Launching your own business or building a startup has become more attainable than ever with the advent of social media and smartphone technology. Whether you have a clothing business or a local shop, enabling consistent growth is essential for long-term success. With a few tips and tools, maximize your online and offline reach for continued scaling and the ability to generate ongoing revenue streams.
Build Your Online Presence
Building a successful business requires an online presence today. Create and launch an official website along with social media pages for your business and brand. Use networks such as Facebook, Instagram, Twitter, Pinterest, and even Snapchat to spread the word of your business based on the target audience you wish to reach. Utilize a posting calendar to avoid going days, weeks, or even months without updating. Consistency is key when building a scalable brand in an online world.
Launch an eCommerce Storefront
Use eCommerce shop setups and services to your advantage. Launch an eCommerce storefront to showcase and promote the products or services you offer. Use various channels including social media, third-party advertising, and even email marketing to share promotions and to motivate users to visit your website. Solutions such as Shopify include all-in-one eCommerce setups along with WooCommerce, a free plugin available for users of WordPress.
Are you launching a startup of your very own? Consider working with a CEO Coach to learn the ins and outs of planning, managing, and scaling your startup in any market or industry. Startup Business CEO coaching is extremely beneficial and highly effective for those who are unsure of where to begin or which step to take next with their current business. A CEO Coach can help you take your business and brand to the next level of success.
Implement a Long-Term Digital Marketing Strategy
Developing and implementing a digital marketing strategy is a must for any new business owner, locally or online. Channels such as email, content, and social media are optimal for spreading the word of a new brand, regardless of surrounding competition. Utilize solutions such as Facebook Ads and Instagram ads to create marketing campaigns with the use of A/B testing to find your voice and ideal audience.
While launching, building, and managing your own business is never easy, it is possible with the right resources and plan of action in place. With the right resources and a clear vision for your business, work towards generating new clientele, customers, and ultimately, revenue on a consistent basis.
Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball. @LizzieWeakley