How to Get Started With Digital Marketing

The digital marketing industry is constantly changing and evolving. Nowadays, it is a competitive challenge to impress the viewers and meet their ever growing expectations. However, choosing a career in digital marketing is quite exciting and profitable. The demand for skilled digital marketers is high, due to the competitive market and a need for businesses to stand out in the crowd.

Moreover, becoming a digital marketer is difficult enough and finding a suitable job will require both wit and skill, alongside determination. As same as customers have to be impressed by marketing efforts, so do the employers need to be impressed by marketers that are looking for employment. Here are a few tips on how to get started with digital marketing.

Work on Yourself

As mentioned, digital marketing industry is constantly changing and shifting directions. What was a big hit today may as well be a thing of the past tomorrow. That is why it is important that you work on yourself and improve your knowledge and skills regularly.

Whether you graduated from marketing school or you are self taught, having something more to add to your portfolio may be beneficial in finding good employment. Additional certification or a degree in some marketing course can help you out, but it may not be necessary. Some employers like to read your biography, while some prefer to see what you can do.

Furthermore, you should always make time to update your knowledge and learn about the industry’s news by reading posts from websites that are on top of the marketing industry such as The Moz, HubSpot etc. The key for growing in digital marketing is by staying updated at all times.

Build your Online Presence

The best way to convince employers that you can build their company’s online presence is by building your own first. After all, the best way to get noticed and show your potential before employers start testing you out is by having some successful personal projects.

A good example would be to start your personal website and support it with a blog. You can pick a topic or a niche to write about or simply write about yourself. Your blog will be your pet project, so make sure you develop it well and implement different strategies to drive traffic to it. You may as well test out your SEO skills on your blog.

For instance, make sure you have fast website speed, because it is a well known fact that viewers have zero tolerance for slow loading pages and sluggish blogs. Besides, site speed affects rankings and it is one of the most important aspects of SEO. Use your skills to increase your website visibility and popularity enough to impress anyone, so when employers ask what have you got to show, you will have an ace up sour sleeve.

Learn Different Skills

In the world of digital marketing today, marketers who possess knowledge and skill in several different areas of expertise are highly sought after. However, this does not mean you have to be an expert in all aspects of digital marketing, but it is valuable to know at least the basics for all and have expertise in at least one or two.

For instance, your specialty is content marketing and SEO but you know your way around social media marketing, content writing, e-mail marketing and so on. These types of skills or variety of skills, usually referred to as T-shaped marketer by The Moz, will increase your chances of landing a good job or making a profitable career in digital marketing. You are probably already familiar with different digital marketing strategies, so don’t hesitate to hone your other skills and improve your knowledge. After all, they will be very useful to you in both landing a good job and building a name for yourself.

As digital marketing industry is improving and growing, so should digital marketers. Staying informed and updated on the latest industry news will help you keep up and not miss out on anything important. Remember, if you are looking for a good employment you should have skills to back you up.

Oscar is a writer from Sydney and one of the editors at Bizzmarkblog. He enjoys conducting research in the vast fields of business and marketing and writing about the useful insights he gathers on a daily basis. Follow Oscar on Twitter.to stay updated with his latest posts.

5 Ways to Market Your Business Online

With technology only improving, businesses and consumers are becoming closer than ever before. Social media is more prevalent in society than in the past, and small businesses everywhere are embracing the new ways to market their services using online tools to help promote further customer reach. Here is a list of 5 ways to help market your business online:

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  • Facebook

Facebook is a great way of advertising and raising awareness of your product. By creating a page for a business and adding its location you are opening up the possibility of having customers digitally check themselves into your venue. Customers are then able to engage and review a businesses services and share this with their social network. It is important to remember to reply to comments to continue to build the rapport between business and consumer. Facebook also offers paid advertising and marketing campaigns through their business portal

  • Twitter

Twitter is another way of attracting customers, although it does take longer to build a large network on Twitter. The key to a successful Twitter is to always engage in relevant posts, follow any relevant profiles and be smart while still being funny. Engagements are what build your followers on Twitter. If you’re worried about having the time of running your social networks, organisations out there to provide social media help to develop a content marketing strategy that will help build your online growth.

  • Website

Having a website allows you a stronger online presence, and gives businesses the opportunity to display a list of the services available to customers. A website is also a great way of sharing the products, events, sales and opening times. Services such as WordPress are simple website builders. For a low cost it is possible to buy your own domain from these sites, with the option of an email address attached.

  • Emails

In the modern world email is the best form of contact for most customers. Whether you sign up for a free email service or get one through a website, email is a great way of responding to customers enquiries in a professional manner. Customers respond positively to speedy responses from businesses. Through having a registered email address assigned to your business, you can provide subscription services directly to customers, providing them with the option of being notified of sales or further events.

  • Coupons Vouchers

Everyone loves to think they’re getting a good deal. Sharing coupon vouchers through your social platforms will drive business and grow the customer base. New companies that have provided new customer discounts or free delivery have been successful in entering the market in major cities across the globe. Through having a campaign offering free services or VIP sales to clients, for things such as signing up to your email subscription service, discounts on their birthdays, free delivery or new customer discounts, consumers are urged to try a product for the first time.

It is important to not to put all your eggs within one basket, and be able to see the broader picture. One method of marketing may work better for you than another, however the important thing to remember is that all this does not have to be done alone. Consulting with services that provide provide social media help can alleviate some of the stress that can be added when struggling between traditional face to face services and online services allowing the balance to be achieved within the business.

 

 

 

 

Is Your Social Media Profile Secure?

With people spending more and more of their lives online – it can be difficult to know where to draw the line. Sharing almost every aspect of your life might have been commonplace – but you could also be putting yourself at risk.

While social media has become a great place to share and communicate with friends and family – it has also become a place where criminals target the unsuspecting. This is becoming a growing problem. People who came to the internet late in their lives might already have a sense of reluctance to share absolutely everything – but those who have grown up with it might not be aware that they could be sharing too much. We’re going to look at a few simple security tips that should make your social media profile more secure.

1. Don’t share too much

Sharing parts of your life can be great fun – but some people take things too far. Do you really want people knowing where you are all the time? Leave a bit of mystery in your life – it could actually protect you. Simply advertising when you’re not at home or even making it really obvious where you live or work are not the greatest ideas. Use some common sense. By all means, share photos and enjoy yourself – but try and keep some things private in your life.

Remember when you need to reset a password because you lost it? Oftentimes they’ll ask you when your birthday is or what your pet’s name is. This is the sort of information people freely share on social media. That means you’re giving this secure information away for free. Don’t do it.

2. Make sure you know all your “friends”

Having as long a friend list as possible has almost become a competition between some people. It makes you seem popular – but that’s not really the reality. Try and rise above this sort of behaviour. Only accept someone as a “friend” if you really know who they are. This means what you share should only be seen by people you know.

Of course, you can’t control how your friends use their accounts, so make sure you really only have people you can rely on in real life. A good question to ask yourself is – would you stop and talk to that person if you saw them in real life? If not – why are they on your friend list? You’ve got to get away from the desire to have thousands of friends and realise that some things (like your security) are more important.

3. Don’t share access of your account

Some people share their password and let their friends log in for them. This is a huge mistake and could be asking for trouble. Make sure it’s only you that has access to your account. You should also log out when you’ve finished – especially on public computers like those in libraries or at college.

4. Vary your passwords

Some people use the same password for everything. While this can make things easier to remember – it also means losing access to one account could spell disaster. Make sure you vary your passwords and change them regularly. Don’t write them down, either.

About the author

Keith has a strong background in advising people on security issues. He’s been writing about tech and social media for a number of years. In his spare time, he also writes for a private tuition service based in Singapore.

Four Tips For Foresight In Business

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Succeeding in business is all about foresight. Your company can’t ever hope to succeed without a plan, and a plan can’t succeed without some degree of consideration about potential likelihoods in your business’ future. Any industry comes with its challenges, but no matter how professional or determined you and your team may be, failing to prepare for any possible eventuality is no better than preparing to fail. If you want to create a successful company which makes decisions on a smart, educated basis, then here are four tips for achieving foresight in any business environment.

Be the shepherd.

It’s tempting to “play it safe” in the business world, but sometimes playing things safely can be the riskiest decision a company makes. If you don’t take a chance and plunge into the dark, your business can never get ahead. You’ll always be behind your competitors, and fewer customers will mean less profit, along with the death of your organisation.

You don’t have to make irrational decisions and strive for big projects which your company can ill-afford to fund in its early days, but having the initiative and guts to do things differently to every other business within your industry might just turn heads in your target market and put you well ahead of the game. To gain customers, your brand has to stand out, and that means being brave enough to take a risk in that you market yourself differently to other companies.

See problems before they happen.

The mark of a business with foresight is one which foresees every potential problem a business might face. Trying to predict the most viable routes to success is one element of intelligent foresight in business, but you also need to be predicting potential obstacles which might block that very path to success. For example, seeing that a marketing campaign isn’t engaging your audience might be a sign that a certain product or service isn’t going to work.

Most importantly, safety hazards in the workplace are something you need to prevent. This goes without saying, but noticing that aspects of your office or warehouse environment are potentially unsafe after one of your employees has been injured is leaving things too late. Once lawsuits have been filed and your reputation has been tarnished, the damage has already been done; to the company as well as the employee. In terms of safety issues out of your control, you could look into a system for providing a mass emergency notification in the event of natural disasters and other such threats; this is especially important if the company employs remote workers or operates through numerous branches, as it’s vital that you don’t wait for emergencies to reach your door before you put preemptive measures in place to protect employees and resources.

Outline clear financial projections.

This is a self-explanatory point, but your business needs to have clear financial projections in order to stand any chance of success. If you don’t consider the future balance between costs and income, bankruptcy will follow. The mistake of poor planning or simply a failure to update a financial plan as elements and operations change within a business over time is often the main cause of failure for so many organisations. Don’t fall into that trap.

The customers.

You need to realise what customers want before they tell you. That’s the key. The market is changing constantly, and you need to be analysing your potential audience continuously if you want to use foresight to market goods that you believe they’ll want. For example, fashion businesses might plan upcoming trends before they’re even trends. It’s about that element of staying ahead of the industry, as mentioned earlier on in the article. You need to surprise your target market by offering them something before they even realised they wanted it.

5 Social Media Security Risks for Your Business

People love social media. Social networks provide limitless opportunities to have fun and communicate with other people. Unfortunately, social media has also become the focus of an increasing number of cyber attacks. Knowing that so many employees use social media while at work, hackers have had success attacking companies by compromising their data and harming their reputation.

Although cybercriminals routinely infiltrate popular social networks with fake accounts and malicious software, social media users often represent their most valuable asset. Regardless, you must accept responsibility to secure your company from all online threats. Learn about the following five social media security concerns so you can improve your business’ security.

1. Information Leakage

Employees can choose to use the same social media platforms at work that they use at home. Using familiar tools and a familiar interface in order to work together and share files makes sense to many employees. Platforms such as Twitter and Facebook, however, can convey a false sense of intimacy that can result in the sharing of sensitive information that businesses owners and managers would prefer to keep secure.

Sharing and chatting on social media for business can cause substantial damage to organizations, especially when personal accounts are used. Social media sites do not have the same security features, such as access control, that project management software has. As a result, information shared on social media can often fall into the hands of distant “friends of friends” or public users who can attempt to profit from it.

If your company wants to prevent information leakage, it must implement and enforce acceptable use policies that prohibit the use of social media for internal business processes. Such a simple precaution can prevent the loss of trade secrets and reputation damage. Similarly, businesses should also enact guidelines and provide tools that encourage communications and file sharing using secure tools.

2. Social Scams and Phishing Attacks

Phishing attacks use messages that appear to originate from a familiar person. Users believe they can trust the sender and open the messages, allowing hackers, scammers and other malicious users to obtain login credentials for various websites, including social networks. The scammers use those credentials to gain access to victims’ accounts and then attack more people by sending them spurious messages with enticing subject lines.

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Social platforms saw the number of phishing attacks on their users more than double in 2015. Hackers use the compromised accounts to post scams that install malware or perform other nefarious tasks. These cyber criminals can then direct their efforts at your company by attacking your customers or by impersonating your customer service agents. Some scams can offer long-term reputation damage and also compromise confidential information.

3. Malicious Apps

So-called “bring your own device” policies in the workplace have opened the door to business data networks via malicious software. This type of attack works because companies often have insufficient control over employee-owned devices. Although cyber criminals have had limited success with virus distribution via social media, they can easily hack the smartphone social media apps, converting them to act as gateways to your network and the data it hosts.

4. Malware Attacks and Hacks

Malware can enter business networks via social media sites and thereby give hackers access to customer and trade data. Malware can also modify user information and corrupt databases to deny employees access to vital applications and data.

Sometimes cybercriminals post security disinformation online and thereby mislead social media users into compromising their accounts. As a result, well-meaning employees can unwittingly release confidential information and harm the reputation of your firm.

5. Uneducated Employees 

Employees continue to rank near the top of business security threats. Dissatisfied workers who have access to vital business secrets can post sensitive information to social media and thereby cause irreparable damage to your company. When employees get bored or want to get revenge on a co-worker, they also can, for either fun or spite, release inappropriate information via social media sites without understanding the repercussions of their behavior.

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Employees who have never been educated and trained in proper security practices can easily click on phishing links or reveal information to a fake social media account without realizing that they have compromised security.

Get the best protection for your business by training your entire labor force to understand the importance of data security. As part of the process, make sure either you or your IT manager teaches your employees how to recognize malware, malicious applications, phishing attacks and other social-media-based threats. You should also prohibit your employees from using unauthorized software to do their job.

Recognizing the above five social media security threats will boost your awareness of threats that can harm your business. The online landscape continually changes, so you should monitor technology news to stay forward of new cybersecurity developments. You should also ensure that you have the latest internet security software installed on your workstations as well as on employee-owned devices.

Educating yourself and your staff will continue to play a vital role in securing your business. Begin the process by publishing guidelines for the use of social media in your company and holding periodic training sessions that help employees recognize threats. Taking control over social media in your biz will do much to safeguard your company’s data and your brand.

Author byline:

Josh McAllister is a freelance technology journalist with years of experience in the IT sector. He is passionate about helping small business owners understand how technology can save them time and money. Find him on Twitter @josh8mcallister

Why the Internet of Things is for Your Business not just Your Home

Businesses should be looking to exploit the interconnected world in which we live. Thanks to the Internet of Things, or IoT for sure, many homeowners have thought about an interconnected home where devices talk to one another and can be controlled remotely by those with access to the system. These include turning lights on and off, opening the garage door or preheating the oven en route home. Smart businesses have not only got on the act in terms of creating and selling IoT products, but exploiting this technology for the benefit of their own businesses. In a world of integrated devices, it’s never been easier to grow a dynamic, responsive business.

Integrated Work Spaces

As we’ll explore below, some businesses can work purely online with no physical presence. However, many businesses from retail to manufacturing need a physical bricks and mortar presence. The IoT is perfect for creating smarter workspaces by allowing businesses to better control lighting and heating for example. This includes creating fake nighttime lighting programmes to give the appearance of the offices being used or more focused security lighting.

Integrating Diverse Employees

Many service and some product-based companies can actually work purely online now. The IoT allows for companies to design or access online work platforms such as Slack or Trello as well as communication tools like Skype. The former allows businesses to build a range of chat channels and personal conversations, Trello is a pinboard for tasks and checklists, and Skype is the most famous chat and video conferencing app. Information can also be shared using cloud storage services which allow for a need to know access to particular photos, files or data across a wide range of devices and locations. In doing so, if well organized, the data flows better across verticals and separate work groups and divisions. If you know the term, Big Data, then this is how it was accrued – services and products can send real-time data back while it is easier for separate departments to access and process the said data then share their results across the company.

The Flexibility to Expand or Contract

Not all of the staff accessing the above IoT applications need to be full-timers. Access can easily be gained or removed on a needs basis. Furthermore, there are a huge number of gig and freelance websites and services such as UpWork, which allow businesses to quickly sale up with new PAs, new writers, designers, delivery drivers, and sales reps as needed. Each freelancer takes care of their own financial arrangements, and as work is paid on an item by item or hour by hour basis, if there is no work needing to be done, there is no expenditure for the business.

Jenny Holt is a former HR executive turned freelance writer, who now spends more time with her young family and ageing, but ever eager Labrador, Rover.

Why The Natural Connection Works Much Better Than Ad Bombardment

Every business needs to work at getting the most out of their target market. For a lot of businesses, advertisements are a crucial part of reaching more people and creating leads. When they’re targeted well, they are certainly good at doing that. However, a marketing strategy that relies entirely on advertisements is far from cost-effective or even time-effective. If you want marketing efforts that cost less and have longer-term benefits to offer, then you need to think about fostering the natural connection customers. You need to think about making your marketing inbound.

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Take part in conversations

When you get people interested in your brand and in your products, capitalize on them. The best thing you can add to a brand is positive word-of-mouth. For instance, consider asking for testimonials and building them up until you have enough to feature on your site to make good use of positive social proof. Make sure you’re working on keeping social media channels active and participating in conversations about the industry or other topics relevant to what you do. Don’t be afraid to even have a little fun with online communities. The personable, human approach on social media shows that there’s a human core to the business. That’s what makes a brand memorable.

Make your business easier to find

On the internet, you’re not just competing for the customer’s money but for the attention you require in order to convince them that your business is worth that money. Visibility is crucial and while outreach might inform more people of your business’s existence, you might be able to see more cost-effective results by targeting those who are actively looking for your services. Search engine optimization ensures that your site appears in those kinds of searches and in a better position than your competitors. Techniques like using meta-data properly, content marketing, and link-building as mentioned in http://theprauthority.com/link-building-and-why-you-need-it/ all contribute to giving you a place of prominence on search engines. It’s well proven by now that people trust what they see on the first page of Google much more than they do what they see in a corporate branded advertisement.

Have the site do more

The website is supposed to do a lot more than giving people information on what it is you do. It’s supposed to convert visitors into customers. As https://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/ states, there are plenty of ways to create a site that is better at making customers. Elements like calls-to-action, clean navigation, and concise text providing a clear value proposition are all necessary. Too many businesses make their websites too complicated, too crowded, and not truly focused on the customer at all. A strong website can be a fantastic tool for building leads naturally if you use it right.

The best marketing strategies weigh heavily on the inbound side, using advertising when they can capitalize on a new offer or a seasonal high in the business. If you’re just constantly trying to throw ads out there, you’ll find that the customers you do win might not be enough to support your marketing costs.