5 Ideas For Improving Your Checkout Conversion Rate

For any e-commerce business out there, checkout conversion rate is one of the most important metrics. The main reason for this is shopping cart abandonment rate, which measures how many of your customers chose to leave the shopping cart once they’ve already decided to purchase something. Today, shopping cart abandonment rate for online stores is almost 70%, which means that only every third person proceeds to buy a product. Improving your checkout conversion rate means lowering your shopping cart abandonment rate, and this guide will help you do just that.

Move to a Single Page Checkout Process

Today, shopping is all about simplicity. The simpler your checkout process is the better conversion rates you’ll have. The reason for this is that the mobile devices are completely taking over the market, and most people don’t have the patience or time to go through multiple pages just to buy your product. Think about it this way, every time they click NEXT and nothing has happened yet, you’re giving them a chance to reconsider their decision. For that reason, you should at least try to setup your checkout process to be as simple as possible.

Don’t Ask Users to Sign Up

Most people aren’t content with sharing their private info with anyone online. There are a ton of people who would more than gladly pay for your product but won’t go through a process of entering a relationship with your store. Mandatory sign-ups are one of the biggest reasons why people abandon their shopping carts, and you should avoid it if possible. The truth is you can’t force someone to sign up for your own benefit of sending them newsletters or promotional materials. Instead, you can offer them to sign up but allow them to go through the checkout process even if they don’t.

Free Shipping

One of the biggest reasons for shopping cart abandonment are definitely shipping prices. Your customers want your product, but they just won’t pay an extra fee just to get it delivered to them. The truth is most people value free shipping as the number one incentive to increased purchases and that’s something you should definitely consider if you’re looking to improve your conversion rates. Even if you up the prices a bit but offer free shipping you’ll do better than asking your users to pay for it knowingly.

Don’t Overcomplicate your Forms

Having a complicated form is probably the best way for your users to turn their backs on you forever. They want to pay for your products or services yet they just can’t complete the form – there’s nothing more frustrating than that. This is why you’ll want your forms to be as easy to fill as humanly possible.  Google Autofill is a great place to start for your customers that are using Android or Chrome since it will use the saved information from your users and they’ll have an easier time filling up the form.


Only around 3% of your total visitors will actually buy something, according to most researches. The other 97% will bounce off from your website without buying anything. However, these people will be aware of your brand and some of them most likely left during the checkout process. The point being – it’s much easier to sell to the users who already have an idea who you are, opposed to completely new visitors. Much like with web design, people are more likely to be affected by something they already know about, which is why you’ll want to invest some resources into a retargeting campaign.

Final Words

Some of your visitors will never be persuaded to buy something, some of them will. But once they’ve decided to buy a product, it’s frustrating to see them leaving the shopping cart and never come back. Online stores around the world are trying to cope with the problem and increase their checkout conversion rates, so don’t despair if you’re in that group too. Instead, try to implement the tips we’ve provided in this guide and make the whole shopping experience more enjoyable for your customers – and you’ll surely see the improvement.

Leila Dorari is a freelance writer and business-improvement enthusiast from Sydney. Currently, she is consulting companies on various effects different marketing solutions can have on their business. In her spare time you can find her window shopping.

Appy Days: The Undeniable Benefits Of Launching An App



Smartphone and tablet devices have revolutionized the way we interact with technology. Subsequently, Apps have become one of the modern phenomenons to influence the world of business. Quite frankly, if you’ve yet to launch one for your company, you’re missing out.

Successful business Apps offer many rewards to modern businesses. Here’s why yours could become the greatest weapon in your arsenal in the battle for supremacy.

Reach New Audiences

The best thing about digital marketing is that it offers you a shot at reaching global audiences instantly. You’ve already designed a killer website to provide a great starting platform. However, adding an App to your list of products could be another great way to show the versatility of your brand.

Any tool that can increase exposure, especially to those that wouldn’t know about your business through other means can only be a good thing. In truth, it should be the only motivation you need, although there are plenty of other incentives too.

Encourage Increased Interaction

Statistics show that there has been a huge shift towards mobile internet usage in recent years. In fact, clients now spend just as much time on those screens as they do on their computers. This creates a huge opportunity to gain increased interaction from the customers. An App is easily the best way to embrace those sentiments.

Once a customer has downloaded your App, it can be accessed with the click of a button. This in itself should encourage frequent use. For a comprehensive experience, you could create additional incentives to use Apps, social media, and web browsers in unity. Essentially, it’s just another way to create that stronger overall product.



Build A Bigger Reputation

Customer perceptions can be influenced very easily. A strong SEO presence or big social media following can make the business appear bigger and more experienced. Guess what? An App offers further indication to the quality of your company too.

This will only be possible when the App works faultlessly, though. Use the list of Java profilers to monitor performance at all times. By keeping on top of the potential issues, you’ll ensure that the App continues to enhance the image of the product and the brand.

Direct Marketing Opportunities

The increased familiarity gained from encouraging customers to download your App is fantastic. However, if that isn’t enough of an incentive, the chance to promote specific products will be.

Coding your App so that it promotes those specific products is easy. Whether it’s through adverts or push notifications, it can go a long way to influencing the client. Use a blog post to further promote that product, and conversion rates should soar.

Stay On Trend

There’s no doubt that an App can help grow your audience. Then again, it’s equally to think about the growing demands of your existing clients. They will expect to see more from your company as it grows, and this is a great way to show that you are still on trend.

Link the App to social media to encourage greater participation too, and the customer experience will feel greater than ever. Even if the App isn’t directly connected to the products or services you produce, it will boost your long-term revenue.


The #Mobile #Business Makeover: Turning Your #Beauty Services Into Beautiful Profit


Photo: Pixabay

Appearances are extremely important in this world, and so is money. If you have a love of beauty, along with the necessary skills, it can become the perfect career path. However, knowing how to provide great treatments isn’t the only essential factor. Understanding the business side is key.

Running a mobile company can open up a whole world of opportunities, and can allow you to operate on a far smaller budget. Sadly, without that business acumen, all of your hard work will go to waste.

Here are four key ingredients that will turn your mobile beauty salon into a winning business model. What are you waiting for? Let’s get the makeover started.

Build An Online Presence

Getting seen can be a slight problem, especially when you don’t have a shop or physical salon. Consequently, the need to take advantage of online opportunities is greater than ever.

Building an online presence should start with a quality company website. Adding a blog can go a long way to providing added insight while showing customers that you know what you’re doing. Just make sure you combine this with localised SEO and smart social media campaigns. You will not regret it.

Be Organised

If you’re going to get anywhere in business, you need to gain the trust of your clients. As a local mobile beautician, you have a huge opportunity to provide a winning personalised service. Poor organisation will impact the quality of treatments as well as the business endeavours.

Your commercial vehicle is essentially a mobile workplace. Investing in a van racking system can allow you to maintain far greater levels of control, which can create a far better impression. Above all else, this should help you relax to provide a far friendlier service.

You will be required to stay on top of your finances too, which is why a great home office space can be priceless too.

Spread The Word

The hardest challenge for any mobile beauty business is building a client base. Visiting customers can make their lives a lot easier, but they need a reason to quit their current routines in favour of your services. The power of recommendation is your greatest ally.

A lot of customers will naturally tell friends and family about great services. However, using referral schemes can accelerate that progress. One option is to offer discounts on their next service. Let’s face it; everyone loves getting value for money.

Encourage Loyalty

As a small mobile business, you probably aren’t going to gain thousands of customers. Therefore, it’s imperative that you ensure the clients you do see remain loyal to the brand.

Whether it’s hairdressing, nail treatments, or something else isn’t important. Feeling comfortable is almost as crucial as the treatment. Learn how to strike a winning bond with your clients, and it will seem like a social occasion as well as a beauty treatment. Once they feel this way, you can only be destined for success.

Clients still need a push in the right direction, especially when it comes to regular treatments. Offering discounts for block bookings, for example, encourages them to act now too. As long as it keeps your schedule full, you’re doing just fine.


#Marketing to a Young Audience Made Easy

If your business relies on the interest and participation of young people, you need to target them. Targeting young audiences is not something that can be done in the same way to other forms of marketing. It’s best to take an approach that’s specific to them. Here’s how to do that.

Reflect Them

Young people engage with companies and brands on a much more personal way. There are many reasons for this. For a start, they are growing up in the age of social media. Brands are not distant entities that churn out products. These days, most companies have a presence and a voice of their own. They become more like people than corporations. This is something that you have to keep in mind when you are producing marketing content for your brand. You won’t find success if you’re stuck in the past and not willing to give your brand a human face.

Everything Must be Mobile

Nearly 90% of young people have a mobile device that they use to browse the internet. This is something that brands like yours have to be able to take advantage of in order to find success. The website you use has to have a responsive design. That way, customers will be able to browse it when they’re on the go or using their phones. It’s young people who are driving the movement away from desktop browsing and towards mobile browsing. So, if you can create an app, a good mobile-friendly site and have plenty of social media accounts, you should do well. Companies like GravityDigital can help with online marketing if you are struggling, so don’t be afraid to get help.


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Focus on Achieving Comments and Shares

If you want to know where to find young people, the answer is clearly on social media. This is where the vast majority of young people are most accessible for companies. There are many more young people than old people using Facebook and Twitter. That means there is no better way to engage with them. Focus on creating content that creates some kind of buzz and interest on social media platforms. It will have to be humorous and playful in some way if you’re going to grab people’s attentions. And if you succeed, you’ll know because you’ll be plenty of shares, comments and likes. That’s exactly what you should be aiming for.

Don’t Worry About Loyalty

Many business owners are still hung up on the idea of loyalty. The old types of brand loyalty are not really applicable anymore. If you want your brand to be relevant to young people, then there are other ways to do this. You have to be moving forward and trying new things all the time. If you’re not, then young people won’t hesitate to move towards another brand. You can’t expect brand loyalty or take customers for granted. That’s why it’s important not to get complacent off the back of some early success. When you’re selling to a young market, their interest can fade quickly.


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#Technology Can Increase Your #Sales Via These 5 Methods

If you want to increase sales in your business, technology might offer the best solution. These five methods will all allow you to increase sales by using technology to your advantage.

Fast In-Store Checkout

The technology that can be used in your store is advancing all the time. Checkout equipment is very fast and easy to use now. People can even use contactless payment technology if you have the right equipment to make that happen. When people are standing in line, they don’t want to wait around forever. If the queue is moving slowly, they might give up and not bother buying. But when you have technology that allows for fast payment, this is something that won’t become a problem.


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App Store Sales

Many retailers now use apps as a platform on which they can sell to customers. This is something that you should definitely consider if you want to make more sales. As more and more people use their smartphones to browse and buy things online, you need to get up to speed. It’s the responsibility of every business owner to keep up with the habits of the consumers. Failing to will lead to the business getting left behind and missing out on sales. There are companies that can help with mobile application development if you don’t know anything about that kind of thing.


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Upselling Online

Online sales are vitally important to modern businesses. Even for businesses that operate on the high street, ecommerce cannot be ignored. It functions as a way of selling to more people than ever before and reaching people all over the world. It’s also a great tool because upselling is so easy when you’re selling online. This is when your website suggests other items that customers might like before they check out. That way, you can often make a few sales rather than just one.

Email Newsletters

It’s a good idea to compile a database of customer email addresses. That way, you can send out a newsletter to people whenever you have updates or offers to inform people of. These newsletters will find themselves in the inbox of anyone who has given you their details in the best. And it helps to keep your business at the forefront of their minds. This is important because you need repeat business if you want your company to remain profitable into the future. It’s very cheap to create and send newsletters too.


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Encouraging People to Spread the Word

When people like your business, they are likely to tell their friends about it. And there are a few ways in which technology and the internet can help you to encourage people to do this. One smart thing that many companies do is make their stores compatible with free wi-fi. That means that when a customer is in the store, they can take photos or send out tweets. This then helps to spread the word, and it’s something that can encourage more people to come to your store. It’s so easy to do as well, so give it a try.


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Put #Technology to Work for Your #Business

social_diningIn order for business owners to truly satisfy their customers, they must have a strategy in place that includes technology.

Sure, some older businesses may be able to get by without a website or ever tuning in to social media, but they are becoming few and far between.

From the basics of having a website to growing your brand with mobile marketing, technology has so much to offer your business, not to mention your customers.

With that in mind, are you using technology at all points of operation to satisfy your customers? 

See Where Technology Works for You

So that your business can put technology to use at each and every turn, make sure you have these bases covered:

  • Website – First and foremost, your website needs to be a top priority, especially if you are a smaller business without the national brand name recognition. Your website requires solid marketing content, along with being promoted in social media. When you combine the right content with the right social media push, your search engine rankings are likely to rise. As a result of your Google and other rankings going up, more consumers are likely to notice your brand when they do a search for the particular products and/or services you offer;
  • Cloud – As more companies have discovered in recent years, the Cloud should be a necessity and not a choice. Whether you go with Washington DC network support services or another such Cloud provider, using the Cloud has multiple advantages for your business. The Cloud not only improves your ability to get projects done in a faster and more organized manner, but it also offers greater flexibility for you and your employees (if you have them). For those businesses with employees on the move and/or telecommuting, the Cloud gives them the ability to access all needed client data no matter where they’re working from. Instead of being tied to office computers, you and your employees can conduct business while on the road, allowing you to meet client deadlines. Lastly, Cloud services should prove ultimately cheaper than your current computer systems over the long run, including decreasing one’s startup expenses;
  • Social media – One of the biggest opportunities and still one of the most missed out ones for businesses is social media. When you put social networking to work for your business, you can satisfy customers in a number of ways. First, social media is a great means whereby you can engage with consumers literally 24/7. If a consumer has a question about or an issue with a brand in today’s information age, they oftentimes turn to social media. Whether using Facebook, Twitter or a host of other sites, consumers can either talk with other consumers or directly to a business. In doing so, they oftentimes do not have to wait to get someone on the phone or get a response from an email. If your business has been hesitant to use social media in the past, change that approach moving forward. Social media is also a great tool for businesses to see what consumers (and sometimes other businesses) are saying about their brand. Consumer feedback is invaluable, especially for newer businesses. You can also use social media in posting videos on YouTube. Such videos can be informational pieces about your products and services, your staff, how you’re a trendsetter in your respective industry and so much more;
  • Mobile marketing – The time has come for your business to deploy mobile marketing if it has not already. With mobile marketing, your brand can reach out to consumers at a moment’s notice. As more shoppers gravitate to using their mobile devices to browse and ultimately buy goods and services, it is important for you to be the first business they think about. Offer consumers the ability to download sales and other specials on their devices, providing them with more incentive to buy from you. Make sure any mobile campaigns you do (content, images, videos etc.) fit nicely on mobile devices. Otherwise, consumers will not be as inclined to peruse your deals if they can’t fully see them.

Driving forward with technology offers your business myriad of ways to satisfy customers.

The question is, are you taking advantage of technology or just sitting by as a passenger?

About the Author: Dave Thomas covers business topics on the web.