Solar power is a virtually limitless source of energy, and although homeowners are starting to catch on to the benefits of investing in solar, there are still plenty out there who have their reservations.
Primarily, the initial cost of solar is a breaking point for many homeowners, and this can make it difficult to market solar products and services.
Thankfully, with a little bit of marketing ingenuity, you can overcome common objections and gain more sales.
Walk the Homeowner Through the Process
One of the biggest misconceptions regarding the costs involved in solar is the process of installation and integration with the home.
Many homeowners believe that solar panels will be difficult to install, and on top of that, they won’t integrate easily with the home’s current power design.
The truth is that most solar solutions can be installed within hours and can also be integrated seamlessly with almost any energy configuration. In evaluating a customer’s needs, the initial cost of installation and integration should always be compared against the cost savings year over year.
Discuss Solar Roofing Solutions
In the article, “Converting to Solar: What Homeowners Need to Know,” the advent of solar roofing is discussed.
Solar roofing solutions are perfect for any home, and they provide the benefits of new roofing with solar panels. This approach should be taken when a homeowner needs new roofing and would like to receive the benefits of solar.
In a sense, if you’re going to need to replace your home’s roof already, why not go ahead and get solar?
This will not only take care of the roof problem, but it will also provide many years of cost savings to the homeowner.
Demonstrate Through Examples and Testimonials
Another problem that solar companies have when it comes to marketing and selling their products and services is that they believe solar simply sells itself.
After all, everyone knows about solar, right? While this may be true, not everyone is convinced that solar is the way to go, so selling and marketing is still required.
Take your business digital, use social media and mobile marketing … anything you can do to meet the consumer where he or she is.
In fact, you could create a solar-powered billboard or solar-powered computer hosting your website to demonstrate exactly how solar energy can help.
In the end, you want to catch and keep the homeowner’s attention while showing just how much solar can change their lives and lower their energy costs.
About the Author: Andrew Rusnak is an author who writes on topics that include solar energy development and business technology.