Top Reasons People Hate Your App

It can sound a bit harsh to say someone hates your app, but if you’ve gotten to the point where you feel like it could be possible, it’s time to figure out why. When you have a business, and you create an app, your objective obviously isn’t to have people hate it.

Unfortunately, more often than not that can be the case. If you can identify what elements of your app design or functionality users don’t like, you may be able to fix it without a complete overhaul.

If you’re not sure where to start, the following are some of the top reasons users could be less-than-thrilled with your app in its current form.

Users Don’t Know When Something Is Happening

You’re using an app, you push something, and it seems like nothing happens. There’s no acknowledgment that you’ve taken action.

Is it working or not? It’s extremely frustrating but all-too-common.

When you create your app, you want your users to know that their action is recognized. For example, you can show an icon of movement or that the screen is being refreshed. You want to be able to create a sense of cause and effect for user actions.

Advertising Feels Intrusive

Nobody likes intrusive advertising in any media. We’re at a point in digital technology where people can largely avoid advertising altogether if they choose. So while you may need to drive revenue with in-app advertising, you need to be careful with it.

You don’t want to include super graphics-heavy advertising or video ads that are going to make someone’s phone seem like it’s going haywire every time they use your app.

You also don’t ever want to include any unresponsive advertising. It’s going to be highly frustrating, and even if your app itself is great, it’s probably not going to matter.

Constant Push Notifications

Push notifications can be an excellent marketing tool, but not when you’re bombarding users. If someone feels like their smartphone is buzzing every hour with your push notifications, they’re probably going to uninstall the app.

As with advertisements, you need to be smart, strategic and discerning with your push notifications, so they create value rather than turning off users.

Constantly Asking for Reviews

When someone downloads an app, they do so because they want it to bring value to their life. It’s not about your business getting feedback.

If you’re using every second a person spends in an app asking them to like or share it, they’re going to feel frustrated.

That’s just a big interruption and obstacle in the overall user experience. If someone is trying to complete a task in your app and they keep being stopped so it can ask for a review or a like, it’s a problem.

Of course, in-app feedback can be useful, but it can’t be overdone, or like advertising, it can’t feel intrusive to the user experience.

Finally, be on the conservative side when it comes to how many personal details you’re asking your users for. Yes, your app may ask for some, but it’s important that you do so for a purpose, and you disclose this to users with transparency. Otherwise, they’re going to feel like you’re trying to exploit them or take advantage.

Clicks, Customers and Communication: Perfecting Your Business’s Online Presence

In a world where everything is now becoming downloadable and digital, it is now fundamental to have a business with a strong online presence. Many consumers won’t even consider investing their money in a business if you can’t find it online, read reviews or follow them on social media. If you’re new to running a business or aren’t sure how you can up your game in the virtual world there are several things you can do to make your company stand out from the crowd. From social media tactics to effective web design, these methods might seem time consuming and daunting at first, but they will truly help you to take your business to the next level.

Dazzling Designs

A website is the first go-to feature for building a strong online presence; your potential customers will head straight to your site and will want to see exactly what you can offer them. It needs to be speedy, slick and smart, so you might want to consider a company which can offer professional web design for seo. With SEO optimization and a stunning, eye-catching design your company will jump to the top of search engines and draw in a higher volume of potential consumers.

Advert Advantages

Online advertising is a must have if you want to be discovered on the web. Your brand name, service information and promotions can easily be displayed on the web using pay per click adverts. This is an extremely effective method of marketing as you don’t have to pay until someone physically clicks on your advert and visits your website. Set your own budget and assess how well it works for you; you might be able to increase this over time as your online presence and engagement increases. Within your advert you should include some form of enticing ‘free’ deal, where people input their email addresses into a form and receive a special offer. This will allow you to gather a collection of contacts which you can then target with email marketing campaigns. You get two birds with one stone, using a relatively low cost tactic.

Consumer Communication 

Make sure you’re actively engaging with your potential clients when they ask you questions about your product or services. You have the power to persuade them to spend their money, so don’t ignore their queries. Offer them five star customer service, using a friendly and welcoming approach either via social media messaging or online comments.

Build a Blog

Creating a blog for your website offers an additional online platform for your business. You can personify your business and create worthwhile content that customers will be excited to read. There is also the opportunity to collaborate with other companies by advertising their services on your blog or gaining a sponsorship, so that’s extra income in your pocket straight away.

It has been proven than businesses thrive when their online presence is authoritative, professional and engaging, so make sure you are using the tools that the online world has to offer. Your company name will be publicized, your business will skyrocket, your profits will increase and your consumers will be content.

How to Find the Best Prospects for a Link Building Campaign

Link building is a highly effective strategy for improving your business visibility, awareness and online credibility. What’s more, link building is one of the most important search engine optimization (SEO) activities. As a matter of fact, top quality backlinks are on top of the list of Google ranking factors, alongside content. But, in order for backlinks to show their full potential, they must be made on reputable and credible sources. However, finding the right prospects for backlinks is more difficult than ever.

The discovery process for high-quality links demands effort and dedication. The main reason is that you simply can’t make backlinks anywhere you have a chance to. That strategy will get you penalized. Instead, you must find excellent sources that favor good reputation in the online world, such as websites, blogs, forums etc. to make backlinks on. That way, your own reputation and credibility will improve and you’ll be able to attract more quality traffic back to your website. Here are a few ways to find the best prospects for a link building campaign.

Do an online search

The Internet is full of great opportunities; you just have to utilize your search engine and find the ones that suit you best. This is easier said than done, especially since the online world is quite saturated with various websites, blogs and content pieces. You can start things off by searching for lists. List posts are basically curated links on industry resources that point out important blogs, websites and influencers that you should check out.

Depending on the industry you’re looking to build links for, you can search for top bloggers, top blogs or experts in the industry to follow. That way you’ll find various prospects that can prove to be beneficial for your link building campaign. Again, the results and their potential may vary based on the industry you’re in. Nevertheless, you’ll gain a general idea on what sort of prospects to focus on.

Leverage tools to your advantage

Manual search can result in plenty of potential prospects for your link building campaign, especially if you’re using advanced search options, such as “intitle”, “Inurl-category”, “allintext-category” etc. However, this method may take away too much of your time when looking for prospects. If you want to speed things up a bit and get more adequate results, you can leverage link building tools to your advantage.

That way, you’ll be able to identify the right websites, blogs and influencers that match your criteria. Simply put, you’ll find the right prospect to build high-quality backlinks on. What’s more, you can also obtain contact information of prospect’s owners. That way, you can easily establish communication without having to search for contact information individually.

Competitive analysis

Another good way to find worthy prospects is to conduct competitive link analysis. That way, you’re looking into your competitor’s strategy. For instance, what are their prospects, how many backlinks they make and so on. It’s important to understand that you’re not trying to copy your competitors or their strategy.

Instead, you’re simply looking for opportunities they’ve missed out on, in order to improve your own link building efforts and gain competitive advantage. In addition, your competitor’s prospect may prove more useful to you or may lead you to even better prospect. Furthermore, checking in on your competition may also lead to great opportunities, such as spotting their broken links and replacing them with your own.

Use social media for link discovery

Social media platforms have evolved to become a powerful business tool. Social media networks are excellent means of communication and are also great resources for link prospecting. The main reason is that social media hosts a great number of people and businesses alike. That makes it easier to identify credible sources, by checking out social proof and public relations of a prospect.

Social media can help you determine important influencers and the authority they have over their followers. Moreover, you can determine your audience’s preferences and identify which websites or blogs the often visit. That will give you a good understanding on where to look for prospects, in order to build your links where your audiences are.

Finding the right prospects for link building is never easy. Your links have to be on reputable and credible sources and they need to be of top quality as well in order to produce the best outcome. The more quality your backlinks have, the better your ranking will be. Not just that, but your reputation, trustworthiness and visibility will also improve through the quality of your backlinks and the sources they’re built on.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on

Six Outdated #SocialMedia Tactics That Need to Be Put to Rest

Well, if you are one of those who think using the same social media tactic again and again will help you then this perception no more holds true today. The tactics that Mark Zuckerberg used sitting in a corner of the Harvard will not apply for you and your company today.

SEO is very much chancy and you need to cope with the current trend and be up to date. Especially while handling your social media pages, you need a new technique everyday so that your page is visible. In addition, along with this, why do you want to use the same tactics that are helping your business in any way?

Following are some of the techniques that you need to stop immediately:

  1. Posting Links Only

As a social media manager of your company, you must have created links to the content. You should be proud of it, as you have worked hard to create those links but think about a social media account full of links. The result will be a dull customer response. Just links will make your account a dull one.

Instead, manage your links with posts of general interest that raises interest of the customers. You can mix the links with some content that is not linked anywhere and hence customer will find it new and read along.

  1. The Pitch Messages

This is what happens generally, “You found a social media page interesting and you followed it. As soon as you hit follow, you get a buzz on inbox with lots of offers and discounts. What will be your reaction to this?”

These are pitch messages that are hated by customers. These messages make the customers loses interest in you and he feels that he is nothing but an element to make money.

Instead, make use of social media to build strong relationship with the customers. Do not involve in direct selling and create interest in your profile before you offer your services to them.

  1. Mass Following is no no

Many companies believe that mass following will help them create a good web presence and they will get more following as a return. Accounts like these may have many followers but hardly have they got engagement from the public. People consider you as a fake account and you are never noticed.

Instead, follow a general routine and try to follow only those people who are relevant. Unnecessary following will not help you.

  1. Using Bots

There are auto engagement bots, which automatically likes and shares the post of the social media page that you like or follow.  By using them, you can raise fake interest, visibility, esteem amidst your followers, and believe you will the same in return.

Tricks like these are easily pointed out and once people know this, they will not come to you. Moreover, these bots ruin your feed.  Bots make you lose the opportunity of the original interest that people might show in your page.

Instead of using bots, you should target your social media campaign in such a way that it calls for the original engagement of users. Craft ways to put some interesting posts across the social media pages.

  1. The “Best Times to Post” strategy

There is nothing called the best time to post. Many people just wait for that right time to post their content so that most of the people are online at that time and so they get good views. There is no such time as the most appropriate one. If your content is good and engaging, you will automatically get hits, likes and followers.

  1. Not paying attention to optimizing the content

Most of you might be using SEO at various places, but hardly have they used SEO for their social media sharing. SEO is equally important for social media sharing as it is for your other digital marketing campaign.

You need to make use of good keywords to make your social media post popular.

The best SMO company in India is the one who is always up to date with its tactics. Be it SEO or SMO you need to provide something fresh and unique to the audience.


Author Bio – Saloni Bhatnagar is working as SEO Analyst in Green Web Media. She enjoys writing about digital marketing insights, trends, and updates for various prestigious platforms. In her spare time, she likes reading, cooking and watching movies.

Top 3 Questions To Consider Before Developing a Social Networking App

The exact costs of building a social app can’t be estimated out of the blue. There are lots of factors influencing the cost of mobile apps. We’re going to shed light on what goes into building a social networking app.

Everyone knows the likes of Vine, Instagram, and Snapchat, right? Great, let’s delve into a development process to understand what goes into an app and makes up the costs.

The Basics

Before you start requesting for a custom app quote, read more on how to develop a social media app. Then you have to visualize your app idea. Making it simple – outline the basic features of your future app.

Here you can find the main questions to answer before developing an app:

Question #1: What’s your target market?

It’s a well-known fact that understanding the fundamental needs of your target user and satisfying them is a key to an app’s success.


Here’s an example how the understanding of the target market leads to the unbelievable app’s success.

As lots of parents flocked to Facebook, teens were urged to shift a social network while they wanted more anonymity and more space for expressing themselves. And that’s what Snapchat promised with its disappearing messages.

And a few words about Instagram. A vast majority of people don’t fancy how the photo sharing works on Facebook. And this was the premises for the development of Instagram, a handy platform for photo sharing.

Find out the common needs as well as frustrations of your target audience to develop an app that will win over the others.

Once, you know your end user, and what paint the app is going to solve, it’s time to use a user-story approach to estimate the ballpark costs. And what is a user-story based approach? User stories are short summaries of what a user expects from an app and what it needs to do.

For example, as a user, I’d like to send instant messages and share photos. Isn’t it simple? With a thorough market research, you can quickly identify what your users are and what they need.

Question #2 What platforms to develop for?

It’s the most frequently-asked question when it comes to an app development. There is a vast number of mobile operating systems to reach – iOS, Android, Windows, etc. But what platform to pursue first?

There is no right or wrong answer to this question. Just conduct a market research to find out a priority platform.

Nowadays, it’s beneficial to develop a mobile and web social networking app. But being fair, the iOS apps are released earlier.

And there are a couple of obvious reasons. The iOS apps take less time when compared with Android or Web-based mobile apps. And less time means less money.

Note, the main thing to consider is that a mobile platform you choose should match the preferences of your target audience. It’s no use in developing an Android app for Northern America since the iOS prevails in Northern America and Western Europe. And Android takes the rest of the world.

Question #3 What main features to integrate?


In fact, all social apps have lots of features in common while they deliver quite the same functions.

●      Registration

Consider, allowing the registration via existing social media profiles.

The key reasons to integrate registration through social media profiles:

  • A seamless registration process
  • A quick and fast adoption thanks to the existing social connections

Registration with social media accounts will allow new users to import profile data from their existing profiles. Thus the users don’t need to spend long hours filling in the profile. In addition, fewer steps mean faster adoption for new users.

●      Self-Expression Tools

To create a social app that catches everyone attention, your app should stay addictive and excite your users.

What cool features to implement to wow the users just off the bat?

  • Augmented reality
  • Live streaming
  • Self-destructing messages

These are big features that can make your app stand out from the crowd. But there are a great many of small features that count more for app’s success. Provide the users with the possibility to create personal profiles.

●      Newsfeed

Social networks where nothing happens cause no fun.

When the users are eager to check the app as frequently as possible, your app gets more popularity. Push and notification strategy can help you create a great user retention mechanism.

How to make a stunning newsfeed?

  • Integrate different types of updates (text, photo, video, etc.)
  • Deliver a powerful content and filter duplicate entries
  • Provide the ways to interact with the newsfeed content (like, comment, share, etc.)
  • Develop the men to report inappropriate content

These are the essential features to develop first when it comes to a social networking app. Of course, you will need to add a secret sauce to win over the existing apps.


Short Bio

Hi, everyone! I’m Helen Morrice I try hard to explain geek news in a plain (and readable) language. Here you can read one of my coverages on the mobile app development. To read more, visit my blog or follow me on Facebook/Twitter

How to Rebrand your Brand

Your brand is the first and foremost image of your product, and the perception of your company in the mind of everyone in your surrounding, be it your customers, investors or your competitors. It is implied that the brand image holds great value. However, this reputation is extremely fringe, and there is nothing more disastrous than the brand image is tarnished and caught in a controversy in this world of digital media.

It takes years to build a brand image and seconds to destroy it. Although, even if you find yourself in such turmoil, there are ways in which you can revive your brand and re-establish its image. So here are a few ways that you must consider while you are rebranding:

  1. Plan ahead – Planning everywhere is one of the most essential things in any aspect. If you have planned ahead of the effect of any such misfortune, it won’t be that damaging. You should prepare a backup strategy beforehand in order to cope with the ill effects of any such thing that happens. Once such event has occurred, you can imply the plan that you have made and refurbish the brand image gradually.
  2. Acknowledge the issue – The very first step that you are supposed to do after an unfortunate event is to take ownership of the event and acknowledge it publicly. If it was a mistake that you made, then you must issue an apology in order to state that there was a mistake and by issuing this apology we are accepting the responsibility for the error. This will lay a basic trust foundation for your rebuilding process.
  3. Let the dust settle – You must realize that once your mistake has turned up, it will be spoken upon a lot, and today’s social media sites are famous for making a huge mess of a smaller matter. Do not lose your calm. Just wait for some time and let the controversy mellow down a bit. Once people are done talking about it only then try to intervene, else the situation might turn even worse for the brand.
  4. Identify your allies – Even in the event of your brand image being spoilt, there will be a particular section of your customers, and some of your business partners, etc. who will stay along with you. Recognize these well-wishers and ask for their further help, as they will be one of those links which will spread positivity for your company using their means. Thank them and reward them suitably.
  5. Start the rebuilding process – You need to assure your customers that you care about them. Seek sympathy by telling your customers that mistakes do happen and that you are trying your level best to re-adjust for the error that occurred. You must deploy various strategies and tactics that will enable you to regain the lost trust. You can hire rebranding consultants as they are experienced in their field and will help you fare through.
  6. Share your progress – Once you are on the road to rebuilding your brand and you are engaging all sorts of strategies and tactics to regain that lost trust, a better idea would be to share your actions and corrective measures affluently. This way people will realize that you are working hard to gain back your reputation. They will be ready and more acceptable to the fact of giving you a second chance, which is all that you need.

Rebuilding your brand after a PR disaster is not an easy task to perform. You must have a positive mind throughout the process, and you must make sure that you will not lose hope and your patience. Slowly with time, you will see your brand is regaining its image and is flourishing, with your reputation rebuilding again.

Author Bio: Neil Quiddington is the Managing Director of Simplify Branding, a reputed branding agency in the UK. Neil is passionate about turning small and big businesses into successful brands, through innovative strategies and unswerving hard-work.​

Save Time By Automating Your Online Marketing

Digital marketing is vital to your business, but if you find yourself living your life in reaction to social media notifications or emails, like Pavlov’s Dogs, jumping to attention each time you hear a “ding” from a notification… it’s time to take a step back and put things on autopilot.

In an ideal world, perhaps you could do with a virtual assistant in order to lighten your load, but if that’s not financially viable there are a number of ways you can automate your online marketing processes to lighten your load and free your time up for the important things… such as living your life!

The digitally connected world we live in, can be incredibly harmful to living a balanced life.  One of the best ways to lighten your load is to create a network of automated process, systems, and apps to automatically take care of marketing tasks such as following up on emails, posting to facebook, and so on.

This will not only free up physical time, it will give you peace of mind, and a sense of certainty that things are being taken care of – without you having to always be in an alert state of reaction.  Essentially, it will allow you the time you need to be calm, focused, and responsive rather than reactive.

If we think about a bricks and mortar business for a moment, a type of business that is less able to automate their processes – even a traditional store or restaurant will make use of a point of sale system in order to automate their accounting processes, and save time with tasks such as stock taking.

The point is, no matter what your business, there are ways to automate processes so that tasks are more streamlined and require less of your time.  The less time you are working in the business (i.e. on functional tasks like an employee) the more time you will have to work on the business (i.e. at a strategic level like a business leader).

Tim Ferris in his New York Times Bestselling Book, The Four Hour Workweek talks about the importance of automation in our work lives so that we can focus on managing our business in the sense of working ‘on’ the business rather than working ‘in’ the business.  Whilst Tim, along with several other millennial productivity experts urge us to go one step further and outsource our tasks to a virtual assistant; ideally someone living in India or Asia on the basis of cost – this article looks at automation as it relates to technological systems.

In this article we’re going to look at automating a number of the most time consuming digital marketing tasks the majority of business owners contend with; things such as being inundated by emails, following up on sales leads, and managing our social media presence.


There are plenty of time-starved business owners frantically sending out an email to a customer thanking them for their order and letting them know when it will be shipped.  The key point with automation is that it frees your time to be working ‘on’ the business at a strategic level rather than ‘in’ the business where you are wasting your time doing the same job as a low-level employee.  You could use something like mailchimp in order to start automating your emails at very low cost.


Managing your social media marketing campaigns can be extremely time consuming, particularly if you are personally responding to each comment, in order to keep the conversation alive.

Many business owners consider hiring a virtual assistant in order to manage this time consuming task though there there are several free apps such as hootsuite and buffer that can help you automate this task.


Your marketing funnel is made up of several stages through which browsers (who will hopefully go on to become customers) move from initial awareness of your brand or website through to making a purchase.  They are often brought into the ‘funnel’ by a lead magnet (e.g. offer of a free trial, free course, or book giveaway) which leads to a specific landing page.

You can easily create landing pages using a drag and drop landing page builder which means you don’t need to fiddle with code – you can design everything visually and let the magical technology behind the scenes take care of functionality.

In summary, a marketing funnel is essentially the process of converting a visitor or browser into a paying customer; the sequence starts with an offer (lead magnet) that leads to a landing page or a squeeze page that gathers contact information – at which point, the user is automatically added to your email list and can receive targeted emails in perpetuity.