When it comes to direct marketing techniques, social simply doesn’t hold a candle to mobile.
Here are just a few reasons why text marketing trumps social media marketing:
Companies Putting Text Marketing to Work
If your business is on the fence about adopting text marketing, there are already plenty of examples that prove the mobile approach is successful.
From retail stores to car manufacturers, text marketing is taking the advertising world by storm and blowing social media marketing out of the water.
Among the companies actively involved:
- Ford Motor Company – In order to promote the new Taurus and Escape models, Ford encouraged customers to text the word “Ford” to a five-digit number. Customers were then asked which models they liked more and why. This information was used by local dealerships to follow up with interested buyers based on their zip code.
- Planet Hollywood Casino, Las Vegas – Planet Hollywood recently released a SMS marketing campaign that gave away prizes, including $10 in free gaming, for any customer that opted-in to the marketing campaign. It resulted in a 70% opt-in rate and increased the Casino’s membership by 13%.
- Redbox – Everyone’s favorite DVD rental service consistently asks customers to participate in text marketing campaigns in order to save money on their next rental. During its “10 Days of Deals” campaign, Redbox received more than 1 million SMS messages from nearly 400,000 customers. Now that’s SMS marketing at work.
As the following article looks at, if that’s not enough proof that SMS is quickly taking over, here are a few more reasons why text marketing trumps social media marketing in today’s advertising arena….
Text Messaging is More Personal
Simply put, text messages are more personal than anything you can provide your customers through social media. Text marketing makes it possible for your business to segment customers and target niche audiences with ease.
This means you can say goodbye to generic, blanketed marketing campaigns that reach many, but appeal to few.
With text marketing, you can make each campaign an individualized experience, which is something social media can never provide.
Sure, mobile users have access to their social accounts through their smartphones, but that doesn’t mean they’re always connected.
Marketing through the social route means you’re likely missing the mark when it comes to reaching customers when it really counts: in the moment.
Text marketing on the other hand delivers your business’s marketing message directly to the palms of your customers’ hands.
Whether they’re out shopping or out to dinner, text marketing gives your business the ability to reach customers in the moment, when they’re most likely to take advantage of your marketing efforts.
Mobile Market is Wide Open
Email marketing is tapped and social media is overrun with advertisements, but mobile marketing is unsaturated and has plenty of room to grow. With SMS, your business can bypass all the social clutter and get right to the point.
As long as your marketing messages are concise and informative, text marketing can provide an entirely new marketing avenue for your business.
If your business is ready for a fresh marketing approach, then see if text marketing will prove itself a winner for you.
About the Author: Adam Groff is a freelance writer and creator content. He writes on a variety of topics including mobile technology and marketing.