Food Product Ready for the Shelf? 4 Packaging-Design Strategies

Only sell food products that are ready for the shelf. It takes some marketing skills to know what sells and good strategic skills to find out how to improve sales. Review 4 different ways to create effective packaging designs. 

Clear Design 

Your package design should clearly identify what type of product it contains, leaving no ambiguity. Also, create packaging with large fonts and images that can be seen by visually impaired people. There are millions of people who cannot see correctly either up close or far away. They are more likely to put the product back if they cannot read the labels. Also, larger images are seen as more visually appealing by shoppers. 

Bold Colors 

Some advertisers place human faces on their packages to appeal to different demographics of people. They want to appeal to people’s emotions by showing sad or happy faces. Those techniques work, but the most effective one of them all is the use of colors. Everyone enjoys looking at colors, and shoppers love buying colorful items. Use a variety of colors to represent an entire line of products. Some companies stick to one or two colors like black or gold to appeal to the visual senses. 

Eye-Catching Messages 

The best advertising is bold and catches the attention of viewers in a unique way. It’s the most effective because it gets the most amount of attention, whether it’s good or bad. Some companies and organizations are known to make their ads controversial to attract attention to certain social problems. The same idea of using specific words or images to attract people can be applied to designs for food packaging. You may also consider including messages that highlight consumer preferences. Whether your product is gluten-free or dairy-free, be sure your product undergoes nutritional profiling so you can back up these statements on the packaging.

Ease of Use 

Consumers always avoid products that are difficult to use. These include wine bottles that cannot be opened or closed easily, glass bottles that slip out of the hand too easily, and pump bottles that eject too easily. The problems may seem trivial, but companies can lose countless customers by not fixing problems with ease of use. No one wants to struggle with a complicated item when an easier, and cheaper, one is ready for purchase. 

Every product seller in every industry has many competitors to deal with. The growth of online businesses has made it harder to compete and win. Making bold packaging designs for your products is one way to grab the most attention from consumers. Make it a top priority to promote good advertising through packaging.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Master Bakers: How to Run a Top-Tier Bakery in Your Community

If you love to bake and all your friends and family rave about your creations, then you might want to think about opening a bakery. Before you sell your 1,000th product, there are lots of different decisions that you will need to make. Here is some helpful guidance on opening your own bakery.

Decide on the Type of Bakery

There are several different types of bakeries that you may want to consider. You may choose to open a retail location where you sell your products directly to customers or a wholesale location where you sell your products to restaurants and other locations in your neighborhood. If you choose to open a retail location, then you may want to think about creating delightful breakfast pastries, wedding cakes or breads. Making this choice now will help you in making other important decisions.

Find Your Suppliers and Products

Do some snooping to determine what will sell well in your area. You may even want to work in conjunction with an established business to give potential customers a chance to sample your products and see their reactions. Once you have narrowed down the list of products that you will be selling, then consider what products you need to make those delicious items and find your vendors based on price and reliability.

Decide on a Location

If you will not be operating strictly out of your home kitchen, then make sure to find the right location. Some people find it advantageous to start their business in a startup location where there are mentors and angel investors to help them along the way. You may even find government programs to help you open a bakery. Others choose to open a location in their own neighborhood opting to strike out on their own. You will need a location large enough to hold commercial equipment like mixers available from arrowmixingproducts.com. You may also discover that mixer accessories makes your life much easier when cooking in volume.

Market

You will need to market your business. Taking care of each customer is a great way to build word-of-mouth advertising. Think about advertising on social media as well. You may also want to buy advertising on a radio station or participate in trade shows.

Many people open bakeries and make a lot of money. Following these guidelines is a great place to start. Listen to each customer and learn from the feedback that they give you, and you will be very successful.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Make Your #Retail #Business Easier To Manage With These Life-Changing Hacks!

Retail businesses can be one of the hardest business types to make a success of. The reason for this is simple – a lot of organization is required to have any chance of success. Although all businesses require organization, for retail companies, it’s even more important. Because, if you’re not organized you’ll end up forgetting to do something important, such as ordering new stock, for instance. So, with that in mind, below are some handy hacks to make managing your retail store and staying organized, that little bit easier.

Have a schedule in place

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One of the most important things when it comes to making your retail business (or any business) easier to manage is having a schedule in place. This is because by having a list of tasks to complete each day, along with a time frame to do each task in, it’s easier to keep on top of what needs to be done. You know what needs to be done and when, so it’s just a case of doing it and ticking it off afterward. A daily schedule can be a great motivator because it gives you a clear idea of what has to be completed each day. This makes it less likely that you will put off doing the important things like reordering stock. This is because you’ll have your daily schedule to remind you of everything that needs doing. To learn about the best planners to use, resources like onewomanshop.com/2014/5-best-planners-for-creative-solopreneurs/ can be useful.

Invest in the right software

The right software can have a big impact on how easy to manage your store is, so it’s worth taking the time to research the best types to invest in. There are various options on offer; it’s just a case of determining what you could use help with. Integration software, for instance, can be highly beneficial for retail businesses. This is because sites like adeptia.com/products/b2b-integration.html can offer various benefits for your business. For instance, this type of software can aid supplier on-boarding, making the process much quicker and easier. Some software might be a little pricey. However, it’s important to remember that it’s worth the investment if it makes running your business easier. After all, the easier you can make your business to run, the better.

Outsource tasks

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It’s important to remember that there are only so many hours in the day. This means that no matter how hard you work, the chances are that you’re not going to be able to do everything. If you’re not at a stage where you’re able to afford to hire some help, then your best option is outsourcing. By choosing to outsource tasks like your accounting, for example, you can ensure that they’re completed to a high quality. And also, that you’re not rushing to try and get everything done, and so, end up forgetting to do something important.

Running a retail business isn’t an easy task, as it takes a lot of time and effort to keep on top of everything that needs to be done. Hopefully, however, the handy hacks above will help to make the process of running your store, that little bit easier.