Getting a Leadership Buy-In For Your #LMS

As an L&D professional, you probably know that Learning Management Systems can truly diversify your eLearning system.

If you already have employee profiles handy, focus points of the program ready, content topics worked out and even a prospective LMS, congratulations! You’re off to a great start. (If not, then don’t worry. You can find out how to do it step-by-step here)

You’re probably very enthusiastic about your brand new training initiative and can’t wait to implement it. So, what’s the next step?

Getting a leadership buy-in, of course.

However, convincing your decision makers on investing in a new learning technology is not a walk in the park. If you think that you have it covered with your list of ‘reasons why the initiative is important’ and ‘how it will boost productivity of all employees’, then Stop.

You may not have realized it, but you have been focusing solely on how to sellthe initiative.

Have you ever come across salespeople who are fast-talking and pushy. Salespeople who are so engrossed in the merits of their product that they completely forget to listen to what the customer wants and answer his/her questions. These customers may feel that the salesperson is trying to force them into giving in to the product.

You don’t want to be that salesperson and jeopordize your initiative do you?

Take a step back and put yourself in the shoes of the customer — or victim — of a hard sell. You would probably be left thinking:

“Instead of talking, listen to what I need first. Find out what my pain points are. Then we can start talking about how you could help me.”

Now that you know what you are doing wrong, let’s focus on how to do it right by focusing on these key steps:

  1. Listen

It’s not that difficult to figure out what your leaders want. Check your company’s website, your CEO’s tweets, press releases, company newsletters, and internal memos. Do your leaders want to cut down costs? Or perhaps transform the company culture? Maybe, they want to expand into new markets? Or maybe, they have multiple goals in mind.

If your LMS powered initiative directly addresses one or more of these goals, that’s great. Move on to step 2. If your training does not directly address a stated company goal, search for a connect that shows how your training can indirectly compliment a goal.

For example, if your CEO wants to cut down costs and your LMS is capable of improving customer service, do some research into how improved customer service results in reduced costs of handling customer complaints.

  1. Look for a Champion

Search for a senior leader outside of your department to champion the initiative. The mere presence of an influencer on your side would boost your credibility and chances of getting a funding. It would also bridge the gap between the senior management and your L&D department.

  1. Ask Questions

Once you’ve selected your potential champion, discuss your training initiative with her. Be on the lookout for any pain points that she mentions. Ask her about the obstacles she sees to implementing your initiative, any changes she could suggest etc.

  1. Build a Team

Reach out to HR professionals, IT professionals, procurement professionals etc to help evaluate and select the best LMS for your initiative. Having multiple votes on your side always helps in the long run.

  1. Identify Key Metrics

Even though the main focus of your strategy is to gain a buy-in for your initiative, it is vital to prepare for what happens once your initiative has been accepted and put into effect. Your leaders will want to see a clear return on their investment and it’s your job to figure out a way to measure it. To do this, define metrics for your success prior to implementing it. You can use metrics such as cost savings, increase in sales, reduction in training costs, improvement in customer satisfaction etc.

  1. Develop a Change Management Strategy

Introducing a new technology always requires some level of change management. For eg, in some organizations, the introduction of an LMS involves moving away from paper-based training to eLearning. With a decent change management strategy in place, your decision makers will be more willing to accept the introduction of a new learning technology into the organization.

Change management for an LMS implementation begins with pulling two teams together — your IT team and your LMS administrator team.

IT Team

Work with your LMS vendor to ensure that your IT team knows the in and outs of the new LMS. Including aspects like integration, troubleshooting, implementation, data transfer, user transfer, content transfer etc.

Admins

Your LMS administrators will most likely come from your HR /Training department. These guys would be on the front line of your training initiative. Arrange multiple demos of multiple LMSes with all admins to know which LMS suits them best. You need to make sure that they know how to operate the LMS perfectly as they would be the ones training content authors, trainers, HRs, managers and end users.

Delivering Your Case

Now that all of this is done, approach your executives with the help of your champion(s) and present your case for your LMS powered training initiative.

If you receive the green flag for your initiative, good job! Inculcate the habit of reporting to your champion and to the leadership team at timely intervals.

Even if your plan was not approved, keep your seniors informed about changes in the organization which may suggest that it’s time to give your LMS a shot again.

Guest Author, Mahati Vanka, is a Business Development Manager at LearnBee, which enables companies to train their workforce with the help of cloud-based learning solutions. Drop a line to me at mahati@learnbee.co if you are want to inculcate a culture of learning in your team.

The article was originally published on Nectar, where LearnBee’s top team contributes actively to Enterprise Learning.

How to Choose Your Domain Name for Maximum SEO

Choosing the right domain name is the first and arguably crucial step when launching a website. Your domain name is the flagship of your business, and apart from it serving as a window into your venture, it also needs to be optimized for search engines. Keeping up with the times is important, and those who don’t evolve and adapt to these new trends suffer a huge loss in traffic. So, here are a few guidelines on how to pick the right domain name for your website in order to maximize its SEO.

Keyword Domains

In order to come up with the optimal domain name, you need to take a few things into consideration. First, if you don’t already have a recognizable brand name that can be used as your domain name, you have two options. Either you make a brand name from scratch and then use that as your domain name, or you use some keyword relevant to your business as the domain name. If you opt for the first suggestion, then you need to work on spreading brand awareness over the internet. If you chose the latter, it’s a bit more complex. In the past, keywords were the main thing when it came to domain name SEO, and it’s easy to understand why. Imagine someone looking to buy some healthy food. In the case that you named your domain healthyfoods.com, when this person types ‘healthy foods’ into their Google search bar, it will probably be the first thing to pop up. Nowadays, things are a bit different. In 2012, Google updated its search algorithm, and as a result, keyword domains were no longer the best option. Namely, Google is now more interested in the quality of the content on your website than the keyword in the domain’s name. You can still go for keyword domains if you feel like you don’t have a specific brand name you can use, just make sure that you utilize tools like Google Keyword Planner if you want to find the optimal keyword for your website.

Branded Domains

Today, these domains are greatly preferred by search engines. Not only that, but they have unique names that are a lot easier to remember than keywords. This is why Amazon uses Amazon.com for its domain name and not OnlineShopping.com. The brand is more important than the keyword. Moreover, it is extremely recognizable, which will in turn have much lower bounce rates as people will know exactly what to expect on that website. For example, people searching for Adidas shoes won’t go to Nike.com, right? Apart from being more memorable, branded domain names have clearer backlinks and longer retention times than keyword domains. The main downside of this method is that it takes a lot of time and effort to create a new brand from scratch. You’ll need to do some aggressive marketing on social media and the like to spread your brand awareness enough, so that people can actually recognize your brand. Just make sure that you buy domain name with your brand’s name in it before starting this marketing campaign, unless you want to risk someone else snatching it right under your nose.

Things to Avoid

Now, bear in mind that there are a few things you should avoid at all costs. Using hyphens, for one, is ill advised, as people often forget about them and then go to the wrong site when they don’t type them out. Another downside of hyphens is that they make your site look spammy, as fake sites are notorious for their use of hyphens. They use hyphens to mimic famous domain names like, for example, face-book.com to generate more traffic on their website. Obviously, you don’t want to be associated with them. Similarly, don’t use low-quality TLD’s, which are .biz, .info, .ws and .name. Such extensions are generally shunned by the online community as they too are used by scammers most of the time. Likewise, having a local extension, such as .uk, will rank your website highly in the UK, but not the rest of the world, so using .com is better in both cases. Finally, keeping your domain name under fifteen characters will make it easier for people to remember it and thus reduce the likelihood of typos, as well as making it more SEO friendly overall.

To sum up, if you are choosing between a keyword domain name and a branded domain name, the latter is probably the better option. Moreover, make sure to avoid using hyphens and low-quality extensions in your domain name to disassociate your website from scammers, and use a short memorable name instead.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on Technivorz.com.

Self-Employed Game Designers: A Reality?

Game development is a lucrative business that attracts a huge range of consumers. Triple A titles like the Call of Duty series can pull in millions of dollars without much innovation at all.

Game developers – the people behind the keyboards creating these interactive blockbusters – are in huge demand. With the big developers already full of talent, however, many may be looking to develop their own products. Whilst the methods to creating a home business are well established, the question is what do modern game designers need and is it possible to be successful?

The Foundations

For most people, becoming a game designer isn’t much more than having a passion for video games (or even just creating worlds), a creative edge and dedication. Game development was once the pastime of those with creative or computer skills with little professional recognition. However, many colleges offer games design courses nowadays to provide bespoke qualifications to those looking to get into the industry.

Having the correct equipment to match your ambitions is crucial, too. Higher end titles will require a powerful computer to complete rendering tasks. The less graphically intensive ones, less so.

Success Stories

Self-employed game developers often resort to the indie – independent – games market to get their products out there. Platforms, such as Steam, allow users to upload their games and offer them to a rating system, whereby enough positive feedback will get the game onto the fully paid store. These indie games are often lauded for combining creative storytelling with friendly and accessible interfaces.

Independent games can be a huge success story. One of the most popular video games in the world, Undertale, is an indie game, and has sold 1.2 million copies.

Modifications

Games like Undertale, Minecraft and Dwarf Fortress have become incredibly popular and made their owners a lot of money. A huge part of their success has been providing the people who have purchased the game with a lot of power to modify and craft their own games from these source products, often whilst collaborating with carefully nurtured communities.

The Future

Big companies have had their heads turned by the advent of self-employed developers and indie gamers and are now trying to muscle their way in. Microsoft paid $2.5bn to acquire Minecraft and its parent company, MoJang. For the developer him or herself, the big institutions of the video industry and becoming involved in development scheme. Sony SM are nurturing developers on a no obligation basis, for example, offering skills to those promising enough.

Game development is a big business with a huge pull for programmers and creative minds everywhere. With the opportunities offered by the internet such as online publishing, would-be developers need not turn to the big publishers for their break. Self-employed game design is today.

How to Encourage Impulse Purchases in Your Store

Before your customers decide to make a purchase, there are several phases they go through. It starts with becoming aware of a need or pain point, how your product satisfies it, and assessing information for making comparisons of value such as price or perks that impact the decision-making process.

Impulse purchases, however, are not so involved. Here you’ll find some tips on how to encourage impulse buying in both online and offline stores.

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Photo Credit: Unsplash.com

#1 – PHYSICAL STORE LAYOUT vs. ECOMMERCE WEBSITE DESIGN

A physical store needs to be visually attractive and the layout well-organized so the customer feels comfortable in spending their time shopping. The traditional brick-and-mortar store should also be sanitary and look completely safe. Debris, dirt, clutter, and tripping or safety hazards, like loose wiring, present an unprofessional and unsafe atmosphere that will discourage relaxed shopping.

In addition to making the surroundings seem visually inviting, you could also make them seem more fresh and pleasant by providing some appealing scents. Fragrance affects us more than we realize, and at an instinctive level so that shoppers will associate your signature fragrance with your brand in an emotionally positive context.

That’s why many retailers utilize scented branding. While candles provide visual appeal and a range of aromas, they should be considered a fire hazard. Even when they aren’t lit they may emit some scent, but keeping candles all over the store isn’t really practical or cost-effective.

With aroma diffusers in your store, however, your customers will associate a smell at your establishment with a pleasing outcome, for instance freshly cut grass with a lawn equipment retailer. These compelling smells will inspire customers to make a purchase without even thinking about it. Human reactions to scent is automatic and highly intuitive.

Just as in a physical store, an ecommerce site needs to be attractively designed and logically ordered. Customers should have no trouble in searching your line of products. That’s where “webmospherics” are concerned. It’s a term that refers to website attributes that impel the customer through the buying experience without too many considerations or distractions. This includes features like one-touch checkout, appealing photos as product links, and search and filter capabilities.

Creating a positive environment on your website is just as important to encourage online shopping as it is in a physical store. Optimizing your site for smartphone shoppers is important to boosting sales, as that is where millions of consumers are doing their shopping. A mobile-responsive website is programmed to adapt to any device that accesses it in order to provide the best shopper experience.

#2 BE STRATEGIC ABOUT CHOOSING IMPULSE PRODUCTS AND THEIR POSITIONING

In either physical or ecommerce stores, product displays and placement should be simple and intuitive. If customers have to stop and think about what they’re looking at, impulse buying is restricted. Impulse items should be small and inexpensive so they don’t represent an imposing financial choice.

Attention-drawing signage is an important element in impulse sales. For instance, one with a smiling toddler near a bottle of baby shampoo attracts more customers. In physical stores, impulse items should be located near checkout.

Colorful displays that are amusing or educational entice the customer to focus on the product as they’re waiting in checkout lines. They can also be placed next to best-sellers as related or cross-merchandising items. Seeming out of place can draw attention to certain items.

In online shopping, product photos or videos can appear on the homepage or landing page, or be used in social media profiles as quick links to your site. Including product suggestions on the checkout page as “buyers also liked” lists will boost impulse purchases of those items. Suggestive captions can also work for cross-selling items, such as “try this hot look” for clothing.

While ecommerce sites can track individual user actions and personalize the shopping experience to optimize sales traditional stores have to rely on observation and experience to find out what works best.

#3 DON’T FORGET ABOUT DIRECT MAIL/E-MAIL MARKETING

Direct mail marketing has always been a successful tactic for brick-and-mortar retailers. Sending out brochures and catalogs creates interest through visual appeal and keeps the seller in the customer’s thoughts. It can also create strong associations through scented paper, card-board pop-ups, or full-page photos.

Ecommerce sites, on the other hand, tend to rely on emails. They can send out notices of special deals, digital coupons, or abandoned shopping cart notices to spur impulse buying. These tactics are intended to catch the customer at their most receptive and stimulate them to take action.

However, the content of the email needs to be carefully crafted. This means personalized messages, catchy subject lines, and friendly, helpful language to improve the chances emails will be opened and not simply deleted.

Overtime, these interactions will help to build brand recognition, trust, and strengthen consumer relationships. Both email and direct mail campaigns help your brand maintain visibility and develop a more engaging customer experience.

FINAL WORDS

There are certain factors that will help you to improve revenue from impulse purchases. This includes providing a pleasant, well-organized environment both on your website and physical store. Good strategies on product placement and promotion draw more customer attention, while direct mail or email campaigns help to stimulate impulse buying and improve customer relationships. Effective management of impulse shopping can make a big contribution to your bottom line.

 

About the Author:

Jasmine Williams covers the good and the bad of today’s business and marketing. She was rummaging through her grandma’s clothes before it was cool and she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, but delivering some fine cooking (her family says so). Tweet her @JazzyWilliams88

8 Common Mistakes to Avoid in Business Website Hosting

When choosing a web hosting provider, you should carefully evaluate your options before making a final decision. This isn’t always easy, as there’s plenty of jargon to deal with, which can make it hard to determine whether you’re actually getting a good deal for the price you’ll be paying.

The good news is that with just a little bit of information, you can avoid many of the common pitfalls when comparing hosting providers. Here are some of the top mistakes and how to avoid them:

Not Paying Attention to Hidden Charges

Sometimes, there will be additional charges associated with a hosting service that aren’t always clear from the start. These can include VAT and setup costs, as well as domain transfer fees charged if you want to transfer your domain away to another registrar.

Bandwidth charges are another common hidden charge. Some hosting providers limit the amount of data your website can transfer in a month and charge you extra for any overage. Bandwidth limitations can be a problem if your website grows in popularity and starts receiving a lot more visitors, as you may end up having to pay a high amount for the transferred data.

Choosing a Hosting Service With a Lengthy Contract

Many web hosting providers give big discounts if you pay for several years of service when you sign up. Some may even require that you pay for at least one year of service in advance. Even though this can save you money over paying for a monthly subscription, it’s not really a good idea.

When you first get started with a hosting company, you don’t know what type of experience you’ll have with them in the future. If ever you’re dissatisfied with the service and want to switch providers, it might be difficult for you to get back any amount you’ve paid in advance.

Not Considering Technical Support

Selecting a hosting company that has top-notch technical support is crucial, especially if this is the first time you’re using a web host and running your own website. No matter how good your hosting company is, there is a high chance that you’ll run into some type of problem at one point and will require their assistance. When you need help, using a hosting company with a support department that is easy to reach and answers your questions quickly will make all the difference.

A hosting service that provides around the clock support by different methods, such as phone, email and live chat may cost a bit more than a similar service with less support. But if you have a question about one of your hosting plan’s features or something isn’t quite working right, you’ll quickly see the value of a hosting service which provides high-quality support to all of its customers.

Relying on Reviews Made by Affiliates

The best way to find out whether a hosting company actually provides good value for the money is to read some hosting reviews. The problem is that not all reviews are neutral and unbiased. If you come across a website that just reviews a few hosts, with all reviews being overly positive and having a link to the purchase page of the web host, it’s certainly a site operated by an affiliate that receives commissions for every new customer they refer to a host.

When reading hosting reviews, it’s a better idea to consult several different websites. This will give you a more unbiased look at various hosting companies, helping you understand what their strong and weak points are.

Choosing a Provider Solely Based on Price

It’s not a good idea to assume that all hosting services are the same and just choose the provider with the least expensive options. Also, the highest priced hosts aren’t necessarily the best either, as some providers sell basic hosting services at highly inflated prices. A better approach to choosing a host is to think about what your needs are and then compare various hosting plans from different providers, as well as read independent reviews to get an idea about the quality of each company.

Paying Additional Fees For Products and Services You Don’t Really Need

Many hosting companies try to “upsell” during the checkout process. Be careful to review each page before clicking on the “continue” button so that you don’t buy any products or services that you don’t really need.

Many of the products offered during the upsell phase are hyped up by the web host as being worth hundreds of dollars, but are actually of little value. For example, some hosting firms charge inflated costs for website templates or directory submission services that you can easily find for free elsewhere.

Not Thinking about Scalability

One of the troubles of starting a new website is that it’s difficult to know how much your site will grow in the future. While your current hosting package may meet your needs for now, this may not be the case a few months down the road. For this reason, it’s very important to select a hosting provider that offers a variety of services and makes it easy to upgrade if you need to.

Using the Same Company For Web Hosting and Domain Registration

It’s common for domain registrars to also provide hosting services, but their packages are often overpriced and offer only basic hosting features. Many hosting providers also make it a huge selling point to offer a free domain name when you sign up for their service. However, this isn’t a huge benefit, as domain names are quite inexpensive and you can easily buy one independently.

Another point to consider is that having your domain and hosting offered by the same company can make it harder to switch to a different provider in the future if your needs change or you’re not satisfied with the service.

Selecting a hosting provider for your business website is one of the most important decisions you’ll make. To increase the chances of selecting a web host that is right for you and avoiding problems, you should do your research beforehand to avoid making mistakes that could prove costly down the road.

Guest Author, Josh McAllister, is a freelance technology journalist with years of experience in the IT sector. He is passionate about helping small business owners understand how technology can save them time and money. Find him on Twitter @josh8mcallister

Millennial Trends: Create a Workplace That Works for You

When people talk about Millennials, they see them as a generation dependent on cell phones, always on the go and very aware of environmental issues. But realistically, this description is applicable to almost anybody in the modern, civilised world. What distinguishes Millennials from others is the fact that they know how to use the new technologies to their advantage and they use the availability of the vast knowledge online to be informed and involved in important issues.

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Thus the workplace has evolved not only to suit their needs but also to be a better environment and more oriented towards the human factor.

Work and fun go together

It’s not unheard of that you can have fun in the workplace. But usually that means that you do the job you love, and more and more it means that you need some time to relax and reset during work hours. Many companies practice this way of thinking by having recreational areas where workers can play board and video games, read books and other literature in the specially designed nooks and use some of the stress-relief techniques, such as barefoot walking on the grass, gardening or yoga. Some companies even have masseurs on staff and psychologists.

Flexible work schedule

If your company can allocate the time and resources, try implementing flexible working hours. If it’s too much trouble, then try a flexible start of the workday. For example, if you usually work from 9 a.m., then allow for employees to arrive between 9 and 11. Not everyone is a morning person and this flexibility can contribute to a great extent to the productivity of your workers and their satisfaction with their job.

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Listen to their ideas and opinions

As a generation which uses the Internet for research and to be up-to-date with happenings in the world, their ideas might bring new perspectives and approaches. Sometimes they can even suggest strategies which will help you recreate your image and brand, being that they follow the newest trends when it comes to their interests and education. They are the generation that is competitive by trying to be the best in their field of expertise thanks to their diligence and dedication. So their opinions and ideas, no matter how extreme or far-fetched, are usually based on extensive research and observations.

Be transparent

Every employee wants to know what the goals and objectives of their employer are. Also, they would like to know where they stand in that organisation and how their work contributes to the company’s success. But the difference between Millennials and other employees is that they are going to leave if they think that you are doing something behind their back and at their expense. The fact is that you should expect nothing less from the generation growing up in an evolved society which is well aware of all the violations of human rights and is not afraid to voice their disagreement and outrage.

Technology

Millennials are very well educated on what technology you need and how it operates, and they can be a positive example to other employees how to modernise their everyday workload and provide better results. Another aspect of Millennials’ work habits is that they don’t waste time and energy on everyday verbal communication, but preferably stay in touch with all their co-workers and team members via software like Skype, for example. This way the place is not a problem for performing tasks and work-related activities, and therefore the productivity doesn’t suffer.

Office design

Millennials attribute great value to the look of their office space since they are supposed to spend a big portion of their day there. Their ideal office is collaborative with no walls, open and promoting interaction between employees. This doesn’t mean that privacy should be excluded or replaced. Also, Millennials are more prone to bright places, but will always choose windows with direct sunlight protection such as custom made curtains made by Eiffel for example, since they don’t like anything preventing them from doing their jobs to the best of their ability.

In the end

It’s important to recognise everything listed here not as something Millennials need in order to work for you, but what you as an employer must have to achieve maximum productivity for your company. A happy employee is a productive employee, and having Millennials on staff can only motivate others working for you to perform their duties to the best of their ability as well as to exchange knowledge and thus find the best approach to execute an old task in a new, more effective manner.

Decrease Your Bounce Rate, Increase Loyal Customers

A poor bounce rate is a conundrum that a lot of businesses face. They are attracting a good amount of traffic to their website, but they don’t have many conversions to back it up. Of course, traffic means nothing if the people that are visiting your website are not interested in what you have to offer. So, where are you going wrong? Let’s take a look at some of the ways you can decrease your bounce rate in order to increase your loyal consumer base.

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Image Source

Is your web design confused?

This is one of the main reasons for a high bounce rate. Does your branding reflect your business and the industry you operate in? If your web design is confused, it is going to dilute your brand identity, and it will immediately turn potential customers away. This often occurs when people work with web design and marketing businesses that have no experience in their area. If you run a law firm, for instance, a company like Foster Web Marketing would be ideal, as they cater to the legal sector and have an abundance of experience in this industry. It is so important to find designers that have experience in your niche, and check out their portfolio to see the work they have done so far.

Do you understand what your visitors are looking for?

As mentioned in the introduction, one of the biggest problems business owners face is that they have a tremendous amount of website traffic, but they can’t turn these users into customers. The main reason for this is because not all every user is your ideal consumer.  So, what happens is that someone gets directed to your page, and then they realise that you don’t offer what they are looking for, and then they leave. This is why your bounce rate is high.

To rectify this issue, you need to understand your website visitors. There are a number of ways you can do this, including:

  • Analyse onsite search trends – This is a good way to understand what your customers are expecting from your website. You can see what search terms they use, and whether your website is catering to what they want. If not, you can identify the gaps in your content and make the necessary changes.
  • Discover the highest converting pages on your website at present – You can learn what type of content attracts customers to your business by understanding the highest converting pages. You will probably find that there is a big difference between your highest converting content and your most popular content, and this signals that you need to make a change.
  • Find your most popular content – This leads on from the former point perfectly. You need to find your most popular posts and make sure they are optimised for boosting conversions.

Do you encourage new website users to opt-in to your email list?

If you don’t, now is the time to start. This is important because research indicates that to create a viable sales lead it takes six to eight touches. This is why collecting email addresses is a must. This enables you to keep in contact with your potential customer, ensuring the relationship is kept alive until they convert. Otherwise, how would you be able to encourage the six to eight touches until a sale takes place?

You need to have a careful and considered approach when encouraging people to sign up to your email list. You need to give them an incentive to do so. For example, you could offer valuable digital downloads, such as a whitepaper, cheat sheet, template, or eBook.

Do you re-engage abandoned visitors?

This is the final point to consider when it comes to your bounce rate. A lot of business owners simply give up on the users that have abandoned them after their first visit to their website. This is a big mistake, which can result in many opportunities lost. You shouldn’t give up on these users. Perhaps they simply were not ready to make a purchase from your website or sign up to your email list first time around?

You need to look for the most effective methods of re-engaging with these visitors. One of the ways you can do this is with social media. You can target people that have recently engaged with your website, creating posts that have been perfectly put together to appeal to them. You can also use on-site remarketing to appeal to abandoning visitors through targeted exit-intent popups.

All in all, reducing your bounce rate is of huge importance if you are to have a successful online presence. Use the tips that have been mentioned above to get started.