The rule of thumb today is that if you don’t automate your business, you run a credible risk of falling behind the competition. Automating entails easing the load by making some tasks automatic.
It can be something as simple as having an automated emailing system that sends out notifications periodically, or something as complex as having a computerized billing system.
Automation is a broad topic. So, where do you begin automating your business to fast-track growth? Here are some tips.
Identify Easy, Repetitive Process and Start There
The simplest tasks to automatic are the easy and repetitive ones. These ideally are tasks that do not involve the addition of human value and, as such, can be easily handled by automation programs and machines.
As such, start by identifying such tasks and single them out. Next, look into ways of automatic these tasks and try to understand how it will affect your everyday operations and the business as a whole. This will make the rest of the automation process more manageable as you will have a clear road-map in place.
Besides simple tasks, you can also outsource other more complex tasks such as billing and accounting. For example, you can automate some in-house accounting and billing systems using top-of-the-range practice management software.
Outsource Some Tasks
Outsourcing is a core part of automation. It entails having specialized companies or professionals do some of the tasks that you would otherwise handle in-house. One common task that most businesses outsource is customer support; commonly, there are stereotypes about Indian tech customer care agents.
Besides customer support, you can outsource a wide range of other tasks, including administration, scheduling, human resource, accounting, payroll, and more! Outsourcing some tasks will save you a lot of time and resources that you need to set up independent in-house departments.
You will also be guaranteed flawless work if you pick your outsourcing partners well – for example, it is easier to outsource your accounting tasks to avoid potential mistakes that can get you into trouble with the law.
Streamline Task Management & Communication
You don’t have to look outside for automation – you can initiate basic automation in-house by streamlining task management and communication. This will take flawless organization skills.
First, everyone at the office should know their place and responsibilities and clearly understand the workplace routine. Next, you will need an open line of communication to resolve all problems clogging everyday business operations fundamentally.
You will free up a lot of time and resources by having everyone working in sync with one another. The self-drive that comes with such a set-up will also guarantee better productivity in the long-run.
Automate Digital Marketing
Digital marketing is the new frontier for businesses seeking to popularize their brands. It seems easy at first, but it can take up a lot of time and resources. Checking your various social media platforms, putting up periodic posts, and following up with your audience can take up the better part of your day. It is easier and cheaper to automate or outsource it.
Fortunately, there are many automated digital marketing systems, and all you have to do is pre-program them according to your preferences and leave them to do the heavy lifting. You can also outsource major marketing tasks to professional digital marketers for more leads and better ROIs.
Create a Culture of Automation
Automation has been vilified as a way for companies to phase out employees altogether, so employees’ reluctance to embrace automation efforts are understandable. However, reluctance on your employees’ parts may derail your automation efforts and lead to wastage of precious time and resources. This is why it is essential to bring them on board and assure them of their jobs’ security.
Convince your employees that they too have something to gain from automation. Help them see how it would make their work easier. If they worry that it may end up costing their jobs, seek ways to add value to their skill-set so that they can keep up and upgrade rather than be out of a job.
Everyone in the business community is embracing automation because of all the benefits it brings. One of the main advantages of automation is that it improves your competitive edge. As such, start automating today or run the risk of getting left behind.