When you consider how the world works, all of us are in some way our own ambassador’s, and our own brands. This even works in our personal life. Go on a date, for example, and you will be presenting the best of yourself to someone you like, and they, you. It’s perfectly natural to do this, and isn’t false marketing as you may initially think.
That being said, some people make a great living as a personal brand. Think of a business professional who becomes a consultant, or an influencer who wishes to do something positive with their platform, or someone who might write a book after an incredible experience they have had. Some influencers buy followers. For example, you can buy twitch views and views on other social media sites.
However, it’s also true that sometimes, goodwill isn’t quite enough to get you ahead and moving. Elevating yourself as a personal brand, then, can be a worthwhile use of your time, and it can be healthily engineered in a positive direction. You simply need to reach the right audiences, know that which you offer, and more importantly, know how to connect and network.
There’s much advice to be given here, so let us get started:
Understand Your Niche
Understanding your niche is very important. It helps you grow as a personal brand. It helps you offer something within that context. It also helps you develop yourself, unapologetically, with everything that you consider important. You might notice, for instance, that some influencers are beginning to stream on Twitch, or offer fitness advice, or run YouTube channels, or approach ASMR, or even lend their name and faces to beauty and makeup brands. Understand what makes you happy to develop, because that ultimately will define your niche. If you can do that – odds are you’ll be happier developing your personal roles.
Consider An Agency
Considering an agency is also worth your time. These managers can often help you better tailor your brand, as well as put you before the correct audience. They can also help you understand how to generate brand deal opportunities, or may help you spread your message via avenues that are likely to see success. We may use unrulyagency.com as an example, as they are well geared promoting fashion and fitness influencers, better helping curate the complexity of their brand to the aid of the influencer in question.
Use A Multi-Pronged Approach
Using a multi-pronged approach can help level up your exposure strategy to the next level. We have discussed that many influencers or those curating personal brands will be active on many platforms at once, but could it be that further diversifying your interests could be appropriate? It could be that running a YouTube channel and a consultants blog, for instance, helps share your expertise and may even allow you to flex your knowledge and professionalism in that space. Odds are, using multi-pronged approaches such as this can provide your potential clients or audience with more trust in you, helping them get to understand who you are without even having to contact. That can raise anyone’s profile for the better.
With this advice, we hope you can more easily elevate yourself as a personal brand from the offset.