brand Archives

Why Finding Your Niche Is Key To Your Business’ Success

nancyrubinJanuary 10, 2022January 10, 2022

If you’re someone who’s looking to start a business, gaining customers is definitely high up on your list of priorities. To achieve that, many businessmen automatically assume they should offer...

branding Identity small business

Advice for Developing and Protecting Your Small Business’s Brand

nancyrubinMay 19, 2021May 19, 2021

As a small business owner, your brand is the vital bridge between you and your customers. You want to do all you can to engineer that bridge so it is...

advertising Audience branding Digital Marketing Digital Storytelling

Why Every Brand Looks Good With the Right Commercial

nancyrubinApril 6, 2021April 6, 2021

Businesses have been dealing with the trouble of balancing marketing their brands between digital and traditional media. While putting money into advertising on social media services can be the way...

branding Content Marketing Digital Marketing Finance Marketing Social Media

What Are You Doing to Improve Your Brand Starting Now?

nancyrubinFebruary 17, 2021

Taking steps to improve your brand is one of the most positive things you can do when you own a small business. That being the case; do you have ideas...

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How to Make Your Small Construction Biz Stand Out

nancyrubinNovember 13, 2020November 13, 2020

Owning a construction business can be lucrative and very fulfilling. However, much like any company, you need to work at making your business stand out. Unfortunately, the marketing used by...

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Your Small Business Can’t Succeed without a Modern Website

nancyrubinOctober 20, 2020April 2, 2021

Started a new small business? In this day and age, it will be challenging to take your business online without creating a business website to promote your business. Global e-commerce...

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2 Mistakes Most Businesses Are Making

nancyrubinOctober 20, 2020

We all make mistakes, but mistakes in business cannot be overlooked. Read on to discover two mistakes a lot of business owners are guilty of making at the moment. Poor...

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How to Create a Podcast Marketing Strategy That Speaks to Your Audience

nancyrubinOctober 5, 2020May 17, 2021

A podcast is a modern type of a digitized spoken word audio file that is listened to at home, in cars, and at work. Podcasts are usually aired in the...

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Virtual Events Have Changed the Business Landscape

nancyrubinSeptember 16, 2020September 16, 2020

By serving as a new and innovative marketing channel, virtual events have transformed the business scene over the last few years. Their popularity has skyrocketed during this COVID-19 emergency that...

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4 Ways Recruiters Can Use Video

nancyrubinSeptember 15, 2020January 15, 2021

Recruitment is an ever growing sector, with more and more recruitment agencies seeming to pop up overnight. It’s become challenging for agencies to stand out and get the attention of...