Doing an audit on your website is as much as it is important to do one on your finances. The power that a website can have on a business can be huge, so it’s important you do a regular check over and to find ways of improving it. If you’ve never done an audit before on your site, here are the best ways to do one.
Get Someone Else To Do It For You
If you’re not particularly skilled in the area of technology, then you may want to sit this one out and get someone else to do it for you. When it comes to things like SEO, it can often make those not familiar with it, run away in fear. By having an independent seo audit, you remove the biased attitude that you would have if you were auditing it yourself. They may also have a lot more knowledge and would know what to look for when it came to pointing out the problems that are stopping your website from performing at it’s best. Having this audit outsourced may be something that you need if you simply don’t have the time to go through what would probably be a lengthy process anyway.
Test Your Website On Another Computer
When auditing your website, it’s probably better to test it from another computer. With cookies and the familiarization of the site on your screen, it’s good to see it from a different perspective. Look at it from your phone, from an iPad, laptop, and desktop computer. These are all different devices and sizes and, therefore, may perform differently. With mobile devices being used mostly for browsing, this is the device you want to make sure it’s functioning properly and to the best of its ability. No one likes a website that isn’t compatible with what they’re viewing it on.
Look At The Analytics
Analytics is good for knowing who is coming on your website, where they’re going, and at what point they are exiting. These analytics can be handy in understanding your audience and configuring your website to cater to your audience. It might be that you have a very corporate-looking website, but the actual intention for your website is to reach those in the creative industry. These two contrasting ideas aren’t going to help in bringing more attention to your website.
Find The Technical Errors
When looking through your website, make sure that you are clicking on every available link. With any person who comes onto your website, they aren’t necessarily coming on from the main homepage. They could be coming on from another page that was linked to another site. If that page has a broken link and doesn’t show properly, you’ve probably lost that customer. So, find the technical errors and make a note of what needs fixing, moving forward.
An audit of your website is certainly useful, and it’s worth doing one of these on an annual basis if possible to keep on top of any changes.
