Online retailers make a lot more preparations for Christmas Holidays than anybody else. Getting their holiday email templates in place is a part of the holiday season preparations, just like ensuring that the best-sellers are available in your inventory. In the marketing industry, carrying out brand promotions is one of the toughest jobs, and I am going to share a few reasons why it could be a good bet to outsource your holiday email template production.
Reaching out to people regularly and especially in the holiday season, is a long hailed tradition that brings in a lot of benefits. If you are preparing for the email marketing game plan for the holiday season, read this article to get insights that will make decision making easier for you.
Get Better Control Over Audience Targeting And Scalability
Email marketing requires extensive demand generating skills that go beyond coding HTML email templates. If you choose to hire email developers from dedicated organizations, you can get better control over audience targeting. It is widely known that marketers segment their email lists as per customer preferences and behavioral data. Managing campaigns around each segment of your customer base can become overwhelming without proper training and tools.
With email marketing being their core business process, they receive training more often, and this also allows you to scale up your efforts as required. For instance, if you are a toy store and a certain product experiences high demand, you can easily scale up efforts for it in no time without compromising the quality or hampering in-house activities.
Get Consistency And Capacity Restructuring At The Same Time For Your Email Campaigns
Ask any expert email developer, and you will find out that holiday season emails are not completely different from the regular messages, but they have very subtle variations. A few changes in the layout are enough to kindle the festive mood, but you need to be consistent with your branding as well as the festivities in your design.
I find it essential to maintain consistency throughout the templates for keeping your brand recognizable and legally compliant. Outsourcing allows you to run diverse campaigns with unparalleled consistency while also allowing you to restructure available capacity with virtually zero time lag.
You can shuffle required email marketing designers, developers, brand strategists, delivery managers, and compliance specialists along with reporting experts with respect to ongoing efforts. This flexibility doesn’t cost you consistency, and thus, you can yield better results for the holiday season without worrying about available staff or missing on strategy updation. More than one-third of the businesses outsource at least one of their business processes.
Various reasons for outsourcing emails include:
Standardize Your Holiday Email Templates And Optimize Them To Propel Your Sales Funnel
Holiday emails are often used for multiple purposes like retargeting, reactivation, cascading discount ladders, upselling, cross-selling, and even for sourcing insights regarding market trends. Having a professional email marketing agency at your side will allow you to optimize each of your messages with your campaigns and pivot them to propel your sales funnel.
Right from lead nurturing to managing deliverability issues, they work on a large number of technicalities for ensuring standardization across your holiday templates and keeping them suitable for transactional messages. As a result, you can target each portion of your sales funnel proactively.
Utilize Your Existing Staff For Best Results Through SLAs
You can utilize your existing staff to their full capacity while accessing a bigger talent pool with outsourcing. Having access to diverse teams with multilingual proficiency helps you get the best results as it also passes on the benefits of hiring talent from countries having a lower cost of living.
Service level agreements (SLAs) come handy in facilitating smooth interactions between your staff and the outsourcing agency. Getting documented outlines for the operating procedure also fixes all team members’ accountability and reduces your overall workload.
Send More Emails At Lower Costs
As we discussed earlier, you need to upscale your email efforts around the holiday season and return to your normal frequency after it ends. A survey finds that 91% of the people want to receive promotional emails. Having said this, it is not feasible to hire permanent resources for the holiday season or to overburden your staff either. Outsourcing is actually cheaper than hiring an in-house team of developers, designers, QA experts, and compliance specialists for a brief amount of time.
This also allows you to focus on the peak season without worrying about marketing activities. Your cost of ownership for the services and tools used remains bare minimum, and you can discard the cost as soon as the holiday season ends. Also, there is no entry barrier as well as HR costs to your business.
Over To You
If you are willing to spend properly, inhouse teams can do wonders but hiring one for the holiday season isn’t practical. Throughout the article, I have focused on the effective utilization of outsourcing as you can always opt for suitable SLAs to control the activities. You can also sign intellectual property protection contracts to ensure your safe and secure operations outside your premises.
Putting all of these together with the advantages mentioned above, outsourcing holiday email template production is definitely a good bet for organizations of all sizes.