Clicks, Customers and Communication: Perfecting Your Business’s Online Presence

In a world where everything is now becoming downloadable and digital, it is now fundamental to have a business with a strong online presence. Many consumers won’t even consider investing their money in a business if you can’t find it online, read reviews or follow them on social media. If you’re new to running a business or aren’t sure how you can up your game in the virtual world there are several things you can do to make your company stand out from the crowd. From social media tactics to effective web design, these methods might seem time consuming and daunting at first, but they will truly help you to take your business to the next level.

Dazzling Designs

A website is the first go-to feature for building a strong online presence; your potential customers will head straight to your site and will want to see exactly what you can offer them. It needs to be speedy, slick and smart, so you might want to consider a company which can offer professional web design for seo. With SEO optimization and a stunning, eye-catching design your company will jump to the top of search engines and draw in a higher volume of potential consumers.

Advert Advantages

Online advertising is a must have if you want to be discovered on the web. Your brand name, service information and promotions can easily be displayed on the web using pay per click adverts. This is an extremely effective method of marketing as you don’t have to pay until someone physically clicks on your advert and visits your website. Set your own budget and assess how well it works for you; you might be able to increase this over time as your online presence and engagement increases. Within your advert you should include some form of enticing ‘free’ deal, where people input their email addresses into a form and receive a special offer. This will allow you to gather a collection of contacts which you can then target with email marketing campaigns. You get two birds with one stone, using a relatively low cost tactic.

Consumer Communication 

Make sure you’re actively engaging with your potential clients when they ask you questions about your product or services. You have the power to persuade them to spend their money, so don’t ignore their queries. Offer them five star customer service, using a friendly and welcoming approach either via social media messaging or online comments.

Build a Blog

Creating a blog for your website offers an additional online platform for your business. You can personify your business and create worthwhile content that customers will be excited to read. There is also the opportunity to collaborate with other companies by advertising their services on your blog or gaining a sponsorship, so that’s extra income in your pocket straight away.

It has been proven than businesses thrive when their online presence is authoritative, professional and engaging, so make sure you are using the tools that the online world has to offer. Your company name will be publicized, your business will skyrocket, your profits will increase and your consumers will be content.

Essential Advice When Setting Up A Website for First-Timers

Essential Advice When Setting Up A Website for First-Timers

If you’re one of those people who thinks that designing a website from scratch is a difficult thing to do that requires coding and design skills, then think again. Content management systems (CMS) have created user friendly website-building that can be accessible to everyone, even when you don’t have the technical knowledge. There are many tips to make your business more professional and one of these is to have an attractive website to entice new customers or readers about what you have on offer. But, where do you start? Here’s some advice for first-timers thinking of starting a website.

Which CMS and hosting company to use?

Your first decisions are going to concentrate on which CMS and hosting company you should use. There are many to choose from but undoubtedly, the most popular is WordPress. Although all of them offer the possibility of setting up a website with your own domain name for a few dollars, WordPress is one of the easier website-builders to use: templates are fully customized and yet you can adjust them to suit your style and needs accordingly. Once you’ve decided on a template of which many designs are free and varied, and domain name, your next task is to select a WordPress hosting provider to use. Try not to be overwhelmed by the basics of web hosting and choose a faster provider for an enhanced performance.

What are you trying to achieve?

Now that you have a website name, CMS and hosting provider, you next need to plan how you intend to convey your information, images and products, if you have any. By setting out a plan of action, it will be easier to clarify the goals of your website as you delve further into your design. Are you building a website for business? Or a blog site for pleasure? Who do you expect your audience to be? When thinking of the layout of your new website, these are the kinds of questions you should be asking yourself so that you have a clear idea of what message you want to convey to your target audience. Put yourself in the shoes of the individuals who will be likely to click on your website and try and determine the priorities that people want when visiting your site.

How are you going to plan your pages?

This aspect of website building should incorporate a fun element as you create and plan the content of your pages. Think about whether you want to impress your visitors with beautiful images on your homepage, or if you more concerned with providing them with detailed information about what your site is about. Look at other websites who offer a similar service or product and get some inspiration around designing your pages. Remember that once you have uploaded images and information, you can tweak them along with background colors, fonts and sizes until you reach the precise look you are going for.

Creating a website doesn’t have to be a complicated or daunting affair, and once it’s completed your next step is to get it out there for people to see your marvelous creation.

Breathe New Life Into Your Business – Consider A Rebrand

Making the decision to rebrand your business is not a step to be taken lightly, however most companies at some stage will undergo rebranding. Rebranding if carried out carefully can update the image of a company, keeping it current and fresh. Of course rebranding should not occur frequently as this would cause confusion and mistrust amongst consumers.

There are many reasons why a company decides to rebrand, perhaps the company has launched a completely new range of products, they may have merged with another company or they may want to simply stay on trend, in line with their competitors.

Before deciding on a total rebrand, look carefully at what you would like to achieve. It is possible that only parts of your brand needs updating or maybe a few tweaks here and there would suffice.


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What steps should be taken for a successful rebrand?


For your rebrand to be a success you really need to focus on what your brand is all about and who your target market is. Carry out market research by asking for opinions on possible logos and colours. Describe your brand in words and see if the images and designs you have chosen communicate the same message.


Once you have a clear idea of what your brand is aiming to say, it’s time to start designing. Don’t be afraid to be bold, as you will want your brand to stand out over your competitors. If you take part in trade shows your tradeshow displays  need to make maximum impact and a strong recognisable logo will help you achieve this.

There are experts available to hire, who will help you create the perfect brand, you may feel that this is an expensive option, but having good branding is crucial to business success. Ensure you stay in the loop when outsourcing branding to ensure your vision is effectively communicated and created.

Careful consideration should be taken when deciding on fonts and typography in your logo and promotional material. Often a brand can be recognised simply by its typography – think Coca Cola!


Once you have integrated your rebrand across all literature, websites and media platforms it is time to launch your rebrand. This is a process very similar to the one when you launched your business in the first place. The main exception to launching a rebrand in comparison to a new brand, is that you will want to keep your existing customers, as well as attract new ones.

It is important to ensure your existing customers are aware of your rebrand and why you are doing it, they will want to feel confident in your business. Keep customers informed throughout the process and answer any queries accordingly. Your customers are valuable assets in attracting new customers both during the rebranding process and after your launch.

To conclude rebranding can breathe fresh life into your business, but it should be done with focus and planning. Try to avoid confusion and place emphasis on keeping existing customers on board. Your logo and brand is your identity within the market place, so it is crucial to get it right.

7 Ways To Make Your Site More Exciting

If you’ve recently started to look at your website and think that it just seems so boring, then it may be time for a change. On the one hand, this may be because you’ve just gotten used to it. So you’re more bored with it than anything else. But, it may also be because the website itself is actually boring. And when that’s the case, you may have to worry. Because if you’re finding it boring, the what are your customers thinking? Either way, you don’t have to just leave your website as it is now – you can really change things around and make it so much more exciting.

Sometimes, you just have to get yourself into a position where you’re bored with your website to then be able to change it. Because you’re not always going to be able to see what’s wrong when you’re not looking at the same old things. But, even when you know that something isn’t quite right, you don’t always know what will make it better. And that’s where this post comes in. Even if you quite like your site as it is now, you may take something away from this that can take it to the next level. Because we’re going to walk through seven different ways that you can make your website more exciting.

Do A Complete Redesign

Of course, the very first option you’re always going to have is to do a complete redesign of your site. Because when you think that the site is boring, or it’s just not really giving you the results that you want, you need to shake things up. A great way to do this is to make sure that you’re taking your analytics and really honing in on the elements that need improving. When you do, you should find that the end result not only looks great, but it much more suitable to what your customers want functionality wise too.

Change Your Branding

Sometimes, you’re not going to have to go to such drastic measures to make your site more exciting. If you love the layout and the functionality is perfect, maybe it’s just the branding that needs to be changed. From your logo to the fonts and colors used, sometimes you just need to shake up the visuals you have to make them more suited to your brand identity.

Start A Blog

From here, you’re then going to want to think about starting a blog on site too. If you have a blog already, then maybe you need to refresh your content or start a new series – both can be incredibly influential to your customers and viewers. This should also become a huge part of your marketing too. It can be a lot of extra work, but if you put the effort it, it will pay off.


Launch An App

How are you doing on the mobile front? If you’re not optimized for mobile at all, then this should be your first change. Even if you don’t know an awful lot about it, you can work with the software companies that do. By launching an app, you’re going to be adding a new dimension to your offering and even be able to target a new segment of customers too.

Use Video

Next up, you should give video some thought too. A lot of customers prefer video to imagery or written content. It can often get information across in a much more engaging way. So definitely think about what you can do with YouTube or onsite content going forward.

Create A Members Area

If your feel like your site is just the same, and that it’s not really offering anything exciting to your customers, you’re going to want to up your game with a member’s area. Not only is this exciting for your customers, it gives off an air of exclusivity. It’s somewhere that you can engage your customers more, and interact with them more – which has a huge benefit to both parties.

Focus On Interaction

Finally, you’re also going to want to make sure that you’re interacting with your customers as well as possible too. And you can definitely use your website to do that. With a great live chat offering, you can often add to the customer experience and make sure that you’re doing everything you can to keep your customers happy, and even improve your conversion rate too. It’s a great way to not only get feedback, but stop customers from dropping off through the sales funnel too.

Online Services That Can Boost Your Small Business

Starting up a small business can be scary! After all, there are a lot of big business out there that have been doing it a lot longer than you have. However, it is important to remember that you are not alone. In fact, there are loads of experts specializing in the areas of business that you may need that can be employed on a job by job basis or by subscribing to an online service without even leaving your office. Read on to find out more.

Graphic design

A very popular service for small business that is available online is graphic design. This may be used for branding purposes, product packaging, or even illustrations and animations for official websites.

Also, due to that fact that most small businesses don’t have the resources to employ a full-time graphic designer, it can be very convenient to pay for an online service project by project.


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Financial planning

Financial planning for your small business is essential, not only so you can’t take stock of where you have come from, but also so you can work towards a cohesive plan for future.

It is also something that you can get by subscribing to a planning and budgeting service online. You can find out more about this by reading posts like this Learnvest review so you can judge whether this service is right for you. Also, you can expect such services to offer an analysis of the issues in your company’s finances, as well as a summary financial plan to guide you on how to rectify these.

Something that for the reasonable fee involved can be a great investment if it helps your company to become profitable.


Marketing is another area in which you can subscribe for a small monthly fee and get a professional to complete the job for you. Obviously, the fees included do depend on the type of marketing and the volume that you need.

Online marketing services can be used to god effect to boost your business.


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However, you can expect to have a specialist deal with and manage a single social media channel for around $50 a month. Not bad considering most business view online marketing as the best tool for getting their product in front of the right people, even over traditional forms like TV adverts and direct mailers.


Copywriting is usually an online service that is done on a job by job basis. Small business clients usually pay by the word or a fixed fee for a certain length of article, and you can commission a single piece or a more comprehensive project.

If your small business is looking to engage a copywriter online, then there are two main options. The first is to work with a well-recognized freelancer. One that has their own website and portfolio.


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The other is to use a copywriting company specializing in SEO that has a bank of writers on their books and can usually find the right voice for the piece. Although, do bear in mind that because of the overhead costs of being an independent freelance writer, this option may cost more.

Getting a Leadership Buy-In For Your #LMS

As an L&D professional, you probably know that Learning Management Systems can truly diversify your eLearning system.

If you already have employee profiles handy, focus points of the program ready, content topics worked out and even a prospective LMS, congratulations! You’re off to a great start. (If not, then don’t worry. You can find out how to do it step-by-step here)

You’re probably very enthusiastic about your brand new training initiative and can’t wait to implement it. So, what’s the next step?

Getting a leadership buy-in, of course.

However, convincing your decision makers on investing in a new learning technology is not a walk in the park. If you think that you have it covered with your list of ‘reasons why the initiative is important’ and ‘how it will boost productivity of all employees’, then Stop.

You may not have realized it, but you have been focusing solely on how to sellthe initiative.

Have you ever come across salespeople who are fast-talking and pushy. Salespeople who are so engrossed in the merits of their product that they completely forget to listen to what the customer wants and answer his/her questions. These customers may feel that the salesperson is trying to force them into giving in to the product.

You don’t want to be that salesperson and jeopordize your initiative do you?

Take a step back and put yourself in the shoes of the customer — or victim — of a hard sell. You would probably be left thinking:

“Instead of talking, listen to what I need first. Find out what my pain points are. Then we can start talking about how you could help me.”

Now that you know what you are doing wrong, let’s focus on how to do it right by focusing on these key steps:

  1. Listen

It’s not that difficult to figure out what your leaders want. Check your company’s website, your CEO’s tweets, press releases, company newsletters, and internal memos. Do your leaders want to cut down costs? Or perhaps transform the company culture? Maybe, they want to expand into new markets? Or maybe, they have multiple goals in mind.

If your LMS powered initiative directly addresses one or more of these goals, that’s great. Move on to step 2. If your training does not directly address a stated company goal, search for a connect that shows how your training can indirectly compliment a goal.

For example, if your CEO wants to cut down costs and your LMS is capable of improving customer service, do some research into how improved customer service results in reduced costs of handling customer complaints.

  1. Look for a Champion

Search for a senior leader outside of your department to champion the initiative. The mere presence of an influencer on your side would boost your credibility and chances of getting a funding. It would also bridge the gap between the senior management and your L&D department.

  1. Ask Questions

Once you’ve selected your potential champion, discuss your training initiative with her. Be on the lookout for any pain points that she mentions. Ask her about the obstacles she sees to implementing your initiative, any changes she could suggest etc.

  1. Build a Team

Reach out to HR professionals, IT professionals, procurement professionals etc to help evaluate and select the best LMS for your initiative. Having multiple votes on your side always helps in the long run.

  1. Identify Key Metrics

Even though the main focus of your strategy is to gain a buy-in for your initiative, it is vital to prepare for what happens once your initiative has been accepted and put into effect. Your leaders will want to see a clear return on their investment and it’s your job to figure out a way to measure it. To do this, define metrics for your success prior to implementing it. You can use metrics such as cost savings, increase in sales, reduction in training costs, improvement in customer satisfaction etc.

  1. Develop a Change Management Strategy

Introducing a new technology always requires some level of change management. For eg, in some organizations, the introduction of an LMS involves moving away from paper-based training to eLearning. With a decent change management strategy in place, your decision makers will be more willing to accept the introduction of a new learning technology into the organization.

Change management for an LMS implementation begins with pulling two teams together — your IT team and your LMS administrator team.

IT Team

Work with your LMS vendor to ensure that your IT team knows the in and outs of the new LMS. Including aspects like integration, troubleshooting, implementation, data transfer, user transfer, content transfer etc.


Your LMS administrators will most likely come from your HR /Training department. These guys would be on the front line of your training initiative. Arrange multiple demos of multiple LMSes with all admins to know which LMS suits them best. You need to make sure that they know how to operate the LMS perfectly as they would be the ones training content authors, trainers, HRs, managers and end users.

Delivering Your Case

Now that all of this is done, approach your executives with the help of your champion(s) and present your case for your LMS powered training initiative.

If you receive the green flag for your initiative, good job! Inculcate the habit of reporting to your champion and to the leadership team at timely intervals.

Even if your plan was not approved, keep your seniors informed about changes in the organization which may suggest that it’s time to give your LMS a shot again.

Guest Author, Mahati Vanka, is a Business Development Manager at LearnBee, which enables companies to train their workforce with the help of cloud-based learning solutions. Drop a line to me at if you are want to inculcate a culture of learning in your team.

The article was originally published on Nectar, where LearnBee’s top team contributes actively to Enterprise Learning.

How to Choose Your Domain Name for Maximum SEO

Choosing the right domain name is the first and arguably crucial step when launching a website. Your domain name is the flagship of your business, and apart from it serving as a window into your venture, it also needs to be optimized for search engines. Keeping up with the times is important, and those who don’t evolve and adapt to these new trends suffer a huge loss in traffic. So, here are a few guidelines on how to pick the right domain name for your website in order to maximize its SEO.

Keyword Domains

In order to come up with the optimal domain name, you need to take a few things into consideration. First, if you don’t already have a recognizable brand name that can be used as your domain name, you have two options. Either you make a brand name from scratch and then use that as your domain name, or you use some keyword relevant to your business as the domain name. If you opt for the first suggestion, then you need to work on spreading brand awareness over the internet. If you chose the latter, it’s a bit more complex. In the past, keywords were the main thing when it came to domain name SEO, and it’s easy to understand why. Imagine someone looking to buy some healthy food. In the case that you named your domain, when this person types ‘healthy foods’ into their Google search bar, it will probably be the first thing to pop up. Nowadays, things are a bit different. In 2012, Google updated its search algorithm, and as a result, keyword domains were no longer the best option. Namely, Google is now more interested in the quality of the content on your website than the keyword in the domain’s name. You can still go for keyword domains if you feel like you don’t have a specific brand name you can use, just make sure that you utilize tools like Google Keyword Planner if you want to find the optimal keyword for your website.

Branded Domains

Today, these domains are greatly preferred by search engines. Not only that, but they have unique names that are a lot easier to remember than keywords. This is why Amazon uses for its domain name and not The brand is more important than the keyword. Moreover, it is extremely recognizable, which will in turn have much lower bounce rates as people will know exactly what to expect on that website. For example, people searching for Adidas shoes won’t go to, right? Apart from being more memorable, branded domain names have clearer backlinks and longer retention times than keyword domains. The main downside of this method is that it takes a lot of time and effort to create a new brand from scratch. You’ll need to do some aggressive marketing on social media and the like to spread your brand awareness enough, so that people can actually recognize your brand. Just make sure that you buy domain name with your brand’s name in it before starting this marketing campaign, unless you want to risk someone else snatching it right under your nose.

Things to Avoid

Now, bear in mind that there are a few things you should avoid at all costs. Using hyphens, for one, is ill advised, as people often forget about them and then go to the wrong site when they don’t type them out. Another downside of hyphens is that they make your site look spammy, as fake sites are notorious for their use of hyphens. They use hyphens to mimic famous domain names like, for example, to generate more traffic on their website. Obviously, you don’t want to be associated with them. Similarly, don’t use low-quality TLD’s, which are .biz, .info, .ws and .name. Such extensions are generally shunned by the online community as they too are used by scammers most of the time. Likewise, having a local extension, such as .uk, will rank your website highly in the UK, but not the rest of the world, so using .com is better in both cases. Finally, keeping your domain name under fifteen characters will make it easier for people to remember it and thus reduce the likelihood of typos, as well as making it more SEO friendly overall.

To sum up, if you are choosing between a keyword domain name and a branded domain name, the latter is probably the better option. Moreover, make sure to avoid using hyphens and low-quality extensions in your domain name to disassociate your website from scammers, and use a short memorable name instead.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on