You Just Lost Client Respect

Clients and customers can be fickle, and they may choose to stop buying from one business to switch to another for a whole variety of reasons. But that doesn’t mean that you can’t plan for a problem like this and ensure your company doesn’t slowly crumble due to lost demand. To avoid that, you need to know some of the key factors that will cause a customer to stop buying and lose all respect.

Terrible Customer Service

If you have long waiting times, poor management and a low level of staff for customer service, you might want to readjust your business model. It’s become quite popular for business owners to save money by reducing the number of employees for customer support. But don’t be surprised when any customer left on hold starts to look at the competition.

Bad Reviews

Yes, you certainly need to be careful of bad reviews. Eighty-six percent of people will think twice about buying from a company with negative reviews. That’s a problem because even if your company is perfect, there’s always going to be at least one negative review. You can’t please everyone all the time.

No Quality Check

Anything released related or linked to your business needs to be under quality control. If you deliver a truly awful service or product one time, customers will remember. They will think twice about buying from you again, and this extends beyond services and products. You need to think about marketing materials as well such as website content. Everything published should be proofread and edited. You can find out about the importance of these two processes in the following infographic.


Infographic ByScribendi

Charge Ahead with a Winning Business Plan

In running your business, what do you do that sets your company apart from the competition?

If you’re on top of your game when it comes to making smart financial decisions, then there is a very good chance that your company is doing just fine. On the other hand, sloppy financial decision making can be a major red flag over time when it comes to your company’s health.

With that being the case, your financial decisions oftentimes will involve things such as how much to spend on advertising and marketing needs, whether or not to bring on more staff, and how best to guarantee payments from customers.

Yes, you will make some bad calls over time, but the key is to learn from any such mistakes and not make them again moving forward.

With that in mind, are you charging ahead with a winning business plan or do you find yourself stuck in neutral?

Bringing in More Business as You Deal with Some Headaches

In order to do your best to steer clear of financial headaches, remember the following tips:

  • Customer transactions – For starters, make sure your customer transactions run as smoothly as possible. Yes, you will have some customers who will try and pull a fast one on you, but the majority of your transactions should be legit. In the event you do run into some customers not playing by the rules, have a Plan B in place. Those customers would be individuals who make a purchase, and then decide to dispute the charges for one reason or another. If you end up with countless chargebacks, your business can suffer the financial consequences, something that can really harm a company that is teetering on financial health to begin with. At the end of the day, what do chargebacks really cost your business? Much to your surprise, you may discover that they end up costing the business world countless dollars, not to mention time wasted having to deal with each and every customer dispute over a purchase made. Your best bet is to find and utilize a post billing chargeback notification platform, one that will allow you to sort through an endless amount of charge disputes. Lastly, be aware of the potential for customer fraud especially through Ecommerce transactions and during the busy holiday times of the year. Those busy periods, the Christmas rush and summer sales, are times when you may be so caught up in your work that you have less time to catch such financial issues;
  • Getting Your Money’s Worth – When it comes to marketing and advertising your business, you are going to spend money. That said there are numerous free options on the table for you, options that you should certainly not be overlooking. Along with relying on customer word-of-mouth to help push sales, make sure you are taking advantage of social media. Using social networking platforms is a great way for you to spread the word about your business, yet avoid forking over thousands of dollars each month. Finally, if you have a team of employees under you, encourage them to use social media while on the job (also off the job if they so choose to) to help promote your brand. The more you make customers aware on social media of what you have to offer, the better chances you have of increasing sales numbers.

Is It Time to Bring on More Help?

  • The Right Time to Hire Help – Lastly, when is the best time for your business (or any business for that matter) to bring on more help? The answer to that question of course depends on several factors, notably financial budgets and if one’s current team seems to be overworked. Keep in mind that overworked employees can present several issues, most notably in terms of morale. One way to work around this problem is hiring new help at the part-time level, therefore not having to worry about health benefits. You could also increase salaries for your current staff, letting them know that the extra money comes with more responsibility. Finally, there is always the option of standing pat for now, waiting to see which way the business winds blow over the coming months. No matter what you decide, do it with what is in the best interests financially of your business.

As you look to charge ahead with a winning business plan, a plan that allows you to do even more business, make sure you’re watching your financial heartbeat each and every step of the way.

About the Author: Dave Thomas covers business topics on the web.

Build A #Social Presence

Developing positive relationships with your clients and customers is obviously an essential – if not vital – part of making a business successful and sustainable. People like to feel that they have been given a personal service and that their needs and requirements have been catered for to the very last detail. Nobody appreciates bad service – and we all remember service that was not up to standard. It leaves a bad feeling towards the company we used and we are unlikely to ever approach that company again and will end up looking elsewhere. Of course, front facing service has always been very important and in businesses such as retail and hospitality good service is always necessary when customers are enquiring, or buying, products.

However, with more business seeing the benefits of advertising their services online, it is now becoming part of the norm to develop a positive appearance on the web. Whether this is portrayed through a website (clean looking, sleek, easy to use) or through the various social media outlets that are now available, a good online presence is essential when attempting to make a business successful.

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If you run a marketing business, or your business relies a lot on online purchases and queries, then you will need to think about how your business is seen by potential customers and clients. Developing, structuring and maintaining a good online presence is key. For example, customers may contact you through a web enquiry form – and if so, you should answer their query in a courteous, personal and affable way rather than a setting up a standard reply which can be sent to answer any query. To develop your website presence, you may want to take a look at how an outreach link building service can help you be seen by more customers, which can mean more business, more money and a better reputation.

Social media is an incredible means of connection. People see social media pages as a personal way of getting in touch with businesses. Therefore, it is essential that your marketing services are up to standard and do not leave anything to be missed.Social media does not have to be as corporate as your website may look – you are allowed to have a bit of fun and you do not even have to necessarily post about promotions or deals. You can post funny gifs, and also post things which are relevant e.g if it is approaching Christmas Day, you can wish all your customers a merry christmas and then also let them know your opening and closing times over the festive period.

Developing an easy, solid social presence can really help develop your business to its full potential – and can even mean you will exceed your initial expectations. Take the time to think about what sort of online presence will work best for your business, consult employees on what their thoughts are, and then structure a marketing plan which can be used to develop your business for the better.

Casting the Net Wider: Reach More People Today

If your business has a core group of customers but struggles to reach people further afield, you have a clear problem. It’s impossible to grow and expand a business when it’s stuck in a very tight niche. You need to find ways of casting the net wider and reaching more people if you want to make your business bigger and better. When you do this, you mustn’t forget your core customers who provide the business with its base.

Broaden the Scope of Your Brand

The very first thing to do is broaden the overall scope of your brand. If people see your business as only being for a certain kind of consumer, they will be unlikely to even listen to what you have to say. That’s why you need to actively demonstrate how the business is changing and why this matters to your customers. Set up a marketing campaign that is directly aimed at people who have never used your business before. Confound their expectations and brand your business differently. On top of that, you will have to start selling things that have a broader appeal.

Be More Open and Communicative

Being open and communicative about your business is really important at times when you are trying to branch out and reach new people. If your business is closed off and not open to new people, it’s unlikely to do very well at all. So, to ensure your business doesn’t fall behind and lost traction, you should make sure your business has a presence in social media. And when you interact with people on these platforms, make sure you’re open and willing to be humorous. When you do that, more people will see the human side of your business.

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Improve Your Website and Make Sure Content is Optimized

You’ll need to build a new website for your company if you want to make sure that it has the online presence required of modern businesses. If you run a construction company, this is just as true as if you run a tech startup. People often forget that all kinds of businesses need this strong online presence. There are companies that offer general contractor website design services if you do run that kind of business. But no matter what type of business you run, make sure the website is modern, easy to find and easy to use. You should also post content on there that is fully optimized to improve your SEO ranking.

Build Trust Over Time

Trust is important when it comes to the relationships between customers and businesses. If people don’t trust your brand, they won’t trust what it says or what it offers. So, it’s really important that you aim to build trust over time and don’t take customers for granted. It will be a slow process, so don’t expect to see instant results overnight. It simply won’t happen like that. Be prepared to prove your business is changing and appealing to more people. Eventually, the change will happen and people will begin to recognize it as well.

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Ease The Load – Don’t Take On These Business Tasks Yourself!

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Many solopreneurs and small business operators try to do far too much themselves. Handling business tasks without hiring someone can feel more practical sometimes. After all, it saves you money and can be convenient. But while it’s easy to handle things like cleaning and admin work, some jobs should be left to the experts.

There are certain daily business functions you should never try to take on yourself. Although it’s possible, it can cause you a lot of stress. It can also prevent your business from reaching its potential if you can’t handle them as well as an experienced professional. When it comes to these tasks, you should try and ease the load.

Accounting

Every business needs to keep track of their financial matters. Small business owners might find it easy at first to track all their incoming and outgoing funds. But as your company grows, you’ll find it much harder to manage finances on top of everything else.

It’s much wiser to have an accountant to help your business with these matters. Although you’ll need to pay, they can help identify financial patterns and bring in more money. It also eases the load for you a great deal- finances can be stressful!

Having a financial expert on hand is also invaluable when it comes to filing taxes. A mistake can cost you a lot.

Information Technology

IT is one of the most vital operations for every business. You need your computer and network to be up and running at all times. But these things are prone to error. While it’s easy to fix certain problems yourself, it’s much better to have an expert on hand in other cases.

Many businesses benefit from using managed IT services. Many companies can help with all your technology needs, such as ProviDyn. You can run your business with much more efficiency and have peace of mind you have computer experts to call on.

Having the help of IT professionals is ideal for keeping all your technology running smoothly. It’ll also help make your business fit for the 21st century. They can assist you in implementing technology such as cloud computing and disaster recovery. These things can improve your company’s performance massively.

Employment And Staffing

Small businesses need to take care of all their employees and staffing issues. It may be easy to recruit the right people and put them to work at first. But as your company develops, it’s something that you’ll want help with.

There are many professionals and services which can assist you. You may want to use a recruitment firm to fill important roles. Having an in-house HR manager can help with many things. Human resources staff can handle the whole hiring process as well as staffing issues. They can also assist with employee training and satisfaction.

Legal Matters

You might know the fundamental laws and legislations when it comes to business. But there’s so much more to consider. From health and safety to employment laws, accidentally breaking one of these can cripple your business.

Make sure you find a law firm specializing in business. Enlisting the help of a business lawyer can ease the load for you when it comes to legal matters. They can give you advice on handling everything in your business. They can also help prevent any costly legal battles for you.

Make Your #Retail #Business Easier To Manage With These Life-Changing Hacks!

Retail businesses can be one of the hardest business types to make a success of. The reason for this is simple – a lot of organization is required to have any chance of success. Although all businesses require organization, for retail companies, it’s even more important. Because, if you’re not organized you’ll end up forgetting to do something important, such as ordering new stock, for instance. So, with that in mind, below are some handy hacks to make managing your retail store and staying organized, that little bit easier.

Have a schedule in place

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Photo from Pixabay

One of the most important things when it comes to making your retail business (or any business) easier to manage is having a schedule in place. This is because by having a list of tasks to complete each day, along with a time frame to do each task in, it’s easier to keep on top of what needs to be done. You know what needs to be done and when, so it’s just a case of doing it and ticking it off afterward. A daily schedule can be a great motivator because it gives you a clear idea of what has to be completed each day. This makes it less likely that you will put off doing the important things like reordering stock. This is because you’ll have your daily schedule to remind you of everything that needs doing. To learn about the best planners to use, resources like onewomanshop.com/2014/5-best-planners-for-creative-solopreneurs/ can be useful.

Invest in the right software

The right software can have a big impact on how easy to manage your store is, so it’s worth taking the time to research the best types to invest in. There are various options on offer; it’s just a case of determining what you could use help with. Integration software, for instance, can be highly beneficial for retail businesses. This is because sites like adeptia.com/products/b2b-integration.html can offer various benefits for your business. For instance, this type of software can aid supplier on-boarding, making the process much quicker and easier. Some software might be a little pricey. However, it’s important to remember that it’s worth the investment if it makes running your business easier. After all, the easier you can make your business to run, the better.

Outsource tasks

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It’s important to remember that there are only so many hours in the day. This means that no matter how hard you work, the chances are that you’re not going to be able to do everything. If you’re not at a stage where you’re able to afford to hire some help, then your best option is outsourcing. By choosing to outsource tasks like your accounting, for example, you can ensure that they’re completed to a high quality. And also, that you’re not rushing to try and get everything done, and so, end up forgetting to do something important.

Running a retail business isn’t an easy task, as it takes a lot of time and effort to keep on top of everything that needs to be done. Hopefully, however, the handy hacks above will help to make the process of running your store, that little bit easier.

This Is Why Your Small Business Is Struggling

It isn’t easy for small businesses. This is something that most entrepreneurs and small business owners already know. However, there is one thing that many owners don’t know but wish they did. And that is why exactly their business isn’t quite cutting it. Usually, it is because of some of the most common mistakes that many business owners make time and time again. Here are the most common, and how you can avoid them.

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You’re Too Focused On The Big Picture

There is nothing wrong with focusing on the big picture, of course. But there is something wrong with it being your one and only focus. You shouldn’t just be looking into expanding your international reach. It is also important to ensure you are also considering your company’s local appeal. The best way to do this is to look at your local brand and to make sure it appeals to those clients and customers in your local area. If you don’t have time to do this in-house, you can always outsource your brand analysis by using a company such as chatmeter.com.

You Have Insufficient Capital

Many small companies find enough capital to get their business up and running. However, they fail to think about how they will finance their company after the first few months. This is especially important for small companies who are offering niche services and products. It can often be slow to build up your sales. While you are working on this, you need to make sure that you have enough money to keep the business ticking over until sales start to take off. You can always find more capital for your business by getting a business loan: fundingcircle.com/uk/businesses/

You Haven’t Thought About Your Location

Location is everything to your company. You need to place yourself somewhere where your clients, customers, and employees can reach you. Ideally, you should be looking for office space in town and city centers. This will make the commute employees a lot easier. And it also makes it easy for clients to come in for meetings. However, there is one obvious downside to this. The cost! Office rent in city centers can be very expensive, which is another reason why you should focus on getting enough funding for your company.

You’re Not Using The Internet Properly

These days, it is imperative to have an online presence for your business. Websites are extremely important as many customers look for businesses and companies online. You need a slick website on which potential customers can easily find your contact details. To make sure as many people are finding your site, you need to increase its SEO. You can do this by having a company blog in which you post articles with lots of keywords. Make sure you are also using social media as well. This is a quick way you can get your brand out to international and local audiences.

Hopefully, you will now be able to expertly avoid these common small business problems!