Job Recruitment Trends to Watch Out for in 2018

The earlier part of the decade was tough for new graduates, but thankfully, recent years have seen prospects for job growth, and a plethora of new trends emerging – including multiple employment, diverse income streams, and career agility. Job growth also means tighter competition. To attract the attention of your target companies, it is important to strengthen your online presence and use social media to build vital networks. In this post, we present a few trends to watch out for.

Online Job Searches

LinkedIn has 500 million users, many of whom use the job section to recruit new talent. Make the most of this service, by signing up for jobs alerts and discovering connections that might serve as a bridge between you and a recruiting company.

Other companies use automated software to find candidates. In either case, make sure you use the right keywords and list your achievements in a clear and appealing way. Don’t simply upload your CV; develop a detailed plan for finding a job, which includes building networks and being active on them. Share content, provide links to your blog or website, and show companies your area of interest of specialization.

LinkedIn now has a paid service which allows you to send private messages to members you may not be connected with. Signing up for this service may be worth your while if you are trying to break into an industry or find employment in a specific group of companies.

Social Media and Other Checks

Once you are shortlisted for a job, be prepared for social media checks. How vocal were you during the last election, and what type of content do you regularly post? Be sensitive about the type of media (especially imagery) you upload and ensure there are no inconsistencies between what you communicate to a company, and what your social pages reveal – for instance, dates and qualifications listed on your CV and LinkedIn profile, should be identical.

Job Advertising on Social Media

Savvy companies often advertise openings on their social media pages. Make a list of target companies and check daily for any job posts advertised on their Twitter and other social pages. Job boards are likewise important, with Forbes reporting that search engines and job boards produce 94% of interviews and 86% of hires among companies who use external sources for recruitment. Top boards include Indeed,com and CareerBuilder.

As for internal origins for candidates, referrals still rule. This is precisely why being active on LinkedIn and other social networks is key; you never know if the person you spend time chatting with online, knows of a job opening or is impressed enough to recommend you in an organization they know or work for.

New CV Trends

Recruiters faced with a plethora of CVs have just a few seconds to look at each one. It is important to catch their attention by creating your personal brand and style, without going overboard in design features (since simplicity is key).

  • Make sure your CV is keyword rich, in order to be ‘caught’ by automated software.

  • Focus on only relevant experience; don’t list every single responsibility, but rather, list the results you obtained in each post you have held.

  • Market your CV at the particular employer by focusing on areas or abilities you think will capture their attention. Be brief and edit your CV various times to allow for conciseness and clarity.

  • Finally, use bullet points or (if you are applying for a creative job) infographics to make your CV easier on the eye.

It is an exciting time for job searchers and recruiters alike, with online apps, software and social media sites offering new ways to connect companies with top talent. Make sure to use LinkedIn and other sites to your advantage, learn how to use keywords in your CV, and most importantly, build vital networks. In the new millennium, the old adage is truer than ever: sometimes, who you know matters more than what you know.

Guest Author, Jenny Holt, is a former HR executive turned freelance writer, who now spends more time with her young family and ageing, but ever eager Labrador, Rover.

Are You Promoting Vehicle Safety?

Whether you build cars and trucks or sell them, driving home the message of vehicle safety never gets old.

How do you make sure consumers are aware of the different safety features you offer? Even more important, how do you entice them to use such features?

Although you do not want to put fear in the minds of drivers, you do want them cognizant of potential dangers.

So, are you promoting vehicle safety?

Using Your Website to Drive More Business in Your Direction

Pre-Internet, builders and dealers relied on ads and word-of-mouth marketing to make sales. Although those still work to this day, the web changed how making and selling vehicles works.

For example, do you know how backup camera systems offer more safety in the vehicles they ride in?

With such a system, drivers are able to do the following:

  • See other drivers – Even a small fender-bender has potential to cause problems. Not only is there damage to one or both vehicles, but injuries can occur at slow speeds. The backup camera system allows the driver going in reverse to see oncoming vehicles.
  • See pedestrians – It is not uncommon for pedestrians to dart in and out of traffic. This is especially the case when they are in crowded parking lots such as stores and malls. The backup camera system assists the driver in locating those that he or she may otherwise miss.
  • See stationery poles and other objects – Stationery objects can present problems too. Hitting a pole or other such object backing up can cause more than a scratch or two to your vehicle. That backup camera system will show you how close you are getting to the object before hitting it.

In using the Internet to promote the brand of vehicles you make or sell, be sure to have a website that offers:

  • Easy maneuverability – If your site is hard to maneuver around, do you expect visitors to stay long? Review your site to make sure you do not have broken links, pages that load too slow, and copy that is as free of errors.
  • Contact info – There is a good chance some visitors to your site have questions about a vehicle and safety. As a result, be sure that you provide them with easy to find contact information. Nothing irritates an online visitor more than when they have to hunt for information.

Socializing the Vehicle Safety Experience

You also want to be sure that you do not miss out on all that social media offers your brand.

Whether a vehicle maker or one selling cars and trucks; use social media to the fullest extent. This will allow you to reach out to the millions of consumers spending time on social media sites.

Among some of the best ones to drive forward with:

  • Facebook
  • Instagram
  • Twitter
  • Google+

You should also incorporate images and even videos into your posts.

If promoting safety like lane-departure warning systems, include a link to a video. This helps potential buyers of your brand can see how the system can help prevent accidents.

Last, don’t be afraid to interact with consumers when they leave feedback or question on any of your pages.

By having dialogue with consumers, you are more driven to make sales.

 

How to Successfully Market Yourself as a Freelancer

With social media evolving so fast and with the internet changing in the rate it does, it is practically a business suicide not to have some kind of marketing strategy prepared for your business. However, without a steady paycheck and with the constant pursuit for new clients, dealing with the issue of marketing may seem difficult. Marketing yourself as a freelancer may be a bit tricky, but if you focus, plan and organize ahead, you will soon realize just how far a good marketing strategy can take you.

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Create a Strong Online Presence

You cannot simply wait for people to find and hire you. You need to get out there and expand your reach. There is an abundance of industry-specific forums, blogs, and other communities which are great for developing your marketing skills and growing your freelancing network. Engage in social media and try to leave comments on different blogs, or answer questions on forums. Be helpful and and do not spam the users. When you engage with the community in such a way, you help build credibility for yourself and consequently expand your reach.

Do not Neglect the Social Media

Use social media platforms to build a public profile for yourself. Potential clients and employers will have much better chances of hiring you if you are present and active on social media. Having a detailed LinkedIn profile can significantly boost your client rates; using Facebook or Twitter for self-promotion can help you distinguish yourself from others and build a serious freelancing business. Make sure you are out there if you really want to expand your business and market yourself properly.

Build a Team of Freelancers

Try connecting with other freelancers as often as you can. This may not seem important from the marketing aspect of your work, but as far as networking goes, it really is. When you are engaged with numerous freelancers, the number of potential opportunities skyrockets. With strong connections with freelancers in different areas of expertise, you can take numerous projects and expand your client base significantly.

Focus on Referrals and Outsourcing

Referring clients to other freelancers is an amazing practice, and it both helps create a connection between freelancers and helps them expand their businesses. You can even get freelancers to outsource a project for your client through you and vice versa, so you can understand how a strong freelancing team can be very important when it comes to promoting yourself and your skills.

Incorporate Modern Web Design

If you do not have a website in the today’s market, it is as if you don not exist. This is especially the case for freelancers. But simply having a website does not necessarily mean that you are on track to become extremely successful. You must understand your focus group and you must address their needs. In order to do this in the best possible way you need to incorporate great web design.

Mix Marketing With Web Design

When it comes to web design, it can make or break your business. Good web design can really help you step up your marketing game. Whether you’re a genius web designer or someone who doesn’t know anything about it, there are some simple guidelines that you should follow. Keep your website simple, use responsive web design, test everything meticulously and ask for feedback from everyone. These tips have proven to be extremely efficient when it comes to marketing aspects of your website.

Think About Growth Opportunities

Think about the services you provide as a freelancer and think about the clients you have already worked with. Think about what they would like to see, and consider how that fits in your idea of a website. Do some research and check out what other freelancers from your branch of work are doing. With platforms like WordPress and with the power of Google you can soon understand how the world of web design works, or you can always consult a professional and still achieve what you’ve wanted all along – a better way to market yourself.

Put the Thoughts Into Action

Expanding the business is hard, and finding the best marketing strategies may seem like a nightmare, but all you really need is a bit of time and patience. Focus on building your online presence, and try to engage with others as often as you can. Think of the ways how you want to build your career, whether as a successful individual freelancer or as a member of a freelancing team of experts. Don’t be afraid to promote yourself and your skills, but do it professionally.

Google Says Freshen Up Your Content

While there are – probably – dozens and dozens of ways in which Google likes to rank the content on your website, none of them has become more emphasized than “freshness”. So, in order to get straight into it and not beat around the proverbial bush any longer, here are some of the most important ways in which the god-that-is-Google tends to determine how fresh your content is.

Date Of Inception

Every single web page is going to be valued based on its inception date, something that holds less and less value as time goes on. Just so you know, the inception date is the time when Google first becomes aware of this new content, which tends to happen when the crawlers first detect it on your website or when Google finds a link to this content.

A Matter Of Updating

This is something that has gotten a little bit more attention over recent months. Instead of just rating your content on when it was first uploaded, Google also ranks your content on how regularly it is updated. Content that gets tweaked regularly has more value than content that never changes. Let’s say you go back through your content and change a sentence. Whoop-di-do. However, if you drastically change the main body then you will be having a much bigger impact on this freshness thing.

Frequency Of Changes

Ask those in well-respected SEO services, and they will tell you another huge proponent in the hunt for a better rating is the frequency in which your content gets updates because that is what will keep the Googlebots coming back to crawl your website. Let’s use some examples. Let’s say you have a blog that gets updated once a week as a means to keep your customers in the loop with what you are up to. Okay, that’s once a week something new gets added. Compare that to a major newspaper where their entire body of content gets altered daily and you see which one is more valuable to Google.

New Pages, Please

Another great way to improve the freshness of your website is to create new pages. This is something that a blog manages to do better than anything else because you are not only creating new pages regularly, you are also adding pages that are high in original content. That’s epic. That’s going to get you a freshness score to be super-proud of. You don’t need to go mad on this front, but a new page every so often will have a big impact.

Linking Plays A Lovely Role

Just so you know, the freshness-o-meter is not restricted to your page’s only. It also has a lot to do with the external links that you are using. These tend to wield a lot of power when it comes to measuring freshness. That is why you should always include a cocktail of internal links, outbound links and, if possible, links on external websites that link back to you. Google loves link-building because it makes you look relevant or, to keep with the word we have been using, fresh.

5 Strategies to Increase Brand Awareness Through Customer Service

Do you want to build your brand without breaking the bank? What if you can use your humanity to improve ROI

You can succeed in business without spending a lot of money on complicated marketing schemes. In fact, you probably already have everything you need if you commit yourself to customer service excellence.

Every time either you or a team member answer a question or address a problem, you have a chance to win big. After all, people talk about their experience with your brand, giving you tons of free publicity. When your customers have a positive experience, they become unpaid brand advocates who will refer business to you. On the other hand, when they have a bad experience, they can leave bad reviews and damage your reputation.

So, let’s take a closer look at how you can use customer service to build our brand.

1. Listen and Take Action

Whether you deal with customers online or in person, listening is your most important responsibility. First off, listening helps you understand the problem at hand. Also, by listening, you make your customers know that you care.

When dealing with someone face-to-face, you should pay attention to body language as you listen. Over the phone, you have to depend on tone of voice. When communicating in written form, you have to carefully interpret word choices.

When your customers finish speaking, assure them that you want to take care of them. Next, take action. Your prompt response will help assuage their concerns.

2. Help Angry Customers

Thanks to social media, encounters with angry people pose a grave threat to your brand. Bad reviews can spread like wildfire.

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Rather than hiding from irate customers, engage them. Face the challenge head-on and use customer service excellence to turn your detractors into supporters.

Just imagine the reaction of your social media audience when you make a heartfelt apology to irate customers. Even more so, think of the reaction when you accept responsibility and work together to find an acceptable solution.

3. Deliver Exquisite Content

Part of your customer service strategy should include the publication of valuable online content. When you contribute answers to real questions and practical solutions, you will establish the authority of your brand.

Make sure that you always create content from the perspective of customers and publish it to your website. From there, you can share it on your social media channels where you can provide links that lead back to your site.

When you develop a reputation for posting user-friendly, actionable content, you will encourage repeat visitors. As a result, your audience will naturally view your brand as the natural choice when they get ready to buy.

In addition to practical content such as tutorials and “how-to” guides, be sure to include some humor as well as a variety of content types. MailChimp provides a good example of supplying superb content to an audience.

When you visit MailChimp on social media, you can see how they provide free statistics and tools that people can use without becoming a customer. The brand also provides customer service through Twitter, where everyone can see how well MailChimp serves customers.

4. Communicate Non-Stop

When you engage your customers, you make them feel personally valued rather than just another number. For this reason, you must take every opportunity to reach out to them. Success really is that simple.

The fact of the matter is that you must respond to every comment left for you on social media. The same thing goes with email messages and voicemail.

In addition to that, use your customer relationship management to find reasons to contact customers. For example, you can have your software remind you to send thank you notes after a sale. Likewise, you can send customers birthday cards and schedule routine follow-up calls.

The cool thing is that better communication can result in dramatic improvements in sales. After all, customers who feel good about your brand will also feel a sense of loyalty. So, whenever possible, ask customers for feedback about everything from products to their personal preferences.

5. Surprise Your Customers

Despite an awareness of the essential role customer service plays in success, many companies fail to deliver. In effect, you can profit from the failures of other companies by surprising your customers with outstanding service.

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Give your social media presence a “Wow!” factor by organizing promotional events that deliver tangible and valuable rewards. For instance, you can have your audience members share photos of themselves using your products and then allow your audience to vote for the winner.

Other ideas may include storytelling contests, incentives for providing personal testimonies, and challenges to produce creative YouTube videos that pertain to your brand. Additionally, you can offer surprise bonus deals to reward your most loyal customers and fans.

So, what does all this mean? You can spread awareness of your brand by consistently providing exceptional customer service using some practical tips:

•   Use your listening skills and decisive action to make your customers feel valued.
•   Leverage irate customers to your advantage by proving your commitment.
•   Proactively communicate with customers on a friendly and personal level.
•   Establish authority by posting valuable, relevant content.
•   Exceed expectations and inject surprises to create memorable experiences.

It sounds simple, and it is. Can you afford not to use customer service to build your brand? Get started now. As always, remember to get help whenever you have a question or face a challenge.

About the author

Jen

Jen McKenzie is a self-employed author hailing from New York, NY. She writes extensively on business, education and human resource topics. When Jennifer is not at her desk working, you can usually find her hiking or taking a road trip with her two dogs. You can reach Jennifer @jenmcknzie

Smart #DigitalMarketing Ideas That Can Make Your Company A Success

Starting an online business can be a very smart venture. But if you really want to make a success of it, you have to work hard. Because setting up a business isn’t enough to make it great. You have to really work at it in order for that to happen. From creating a website with content that your customers are not only going, but also find easy to use, to coming up with effective and creative ways to make money, there’s a lot that you need to work on to ensure that your business is going to do well. And that’s often enough to put even the most determined people off.

So you know that you want your business to do well, and you know that you want to make a lot of money, but are you happy to put the work in? If so, then you’ve come to the right place. Because in order to make some money and ensure that your business can go from strength to strength, you have to focus on your marketing tactics. Whether you’re new to the world of marketing or not, here are some of the most effective digital marketing methods that can take your business to where you need it to be.

Affiliate Marketing

The first thing you’re going to want to think about using is affiliate marketing. Whether you’re a content site or a business, you can use affiliate marketing to make you a great passive income, or generate you more sales. Affiliate marketing is something that a lot of businesses swear by, so if it’s not something that you’ve already looked into, it needs to go straight to the top of your marketing methods list. It may take some work to initially set up, but once you’ve done that and your traffic is flowing, money can make itself.

Display Marketing

From here, you may also want to think about using display marketing. As a brand, you can gain a lot of traffic and sales by using this tried and tested marketing technique. And when you’re a content site, you can earn some great amounts of commission by using it. Display marketing has a lot of depth to it. As long as you’re prepared to tailor your campaigns and work with the best companies, you have the potential to earn well!

PPC

Next, up, you have PPC. Of all the different kinds of digital marketing methods, PPC is a great choice if you want to generate yourself some warm traffic. Because sometimes, traffic isn’t all that you need, you need to ensure that you’re attracting consumers that will genuinely be interested in your product to your site. And with PPC marketing, you can definitely do that, whether you do it yourself or outsource to an agency.

PPV

Then, you’ve also got a similar idea to PPC, but instead of the payment being based on a click, the payment is based on a view. So, if you hadn’t guessed already, PPV marketing is based on things like YouTube adverts. And when you think about it, there are not only millions of YouTube videos out there, but there are also millions of people watching them too. So, capitalizing on the ad space available via PPV is a great way to make money.

SEO

And of course, you’re definitely going to want to include SEO in your marketing plans too. But don’t automatically think that you have to outsource it, because you may be able to take on some of it yourself. This beginners guide to SEO, for example, will be a really worthwhile read for you. You may be able to pick up some of the basic principles yourself to then apply them to your work and enjoy the fruits of your labor.

Social Media Marketing

And, of course, what good list of digital marketing methods would be complete without including social media marketing too? Because social media is so popular with both consumers and business, you have to be able to harness some of that power in your promotional strategy. You should definitely think about trial paid social options too, to see if they work for your business.

Sponsorship

And finally, there’s also sponsorship or collaborations to consider too. Whether you’re a brand looking to advertise, or a content site looking for advertisers, sponsorship can work really well if you’re matched with the right company. You may find that you benefit from more traffic as well as sales and extra income too.

 

Top 5 Efficient yet Cheap Promotional Ideas for Your Business

You can have a unique fantastic product that meets the most important needs of the people and rises far above anything your competition has ever made but if nobody knows about it, it is completely worthless. And that is where good marketing comes into play. However, not every business can afford high-end celebrities in TV commercials and expensive online campaigns. Fortunately, with the internet and some smart traditional marketing strategies leveling the playground, it is possible to promote your business even when working on a small budget. Here are five ideas to give you some inspiration.

Publish quality content

In the world of modern marketing, content marketing is the king. Unlike many other promotional strategies, such as those that include billboards or ads, good content never gets old. It constantly gives the readers something to come back to, which means it is a once-written commercial that lasts forever.

Great content isn’t just a marketing strategy. It complements almost every other online marketing tool – from improving your SEO performance and enhancing the value of your landing page to providing source material for social media marketing and helping you build relationships with other industries.

Among the numerous positive effects of successful content marketing, we have to point out the influence it has on driving new traffic, building a reputation, influencing conversion and encouraging trust in your business. Also, when coming up with a good content marketing strategy, you need to have in mind that content is evolving, so you should definitely include quality images and videos into your blog.

Engage your audience through social media

It is no secret that social media marketing plays a vital role in every business’s marketing strategy. However, if you are doing it just to be part of the crowd, then you are not doing it well. The businesses with the most followers on social media and the most feedback aren’t lucky, they simply have a thought out strategy, which includes getting to know the rules of the platform and the audience active on it. Regardless of which platform we are talking about, the most important thing to do is to engage your audience and encourage communication. That way, you can build a connection that leads to loyalty and trust.

Use infographics

We live in the era of information overload, and the last thing the web audience needs is long articles packed with endless data. But what to do when you want to say something meaningful about your line of work or your company? It’s simple: use infographics. Infographics can present information, knowledge and data in visual and interesting manner.

Moreover, using infographics is a great way to build brand awareness and send a message to a wider audience. Besides, infographics have undeniable SEO benefits. Also, a quality infographic needs to be simple and unique. It has to produce high impact with minimal text and it should pack a creative punch. Finally, it has to be easily shareable.

Put it on paper

Traditional marketing might be a bit drowsy, but it is far from being dead. The main reason why businesses should occasionally turn to it is because no one is expecting it, and the competition surely isn’t doing it. It is also the reason why there are many cheap printing solutions available. You can print handouts, flyers or brochures. Also, if you want to prevent your promotional material from ending up in the trash, try to keep it informative and creative.

Here are some basic promotional material design tips to help you stay on the right track:

  • Function before form (information needs to be clear and visible).
  • Keep the text concise.
  • Contact details must be instantly noticeable.
  • The visual aspect accompanies the text (you can’t sell perfumes and put a picture of a cake on the flyer).
  • Be subtle but not dull.
  • Make the image, color and heading the most striking elements.
  • Use different shapes.
  • Transmit the mood with color.
  • Make it a keeper with great pictures and some good tip.

Become a guerillero

If you are looking for an advertising strategy that requires low investments yet yields maximum results, look no further than guerilla marketing. The purpose of this approach is to represent your business in an imaginative way that will surprise the customers, draw attention to your company and create a lasting impression and a social buzz.

Guerilla marketing strategy doesn’t require a lot of money, just a substantial amount of creativity, energy and time. To achieve the best effect, first you should know who you are targeting with your campaign. Capturing attention is your second objective, but it will be worthless unless you can align the creativity with the purpose of the campaign. Some of the small-business-friendly guerilla marketing strategies include graffiti (not on other people’s property), pop up shops, free samples, sidewalk chalk, projecting video on a large outdoor wall, flash mob and gamification.

As you can see, cost-effective marketing is doable, and if you play your cards right, you will surely attract new loyal customers and increase the revenues.

 

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Guest Author is Alex Williams is a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog