and with the popularity of easy-to-use ad blockers, you might not get very much money until you have thousands of viewers.

Adverts work on every type of blog but it’s best if you have a lot of content on your website for people to browse. Making several posts a day is recommended if your revenue solely relies on advertisements. If you think you have high-quality content, then you can install scripts to your website that kindly ask for the viewer to disable their ad blockers. If you rely on ad revenue, then it’s a good idea to get involved with social media in order to draw in as many viewers as possible.

Method 3: Patreon and Paid Blogging Sites

There are websites such as the ones listed on https://www.guestposttracker.com/blog/get-paid-to-blog that will actually pay you for writing on guest posts on their blogs. These bloggers typically ask you to write something very high-quality that relates to their subjects, but this is a great way to get some extra income and build up blogging experience.

How Patreon works is simple. People can browse Patreon or click your Patreon link to read more about what it is you do. If they want to support you, then they will donate a set amount of money that you can choose on a monthly basis. Most Patreons offer a “thanks” tier of $1 per month, and it scales up depending on what you want to offer. For instance, if your Patreons pay you $5 a month, you could give them access to an ad-free website. If they offer you $10 per month, then you could add them to a special mailing list where you keep them updated with your future plans.