If you’re in the insurance business, then you already know how much competition there is out there. Luckily, with the right amount of marketing and a little social media thrown in the mix, you can improve your customer outreach.
When it comes to taking the competition out of the equation, here are just a few reasons why your insurance company should put a premium on marketing:
Your Message is Your Beacon
Although everyone needs insurance assistance, just because your business is needed doesn’t mean customers will automatically go to you. In other words, you need a beacon in the sea of insurance businesses, which is something marketing and social media can provide.
By sending your message out among the online masses, you can let your consumer base know exactly what sets your insurance company apart from the others.
Whether it’s your loyalty or customer service, your business has something to say, so say it with the right socially fueled marketing message.
Importance of Social Media
Marketing simply isn’t marketing nowadays without the influence of social media. By taking a social media angle with your insurance business’s marketing practices, you are reaching a larger, more diverse consumer base.
This marketing diversity is what helps your business succeed in today’s competitive insurance climate. By devoting part of your marketing endeavors solely to boosting your social profile, your business will find customers and niche audiences you didn’t even know where interested in your insurance brand.
Helpful Social Marketing Tips
Using your social avenues to market your insurance business takes a bit of finesse. The “Insurance Agents: How to run your business more efficiently” article states that by building a brand online, you’ll have an easier time marketing your business on social media sites like Facebook and Twitter.
Giving your business a unique voice and look is just one helpful tip when it comes to social marketing. You’ll also want to make your business open and available for social questions and discussions.
Keeping up with your social presence means posting regularly and responding to your followers in a timely manner.
What Not to Market
Sharing news and updates about your business and the insurance practice is a perfectly acceptable marketing approach to take. However, because your business deals with money matters, you should never make outright suggestions as to what insurance methods consumers should use.
Every customer is different, which means they need specific instruction and care. By making broad statements about what kinds of insurance the general public should purchase might get you in hot water.
Advice is fine, but when it comes to absolutes, ask that your customers and social followers consult your business directly.
Should You Hire a Marketing Manager?
The answer is maybe. If your marketing is reaching customers and giving your business results, than a marketing manager might not be necessary.
On the other hand, if you aren’t landing any new customers and your social presence is ghost-like, then hiring a marketing manager with a social media background is probably a wise move.
If you’re ready to really spread the word about your insurance business, then it’s time to prioritize your marketing.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media and online marketing.
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