You have a great idea for a product or service that people will need or want and a way to provide it at an affordable price. Now, all you need are people to help you make your idea a reality. It’s time to start pitching potential investors to see if they can help make your dream a reality. Your pitch can really make the difference between a yes or a no, so you need to perfect it. Here are some tips to assemble a perfect potential investor pitch.
Drive Pitch with Universal Truths and Emotions
You need to relate to your investor to get them personally interested in the product. Be sure to put some human emotion into your pitch. This is a particularly powerful way to show your investor why they need the product. Every item and service can create a positive emotion in the person using it. Be sure to make the investor feel that same emotion by reimagining a scenario.
Practice! Practice! Practice!
You need to practice your pitch over and over and over again to have it nailed down. Try different pacing and phrasing to see what sounds the best. Every little tweak can help make your pitch that much more effective. You should also practice your facial expressions in the mirror while you give your pitch to ensure your face is saying what you want it to.
You may think your pitch is perfect, but other people may have some valuable input as well. Perform your pitch to other people to see what they think you might be able to do better. Have the person listening ask questions that the investors might have. After you pitch to your investor, you can always ask for feedback from the actual investors if they said no.
Dress to Impress
Everyone knows it’s important to look the part when pitching to an investor. Wear your best professional clothing. The details are also important, so make sure to trim up any facial hair and even get a manicure. When you look good, you feel good. That will show in your pitch.
Create a Prototype
No matter how well you describe something, there’s nothing like actually being handed the product. The investor can see the product, touch it, and even use it for themselves. They get to see what it can do in person. Make the prototype as attractive as possible. If you can’t have a prototype then look for 3d rendering services that will allow potential investors to not only visualize what the product will look like, but also how it will be used. Remember, things make sense to you since this is your baby and you’ve spent hours and hours working on every detail. They are brand new to the concept. A picture is worth a thousand words. Once they understand the genius of the idea all you have to do is close the sale.
Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.