4 Ways to Build Subscriber Lists for Your New Business

If you have a new business, then you need to have the right approach to increase sales and customer engagement. There is no better way to do that other than building a subscriber list with email. However, it can be difficult to know where to start. Luckily, if you follow the four tips below you can have a solid list in no time:

In-Store Calls to Action

When people walk into your store, they are seeing everything for the first time. They might notice a new product, your design, the layout, or something else. However, if you have a call to action to get on your list, then you are going to increase your chances of converting them in the store without having to say a word. Don’t miss out on the money you could make by getting people signed up from a simple logo or banner.

Text Messages

The reality is that sms services for small business can help you build your list. When you think about it, everyone has a cell phone today. This is different than a few decades ago.

People are checking their phones constantly. No one lets their text messages go unchecked. Eventually, they are going to look down and check their texts. When they see something from your business, you have a chance to convert them. You can use a number of enticing angles and offers to get them to sign up. Either way, having an email list is much easier when you manage them with texts.

Website Opt-ins

Do not just put up a website and hope people will come. You need to do much more than that if you want to get people on your list. You need to have some kind of offer. For instance, you can offer a free service or a discount when they sign up.

Social Media Posts

Underestimating the power and scale of social media is a big mistake. With a small budget, you can get a lot of results with social media. The key is to understand which platform your users are going to be on and then execute.

Getting more out of your business means building a list in today’s world. However, without a strategy you can execute, it is going to be difficult. So make sure you give yourself and advantage and use the tips above. That way, you are ensuring your list will grow by the day and put your business in a great position.

Emma is a business strategist-turned blogger. She lives in Auckland, New Zealand. Emma is a  passionate traveler and yoga aficionado. She is in love with coffee, interior design, books, and good vibes. 🙂 

Better To Fly Than Go Under The Wing

Long-term practices are what keeps the most successful businesses ahead of the curve. Small business can sometimes find making the big decisions that will affect their ability down the road maybe 2 to 3 years. But as someone who’s going it alone or hoping to stay independent as long as possible, not flying underneath somebody else’s wing is the way to go. Many times you can actually see why some small businesses have to become engulfed and bought out by their larger rivals. It’s mostly due to not planning ahead and not having the ability to cross the road from small to medium size. You’ll end up just being collateral and soon your name, brand and soul of the company will fade away. There are a few things you should consider if you’re not planning on putting a price on your longevity.

Partner up

You’re surrounded by a field of other entrepreneurs who all want to beat you and become successful in their own right. They will be in the same position you are in the fact that they’re punching up to their overbearing competition. In this regard, if and when you use the services and or products of a small but rival business, and you approve of the quality, there could be more that unites you than separates. This is especially true for businesses and people that are not necessarily in the same field. Therefore if you like a marketing team, a photography artist, a financial planning service, a sales team etc., you should attempt to partner with them. You’re mutually benefitting from being each other’s personal right hand man but crucially without any strings attached. All your partners can still work independently, but whenever there is a project that requires their skills, they’ll be on hand as pertaining to the contract.

wing2

Photo by terimakasih0

A nationwide reach

In terms of successful communication, what is the most important thing for any business? It’s always being in reach of your customers. Morning, noon and night, weekday or weekend, holiday or not you must never have any kind of wall blocking you from direct contact with your consumer base. Millennials are changing the most popular form of communication via technology from calling someone to texting on smartphones. This is why you need your own number to call for your business. Take a look at the best text reminder service for business and how it could benefit you. As an entrepreneur, you think of yourself as small but might, you against the world. With an 800 number, you’re accessible nationwide. This gives the impression of a more professional business and doesn’t account for your small size. With this kind of service, you can send and receive text messages to and from customers. A gentle reminder about a sale you have on this week, maybe to tell customers about a new product being added to the line etc.

It’s not always better to go it alone, especially when you’re struggling and on the brink of collapse. But if your small business can fly under its own steam by planning the types of actions that will make sure you’re ready to upsize, you stand a better chance of survival.

 

 

 

 

 

 

 

 

Should You Respond to That Text or Not?

About how many text messages do you think you receive on a daily basis? If you’re like many people, it can be anywhere from a handful to dozens. Of course separating those messages between personal and business comes into play too.

Knowing who is on the other line texting you can prove challenging at times for many individuals. So, why is it important you know who might be reaching out to you.

Importance on Both Professional and Personal Levels

When it comes to how many texts you get on a regular basis, you may not think it is all that important. In reality, it can have an impact on your ability to manage your time.

In your quest to find out who’s texting you, remember the following:

  1. Worthwhile

Some texts you get are definitely worthwhile. For instance, what if you’re in the middle of a job hunt at the moment?  In today’s digital age, more employers are reaching out to potential candidates via texts.

The “old” days of letters and even phone calls still exist, but they are dwindling. Once an employer has your phone number, he or she may very well send you a text about an interview. If you don’t answer, will you lose out on hopes of getting that job? With a reverse text number search, get better clued in on who is trying to reach you.

Do your best to know who is texting you, especially when your job hunt could depend on it.

  1. Not Worth Your Time

Anyone who owns a cell phone can tell you that they’ve received their share of “junk” texts over time.

If you are someone who is always trying to be cognizant of time management, those junk texts waste your time. Even if it is only a few minutes a day, you can likely do better things with that time.

To cut down on unwanted texts, doing a reverse text search allows you to single out numbers you do not want to hear from.

  1. Possible scams

As part of unwanted texts, what if scammers got ahold of your number and want to text you?

Although everything has to fall into place for scammers to pull one over on you, the potential does exist. As such, it is important for you to protect yourself as much as possible. Otherwise, you could become a scam victim.

If you get continuous text messages from a number you do not recognize, don’t respond. Even more important, never give out personal information. This includes where you live, work, and bank account details. This is even more important for senior citizens, oftentimes the victims of such fraud.

For millions who depend on cell phones, unwanted texting can prove frustrating. When you wonder about responding to that next you receive, think about the pros and cons of doing so.

So, how do you go about deciding which text messages deserve your attention?

About the Author: Dave Thomas writes about business and technology issues on the web.

4 Ways Management Can Use SMS to Optimize Workflow

SMS texting is a valuable tool to manage your HR team and optimize communication throughout your company. When you implement an SMS texting platform, you will see how text messaging boosts HR functions and makes communication easier. When you have a busy company, you’ll be able to send out meeting reminders to staff, let everyone know in an instant if you need to close, and even communicate to employees who are working off site with ease.

Send Out Meeting Reminders

In a busy company, it can be easy for your employees to get overwhelmed with the number of meetings being held. When you want to be sure that employees attend all necessary meetings, a quick text message reminds your employees that a meeting is about to occur. In addition, if you have an employee that has to attend specific trainings, you can keep them up to date using an SMS platform. You’ll be able to send out a reminder to specific employees about a training coming up and make sure that everyone has the trainings that they need.

Use SMS Texting for Emergencies

Text messaging boosts HR functions and allows you to reach all of your employees in an instant. Text messages are opened at a rate of more than 98%, which makes it clear that this is the best way to reach your staff in an emergency. If you have a security risk, a quick message sent out to your employees can let everyone know that they need to shelter in place. When you want to close for the day because of weather, you’ll be able to reach your employees fast before they leave for work in the morning.

Survey Employees to Make Your Business Stronger

You can send out a text message that includes a link to a survey to learn more about how satisfied your employees are. You can send out a text message after implementing a new strategy, asking your employees for feedback. When you want to know what your employees are thinking, a quick SMS survey can give you the answers you are looking for. When you aren’t sure if a new technique is working, just ask your employees and they will let you know.

Send Out Job Notifications Through Text Messaging

You can share job notifications with potential employees who have shown interest in your company through text messaging, or you can send out a message internally first. A text message can share a link to a new position you have open, and anyone that wants to consider the job can apply right through the link. It’s a great way to share internal job postings, as everyone will get the same access to the text message. When you use a job board website, anyone that signs up to receive text messages from your company will receive messages about new jobs.

Make Decisions Through Polling

When you have decisions to make for your company, send out a poll to your employees for input. For example, a quick survey to find out what your employees prefer for lunch at a training can make your employees feel taken care of. It’s easy to send out a quick text message, and it’s even easier for your employees to answer. While you can send out an email to poll your staff, text messages are read more quickly and more often.

Text messaging is an easy way to reach your employees and improve communication. Send out a quick survey, or let employees know about an upcoming training. Keep your employees informed through text messaging.

To learn more about how integrating an SMS software can improve HR communications, click here!

Author Biography:

Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

 

Improve Customer Satisfaction With Better Communication

Every brand wants to make sure they are keeping their customers as happy as possible. Happy customers are more likely to purchase again in the future, and will spread good reviews to friends and family (which are very likely to turn into highly qualified leads). Better communication can go far in helping improve the relationship between a company and its target audience. Here are a few reasons you should be using SMS mass text messaging to connect with your audience.

Get Real Opinions

Mobile polls and surveys are a great way to get a few quick opinions from your customers. Simply ask your customers what they love or don’t love about your brand. The more you know, the better you can serve them in the future. People are far more likely to complete a short mobile survey than a paper form or click-through to an email survey. Keep in mind that multiple choice (over open-ended) questions are the most likely to get a response and rewards are likely to entice more of your customers to actually complete your survey.

Improve Your Speed

Establishing automatic texts can help you respond to the activity of your customers quickly. People do not want to wait on a brand to respond, but taking too long also runs the risk of losing that customer’s attention. A customer can get a speedy text response when asking a question or a notification when they sign up for a rewards program with your brand. By providing timely interactions, you will help keep your customers better informed and less hassled with the process.

Use Reminders

You want customers to stay on top of their purchases and they won’t want to forget either. SMS marketing can be incredibly helpful for keeping everyone on track and in-the-know. Use quick, scheduled reminders to help customers remember their payment dates. Collections can be one of the most stressful parts of a business, so use your text messages to keep your numbers in the black with on time payments. If you are working with smaller purchases then you can use your SMS alerts to help customers remember their carts and not let a potential purchase go abandoned.

Respect Their Time

Show your customers just how important they are by keeping your messages brief, to-the-point and as non-invasive as possible. Text messages are naturally short, so a text can be less time-consuming than an email. They are often faster and less invasive than a phone call (most of your customers will not be interested in talking to a person unless they are the ones calling you). Cold calling typically annoys people more than it actually sells.

Reduce Effort and Cost

All companies are looking to get the best return on their investment (ROI) and effort (ROE). Reduce the amount of money and time you are spending in your marketing by using mass text services. Text messages are effective, yet they are quicker to write (less content) and require no design. Text messages are not expensive and are likely to be read. The more you can reduce the effort and cost of connecting with your audience, the better you are able to personalize their experience. Plus, you can always pass your savings down to your customer with a lower price point or better rewards to increase satisfaction.

Texting will help you connect with your customer in a way that emails or mail won’t. The large majority of texts are opened, while many emails and mailers are ignored. So, use text messaging to ensure you aren’t fighting for the customer’s attention and you are keeping them in the loop.

For more information on how integrating an SMS software can improve customer satisfaction with better communication, click here!

Author Biography: Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

5 Simple Ways #SMS Can Help Grow Your Business Today!

Finding ways to engage and communicate with your audience is an easy way to naturally grow your audience and your business. A technology method such as SMS text messaging can be especially effective. 98% of all text messages are opened, while just about 20% of emails are opened. Even better, 90% of all the text messages sent are actually opened within three minutes. If you want to send your audience a quick, simple message and make sure it gets read, you can’t beat SMS.

Here are five ways SMS can help you grow your business today:

  1. Run a Contest

Perhaps the best way to build up your customer list is by offering something free. You can kill two birds with one stone by running contests via text message. Have your customers sign-up for a sweepstakes or answer a trivia question by sending a keyword to your dedicated short code. They’ll have a chance to win something and you’ll be able to send messages and be confident they’ll get opened.

  1. Send Quick Reminders

With life being so busy today, it’s a huge deal to coordinate your schedule with clients and set up appointments. If they miss a meeting; however, it can be a huge hassle to get everything rescheduled. Thats time that could have been spent with other clients or important upcoming projects.

Sending SMS messages is a great way to remind your clients about appointments so they keep them. You can send a reminder a day, an hour, or even fifteen minutes before your meeting. Best of all, everything can be automated to save you even more time.

  1. Offer Great Customer Service

Providing exceptional customer service builds your relationship with existing customers and gives them a reason to keep coming back. SMS is perfect because more than half of all U.S. consumers say they prefer text message support over other platforms. Having a two-way communication with your customers will not only give them instant answers, but also allow them to have a real conversation until the issue is resolved. Text message support is convenient, quick, and simple for both you and your customer. It also gives your customer a permanent record they can access quickly no matter where they are.

  1. Create a Loyalty Program

A loyalty program is a great way to drive retention and reward your best customers. SMS allows you to easily facilitate your loyalty program. You can send your most loyal customers exclusive deals, such as discounts or early access to new products. If you don’t want to send too many coupons, you can simply use SMS to send your loyal customers information about future events or company announcements.

  1. Drive In-Person Engagement

If you have a physical storefront or are meeting with prospects at an industry event or fair, you can use SMS text messages to engage with people nearby. Allow customers to join a drawing or answer surveys by simply texting you. If you want to send notifications or deals to people at your event, you can set up location-based filters to automatically send a message to anybody in a specific radius.

Growing a business can be tricky, but good communication helps. With the right SMS partner, you can run contests, send reminders, and drive engagement.

For more information on how integrating an SMS software can help you grow your business, click here!

Author Biography:

Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

Customer Connections Are Key

The business world is constantly in flux, adapting and evolving to match the demand. For your company to remain a success on the market, you need to make sure it feels fresh to new customers. It has to always be the business offering more to customers and going the extra mile. To do this, keep two ideas in mind, relatability and relevance. It’s important you make sure that your business and marketing campaign is running on a connected model. Everything should be tied to everything else otherwise you are losing potential in your business. What we mean by this is that you might get customers to your Twitter. But, if there’s no link to your site, then they can’t buy so it’s a rather pointless follow. Or, you might get one buy from them. But, if they don’t feel a connection with your company, they won’t buy again. As such, it is a missed opportunity. Here’s how to keep customers connected in your business model.

Support Through Live Messaging

Gone are the days when you needed a full room of employees for customer phone support. Instead, you can now give them all the support and services they need online with a live messenger. Live messengers provide customers with instant access to your business. It’s easy to setup, cheap to run and customers will appreciate knowing that support is only ever a quick tap away on the keyboard.

Marketing Through Social Networks

Social networks are an easy, natural ways to make customers and clients feel as though your company is more than a business. It’s something they can relate to and connect with on multiple levels. For instance, with snapchat, fun images and viral videos can gain the attention of the press and the consumer. You should certainly be looking into this possibility, and you can find out more in the following infographic.


Infographic By Interesting Facts About Snapchat