A pop-up shop is a short-term venture that makes temporary use of a physical space in order to create a long term, lasting impression with potential customers, but if you’re already thinking about running a pop-up, then you probably already knew that.
If you haven’t already considered it, then are a number of reasons why you should. A pop-up shop allows your business to communicate with a larger audience and make them aware of your brand’s promise and everything that offer. It is a highly engaging and immersive way of marketing and selling a business, and it beats sitting in the office all day marketing online (although that is crucial in this day and age) or sitting on the telephone. If it is your plan to set up a pop-up venture, or if you haven’t considered it all, make sure to check the hints and tips below to make that when, or if, you do it, the idea doesn’t burst.
Use flags and banners
An interesting way of grabbing the attention of the passing public is by utilising flags and banners, those if which found at selbys.net. This is a marketing and advertising option that differs from the run-of-the-mill use of billboards for promotion as it’s something a bit different, and people like different. Different is more likely to catch the eye of the general public.
Hand out your information personally
Going old school by handing out flyers and posters is a way to personally ensure that the general public are getting your information. Of course, they may just scrunch up your flyer and throw it in the bin as soon as your back is turned, but at least you know the information got to them in the first place. This strategy is most effective for businesses that are heavily involved with the local area and are oriented around it.
But don’t become intrusive
Before setting up a pop-up, however, you must be aware of everything that you will be taking on. Firstly, you have to keep on the right side of the law. When being in such an immersive and communal environment, it’s easy to get caught up in the moment and become a bit too intrusive. Retaining a distance from prospective customers, knowing who should and should not approach and always knowing when you’re beat are just some of the way that you can remain as far away from the boundaries as possible.
Important points to remember
Remember, it is still a business, and should be treated as such. This means no slacking off in the nearby coffee shop (or pub), and no finishing early; you wouldn’t do that in an office, so why do it here. Also, do not even attempt a pop-up venture if you have difficulty speaking to people. If you haven’t got the courage to approach somebody and try to sell them your product, then unfortunately, this idea just isn’t for you.
Pop-ups are a great and fun idea when it comes to business. Make sure to click here for more information on setting up a pop-up.