Over the last year, businesses have had to think fast and pivot to stay afloat throughout COVID-19. The rapid shift to digital and contactless-services meant that some businesses were better off than others. This is especially true for food delivery services, which were already rising rapidly pre-quarantine.
Still, even the best-positioned companies had to get creative to overcome unprecedented challenges. HelloFresh was quick to tune into their customers’ feedback and needs to optimize their services and not just survive COVID-19, but thrive because of their quick thinking and responsiveness.
While vaccines are being administered, there’s no doubt that the digital-first landscape is here to stay. To help you prepare your business for 2021, here are the key takeaways from HelloFresh’s success in 2020.
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