Does your restaurant or food supply company need a boost in credibility? Do you want to appeal to more consumers? We have four of the leading ways food brands are reaching new customers and filling the void in this blog.
Use favorite health ingredients
Fresh produce and meat like chicken and turkey are appealing options for people who want to eat a healthy diet. By using these ingredients, you can appeal to a broad audience. Other popular items may include flax, soy, and vegan options. Other groups may like non-dairy products. By choosing a wide selection of healthy items, you give your customers more options.
Prove your business is allergy-friendly
Allergen testing is an excellent way to prove your foods are void of harmful ingredients like wheat, egg, or latex. By using meat from farms that test the animals to be sure they are free of genetic modifying and enhancing solutions, you can assure your customers that your products are pure and consistent.
Use resealable packaging
To ensure consumers get the most out of your products, using resealable packages means the food will last longer. A person can use part of the ingredients or a portion of the food and store the rest for another meal. This packaging is especially important when selling items in bulk. No one wants to get a bag of cereal that they have to find ten containers to fit it into when they get it.
Cut out harmful additives and preservatives
Organic products are very popular because there are no chemicals like fertilizers used on the products. By using fresh ingredients and selling them fast, there is no need for preservatives that add unusual flavors or unhealthy ingredients to your products. People with sensitivities to mono-sodium glutamate can get migraines from eating too many items with this preservative and flavor-enhancing ingredient. By packaging food fresh, there is no need to use this chemical. Consumers who know there is nothing unnatural in their foods will appreciate the brand and advertise it by word-of-mouth.
To get more people on board with your food products, cut out the unnecessary items. Use fresh ingredients and avoid the eight most common allergens. These are wheat, soy, milk, eggs, tree nuts, peanuts, shellfish, and fish. People are often allergic to more than one food item, so offering gluten-free products or items without eggs, soy, and fish are best for appealing to sensitive groups.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.