Lights, camera, action. Is your business ready for your corporate meetings to be committed to film?
Cracking out the camera might not be the top of your to-do list before a meeting starts, but in fact filming your meetings offers several benefits to your business.
Why should you consider filming your meetings and what can it do for your brand?
Provide an Accurate Record
Filming your meetings will give you a more accurate record than you could get from minutes or note taking.
Once a meeting is committed to film, there can be no doubt of who said what, which issues were raised, or what was agreed upon.
Because filming captures a meeting exactly as it happened, you’ll have an archive that you can always revisit to gather information.
Connect with Clients and Colleagues Alike
The film of your meeting can be a great tool for connecting with clients and colleagues alike.
Say for example, you film a meeting that discusses your brand personality.
Why not let your customers in on what’s happening? They’ll feel a deeper connection with your brand as a result.
Or how about stakeholders, other departments interested in what you do, or even attendees who couldn’t make the meeting?
A film gives them an easy way to catch up without missing a thing. You can even live stream your meetings to interested parties.
Build Team Morale
As the article, “Filming Corporate Meetings for Internal Marketing and Branding” says, preparing to film a meeting can be great for team morale. Your team will need to work together on preparing to film the meeting effectively.
Deciding how to film the meeting, what to show, and how to edit it, are all creative and engaging tasks that you can use to bring your team closer together.
Show a Lighter Side of Your Brand
If you choose to share the film of your meeting with your customers, you’ll show them that your brand is open, honest, and not afraid to have fun with something that is traditionally seen as stuffy and boring.
Filming a meeting doesn’t have to be a chore.
You can use it to show your team having some fun and trying out new ways to express your brand.
Liven up Your Meetings
Let’s face it, meetings can be pretty dull.
No matter how important the meeting, taking time away from core tasks in order to attend is a bugbear for many people.
Filming your meeting adds an entirely new dimension, breaking the usual routine and giving your team something new and different to focus on.
Filming will also make attendees more aware of what they say and do, adding new sharpness and depth to your meetings.
Give You Valuable Information
Going back over your meeting footage will provide you with all kinds of useful insights for your business.
You’ll be able to look for trends in the discussion, observe how people interact with each other and see how attendees respond to different topics and ideas.
The footage will give you an insight into the heart of your business, brand and team, yielding information that you can use to make your business even better.
Filming your meeting might seem unconventional, but it also offers some unique benefits for your business.
Try filming your next meeting and see what it does for morale, and what kind of information you can glean from it.
About the Author: Tristan Anwyn writes on a variety of topics including social media, how to build customer relationships, content marketing and how to improve your team meetings.