When football season rolls around, it seems like NFL merchandise and marketing is just about everywhere you look. If you want your business to have this kind of exposure year around, then you need to take a few marketing tips from the National Football League.
With marketing touchdowns in mind, here are just a few ways your business can mimic the NFL when it comes to advertising your own brand:
Making Customers Part of the Team
The NFL does a great job making sports fans feel like they’re a part of the action through marketing. Whether it’s Fantasy Football, the NFL Draft, or team-related merchandise such as jerseys and hats, your business can steal a few tips from the sports marketing geniuses behind the NFL.
One of those tips is making your customers feel like part of your team – your team being your business of course. By keeping your customers updated on deals, discounts, new products and services, and general news about your business, they’ll feel like they’re player on your team. To accomplish this, think mobile marketing and an interactive business website that truly speaks to your customers.
Perks for Return Customers
If you’re an NFL season ticket holder or you know someone who is, then you’re probably familiar with the perks involved. Whether it’s physical tickets or all-access cable packages, the NFL keeps finding new and exciting ways to keep their fans coming back with exclusive deals and promotions.
Your business can do the same by offering its customers perks for doing business with you. These perks can range from return customer discounts to promotional codes via receipts and emails to customer loyalty programs.
The NFL practically wrote the book on merchandising and even if your business doesn’t sell merchandise, it can still take a tip or two from the NFL. As the following article shows, whether it’s team clothing or “Custom floor mats for the NFL fanatic”, sports merchandise is everywhere and your business can learn a thing or two from it.
Unless your business or your merchandise is your brand, then you’ll probably want to go the freebie route when it comes to making your business visible. This means giving your customers free pens, t-shirts, hats, mouse pads, and refrigerator magnets that feature your business’s logo. In addition, you can also encourage your employees to pass out your business’s branded freebies even when they aren’t on the clock.
Fantasy Merchandise Wish List
Many football fan’s favorite past time is fantasy football. Building teams and following players through the season isn’t just fun for NFL enthusiasts, it’s also another genius marketing tool. By keeping fans glued to their fantasy teams, the NFL is able to market and advertise to its customers throughout the season.
Your business can take a cue from this marketing strategy too by creating a fantasy merchandise wish list. That’s right, if your business sells its products online, you can let your customers create personal wish lists that allow them to keep track of everything they want to buy.
You can also set up alerts when their wish list items go on sale – it’s like a fantasy team for shopping!
If your business it trying branch out in terms of marketing, then why not take a few tips from the NFL?
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing techniques and business branding.