I use Google Ads to advertise my business and services. It’s a significant effort that I made, and it has enabled my company to dominate the market share. The only problem that I was doing before is that I was not optimizing my Google Ads campaigns.
Here are tips that I have learned over the years. These tips will help us, especially those who are beginners, to know how to leverage Google Ads for marketing. I would also definitely recommend that you consider enlisting professional advice if you can, like those who offer digital marketing at redesign.co. Yes, my tips may be useful, but professional help will always trump them.
We all know that developing keywords for Google Ads campaigns is a simple thing; however, we can still make mistakes by choosing the wrong keywords. Google suggests that keywords should be specific to what we want to promote and sell.
The important factor while selecting the right keywords is asking ourselves what we think a potential customer will search for when they look for our product. For example, if we have a business that sells raincoats for children, some of the keywords should be:
- Children raincoats
- Waterproof children coats
I found that the more specific we are with the keywords, the more our ad campaigns will perform better. We should know that keywords of two to three words perform better.
While creating my Google ads campaigns, I came to understand that knowing my target audience is as important as creating the right keywords for the customers to find me. This is essential if we run a local business; location ends up making a big difference.
The good thing with Google ads is that we are able to select the specific location that we want to advertise our services on. This ensures that the leads are reaching the target audience, and hence we are not wasting our money. For example, if we are selling children’s toys in New York and then decide to advertise for Canada, our ads are not going to be a success.
A relevant landing page is important, just like the ads. The two go together. While our ads will get people to click on the product, the landing page is the one that converts them to our customers.
The landing page and the ads page should promote the same service so that when potential customers click on the ad, they are not confused by a different landing page. Another important factor is using the identical copy in our ads and the landing pages. This makes our customers feel confident that they are buying from the right place.
The ads that we make should serve our customers that will be using either a mobile phone or a laptop. The strategy we use should be unique for the two devices. The key thing is to take a look at our campaign statistics so that we know where our ads are performing better.
The other essential factor to keep in mind is that some of our ads will perform better on a laptop and others on a mobile phone. We should increase our expenditure for the campaign in the area that we see our ads are performing well.
I have also come to learn that the landing pages end up looking different when accessed through a mobile and a laptop. The critical step that I took was optimizing the landing pages separately so that they can perform better on the two devices.
I have come to know that my marketing ads only work if they are relevant to my customers. I have invested money in my Google ads, and I have ended up getting my profits because I did a good Google ads strategy from the beginning. We should remember that if the ads are not relevant to our customers, we are wasting our money. If possible, as I’ve mentioned, we should enlist professional help.