Should You Respond to That Text or Not?

About how many text messages do you think you receive on a daily basis? If you’re like many people, it can be anywhere from a handful to dozens. Of course separating those messages between personal and business comes into play too.

Knowing who is on the other line texting you can prove challenging at times for many individuals. So, why is it important you know who might be reaching out to you.

Importance on Both Professional and Personal Levels

When it comes to how many texts you get on a regular basis, you may not think it is all that important. In reality, it can have an impact on your ability to manage your time.

In your quest to find out who’s texting you, remember the following:

  1. Worthwhile

Some texts you get are definitely worthwhile. For instance, what if you’re in the middle of a job hunt at the moment?  In today’s digital age, more employers are reaching out to potential candidates via texts.

The “old” days of letters and even phone calls still exist, but they are dwindling. Once an employer has your phone number, he or she may very well send you a text about an interview. If you don’t answer, will you lose out on hopes of getting that job? With a reverse text number search, get better clued in on who is trying to reach you.

Do your best to know who is texting you, especially when your job hunt could depend on it.

  1. Not Worth Your Time

Anyone who owns a cell phone can tell you that they’ve received their share of “junk” texts over time.

If you are someone who is always trying to be cognizant of time management, those junk texts waste your time. Even if it is only a few minutes a day, you can likely do better things with that time.

To cut down on unwanted texts, doing a reverse text search allows you to single out numbers you do not want to hear from.

  1. Possible scams

As part of unwanted texts, what if scammers got ahold of your number and want to text you?

Although everything has to fall into place for scammers to pull one over on you, the potential does exist. As such, it is important for you to protect yourself as much as possible. Otherwise, you could become a scam victim.

If you get continuous text messages from a number you do not recognize, don’t respond. Even more important, never give out personal information. This includes where you live, work, and bank account details. This is even more important for senior citizens, oftentimes the victims of such fraud.

For millions who depend on cell phones, unwanted texting can prove frustrating. When you wonder about responding to that next you receive, think about the pros and cons of doing so.

So, how do you go about deciding which text messages deserve your attention?

About the Author: Dave Thomas writes about business and technology issues on the web.

Improve Customer Satisfaction With Better Communication

Every brand wants to make sure they are keeping their customers as happy as possible. Happy customers are more likely to purchase again in the future, and will spread good reviews to friends and family (which are very likely to turn into highly qualified leads). Better communication can go far in helping improve the relationship between a company and its target audience. Here are a few reasons you should be using SMS mass text messaging to connect with your audience.

Get Real Opinions

Mobile polls and surveys are a great way to get a few quick opinions from your customers. Simply ask your customers what they love or don’t love about your brand. The more you know, the better you can serve them in the future. People are far more likely to complete a short mobile survey than a paper form or click-through to an email survey. Keep in mind that multiple choice (over open-ended) questions are the most likely to get a response and rewards are likely to entice more of your customers to actually complete your survey.

Improve Your Speed

Establishing automatic texts can help you respond to the activity of your customers quickly. People do not want to wait on a brand to respond, but taking too long also runs the risk of losing that customer’s attention. A customer can get a speedy text response when asking a question or a notification when they sign up for a rewards program with your brand. By providing timely interactions, you will help keep your customers better informed and less hassled with the process.

Use Reminders

You want customers to stay on top of their purchases and they won’t want to forget either. SMS marketing can be incredibly helpful for keeping everyone on track and in-the-know. Use quick, scheduled reminders to help customers remember their payment dates. Collections can be one of the most stressful parts of a business, so use your text messages to keep your numbers in the black with on time payments. If you are working with smaller purchases then you can use your SMS alerts to help customers remember their carts and not let a potential purchase go abandoned.

Respect Their Time

Show your customers just how important they are by keeping your messages brief, to-the-point and as non-invasive as possible. Text messages are naturally short, so a text can be less time-consuming than an email. They are often faster and less invasive than a phone call (most of your customers will not be interested in talking to a person unless they are the ones calling you). Cold calling typically annoys people more than it actually sells.

Reduce Effort and Cost

All companies are looking to get the best return on their investment (ROI) and effort (ROE). Reduce the amount of money and time you are spending in your marketing by using mass text services. Text messages are effective, yet they are quicker to write (less content) and require no design. Text messages are not expensive and are likely to be read. The more you can reduce the effort and cost of connecting with your audience, the better you are able to personalize their experience. Plus, you can always pass your savings down to your customer with a lower price point or better rewards to increase satisfaction.

Texting will help you connect with your customer in a way that emails or mail won’t. The large majority of texts are opened, while many emails and mailers are ignored. So, use text messaging to ensure you aren’t fighting for the customer’s attention and you are keeping them in the loop.

For more information on how integrating an SMS software can improve customer satisfaction with better communication, click here!

Author Biography: Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

5 Simple Ways #SMS Can Help Grow Your Business Today!

Finding ways to engage and communicate with your audience is an easy way to naturally grow your audience and your business. A technology method such as SMS text messaging can be especially effective. 98% of all text messages are opened, while just about 20% of emails are opened. Even better, 90% of all the text messages sent are actually opened within three minutes. If you want to send your audience a quick, simple message and make sure it gets read, you can’t beat SMS.

Here are five ways SMS can help you grow your business today:

  1. Run a Contest

Perhaps the best way to build up your customer list is by offering something free. You can kill two birds with one stone by running contests via text message. Have your customers sign-up for a sweepstakes or answer a trivia question by sending a keyword to your dedicated short code. They’ll have a chance to win something and you’ll be able to send messages and be confident they’ll get opened.

  1. Send Quick Reminders

With life being so busy today, it’s a huge deal to coordinate your schedule with clients and set up appointments. If they miss a meeting; however, it can be a huge hassle to get everything rescheduled. Thats time that could have been spent with other clients or important upcoming projects.

Sending SMS messages is a great way to remind your clients about appointments so they keep them. You can send a reminder a day, an hour, or even fifteen minutes before your meeting. Best of all, everything can be automated to save you even more time.

  1. Offer Great Customer Service

Providing exceptional customer service builds your relationship with existing customers and gives them a reason to keep coming back. SMS is perfect because more than half of all U.S. consumers say they prefer text message support over other platforms. Having a two-way communication with your customers will not only give them instant answers, but also allow them to have a real conversation until the issue is resolved. Text message support is convenient, quick, and simple for both you and your customer. It also gives your customer a permanent record they can access quickly no matter where they are.

  1. Create a Loyalty Program

A loyalty program is a great way to drive retention and reward your best customers. SMS allows you to easily facilitate your loyalty program. You can send your most loyal customers exclusive deals, such as discounts or early access to new products. If you don’t want to send too many coupons, you can simply use SMS to send your loyal customers information about future events or company announcements.

  1. Drive In-Person Engagement

If you have a physical storefront or are meeting with prospects at an industry event or fair, you can use SMS text messages to engage with people nearby. Allow customers to join a drawing or answer surveys by simply texting you. If you want to send notifications or deals to people at your event, you can set up location-based filters to automatically send a message to anybody in a specific radius.

Growing a business can be tricky, but good communication helps. With the right SMS partner, you can run contests, send reminders, and drive engagement.

For more information on how integrating an SMS software can help you grow your business, click here!

Author Biography:

Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

Is Text Marketing Proving a Winner for You?

resized_textingAlthough you might think social media is the cream of the marketing crop, text marketing is quickly taking the lead.

When it comes to direct marketing techniques, social simply doesn’t hold a candle to mobile.

Here are just a few reasons why text marketing trumps social media marketing:

Companies Putting Text Marketing to Work

If your business is on the fence about adopting text marketing, there are already plenty of examples that prove the mobile approach is successful.

From retail stores to car manufacturers, text marketing is taking the advertising world by storm and blowing social media marketing out of the water.

Among the companies actively involved:

  • Ford Motor Company – In order to promote the new Taurus and Escape models, Ford encouraged customers to text the word “Ford” to a five-digit number. Customers were then asked which models they liked more and why. This information was used by local dealerships to follow up with interested buyers based on their zip code.
  • Planet Hollywood Casino, Las Vegas – Planet Hollywood recently released a SMS marketing campaign that gave away prizes, including $10 in free gaming, for any customer that opted-in to the marketing campaign. It resulted in a 70% opt-in rate and increased the Casino’s membership by 13%.
  • Redbox – Everyone’s favorite DVD rental service consistently asks customers to participate in text marketing campaigns in order to save money on their next rental. During its “10 Days of Deals” campaign, Redbox received more than 1 million SMS messages from nearly 400,000 customers. Now that’s SMS marketing at work.

As the following article looks at, if that’s not enough proof that SMS is quickly taking over, here are a few more reasons why text marketing trumps social media marketing in today’s advertising arena….

Text Messaging is More Personal

Simply put, text messages are more personal than anything you can provide your customers through social media. Text marketing makes it possible for your business to segment customers and target niche audiences with ease.

This means you can say goodbye to generic, blanketed marketing campaigns that reach many, but appeal to few.

With text marketing, you can make each campaign an individualized experience, which is something social media can never provide.

In-the-Moment Marketing

Sure, mobile users have access to their social accounts through their smartphones, but that doesn’t mean they’re always connected.

Marketing through the social route means you’re likely missing the mark when it comes to reaching customers when it really counts: in the moment.

Text marketing on the other hand delivers your business’s marketing message directly to the palms of your customers’ hands.

Whether they’re out shopping or out to dinner, text marketing gives your business the ability to reach customers in the moment, when they’re most likely to take advantage of your marketing efforts.

Mobile Market is Wide Open

Email marketing is tapped and social media is overrun with advertisements, but mobile marketing is unsaturated and has plenty of room to grow. With SMS, your business can bypass all the social clutter and get right to the point.

As long as your marketing messages are concise and informative, text marketing can provide an entirely new marketing avenue for your business.

If your business is ready for a fresh marketing approach, then see if text marketing will prove itself a winner for you.

About the Author: Adam Groff is a freelance writer and creator content. He writes on a variety of topics including mobile technology and marketing.

Reach Out to Your Community with SMS

If you’re part of a charity, not-for-profit group or any kind of community gathering such as a school or church, you’ll know that keeping costs down is important.

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For groups who are trying to raise awareness and garner support, the cost of marketing and outreach can sometimes seem prohibitive. That’s where SMS marketing can be really useful.

What makes SMS an effective way to reach out to your local community and supporters while keeping costs down?

 

SMS Puts Your Message in Their Pocket

Chances are, the people you want to reach have a mobile phone with them most of the time. SMS messages help you to get their attention without having to compete with anyone else.

A text commands attention, and invites a response. Texting also has a personal feel to it, which is perfect for a charity or community group. Your recipients will feel like they’re part of something, and your group will benefit from gaining their undivided attention.

SMS is Cost-Effective

As the article “Community Outreach on a Budget With SMS” points out, text messaging is a cost-effective way to reach out to your community.

Marketing campaigns often take a hefty investment, which your group may not be able to stretch to. A bulk SMS campaign on the other hand is often cheaper than other forms of marketing, but no less effective.

A good provider will let you buy only the credits you need, giving you the opportunity to scale your service up or down as your needs and budget dictate.

SMS is Versatile

SMS messaging has plenty of uses for charities or community groups.

How about:

  • Sharing important news and information;
  • Raising awareness of issues;
  • Fundraising;
  • Putting together events and volunteers;
  • Getting feedback;
  • Sharing interesting content;
  • Encouraging donations.

There are myriad ways to use text messaging for a charity or community group. Considering just how cost effective texting can be, it’s a versatile marketing tool that you can use in more than one way to benefit your group.

Just make sure that your recipients have opted to receive such messages from you, and that you offer an easy opt out option, to make sure you stay in line with text marketing laws.

SMS Helps You Focus

Most bulk texting services allow you to build different subscriber lists. That means you can segment your recipients based on the kind of messages you want to send them.

For example, a charity could build up one list for new supporters, to send out interesting tidbits of information about the charity and encourage involvement, and another for long-term supporters to get feedback on their membership experiences.

Using SMS in this way means your subscribers will only receive messages that are relevant to them, making your messages stand out more.

SMS Times Your Messages Just Right

With bulk texting, you can schedule messages to be sent on a specific time or date. That makes it easy to plan your text campaigns in advance, knowing that the right messages will go out just when you need them to.

You can also use scheduling to choose the best time to get your recipients’ attention, such as after work or on a weekend afternoon, depending on your demographic.

Trying to reach out to your community and raise awareness while keeping costs low isn’t always easy, but SMS marketing gives you an effective and versatile way to do just that.

About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, text marketing and charity outreach.

Don’t Take Privacy for Granted When Text Marketing

Is your message going mobile? Text marketing can be an effective way to reach your customers on the go and keep their interest with time sensitive offers and relevant updates.

textText marketing puts your name and your message right at your customers’ fingertips which is good news when it comes to keeping your business fresh in their minds.

When it comes to text marketing however, it’s vital that you keep in mind your customers’ privacy and keep your messages useful. If your customers feel they are being spammed, they’ll unsubscribe faster than you can say “text me”.

What are some of the things to keep in mind when it comes to protecting your customers’ privacy?

Why Privacy Matters to Your Customers

When your customers agree to receive text messages from you, they are giving you their information in a spirit of trust.

As a business, the onus is on you to respect that and to offer only value in return. There are laws governing text marketing (more on those in a moment), but your customers aren’t thinking about what the law says – they are thinking about how you, as a company, handle their information.

Unwanted messages or an unwieldy opt out procedure can tarnish your reputation.

On the other hand, as the article “Text Marketing and the Protection of Privacy” points out, a trustworthy text marketing program with clear upfront information is an opportunity to build trust and loyalty with your customers and show your business to be honest and trustworthy.

Text Privacy and the Federal Communications Commission

The Federal Communications Commission (FCC), which regulates radio, television, wire, satellite and cable communications across America, is very clear when it comes to guidelines for text marketing.

To stay within FCC guidelines you need to be sure that:

  • Your customers have opted in to receive messages from you. This is often done by asking customers to text a code word to a short number;
  • Your customers know what they are going to receive from you – what kind of messages will you be sending, and how frequently?
  • Your customers know if they will be charged by their carrier for receiving your messages;
  • Your customers know exactly how to opt out at any time.

How Meeting FCC Guidelines is Good for Your Business

Meeting the FCC guidelines really comes down to showing respect and consideration for your customers, which reflects well on your business and lets them know that they are valued:

  • By asking customers to opt in, you know you are targeting your message to people who are open to receiving it and therefore more likely to buy from you;
  • By being clear about what your customers will receive, you condense your message and why it matters, telling your customers what to expect and why it matters to them;
  • By being upfront about charges, you are showing your customers that you can be trusted;
  • By making it clear how to opt out, you are reminding your customers that you value their time and attention and are striving to send them messages that they will want to receive.

Text marketing can be a valuable business tool, especially for location and time specific offers.

You can keep your customers in the loop with the latest news, and offer deals that aren’t available anywhere else.

By paying attention to your customers’ privacy, you’re letting them know that you value them, at the same time as ensuring your message is reaching the right people.

About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, text marketing and consumer privacy.