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The Best Apps for Your Home Business

/ nancyrubin

Running a home business can be fantastic. It’s a great way to do something for yourself and to follow your dreams. It’s an opportunity to work for yourself, without having to follow the rules or do as you are told. It also gives you the chance to earn money for yourself, without discrimination or glass ceilings. Home businesses are growing in popularity as more people are taking the risk and going it alone.

But, it’s not easy. When you run a business out of your house, you are likely to face many challenges and problems which you must overcome, facing head-on if you want to make your business a success.

Fortunately, in 2019 there are countless tools to help you. While you may not have the resources and finances that bigger businesses have, as they use business applications so often that they eventually need applications rationalization to help weed out legacy applications and reduce the costs. You will find that help is at hand. Small business loans and grants are often available. Digital marketing is an excellent tool when it comes to saving money while growing your business, and then there are apps. Nowadays most of us have countless apps on our phones. They help us with most elements of our life, as well as providing entertainment. So it should come as no surprise that there are also apps to help you run your business. Let’s take a look at some of the best.

Image Source – https://pixabay.com/photos/iphone-smartphone-apps-apple-inc-410311/

QuickBooks

If you are new to the business world, one of your primary challenges might be looking after your accounts. Many small business owners and sole traders find themselves in a panic as tax return season comes around as they have no idea how much money they have made, or what they can claim as a tax-deductible expense.

QuickBooks can be an extremely useful tool if you’ve got little experience in accounting. Even if you know what you are doing, using an app to manage your invoices and receipts can make your life a lot easier and save you a great deal of time. It could even save you money.

QuickBooks is one of many accounting apps on the market, but it’s often thought of as the easiest to use. You can use QuickBooks to keep records of your sales and expenses, track invoices, to pay your staff and to calculate your income. Other finance apps you may find useful include Wave, Gusto and Freshbooks.

Trello

Another big problem that home businesses face is productivity. When you are working at home, surrounded by distractions, it can be hard to organise and manage your time. Apps like Trello can be a massive help.

Use Trello to organise your days and manage your time. Create a Trello board for each project and add comments, pictures, attachments, to-do lists and deadlines to help yourself stay on track. If you often collaborate or have a team working with you, you can use Trello to assign tasks and get updates on progress. If you prefer to keep things simple, to-do list apps and even Google Calendars can be a big help.

Evernote

If you work from home, chances are you don’t always work from home. You might work at the library or in coffee shops. You might even try to get work done while you are sat in your car waiting for an appointment or meeting. This can be hard if all you have got in your phone.

Evernote can make things much easier. You’ll be able to work on your phone or tablet on the go, and anything that you do will be synced between your devices and your desktop back home. Evernote can give you a great way to maximise your time and get the most done, without worrying about losing work.

PayPal

As a small business, you might regularly work with other small companies and influencers. This often means that PayPal is the easiest, fastest and cheapest way to make and receive payments. Having the PayPal app on your phone means that you can send invoices, receive payments and transfer money on the go. It also allows you to look at your income and save receipts.

BoxMeUp

If your business is in sales, and you sell products out of your house, BoxMeUp can be a huge help. The app helps you to organise and track your packages. You can even use it to print labels and scan them into your phone to help with tracking and communicating with your customer.

Growing Your Company: 5 Reasons to Consider Relocating Your Business

/ nancyrubin

You are trying to improve the way you do business. This means you are attempting to grow your company, and you would like to have a greater impact on the local marketplace. Yet, in order to achieve your business growth goals, you realize that you must consider relocating your company to a new area. The following are five reasons why this is going to be an excellent move for your business.

An Exercise in Team Work

Sometimes a relocation effort can be great for company morale. The thought of moving to a new location can cause employees to pull it together like never before. They can even get the opportunity to work with an experienced full service moving company to ensure that the big move is executed in a timely fashion without any hitches. This will give you an opportunity to let your employees know how much you appreciate all the hard work they are doing to help your company relocation happen as it should.

Relocation Will Improve Visibility

When you started your business, you had to settle for a location that was a little off the beat and path. You did not have the necessary capital reserves to plant your operation in a highly visible area. This has hurt business to some degree, but these days you have more capital to put down on a better location; so, moving your operations to a more visible location is the right move to make for your business needs.

A Larger Space

A new location will provide more space for your company. With more space, you will be able to accommodate more customers at one time. This means you will be able to carry more items in stock, and your business will also experience an increase in sales volume. This will set your company up on a faster track to future expansion.

Better Logistics

In your old location, it was difficult for trucks to maneuver for dropping off shipments. In fact, the small space you were operating out of made this a nightmare for large trucks and their drivers. Your new location has more area for trucks to pull into, and it will accommodate more off-loading space for merchandise. This is good news, because it means you will be able to finally order goods at a higher capacity without it creating such a mess for your employees.

Community Support

With a bigger location to operate out of, you will also be able to get more deeply involved in the local community. You will have the right location for throwing large events which will be good for the community and your company’s bottom line. In addition, this will translate to a lot more media coverage than you were able to get when operating out of your older location.

Moving to a new location for your business is going to bring positive changes to your company. You will have more space, you will enjoy higher visibility and you will have an ability to do more business than ever before. For the first time, your business will start to feel like it has finally reached that next level beyond the startup phase.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Why Your Small Business Needs a Lawyer

/ nancyrubin

When you start a business, hiring a lawyer probably isn’t the first thing on your mind. You might think that you can handle everything yourself, and there won’t be a need to get a lawyer involved in anything until your business has reached a certain size. But there’s no business too small for hiring a lawyer. You don’t necessarily need one on your staff, but it can be useful to have someone in your contacts or even pay a retainer to someone you might need regularly. Before you dismiss the idea completely, consider these key reasons for having an attorney on your side.

Protect Your Business

You might not like the sound of it, but your business could be sued at any time and for any reason. If you do get sued, you can, of course, begin the search for an attorney. But by then, the damage could already be done. It could affect your reputation and your finances. While you can’t completely prevent people suing you, you can take steps to lower the chances of it happening. A lawyer can give you the advice you need to keep your business safe and avoid any serious problems.

Make Contracts Watertight

Getting contracts right is essential in business. You need contracts that protect you, but your clients, suppliers or anyone else you work with also wants to make sure that the contract benefits them. A contract lawyer specializes in making sure all of the contracts that you deal with are up to scratch. They will learn to understand your business and how it operates. Your attorney can prepare standard contracts for you to use with clients and suppliers, as well as help you to check over contracts that other people send to you. It’s worth having someone to deal with your paperwork for you.

Image from Pixabay

Have Access to Important Connections

Working with a business lawyer can be a great way to make sure useful connections. Firstly, you have your lawyer on hand if you need advice or help. You can also ask them to refer you to other legal professionals if there’s something that they’re not best placed to do. You could even make some useful connections in the business or political worlds. Any legal professionals like Mike Crapo move into politics. Your attorney could have valuable connections like these that can help you out if you need a favor or for various other reasons.

Safely Grow Your Business

As you grow your business, you can find yourself dealing with a lot of legal issues, from intellectual property to buying real estate. Every new issue that you need to deal with might require help from a legal professional, especially if you want to avoid any serious problems. It’s important to remember, however, that you might need a different attorney for different matters. Some might specialize in contracts, but others are more familiar with real estate or patents.

Keep your business on the straight and narrow by having an attorney in your contacts. You should be able to protect your business, no matter how big it is.

A Beginners Guide to Online Growth!

/ nancyrubin

With the boom that is being experienced within the world of e-commerce, it is no wonder that more and more online businesses are popping up all over the place. This is a good thing that you should take advantage of and use to finally get you in a position that you are doing what you love and able to leave that job that ha a dead end. There is a lot that you need to make sure that you keep in mind before you even begin this journey for your business needs. Having this information beforehand will help to reduce the number of mistakes that you will make when you get ready to begin your online business. Let us take a look at a few of the things that you need to make sure that you keep in mind before you start this journey.

Market to the Right Demographics

There is something to be said about making sure that you are sending the right message to the right people. One example of this would be to make sure that if you are going for a crowd that is into surfing, then you do not want to target people that are into buying customized dog collars. The key to being popular is to make sure that your marketing is hitting the mark in the demographics you are aiming for. This can save you a lot of trial and error that many beginners will make when trying to get their business up and running. The next tip will be just as important as you will want to make sure that you look at the method of getting paid for your goods and services.

Setup a Payment Gateway to Accept Payment

Having a way to accept payments will be just as important as the business end of things. This is why you need to make sure that you set up a payment portal that is reliable, safe and easy. This is a step that many people will forget about as it will not be at the top of their thought process. Knowing how to find a good payment gateway and how to get it set up will be a very important process that you have to make sure that you keep in mind.

Accept Multiple Forms of Payment

There is no need to move forward if the payment side of your business is not in place. Even once you get the payment gateway established, you will need to make sure that you are accepting all forms of payment. Many businesses lose out on potential customers due to the fact that they limit the types of payment that they are able to accept. If you only accept cash, then that will reduce you from being able to be an online business. If you only accept Visa then you are not getting the customers that have other forms of credit cards that they use online.

Mobilize

Make sure that you are making yourself mobile ready to deal with all of the customers that will be doing business with you on a regular basis. More and more people are living online and as such, they want sites that are mobile friendly. Nothing is more frustrating than having a site that has not been optimized for mobile devices and as such will not display the correct way. This can hurt you in the fact that customers will not want to do business with you as well as it may affect the ability for you to accept payments.

Offer Feedback Options

A customer having the ability to leave feedback is one of the most important things that you can do in helping to build a customer base that will in the end trust you. Having the ability to accept this feedback as well as helping to listen to the feedback and take the advice that is being given to you via the customers. The feedback that they are able to provide to you will help you to better cater to their needs and allow you the chance to make things better for your business and thus allow you to improve on areas where you are a little weak.

Market the Business as Much as Possible

Marketing the business is as essential as the other parts of running the business. If you fail to market it correctly, then your efforts will not be as successful when trying to get new customers to come and check out your business. The ones that you do have will get bored as there will not be anything there to help and keep the customer engaged. If you are not sure what you need to do in the marketing of your business, then you can always hire a firm that will handle all of the details for you.

As you are able to see, there is a lot of running your own business and the more that you understand from the beginning, then the better results that you will have. Following these tips, will make sure that you have a business that will be profitable and will go a long way in helping to give you a sense of accomplishment.

Have Content/ Products that People want

There is no use in having products to sell if the people do not want to buy them. This will involve a lot of research to see what people are and are not into and what types of goods or services that they are seeking out. A little research, in the beginning, will lead to a lot better results for you down the road. Look closely at the things that are doing well and those that are not doing so good and shift your focus on these accordingly. Take ideas from established online stores like Oroton outlet to have a clear idea and implement them in your case. This will help to lead to you having a lot better results with getting products sold in a timely manner. After you have established the selection of products that you are going to sell, you will then want to make sure that you focus on the marketing of the products.

Apps All Business Owners Should Consider Using

/ nancyrubin

In this day and age everybody is using their phones or tablets to make their lives easier. Whether it’s sending a quick email on the way to work or simply keeping up with family members on Facebook, apps make it easier than ever to complete everyday tasks. The business world is actually greatly affected by apps these days too, and no matter what kind of industry you’re in, you can find the perfect app to help you run your business more smoothly. Take a look at these apps that all business owners should consider using and see if there’s any that could benefit your business!

Crowdfire

Anyone who is anyone is using social media as a way of promoting their business – and for good reason too. Social media can quickly and efficiently grow your business. The more followers and interaction that you gain from social media = better business. Crowdfire is an app that allows you to schedule posts to your social media accounts, saving you time and allowing you to get on with other tasks. The app can also help you grow your following too, so it’s definitely worth investing in the premium version of the app.

Greasebook

If you’re running a business that requires you to be in contact with drivers carrying highly sought after loads like gas and oil, it’s essential to be able to keep in contact with them at all times. Greasebook.com allows you to do exactly that, all while tracking tank levels and submitting gauge sheets. The perfect way of keeping in touch with your drivers and running your business as smoothly as possible.

Accompany

Accompany is an essential app for those that have to attend a plethora of business meetings. The app will send you a detailed email before your meetings entailing the subjects and other important information. The app works by using your microsoft and gmail accounts, as well as your social media accounts too so that it can pull up information about your contacts and prepare you for up and coming meetings.

Toggl

Ever find yourself losing track of time and spending too much time on one particular task? Hate keeping track of all of those timesheets and worrying about one becoming lost? Well, with Toggl you no longer have to worry about this! Track your time worked and also use it as a time management tool so that all tasks are completed!

Gusto

Finally, Gusto is a must-have app for any entrepreneur. Nobody likes bookkeeping and now you can access an app to help those boring and mind boggling financial tasks a breeze!

What apps can you use for your business? Are there any that you’d recommend for entrepreneurs looking to make their lives easier? Let us know below!

 

No Business Can Afford to Ignore Mobile Phone Users

/ nancyrubin

Mobile phone users are no longer a market segment you can afford to ignore.

As of 2018, 52.2% of all web traffic was attributed to smartphone users. Compared to the 0.7% of all traffic in 2009, that is a dramatic increase that has been on an upward trend year to year.

Some of this success can be attributed to the fact that smartphones have become more accessible and a lot more useful. The rise in functionality has led us to a stage where our smartphone’s ability to make or receive call is a minor function and no longer the main purpose of the phone.

For businesses, this opens a whole range of marketing possibilities.

Mobile marketing is a cost-effective way of getting your message across. You can choose to use a simple SMS campaign to promote your business or rely instead on a well-designed app to lead your clients to the actual point of buying.

How to Run An Effective Mobile Marketing Campaign

Know Your Market

It is marketing 101, you need to know who you are trying to reach with your marketing message.

What type of campaign would be the most effective?

If you have a target market full of tech-savvy users, a great app, for example, could be the way to go.

On the other hand, if your targeted audience still uses simple mobile phones to make calls, choosing a higher tech option would be the ideal way to scare them off.

What Does Your Market Want?

The best way to find out the answer to this question is to ask them. What are they looking for when it comes to communication from your company? What do they want to read, and what would they ignore?

The key to getting this kind of marketing right is to understand the needs of your consumers and to find out what they actually want. The better targeted your campaigns are, the more effective they are as well.

But enough theory. Let the numbers speak for themselves.

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Link to the infographic https://appgeeks.org/blog/mobile-marketing-infographic/

 

Expert Marketing: How to Get Your Company to Stand out from Your Competition

/ nancyrubin

Getting your business to stand out from your competitors is essential if you want to succeed in business. While you must have a quality product, great customer service and a reasonable price, that may not be enough to encourage people to visit your location. Here are some ideas on how to market your business so that you stand out from your competitors.

Create a Voice-and-mobile-friendly Website

While you probably already have a website, it is essential that it be voice friendly. Making your website voice-friendly allows the user to find your business using their home devices like Alexa, Google Home and Amazon Echo. Use phrases that are naturally spoken, make sure that you list your geographical area and use long-tail keywords. In order to make your website mobile friendly, you should make sure that your website can be viewed on any size device, pick a font that is at least 14 pixels and use high-quality images.

Be Active on Social Media

Being found on social media is essential to separating your business from that of your competitors. Know what social media platform your customers prefer and make yourself visible there. While you will want to post regularly, you will also want to make sure to interact with your target audience. Spending time showing that you care about their concerns and ideas is a great way to build customer trust. When others see customers bragging about your products and services online, then they will want to check your business out.

Build and Upkeep a Unique Building Design

When a customer arrives at your location, they should instantly get a great first impression before they ever walk in the door, get signage companies to put up a new sign that is clearly visible when customers are approaching your business from any direction. Keep the exterior of the business beautiful by painting and landscaping. Make sure that your customers have ample parking and can get in the front door easily. Ensure that the windows are clean and that the sidewalk is free of all trash.

Get Involved in the Community

It is essential that you are involved in your local community. You may want to team up with other business owners to sponsor an event. Join the local chamber or other business organizations. Regularly donate part of your proceeds to a worthy cause while making sure that your donation gets attention in the press. Offer to be a public speaker at events along with contacting local news organizations to offer to be their local expert on topics related to your business.

Using these ideas and your own ingenuity will help you stand out from your competitors. Keep your focus on doing the right things for your community and your business will succeed. You will need to make sure that they can find you when they look on the internet.