Although the real estate market remains relatively stable, occasional fluctuations mean that real estate agents may have fewer customers than usual now and then. While waiting for the market to improve, there are several ways to find new leads. If you’re trying to build your real estate customer base, try some of the following strategies.
Many agents regularly use social media like Facebook or Instagram to build client relationships. However, you can also use social media tools to position yourself as a real estate expert. Keep an eye on the housing market’s trends, particularly in your area, and share current real estate news. For example, tweet about announced plans by authorities for new housing or redevelopment of current areas in the community. As followers begin to learn more about the area and prospective housing options, they will come to see you as an expert and contact you when they need a real estate agent.
Join civic groups like the Lions or the Rotary to get acquainted with the community leaders. They can bring leads your way as they get to know you and become familiar with your areas of specialization, such as senior housing or commercial properties. You can also join the chamber of commerce and participate in their events to learn from area builders, contractors, electricians, and others about relevant local issues. That information can be offered to new clients to enhance your capabilities and reputation as a real estate agent.
Use your personal experience in real estate to build a public persona. Discuss the most interesting properties you have worked with or share tips for people thinking about selling their home. Give interviews to local radio stations or podcasts to online sites. You might want to organize a flier or publish an ebook on what to look for or beware of when buying a home. You could give a presentation for one of the civic groups or the chamber of commerce to inform members about ways they can upgrade their properties affordably or another topic related to your experience.
Busy real estate agents may not have extra time to showcase their talents. Contact a public relations firm that offers help with marketing for real estate agents. They may be able to organize vital information, set up interviews and presentations, and launch an advertising campaign that will target your specific marketing niche. A marketing team can build your realtor brand while you continue doing your regular work. Look up homes.com reviews or reviews for other real estate marketers to help you find the right team for you.
During the lean times, you can use strategies like these to make connections and build professional relationships. With efforts like these, your client base can grow as well.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.