Taking advantage of SMS marketing is a great outreach approach for your business. However, not all SMS campaigns are built the same.
Fortunately, there are a number of ways to give your tired, stale SMS marketing campaigns a much-needed boost.
Here are just a few examples of how to do exactly that:
Put Your Call to Action Front and Center
As with any marketing campaign, the success of SMS marketing relies heavily on the proper placement of the call to action. If it’s buried too deep within your SMS message, then your recipients and subscribers may never take advantage of your offers and promotions.
That’s why it’s important to put your CTA front and center.
Whether it’s a link to a mobile coupon or a redirect to further information on your website, your mobile CTA should be easy to find within in your marketing message.
It is okay to preface your call to action with some directions such as “Want more information? Click here … ” or “Visit our website to get the ball rolling”.
Because you don’t have much marketing real estate to play with in SMS messages, it’s also wise to imbed your CTA in the actual content within the message – doing so will also help put it in the spotlight.
Revamp Your Messages
If your SMS messages aren’t working, then your marketing campaigns never will. In order to give your SMS campaigns the boost they need, you may need to revamp your messaging strategy altogether.
The article, “Does Your SMS Marketing Campaign Need a Boost? Try One of These Creative Messages” mentions the advantages of overhauling your SMS campaigns.
For example, shortening your messages to well under 160 characters and eliminating those annoying abbreviations are all steps in the right revamp direction.
Additionally, starting with an attention grabbing word or sentences like “Sale” or “20% Off Everything” are just some of the ways you can encourage recipients and subscribers to keep reading.
Poll Your Way to Perfection
If your SMS campaigns don’t seem to be getting the traction they deserve, you may need to gather some opinions and thoughts from the source: your recipients.
By sending out SMS polls about your business’s marketing activities, you can get a first-hand look at what your business is doing right, and more importantly, what it’s doing wrong with its marketing efforts.
Your business can also use SMS polling to get an idea of the kinds of products and services your customers like the most.
Not every recipient will participate, but the ones who do will help improve your business simply by responding to the poll.
Get the Timing Right
Sometimes all it takes is a little timeline planning to boost your SMS marketing campaigns. If you use an automated service, make sure your SMS messages are sent at the most opportune time, such as late mornings, afternoons, and early evenings.
Likewise, if you’re promoting a national SMS campaign, don’t ignore the time zone changes. Sending an SMS marketing message an hour late or earlier makes a huge difference in its success.
When you’re ready to take your SMS marketing campaigns to the next level, consider some of the helpful pointers mentioned above.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including SMS campaigning and marketing.