Breathe New Life Into Your Business – Consider A Rebrand

Making the decision to rebrand your business is not a step to be taken lightly, however most companies at some stage will undergo rebranding. Rebranding if carried out carefully can update the image of a company, keeping it current and fresh. Of course rebranding should not occur frequently as this would cause confusion and mistrust amongst consumers.

There are many reasons why a company decides to rebrand, perhaps the company has launched a completely new range of products, they may have merged with another company or they may want to simply stay on trend, in line with their competitors.

Before deciding on a total rebrand, look carefully at what you would like to achieve. It is possible that only parts of your brand needs updating or maybe a few tweaks here and there would suffice.

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What steps should be taken for a successful rebrand?

Focus

For your rebrand to be a success you really need to focus on what your brand is all about and who your target market is. Carry out market research by asking for opinions on possible logos and colours. Describe your brand in words and see if the images and designs you have chosen communicate the same message.

Design

Once you have a clear idea of what your brand is aiming to say, it’s time to start designing. Don’t be afraid to be bold, as you will want your brand to stand out over your competitors. If you take part in trade shows your tradeshow displays  need to make maximum impact and a strong recognisable logo will help you achieve this.

There are experts available to hire, who will help you create the perfect brand, you may feel that this is an expensive option, but having good branding is crucial to business success. Ensure you stay in the loop when outsourcing branding to ensure your vision is effectively communicated and created.

Careful consideration should be taken when deciding on fonts and typography in your logo and promotional material. Often a brand can be recognised simply by its typography – think Coca Cola!

Launch

Once you have integrated your rebrand across all literature, websites and media platforms it is time to launch your rebrand. This is a process very similar to the one when you launched your business in the first place. The main exception to launching a rebrand in comparison to a new brand, is that you will want to keep your existing customers, as well as attract new ones.

It is important to ensure your existing customers are aware of your rebrand and why you are doing it, they will want to feel confident in your business. Keep customers informed throughout the process and answer any queries accordingly. Your customers are valuable assets in attracting new customers both during the rebranding process and after your launch.

To conclude rebranding can breathe fresh life into your business, but it should be done with focus and planning. Try to avoid confusion and place emphasis on keeping existing customers on board. Your logo and brand is your identity within the market place, so it is crucial to get it right.

How to Rebrand your Brand

Your brand is the first and foremost image of your product, and the perception of your company in the mind of everyone in your surrounding, be it your customers, investors or your competitors. It is implied that the brand image holds great value. However, this reputation is extremely fringe, and there is nothing more disastrous than the brand image is tarnished and caught in a controversy in this world of digital media.

It takes years to build a brand image and seconds to destroy it. Although, even if you find yourself in such turmoil, there are ways in which you can revive your brand and re-establish its image. So here are a few ways that you must consider while you are rebranding:

  1. Plan ahead – Planning everywhere is one of the most essential things in any aspect. If you have planned ahead of the effect of any such misfortune, it won’t be that damaging. You should prepare a backup strategy beforehand in order to cope with the ill effects of any such thing that happens. Once such event has occurred, you can imply the plan that you have made and refurbish the brand image gradually.
  2. Acknowledge the issue – The very first step that you are supposed to do after an unfortunate event is to take ownership of the event and acknowledge it publicly. If it was a mistake that you made, then you must issue an apology in order to state that there was a mistake and by issuing this apology we are accepting the responsibility for the error. This will lay a basic trust foundation for your rebuilding process.
  3. Let the dust settle – You must realize that once your mistake has turned up, it will be spoken upon a lot, and today’s social media sites are famous for making a huge mess of a smaller matter. Do not lose your calm. Just wait for some time and let the controversy mellow down a bit. Once people are done talking about it only then try to intervene, else the situation might turn even worse for the brand.
  4. Identify your allies – Even in the event of your brand image being spoilt, there will be a particular section of your customers, and some of your business partners, etc. who will stay along with you. Recognize these well-wishers and ask for their further help, as they will be one of those links which will spread positivity for your company using their means. Thank them and reward them suitably.
  5. Start the rebuilding process – You need to assure your customers that you care about them. Seek sympathy by telling your customers that mistakes do happen and that you are trying your level best to re-adjust for the error that occurred. You must deploy various strategies and tactics that will enable you to regain the lost trust. You can hire rebranding consultants as they are experienced in their field and will help you fare through.
  6. Share your progress – Once you are on the road to rebuilding your brand and you are engaging all sorts of strategies and tactics to regain that lost trust, a better idea would be to share your actions and corrective measures affluently. This way people will realize that you are working hard to gain back your reputation. They will be ready and more acceptable to the fact of giving you a second chance, which is all that you need.

Rebuilding your brand after a PR disaster is not an easy task to perform. You must have a positive mind throughout the process, and you must make sure that you will not lose hope and your patience. Slowly with time, you will see your brand is regaining its image and is flourishing, with your reputation rebuilding again.

Author Bio: Neil Quiddington is the Managing Director of Simplify Branding, a reputed branding agency in the UK. Neil is passionate about turning small and big businesses into successful brands, through innovative strategies and unswerving hard-work.​

3 Things You Never Want to Experience With Customer Relations

Nightmares can affect us in many different ways. A recurring nightmare can constantly pester us and force us to wake up worried and in cold sweats, and they can also become psychologically damaging at times. Luckily, this is rare and most of us experience nightmares because we’re worried about something. Whether it’s a phobia of losing your business or being embarrassed during a public appearance, here are some of the customer relations nightmares that you never want your business to go through, and also how to avoid them.

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  1. Injuring a Member of the Public, a Client or a Customer

All hell will break loose if you injure someone in your line of work. When it’s someone in your own company, then it can usually be handled in a professional manner. This is because the employee doesn’t want to lose their job and the employer doesn’t want to create a public outcry or draw attention from the media.

Injuries can happen in a number of different ways, and there’s a huge difference between physical and psychological injuries. For example, specialised services like Elan Law bed bug lawyer may be required if you operate a service such as a hotel or fashion store. Bed bugs can easily transfer between people on their clothes, and it can create widespread panic. No one wants to be told that a customer found a bedbug in one of their packages you sent overseas, and it will create a storm of negative publicity.

In order to prevent situations like this, it’s important to learn everything about your business and plan for any possible failures because there’s no coming back from it. Make one mistake, and you’ll likely lose a huge chunk of your business, if not the entire company.

  1. Going Viral in All the Wrong Ways on the Internet

Going viral on the internet can happen in a number of different ways, but you’ll ideally want it to happen in a positive way. Going viral for negative reasons will get you out there but, contrary to popular belief, not all publicity is positive. The internet is a ruthless and cutthroat place, so if you want to stand out it has to be for all the good reasons and you may even need to learn about how internet culture works if you want to take advantage of going viral. The last thing you want is to have your name associated with an internet meme that mocks your company, because you will forever be branded as a joke business that can’t be taken seriously.

  1. Being Ridiculed by Another Company With No Comeback

And lastly, on the topic of internet culture, it’s important to understand that other companies will try and take advantage of internet trends to bring your business down. For instance, Wendy’s started a social media stir when its Twitter operator started ridiculing other companies and people on Twitter. The Tweets went viral and boosted business for Wendy’s. Although it sounds ludicrous that negative comments directed at paying customers helped to boost their business, it’s one of the quirks of the internet and you need to be ready to appeal to the general audience of social media if you want to remain successful. If you’re on the receiving end of this type of ridiculing, then you need to prepare a comeback or else you’ll be shunned by many young and impressionable consumers.

Don’t Burn Your Business in Hot Water

Being in hot water with the authorities can leave lasting burn marks on a business even when it manages to pull itself out of the pool. It can taint it in regards to the law, in regards to its customers and in regards to its brand. Because of this it is best to avoid being in hot water altogether. Below you can find a few ways how you, as a business owner, can keep your business out of hot water.

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First and foremost you should never make yourself an enemy — to anyone. You shouldn’t depict yourself as tough and mean person to do business with to your potential clients and customers. You shouldn’t paint yourself as horrible boss to our employees. In doing so you could very quickly find yourself in the midst of a lawsuit. If you are ever accused of misconduct in the workplace by an employee, for example, you are then in hot water. Even if you manage to come out of the embroilment without charge, being in the hot water in the first place is not going to do you any favours for your brand image. And misconduct is just one reason why an employee may take to suing you. Because of this you have to constantly be in control of your actions and should never let emotions drive you to make decisions or act in a certain way.

You also need to be in control of all the legal boundaries that are in place on you and your business. It is very important that you never overstep these boundaries and that you work towards remaining in them at all times. One such legal boundary that can sometimes be passed by without knowing is the Know Your Customer (KYC) requirement. This is a regulation put in place by the authorities to prevent identity theft and other fraudulent activities. As a business owner you simply must comply to it. If you don’t know where to start in doing so, however, then rest assured that there is assistance out there. Identify verification solution for businesses is on offer for you to implement in yours so you can always be sure exactly who it is that you’re doing business with. Knowing who it is on the other end of a transaction is hugely important. If a customer of yours has their identity stolen on your watch you are never going to come out of the situation smelling of roses, regardless of if you were legally punished for it or not.

And you can also find yourself in hot water online if you aren’t careful. When using SEO to grow your business it is possible for you to end up in hot water with Google, and other search engines, if you start ‘keyword stuffing’. By this it is meant that you stuff in too many keywords in the hope of getting higher in the search engine’s rankings. However, by doing so you will just find yourself being pushed to the back of the queue by the search engine.

So, if you don’t want your business to be burned by hot water then don’t get it in hot water in the first place.

 

 

4 Tips to Getting Your Brand Seen and Heard

In order for your brand to get the maximum exposure it needs and deserves, coming up with a myriad of ways to advertise it is imperative.

For instance, do you do much in the way of outdoor advertising? If not, you’re missing out on a great means to tell the public about your brand.

The same can be said for social media initiatives.

Too many business owners fail to take advantage of all social media can offer them. Most notably, social media is, in essence, free.

Still another way to get your brand seen and heard is through your customers.

Those customers who can’t get enough of what you have to offer will oftentimes help promote your business through their word-of-mouth efforts. Such efforts can pay huge dividends for you, this as family members and friends of these customers get to know more about you, ultimately wanting to spend money with you too.

As you can see, there are plenty of opportunities (and others) for you to get your brand noticed.

With that in mind, are you ready to roll up your sleeves and get to work?

Be Smart and Aggressive in Promoting Your Brand

So that you can cover all your bases when it comes to effectively promoting your brand, swing for the fences with these tips:

  • Outdoor advertising – Even with millions and millions of people on computers and mobile devices at any given time of the day, don’t turn a blind eye to the impact outdoor advertising can have on your brand. When you use outdoor advertising to promote your brand, you have myriad of options in play. For starters, you can turn to billboards, something that is sure to catch countless eyes in and around town. If you do opt for billboard advertising, keep them simple and sweet, avoiding a look that has too much for the passing eyes to catch in just a few seconds. Your ads can also adorn places such as buses and bus depots; taxi cabs tops and sides, subway and train stations, and even ride sharing vehicles. Most importantly, have your brand’s message where consumers won’t have a hard time viewing it. One mistake to avoid is placing your advertisement where it gets lost in the shuffle. If you’ve ever seen a street corner during (and even after) political elections, you know all too well how too many messages can be missed or even tuned out by passersby. Always consider placement when looking at where your outdoor advertising will receive the most positive attention.
  • Web advertising – Even as the popularity of mobile devices continues to soar, many brands still want their banner ads and other advertising vehicles seen on the web when consumers sit down to laptop or desktop computers. You may even opt for pop-up ads, though keep in mind that some consumers literally detest these forms of advertisements, oftentimes leading them to click the close button as quickly as possible. Lastly, make sure any ads you have on the Internet are properly formatted, along with giving consumers a reason to learn more about your product or service. If they choose not to click on your website and learn more about you, you’ve just wasted time and money.

Socializing the Brand Experience

  • Social media – You can’t get much more free advertising than social media. By spreading your brand’s message on various social sites (Facebook, LinkedIn, Twitter, Instagram etc.), you become a part of the social conversation. Be sure above anything else to engage consumers when they leave you with comments and/or questions about your products and/or services. Too many business owners drop the ball when it comes to carrying on a social conversation, thereby leading to missed opportunities to potentially land new sales.
  • Customer advertisements – Finally, encourage your customers to be part-time brand ambassadors. In doing so, they can spread the word about all your brand has to offer. If incentives are needed, giving them some discounts, the chance to buy products or services before they go on sale to the general public etc. are two good starting points. Remember, without your customers, you would not be in business in the first place. Letting them talk glowingly about your brand is as good a recommendation as you can receive.

As you look this year and beyond to get your brand seen and heard more, how will you go about it?

About the Author: Dave Thomas covers business topics on the web.

 

When It Comes To #SocialMedia Strategy, A Picture Really Is Worth A Thousand Words

Ah yes, social media: the thing that your business knows it should be doing but knows precious little about.

The bad news is that you’re still going to have to learn how the whole thing works if you’re going to make an impact. But the good news is that getting your content out there has never been easier. And it’s all thanks to the good old-fashioned photograph. Pictures are fast becoming the currency of social media itself.

Here are some of the many and varied ways photography can boost your social media strategy significantly.

Attract, Engage And Build A Community, Not Traffic

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When somebody is confronted with a wall of text, they have to exert an enormous amount of effort to read it and understand what it is saying. This is a problem. It means that your message is always hidden behind an invisible wall of effort. But pictures aren’t like that. People are wired up to easily interpret the content of photos, and that’s why photos are the ultimate marketing tool.

Social media sites, like Instagram, beat out the rest of the competition when it comes to photos. And there’s reason to believe that Instagram will become the social media platform of choice in the near future. According to the data, users spend more time on Instagram pages than they do on any more social media platform. Yes – even more than YouTube.

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This suggests that Instagram is engaging users in ways that other platforms, like Reddit and Facebook are not. An Instagram brand campaign for many companies is a no-brainer. To start the ball rolling on your next campaign, get auto Instagram likes and build a community of dedicated followers.

Re-Work Your Content

Most businesses are pressed for time. There just isn’t enough of it in the day to create content, along with everything else that they have to do. You’d be working from the moment you got up to the moment you went to sleep.

The cool thing about visual social media, like Instagram, is that it allows you to work smarter, rather than harder. All those marketing images you had taken for separate advertising through different channels? You can use them to form the basis of your content on Instagram. Show off what your company can do visually, and engage your customers with the high-quality photography you’ve used elsewhere.

Utilize Community Photos

Photographs are, in many ways, the ultimate user-generated content. But they can be used by companies to increase the reach of their marketing.

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Let’s say that there is an Instagram user who regularly creates new content that is relevant to your business. One tactic is to approach that person and ask them if they’d allow you to use their photos in marketing. Using customer photos is one of the most effective ways that companies can generate wider social media interest in their products. They reach out to influencers using their products. And then those influencers share the content among their fan base.

Everlast did just this with their gym products, using photos of amateurs wearing their equipment.

 

 

 

 

How The Pros Market To Wealthy Clientele

If you’re involved in the financial services, travel, luxury gifts or home design industries, most of your clients will be well off. As a result, you need to know a thing or two about marketing to them. So how exactly should you go about it?

Offer Concierge Style Options For The Affluent

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Wealthy clients want VIP treatment and privileges that other people don’t get. They’re looking for exclusive clubs with private or limited membership. And they want a bunch of other options, like special benefits and luxury options. Remember, this isn’t about value for money necessarily. It’s about the experience of your customers.

Pro marketers often offer their wealthy clients so-called “Private Client Areas” on their websites. These places where private customers can access information that they rest of the general public doesn’t have access to. Think about including special “how to” guides, as well as detailed information on subjects that might be of interest.

Ensure That Your Brand Communicates Its Benefits

As a brand, you need to do all you can to make sure that you communicate the benefit of your service to your customers. But your wealthy clients want a little more than something that’s just distinctive. They want something that reflects the type of people that they are. That means that you must make your marketing as sexy and as appealing as possible. You need lots of great graphics and amazing illustrations showing off what you do according to http://www.prosperitycoaching.biz.

Get A Swanky Address

VIP clients want exclusivity. And they also want to know that they’re getting a service from the very best. Affluent clients aren’t going to want to meet you at your 1960s office on an industrial estate. They want somewhere that’s both opulent and convenient. Of course, you don’t have to actually buy your own luxury address office, just for the sake of entertaining your VIP clients. You can hire one to act as your client-facing address, while you conduct your operations elsewhere. Find out at yourvirtualofficelondon.co.uk about virtual offices in your area.

Offer A Money Back Guarantee

The wealthy have a lot of money. But that doesn’t mean that they want to throw it away. Companies that offer a money back guarantee give wealthy clients the option of turning down a service if it isn’t good enough. Just because they are rich doesn’t mean that they want to be treated poorly. Most clients will never make use of the money back guarantee. It’s just there to provide reassurance.

Always Be A Consummate Expert

Wealthy people don’t want to throw their money away speaking to individuals who don’t know what they’re doing. They need people who are clued up on their subject and can help them. Make sure that you display your experience and credentials publicly. And if you provide advice in a specialist area, make sure that it’s the best. If you’re an accountant, for instance, make a point of publicising how much tax on average you save your clients. If you’re a holiday booking expert, direct customers to your positive reviews online.