Recruitment is an ever growing sector, with more and more recruitment agencies seeming to pop up overnight. It’s become challenging for agencies to stand out and get the attention of the right candidates and clients. And, given the recent changes to the economy, things are about to get a whole lot tougher. Now is the time to refresh how your messaging and start looking at new ways to attract and retain talent. Video could be your way forward.
Use Video To Promote Job Opportunities
So, you’ve advertised on every job board, sent out a job post on all of your social media channels, called every candidate you ever met, and asked your flatmate if they know anyone, who knows anyone, who might be looking for a job.
Using video to promote job opportunities can catch the eye of the right people and impress your clients. There is the text over image video option that can be made using a video phone app. Keep the text short and the images sharp.
Comfortable on camera? Get your recruiters to shoot short videos of themselves introducing the job and a little bit about the employer. People love to work with people, so seeing who they are working with to get their new career opportunity will be a hit with potential candidates.
Use Video In Client Presentations
Recruitment agencies love to be on preferred supplier lists (PSL). Getting on a PSL is not always straight forward though. At the very least, a written and detailed PSL application will be required. Then, if you’re shortlisted, there’s the panel meeting and presentation.
“I would be impressed if a recruitment agency came in with a short but well out together video to pitch themselves,” says, Stephanie Conlon a business writer at Assignment Help and Simple Grad. “So many agencies rely on dull and strangely similar powerpoints”.
Make your presentation memorable by including an exciting video about your agency, your sourcing and screening methods, your unique selling points, and your team members. This is an innovative way to introduce the potential-client to your key team members without bringing everyone along. It will show them what kind of business you are and that you’re willing to go the extra mile for their business.
Remote Worker Video Interviews
These are changing times, the global pandemic changed everything, and looking forward it is likely to have a permanent impact on the way we work. More businesses will have remote worker policies, more employees will have the expectation of working remotely. So, just how do you interview someone who is potentially in another state or country?
“My best advice for interviewing new hires over video is to send them a tips sheet as soon as it’s booked. Include things like, how to use the technology, dress code, background considerations.” suggests, Karen Tompkinson a HR expert at UkTopWriters and Revieweal.
We are now all familiar with the ease and potential of using Zoom video conferencing no doubt. This, and similar video meeting options, are ideal for hosting interviews. Conduct a video interview as you would any other, just with fewer handshakes. Be clear with the interviewee about your expectations, let them know if it is a formal interview, who will be on the video call, and how long will it take.
Make Employer Brand Videos
What better way to showcase the fabulous company culture of your recruitment agency than with a well-made video? Introduce team members, shoot behind the scenes footage, get clients and candidates involved with on-camera testimonials. Employer brand is aimed at attracting potential talent to join your agency. Know what your target employees look for in an employer and make sure to cover it in your video.
Gone are the days when you needed a huge crew of people to make a video. These days the methods for video making are much simpler. With a little know how and practice, a decent video can be shot on a modern smartphone ad edited with relatively cheap software. With a bit of budget, videos can be shot and edited by a freelance videographer and produce a more polished look. Alternatively, if you have an endless budget, you can get the full bells and whistles and bring in the video agency big guns to shoot your video campaigns.