A white label product is one that is mass created by a manufacturer. The value is added when the retailer personalizes the branding and creates a product that customers want to buy. Without a strong brand, the white label product is just another generic product in a competitive marketplace.
Why Enter the White Label Marketplace
The white-label retail space may appear crowded, but that doesn’t mean there isn’t money to be made. In truth, selling white-label goods can be extremely lucrative. The products are already developed, with formulas that are proven and effective. To start your own business selling these white-label items you won’t have any investment in research and development. Your success is entirely dependant on making smart choices, both with your product and your branding.
White label selling is a great way to enter the marketplace quickly. The product you choose is ready to go. Many white label manufacturers have processes in place to help you establish a brand and get started with your business.
What To Expect From a White Label Manufacturer
An established white label firm will help you get your business up and running. If you are interested in entering the private label hair care business, for example, you want a business that understands the competition from grocery stores, salons, and beauty retailers. While you are responsible for creating the branding, an experienced white label manufacturer can provide a lot of help through all stages of building your business.
The White Label Process
The first step to entering into private or white label sales is to decide exactly what you want to sell. Hair and skincare products, as well as supplements, are all popular choices for this type of business. If you have a strong social media base, you may want to consider what products your followers would be most likely to purchase from you.
Once you have decided what you want to sell, it is time to find a supplier. Private label manufacturers allow you to have input into the formulas used in your product while white label products have established products that you sell with your branding. You can typically order sample products from the company, so you will know how each feels, smells and looks. You don’t want to invest your efforts into a product that you don’t personally enjoy.
After deciding on your products, it is time to start the branding process. Most white and private label companies will help with this process. Be sure to look at examples they have created for others. Appearance has a lot to do with the products people select. You want to work with a company that creates professional-looking packaging.
One last thing to consider when selecting a white or private label company to work with is their order minimums. You can probably save money by making larger orders, but when you are just starting, the option of a low minimum is important. This allows you to dip your toes into the white labeling business without a huge investment.
Selling white and private label products can be a great way to build a second income stream or even replace your full-time work. It is also a user-friendly way to start your own business. Working with a company with experience in the white label business makes the process less stressful and increases your odds of success.
Guest author, Katie earned a BA in English from WWU and loves to write. She also adores hiking in redwood forests and photography. She feels happiest around a campfire surrounded by friends and family.